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The coffee creamer market is estimated to grow by USD 2.88 billion at a CAGR of 4.68% between 2022 and 2027. The rise of online retailing has profoundly influenced numerous industries, notably retail, as a growing number of consumers opt for the convenience of online shopping. The increasing popularity of plant-based coffee creamers is fueled by concerns for health and sustainability, reflecting a shift towards alternatives to conventional dairy products. Product launches play a pivotal role, enabling companies to remain competitive and align with changing consumer tastes. This trend underscores the importance of adaptability and innovation in meeting evolving market demands.
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This report extensively covers market segmentation by type (liquid and powder), channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the liquid segment will be significant during the forecast period. Liquid coffee creamer is available in a thick, fluid form, which has a milky and creamy texture. Liquid creamer is available in plastic pouches, pump bottles, canes, and spray aerosols. These packaging solutions make it easy to pour the creamer without any spills. It is easily soluble in any hot or cold ready-to-drink beverage, reducing the manual effort and time of preparing coffee recipes.
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The liquid segment showed a gradual increase in the market share of USD 8.17 billion in 2017. Liquid coffee creamer needs to be stored under cold temperatures. It should be refrigerated and tightly capped after the seal of the packaging is broken. This is further classified into dairy and non-dairy. The emergence of new flavors is driving the growth of the non-dairy liquid creamer market segment, with hazelnuts and oats as a couple of new savors. In addition, vendors are also offering fat-free and sugar-free products. To gain a competitive advantage, various vendors in the global market offer these creamers with multiple tastes and flavors, which are preferred by consumers of all age groups. Furthermore, vendors are also offering natural coffee creamers for consumers looking for a natural diet. Such product offerings are expected to propel the growth of the segment during the forecast period.
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North America is projected to hold a share of 32% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The primary factor driving the growth of the market in North America is the flourishing coffee industry in the region. Presently, coffee is North America's most-consumed beverage. Young consumers tend to spend most of their time in cafeterias due to their hectic work lives. This will drive the growth of the coffee cream market in the corporate consumer segment in North America. With high disposable income in North America, consumers are also ready to pay for premium products and decorative packaging. The demand for non-dairy and plant-based coffee creamers is rising. This is because consumers are becoming highly health conscious. The demand is expected to rise during the forecast period. This is due to the prominent presence of coffee providers and cafeterias such as Starbucks Coffee Co. (Starbucks), in the region.
The rising demand for instant coffee-based products, such as flavored coffee creamers, especially among millennials, is increasing the number of new vendors that enter the regional market. The growing number of organized retail outlets in the region will drive the growth of the market in the region during the forecast period. Moreover, brewing instant coffee at home is becoming popular in North America.
The market is expanding rapidly, driven by the growing popularity of non-dairy options such as almond milk and coconut milk. Manufacturers are focusing on developing new flavors and varieties of non-dairy creamers to cater to consumer preferences. These creamers often contain additional ingredients such as amino acids and protein concentrate to enhance their nutritional value. Traditional dairy creamers are also available, catering to consumers who prefer dairy-based products. Production capacities and sites are being expanded to meet the increasing demand globally. Seasonal flavors and innovative preparation methods are also driving market growth, along with new market initiatives to expand global presence. Casein is a key ingredient in many coffee creamers, providing a smooth and creamy texture. These creamers come in dry granular form, making them easy to store and use. They often come in various flavors, such as flavored creamers, enhancing the taste of coffee. Coffee creamers may also contain essential amino acids like leucine and lysine. Production sites ensure the quality and consistency of these milk-based products, catering to consumers with dairy allergies who opt for alternatives like soy milk. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing prominence of online retailing is notably driving the coffee creamer market growth. The burgeoning popularity of e-commerce platforms globally presents vendors with a lucrative opportunity to bolster their profit margins and revenue streams. Online and e-commerce channels cater to both business-to-consumer (B2C) and business-to-business (B2B) transactions, providing a versatile platform for market expansion. Within this digital landscape, e-commerce platforms offer an extensive array of coffee creamers from diverse brands, fueling growth prospects for both branded and private-label vendors in the market. As the trend of online retailing gains traction, particularly in emerging economies, the sales of coffee creamers through online channels are poised to witness a substantial surge in the forecast period.
Consumers are increasingly gravitating towards online shopping, drawn by the convenience of making secure payments using credit or debit cards, bypassing queues at checkout counters, and saving time on commutes. Moreover, online shopping portals boast enhanced security features and user-friendly interfaces, facilitating seamless customer experiences and greater product visibility. This evolving consumer behavior is prompting manufacturers to target the Internet-savvy customer segment and embrace the online retailing format, characterized by websites and portals. By transitioning to this digital mode of business, vendors stand to reduce operating costs and overheads significantly compared to traditional brick-and-mortar stores.
Increasing preference for nutritional and healthy coffee creamers is a major trend in the market. Consumers are opting for healthy lifestyles and are increasingly becoming health conscious. They are much more informed and becoming aware of the negative impacts of ingredients such as sugar, fat, and gluten. They seek more natural and organic foods, plant-based proteins, and simpler and healthier ingredients. This will enable manufacturers to include more natural and organic content in their products. In addition, dietary trends and increased attention to nutritional values, such as protein, fiber, or calorie content, will greatly impact the production of healthy creamers.
Obesity is a major global public health problem. Caffeine is one of the chemicals in coffee that can cause obesity. Other specific ingredients and nutrients, such as sugar and other sweeteners, genetically modified organism (GMO) ingredients, gluten, dairy, soybeans, nuts, oils, vitamins, fiber, and minerals, also cause obesity. To provide natural and healthier products, coffee creamer manufacturers are continuously making investments in producing healthy creamer. Therefore, increasing trends of healthy lifestyles and becoming health conscious are expected to propel the growth of the market in focus during the forecast period.
Low market penetration is a major challenge impeding market growth. The manufacturers face difficulties in developing regions, which may be less stable politically, socially, or economically and have less developed infrastructure. Consumers who lack awareness and knowledge about coffee creamer primarily belong to developing regions. This is one of the key challenges for the growth of the vendors. In Asia, tea culture is prominent. Besides, the low market penetration in developing regions causes vendors to face difficulties in understanding and accurately predicting the taste preferences and purchasing habits of consumers. The younger generation in developing regions is less familiar with creamers.
Vendors are unable to develop and offer products that are personalized to local consumer preferences, adversely affecting their sales. In addition, the inability to efficiently navigate the regulatory, distribution, personnel, technological, and other differences in these new geographies may present financial, managerial, and operational risks. Such factors will hinder the growth of the market in focus during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Danone SA - The?offers early-life nutrition and advanced medical nutrition. The company's key offerings include non-dairy creamers.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
The market offers a variety of options, including powdered coffee creamer and dairy-free creamers, catering to home consumption and the RTD coffee experience. Companies like Danone North America and White Wave Foods offer unique flavors such as Fruity Pebbles and Cinnamon dolce latte. Soybean oil is a common ingredient, appealing to vegan consumers. Clean-label claims and sugar-free claims are prominent, with brands like International Delight and CoffeeMate focusing on clean labels and allergen considerations. Shelf life is extended through innovative packaging and processing techniques. Four Sigmatic and Ripple Foods offer innovative alternatives, meeting consumer demands for unique flavors and health-conscious choices.
Furthermore, the market is witnessing a surge in demand for plant-based creamers due to the increasing adoption of a vegan lifestyle and the desire for cholesterol-free options. Urbanization is driving the market, with consumers seeking convenient non-alcoholic beverages. Creamers come in hot and cold forms, often containing stabilizers and corn syrup solids to thicken the consistency. Manufacturers are mindful of the glycemic index, especially concerning diabetes. Concerns over palm oil usage and its impact on health, including Alzheimer's disease, are prompting shifts in demand. Flavors like Cocoa Pebbles, White chocolate mocha, and Caramel macchiato are popular among consumers seeking a milk substitute. Allergens are a key consideration, with the USDA Foreign Agricultural Services monitoring market trends and safety regulations.
The market offers a diverse range of options, including Casein-based products from companies like Heartland Food Products Group and Dean Foods. Leaner Creamer and Calfia Farms cater to the growing vegan population with their non-dairy and plant-based offerings. Coffee Mate and Drumstick Ice Cream Coffee Creamer provides traditional and innovative flavors like Milk chocolate, Pumpkin Munchkin, and Waffle cone. Processed Food Research and Dairy Products Research drive product development, focusing on natural ingredients and flavors. Concerns over cholesterol and sugary content are addressed through cholesterol-free and low-calorie options. The market is also influenced by medical conditions like lactose intolerance and Alzheimer's disease, driving demand for lactose-free and cognitive health-focused products. Packaging trends include PET bottle packaging for convenience and sustainability.
Market Scope |
|
Report Coverage |
Details |
Page number |
158 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.68% |
Market growth 2023-2027 |
USD 2.88 billion |
Market structure |
Fragmented |
YoY growth (%) |
3.88 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 32% |
Key countries |
US, India, China, UK, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
ALMER Malaysia SDN BHD, Barry Callebaut AG, CAFEA GmBH, Califia Farms LLC, Chobani Global Holdings LLC, Custom Food Group, Danone SA, DreamPak LLC, Dunkin Brands Group Inc., Fujian Jumbo Grand Food Co. Ltd., Hiland Dairy, Jiangxi Weierbao Food Biological Co. Ltd., Laird Superfood Inc., Nestle SA, nutpods, Royal FrieslandCampina NV, TURM Sahne GmBH, Viceroy Holland BV, Wenhui Food Industry Co. Ltd., and WhiteWave Services Inc. |
Market dynamics |
Parent market analysis, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, market growth analysis, market research and growth, market research report, market growth and forecasting, Market forecasting COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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