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The global clear aligners market size is estimated to grow by USD 8.97 billion at a CAGR of 29.77% between 2022 and 2027. The increasing number of dental practitioners in developed countries is one of the major driving factors for the market. Patients are inclined to ask for help in dealing with teeth issues, such as misalignment and malocclusion, due to the greater number of dentists available. Greater competition within the dental sector, as well as a reduction in clear aligner prices, may also occur because of an increased number of dentists. This can make orthodontic treatments more accessible to a wider range of patients, further increasing the demand for these services. Thus, the increasing number of dental practitioners in developed countries is one of the drivers for the market, as it can lead to greater awareness of dental health issues. The increased demand for orthodontic treatment and potentially lower prices of such services are going to be a driving force behind market growth during the forecast period.
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This report provides a detailed analysis of the market by distribution channel (Offline and Online ), age group (Adults and Teens ), and geography (North America, Europe, Asia, and Rest of World (ROW)).
The market experiences robust growth driven by the increasing demand for orthodontic systems catering to individuals with misaligned or crooked teeth and malocclusions. The rising popularity of customized clear aligners like Invisalign and Spark aligners, facilitated by advancements in digital scanning technology and CAD/CAM appliances, fuels market expansion. However, challenges persist, including the need for innovative solutions to address complex dental conditions and enhance treatment outcomes. Additionally, catering to diverse demographics, such as the youth population and older individuals, presents opportunities for market growth and adaptation to evolving consumer preferences. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges.
The new product launches in the market in focus are a primary trend in a clear aligner market. To support the growth of this market in focus, major players are focused on new product launches and partnerships. The market in focus has the presence of international and local players. New product launches help companies strengthen their product offerings and enhance diversification in supporting the end-users.
Moreover, new Invisalign innovations on orthodontics and restorative dental procedures were introduced by Align Technology in March 2022. All such developments are expected to contribute to the growth of the global market during the forecast period.
The high cost of clear aligners is a major challenge in the aligners market. The growth of the featured market is facing challenges due to the high costs associated with clear aligners, especially in price-sensitive developing countries. In addition, 3D systems provide a digital image of the mouth to help create custom aligners that are aligned according to the patient's oral anatomy. The clear aligner treatment includes thermoformed appliances, also known as Essix Retainers. During such treatments, clear aligners are fabricated by adjusting tooth position to correct minor malocclusion.
Moreover, sometimes, they are made at the dental office or sometimes sent to a commercial laboratory. In addition, Orthodontists are using a series of custom plastic aligners which have been created by computers to correctly align teeth. However, the usage of 3D printing and CAD/CAM technology, along with custom aligners, increases the cost. Thus, clear aligners should be adopted, especially in price-sensitive and developing economies, which is likely to be challenging and is expected to hamper the growth of the market in focus during the forecast period.
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The market report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
The market is driven by the rising demand for orthodontic solutions to address issues like misaligned or crooked teeth and malocclusions. Innovative technologies such as digital scanning technology and CAD/CAM appliances enable the production of customized clear aligners like Invisalign aligners, meeting the diverse needs of patients. Additionally, advancements in additive fabrication and 3D impression systems enhance manufacturing processes, while materials like thermoformed plastic and Copper Titanium Wires ensure durability and efficacy. With a growing youth population and increasing awareness among older populations about dental health, the market sees a surge in demand for discreet orthodontic treatments like spark clear aligners and invisible braces. Moreover, the integration of CAD technology and artificial intelligence drives further innovation, shaping the future of orthodontic care.
The market share growth by the offline segment will be significant during the forecast period. The demand for clear aligners through offline channels has the largest contribution globally. Offline sales dominate the market, with consumers preferring to buy directly from retail shops like supermarkets and hypermarkets as well as specialty stores across a wide range of regions, including North America. The revenue of the offline distribution channel has been declining gradually over the years because of the shift in consumer preference for online shopping.
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The offline segment was valued at USD 797.05 million in 2017. Offline stores offer discounts and a pleasant shopping experience, combined with an atmosphere of convenience as well as shelf displays, which draw consumers towards the purchase of Clear aligners from supermarkets and hypermarkets in order to survive in this competitive market due to diminishing preference for offline shopping. As a part of its marketing and offline sales strategy, it also helps resellers put in place displays that generate strong sales.
Based on age group, the market has been segmented into adults and teens. The adult segment by age dominated the market in 2022. The growth of this segment is driven by increasing healthcare expenditure, increasing per capita income, and an increase in the number of dentists and dental establishments. Moreover, there is a high prevalence of oral disorders such as correcting bites, occlusion, crooked teeth, and other issues, such as teeth spacing, overcrowding of teeth, temporomandibular disorders, and the growing demand for aesthetic appeal among people. Due to the high demand for better aesthetic appearance among patients, orthodontists are considering invisible orthodontics as the right choice to perform the orthodontic procedure. Invisible orthodontic products enhance the aesthetic appeal and pose less damage to the surface of teeth and gums, are more comfortable compared with traditional braces, and help enhance the smile. Therefore, more and more patients will be inclined to take advantage of Invisible Orthodontic Products. Such factors are expected to drive the growth of the segment in focus, which, in turn, will propel the growth of the market in focus during the forecast period.
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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. The North American market is a significant part of the regional orthodontic industry. It includes the US and Canada and is driven by various factors, such as the growing demand for cosmetic dentistry, increasing awareness about oral health, and the rising prevalence of malocclusion. There are a large number of players offering products and services in the region's market, some of whom offer discreet aligners as well. The growth in the Clear Aligning market of Northern America is also driven by the use of modern technologies, for example, 3D printing and digital imaging. These technologies enable orthodontists to design and fabricate clear aligners that are more precise, comfortable, and aesthetically pleasing.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
3M Co. - The company offers clear aligners such as 3M Clarity Aligners Flex and Force.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
In the market, individuals suffering from malocclusions seek innovative solutions such as temporary anchorage devices and Incognito lingual braces to address dental concerns. Offering discreet alternatives to traditional treatments like metal and ceramic braces, clear aligners made from thermoformed plastic materials provide effective orthodontic correction while prioritizing dental aesthetics and gum sensitivity. With the rise of digital technologies and 3D printers, orthodontic practices utilize intraoral scans to customize treatment plans, catering to a diverse patient base, including adolescents and the older population. Moreover, the emergence of Direct to Consumer (DTC) models and dental tourism expands access to orthodontic care, promoting dental health and enhancing self-confidence. As the market evolves, advancements in machine learning tools and Polyurethane segment drive further innovation, positioning clear aligners as a preferred choice for individuals seeking orthodontic solutions in hospitals, dental practices, and beyond.
Further, in the realm of orthodontic care, dental treatments cater to diverse needs, with solutions like the Inman Aligner and Smart Moves offering effective options for patients, particularly the adolescent population and teenagers. Both NHS dentists and those in private dentistry settings play crucial roles in delivering these treatments, helping individuals restore their self-confidence and address prevalent dental diseases. Innovations like implants from Ultradent Products further enhance treatment options, ensuring comprehensive care. With advancements in technology, orthodontic practices leverage tools like the Orthodontic growth system to optimize treatment outcomes. Whether provided by standalone practitioners or integrated into larger dental practices, orthodontic solutions contribute significantly to improving the oral health and well-being of teenagers and individuals of all ages.
Market Scope |
|
Report Coverage |
Details |
Page number |
148 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 29.77% |
Market growth 2023-2027 |
USD 8.97 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
29.25 |
Regional analysis |
North America, Europe, Asia, and the Rest of the World (ROW) |
Performing market contribution |
North America at 39% |
Key countries |
US, Germany, France, China, and Japan |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., 3Shape AS, Align Technology Inc., Angelalign Technology Inc., Argen Corp., Aurum Group, Clearbite Aligners, DENTAURUM GmbH and Co. KG, DentCare, Dentsply Sirona Inc., DynaFlex, Envista Holdings Corp., FORESTADENT Bernhard Forster GmbH, G and H Orthodontics, Institut Straumann AG, K Line Europe GmbH, SmileDirectClub Inc., TP Orthodontics Inc., TrioClear, and VINCISMILE GROUP LLC |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Age Group
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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