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The coffee creamer market is estimated to grow at a CAGR of 4.68% between 2022 and 2027. The size of the market is forecast to increase by USD 2,884.85 million. The growth of the market depends on several factors, including the growing prominence of online retailing, the demand for plant-based coffee creamers, and product launches.
This report extensively covers market segmentation by type (liquid and powder), channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The reports categorize the global coffee creamer market as a part of Packaged Foods & Meats. The global packaged foods and meats products market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The growing prominence of online retailing is notably driving market growth, although factors such as low market penetration may impede market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Coffee Creamer Market Driver
The growing prominence of online retailing is notably driving the coffee creamer market growth. The increasing popularity of e-commerce businesses worldwide has provided vendors with an opportunity to enhance their profit margins and revenues. Online and e-commerce channels support both business-to-consumer (B2C) and business-to-business (B2B) operations. E-commerce platforms offer a wide range of coffee creamers from various brands, and this trend proves to be a significant market driver for both branded and private-label vendors of coffee creamers. With the growing trend of online retailing, especially in developing countries, the sales of coffee creamers through this channel are expected to increase significantly during the forecast period.
Consumers prefer online shopping, as they can make payments using credit or debit cards and avoid lines for billing and time-consuming journeys. Online shopping portals have enhanced security features and user-friendly website designs and interfaces for efficient customer service and enhanced product visibility. This trend is encouraging various manufacturers to focus on the Internet-savvy customer segment and explore the new online retailing format that is based on websites and portals. This mode of business will help vendors cut down their operating costs and overheads. These costs in the online retailing format are less compared with the physical store format. These factors are expected to drive the market in focus during the forecast period.
Key Coffee Creamer Market Trend
Increasing preference for nutritional and healthy coffee creamers is a major trend in the coffee creamer market. Consumers are opting for healthy lifestyles and are increasingly becoming health conscious. They are much more informed and becoming aware of the negative impacts of ingredients such as sugar, fat, and gluten. They seek more natural and organic foods, plant-based proteins, and simpler and healthier ingredients. This will enable manufacturers to include more natural and organic content in their products. In addition, dietary trends and increased attention to nutritional values, such as protein, fiber, or calorie content, will greatly impact the production of healthy coffee creamers.
Obesity is a major global public health problem. Caffeine is one of the chemicals in coffee that can cause obesity. Other specific ingredients and nutrients, such as sugar and other sweeteners, genetically modified organism (GMO) ingredients, gluten, dairy, soybeans, nuts, oils, vitamins, fiber, and minerals, also cause obesity. To provide natural and healthier products, coffee creamer manufacturers are continuously making investments in producing healthy coffee creamer. Therefore, increasing trends of healthy lifestyles and becoming health conscious are expected to propel the growth of the market in focus during the forecast period.
Key Coffee Creamer Market Challenge
Low market penetration is a major challenge impeding the coffee creamer market growth. Coffee creamer manufacturers face difficulties in developing regions, which may be less stable politically, socially, or economically and have less developed infrastructure. Consumers who lack awareness and knowledge about coffee creamer primarily belong to developing regions. This is one of the key challenges for the growth of the vendors. In Asia, tea culture is prominent. Besides, the low market penetration in developing regions causes vendors to face difficulties in understanding and accurately predicting the taste preferences and purchasing habits of consumers. The younger generation in developing regions is less familiar with coffee creamers.
Vendors are unable to develop and offer products that are personalized to local consumer preferences, adversely affecting their sales. In addition, the inability to efficiently navigate the regulatory, distribution, personnel, technological, and other differences in these new geographies may present financial, managerial, and operational risks. Such factors will hinder the growth of the market in focus during the forecast period.
Key Coffee Creamer Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Coffee Creamer Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Danone SA - The company operates under multiple segments including specialized nutrition, and water among others, with a high focus on specialized nutrition. The company under this segment?offers early-life nutrition and advanced medical nutrition. The company's key offerings include non-dairy creamers.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the liquid segment will be significant during the forecast period. Liquid coffee creamer is available in a thick, fluid form, which has a milky and creamy texture. Liquid creamer is available in plastic pouches, pump bottles, canes, and spray aerosols. These packaging solutions make it easy to pour the creamer without any spills. It is easily soluble in any hot or cold ready-to-drink beverage, reducing the manual effort and time of preparing coffee recipes.
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The liquid segment shows a gradual increase in the market share of USD 8,178.59 million in 2017 and continued to grow until 2021. Liquid coffee creamer needs to be stored under cold temperatures. It should be refrigerated and tightly capped after the seal of the packaging is broken. Liquid coffee creamer is further classified into dairy and non-dairy. The emergence of new flavors is driving the growth of the non-dairy liquid creamer market segment, with hazelnut and oats as a couple of new savors. In addition, vendors are also offering fat-free and sugar-free products. To gain a competitive advantage, various vendors in the global coffee creamer market offer liquid coffee creamers with multiple tastes and flavors, which are preferred by consumers of all age groups. Furthermore, vendors are also offering natural coffee creamers for consumers looking for a natural diet. Such product offerings are expected to propel the growth of the segment during the forecast period.
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North America is projected to hold a share of 32% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The primary factor driving the growth of the coffee creamer market in North America is the flourishing coffee industry in the region. Presently, coffee is North America's most-consumed beverage. Young consumers tend to spend most of their time in cafeterias due to their hectic work lives. This will drive the growth of the coffee cream market in the corporate consumer segment in North America. With high disposable income in North America, consumers are also ready to pay for premium products and decorative packaging. The demand for non-dairy and plant-based coffee creamers is rising. This is because consumers are becoming highly health conscious. The demand for coffee creamers is expected to rise during the forecast period. This is due to the prominent presence of coffee providers and cafeterias such as Starbucks Coffee Co. (Starbucks), in the region.
The rising demand for instant coffee-based products, such as flavored coffee creamers, especially among millennials, is increasing the number of new vendors that enter the regional market. The growing number of organized retail outlets in the region will drive the growth of the coffee creamer market in the region during the forecast period. Moreover, brewing instant coffee at home is becoming popular in North America. In the first half of 2021, industries performed better, as the number of COVID-19 cases decreased compared with 2020, and vaccine distribution started in various countries. In the US, vaccination drives were started in December 2020. Almost 46% of the population was vaccinated by June 2021, which resulted in the removal of lockdowns and other restrictions. Hence, the supply chains of coffee creamers have also been restored, which, in turn, will support the growth of the coffee creamer market in the region during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Type (Liquid and Powder), Channel (Offline and Online), and Geography (North America, Europe, APAC, South America, and Middle East and Africa).
Coffee Creamer Market Scope |
|
Report Coverage |
Details |
Page number |
158 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.68% |
Market growth 2023-2027 |
USD 2,884.85 million |
Market structure |
Fragmented |
YoY growth (%) |
3.88 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 32% |
Key countries |
US, India, China, UK, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
ALMER MALAYSIA SDN BHD, Barry Callebaut AG, CAFEA GmBH, Califia Farms LLC, Chobani Global Holdings LLC, Custom Food Group, Danone SA, DreamPak LLC, Dunkin Brands Group Inc., Fujian Jumbo Grand Food Co. Ltd., Hiland Dairy, Jiangxi Weierbao Food Biological Co. Ltd., Laird Superfood Inc., Nestle SA, nutpods, Royal FrieslandCampina NV, TURM Sahne GmBH, Viceroy Holland BV, Wenhui Food Industry Co. Ltd., and WhiteWave Services Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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