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Cold Brew Coffee Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Jul 2021
  • Pages: 120
  • SKU: IRTNTR40511
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The cold brew coffee market share is expected to increase by USD 1.37 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 26.44%.

This cold brew coffee market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers cold brew coffee market segmentation by product (arabica-based cold brew coffee, robusta-based cold brew coffee, and liberica-based cold brew coffee) and geography (North America, Europe, APAC, South America, and MEA). The cold brew coffee market report also offers information on several market vendors, including Califia Farms LLC, Gradys Cold Brew, HighBrewCoffee, Kohana Coffee, La Colombe Coffee Roasters, Nestle SA, Heartland Food Products Group, RISE Brewing Co., Starbucks Coffee Company, and The Coca-Cola Co. among others.

What will the Cold Brew Coffee Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Cold Brew Coffee Market Size for the Forecast Period and Other Important Statistics

 

Cold Brew Coffee Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The increasing popularity of instant coffee among millennials and product launch is notably driving the cold brew coffee market growth, although factors such as surging demand for substitute products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the cold brew coffee industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Cold Brew Coffee Market Driver

The increasing popularity of cold brew coffee among millennials, particularly in China and the US, will drive the cold brew coffee market growth during the forecast period. The spending power of millennials is higher than that of baby boomers, and it is expected to increase during the forecast period. Coffee consumption has been increasing among millennials, with instant coffee increasingly becoming popular. Flavored instant drinks are in high demand by millennial consumers. Vendors, therefore, offer new products that target the millennial population. Over the past decade, the increasing number of new and innovative product launches has invigorated the cold brew coffee market. The rise in demand for cold brew coffee-based products in various countries is attributable to product innovation in the cold brew coffee market, where vendors are frequently launching new and innovative products to attract customers. 

Key Cold Brew Coffee Market Trend

 

The rising number of mergers and acquisitions as well as opening new chains is another factor supporting the cold brew coffee market share growth. Several vendors in the global cold brew coffee market are carrying out mergers and acquisitions (M&A) to expand their product portfolio of cold brew coffees and also to enter into the emerging RTD coffee as well as cold brew coffee market. Large players acquire smaller players to gain access to new products at low costs. Successful mergers and acquisitions increase the market share of the company in the global market.

Key Cold Brew Coffee Market Challenge

The surging demand for substitute products will be a major challenge for the cold brew coffee market during the forecast period. Over the last three decades, the growing popularity of other hot and cold beverages such as RTD coffees like frappuccino, mocha, espresso drinks, roast and ground coffee, soft drinks, carbonated drinks, nutritional and energy drinks, green tea, iced tea, coffee pods, iced coffee, and cold coffee has emerged as a major challenge for the global cold brew coffee market. Also, the advent of energy drinks such as Stokely-Van Camp's Gatorade and RED BULL has adversely affected the rate of cold brew coffee consumption. Factors such as the rising demand for coffee pods and iced teas and the increasing number of vendors offering various innovative flavors in iced tea, green tea, and organic tea segments are expected to hinder the growth of the global cold brew coffee market.

This cold brew coffee market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global cold brew coffee market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the cold brew coffee market during the forecast period.

Who are the Major Cold Brew Coffee Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Califia Farms LLC
  • Gradys Cold Brew
  • HighBrewCoffee
  • Kohana Coffee
  • La Colombe Coffee Roasters
  • Nestle SA
  • Heartland Food Products Group
  • RISE Brewing Co.
  • Starbucks Coffee Company
  • The Coca-Cola Co.

 

This statistical study of the cold brew coffee market encompasses successful business strategies deployed by the key vendors. The cold brew coffee market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The cold brew coffee market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Cold Brew Coffee Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the cold brew coffee market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the packaged foods and meats market includes the following core components:

  • Inputs
  • Primary processing
  • Secondary and tertiary processing
  • Outbound logistics
  • End-customers
  • Marketing and sales
  • Service
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Cold Brew Coffee Market?

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57% of the market’s growth will originate from North America during the forecast period. The US is the key market for cold brew coffee in North America. Market growth in this region will be faster than the growth of the market in other regions.

The demand for cold brew coffee is high in the US and Canada, owing to the prevailing preference for coffee in these countries. This will facilitate the cold brew coffee market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of the COVID-19 pandemic negatively impacted most of the industry segment in 2020 in this region. The US was one of the most affected countries by COVID-19 in 2020. The imposition of lockdowns in the region led to a halt in many business operations and impacted the growth of economies in the region. These factors led to a decrease in the production of cold brew coffee, which impacted the market growth in 2020. However, in the first half of 2021, industries are expected to perform better, as the number of COVID-19 cases has decreased compared with 2020, and vaccine distribution has also started in many regions.

What are the Revenue-generating Product Segments in the Cold Brew Coffee Market?

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The cold brew coffee market share growth by the arabica-based cold brew coffee segment will be significant during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the cold brew coffee market size and actionable market insights on post COVID-19 impact on each segment.

 

Cold Brew Coffee Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 26.44%

Market growth 2021-2025

$ 1.37 billion

Market structure

Fragmented

YoY growth (%)

26.24

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 57%

Key consumer countries

US, Japan, UK, Germany, and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Califia Farms LLC, Gradys Cold Brew, HighBrewCoffee, Kohana Coffee, La Colombe Coffee Roasters, Nestle SA, Heartland Food Products Group, RISE Brewing Co., Starbucks Coffee Company, and The Coca-Cola Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Cold Brew Coffee Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive cold brew coffee market growth during the next five years
  • Precise estimation of the cold brew coffee market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the cold brew coffee industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of cold brew coffee market vendors

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1. Executive Summary                         

2. Market Landscape                            

               2.1 Market ecosystem             

                              Exhibit 01:  Parent market

                              Exhibit 02:  Market characteristics

               2.2 Value chain analysis           

                              Exhibit 03:  Value chain analysis: Packaged Foods and Meats

                              2.2.1 Inputs

                              2.2.2 Inbound logistics

                              2.2.3 Primary processing

                              2.2.4 Secondary and tertiary processing

                              2.2.5 Outbound logistics

                              2.2.6 End-customers

                              2.2.7 Marketing and sales

                              2.2.8 Services

3. Market Sizing                      

               3.1 Market definition

                              Exhibit 04:  Offerings of vendors included in the market definition

               3.2 Market segment analysis  

                              Exhibit 05:  Market segments

               3.3 Market size 2020 

               3.4 Market outlook: Forecast for 2020 - 2025 

                              3.4.1 Estimating growth rates for emerging and high-growth markets

                              3.4.2 Estimating growth rates for mature markets

                              Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                              Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                         

               4.1 Five Forces Summary         

                              Exhibit 08: Five forces analysis 2020 & 2025

               4.2 Bargaining power of buyers            

                              Exhibit 09: Bargaining power of buyers

               4.3 Bargaining power of suppliers        

                              Exhibit 10: Bargaining power of suppliers

               4.4 Threat of new entrants     

                              Exhibit 11: Threat of new entrants

               4.5 Threat of substitutes          

                              Exhibit 12: Threat of substitutes

               4.6 Threat of rivalry   

                              Exhibit 13: Threat of rivalry

               4.7 Market condition 

                              Exhibit 14: Market condition - Five forces 2020

5. Market Segmentation by Product              

               5.1 Market segments

                              Exhibit 15:  Product - Market share 2020-2025 (%)

               5.2 Comparison by Product    

                              Exhibit 16:  Comparison by Product

               5.3 Arabica-based cold brew coffee - Market size and forecast 2020-2025         

                              Exhibit 17:  Arabica-based cold brew coffee - Market size and forecast 2020-2025 ($ million)

                              Exhibit 18:  Arabica-based cold brew coffee - Year-over-year growth 2020-2025 (%)

               5.4 Robusta-based cold brew coffee - Market size and forecast 2020-2025        

                              Exhibit 19:  Robusta-based cold brew coffee - Market size and forecast 2020-2025 ($ million)

                              Exhibit 20:  Robusta-based cold brew coffee - Year-over-year growth 2020-2025 (%)

               5.5 Liberica-based cold brew coffee - Market size and forecast 2020-2025        

                              Exhibit 21:  Liberica-based cold brew coffee - Market size and forecast 2020-2025 ($ million)

                              Exhibit 22:  Liberica-based cold brew coffee - Year-over-year growth 2020-2025 (%)

               5.6 Market opportunity by Product     

                              Exhibit 23:  Market opportunity by Product

6. Customer landscape                        

                              Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                              Exhibit 24:  Customer landscape

7. Geographic Landscape                    

               7.1 Geographic segmentation

                              Exhibit 25:  Market share by geography 2020-2025 (%)

               7.2 Geographic comparison    

                              Exhibit 26:  Geographic comparison

               7.3 North America - Market size and forecast 2020-2025          

                              Exhibit 27:  North America - Market size and forecast 2020-2025 ($ million)

                              Exhibit 28:  North America - Year-over-year growth 2020-2025 (%)

               7.4 Europe - Market size and forecast 2020-2025         

                              Exhibit 29:  Europe - Market size and forecast 2020-2025 ($ million)

                              Exhibit 30:  Europe - Year-over-year growth 2020-2025 (%)

               7.5 APAC - Market size and forecast 2020-2025             

                              Exhibit 31:  APAC - Market size and forecast 2020-2025 ($ million)

                              Exhibit 32:  APAC - Year-over-year growth 2020-2025 (%)

               7.6 South America - Market size and forecast 2020-2025          

                              Exhibit 33:  South America - Market size and forecast 2020-2025 ($ million)

                              Exhibit 34:  South America - Year-over-year growth 2020-2025 (%)

               7.7 MEA - Market size and forecast 2020-2025              

                              Exhibit 35:  MEA - Market size and forecast 2020-2025 ($ million)

                              Exhibit 36:  MEA - Year-over-year growth 2020-2025 (%)

               7.8 Key leading countries        

                              Exhibit 37:  Key leading countries

               7.9 Market opportunity by geography

                              Exhibit 38:  Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                  

               8.1 Market drivers      

                              8.1.1 Increasing popularity of instant coffee among millennials and product launch

                              8.1.2 Proliferation of organized retailing outlets worldwide

                              8.1.3 Health-promoting benefits of cold brew coffee

               8.2 Market challenges              

                              8.2.1 Surging demand for substitute products

                              8.2.2 Distribution challenges

                              8.2.3 Possible health implications of caffeine

                              Exhibit 39:  Impact of drivers and challenges

               8.3 Market trends      

                              8.3.1 Rising number of mergers and acquisitions as well as opening new chains

                              8.3.2 Growing influence of online retailing

                              8.3.3 Increasing demand for organic and private labels

9. Vendor Landscape                            

               9.1 Overview

               9.2 Vendor landscape

                              Exhibit 40:  Vendor landscape

               9.3 Landscape disruption         

                              Exhibit 41:  Landscape disruption

                              Exhibit 42:  Industry risks

10. Vendor Analysis               

               10.1 Vendors covered              

                              Exhibit 43:  Vendors covered

               10.2 Market positioning of vendors    

                              Exhibit 44:  Market positioning of vendors

               10.3 Califia Farms LLC

                              Exhibit 45:  Califia Farms LLC - Overview

                              Exhibit 46:  Califia Farms LLC - Product and service

                              Exhibit 47:  Califia Farms LLC - Key offerings

               10.4 Gradys Cold Brew            

                              Exhibit 48:  Gradys Cold Brew - Overview

                              Exhibit 49:  Gradys Cold Brew - Product and service

                              Exhibit 50:  Gradys Cold Brew - Key offerings

               10.5 Heartland Food Products Group  

                              Exhibit 51:  Heartland Food Products Group - Overview

                              Exhibit 52:  Heartland Food Products Group - Product and service

                              Exhibit 53:  Heartland Food Products Group - Key offerings

               10.6 HighBrewCoffee

                              Exhibit 54:  HighBrewCoffee - Overview

                              Exhibit 55:  HighBrewCoffee - Product and service

                              Exhibit 56:  HighBrewCoffee - Key offerings

               10.7 Kohana Coffee   

                              Exhibit 57:  Kohana Coffee - Overview

                              Exhibit 58:  Kohana Coffee - Product and service

                              Exhibit 59:  Kohana Coffee - Key offerings

               10.8 La Colombe Coffee Roasters        

                              Exhibit 60:  La Colombe Coffee Roasters - Overview

                              Exhibit 61:  La Colombe Coffee Roasters - Product and service

                              Exhibit 62:  La Colombe Coffee Roasters - Key news

                              Exhibit 63:  La Colombe Coffee Roasters - Key offerings

               10.9 Nestle SA             

                              Exhibit 64:  Nestle SA - Overview

                              Exhibit 65:  Nestle SA - Business segments

                              Exhibit 66:  Nestle SA - Key news

                              Exhibit 67:  Nestle SA - Key offerings

                              Exhibit 68:  Nestle SA - Segment focus

               10.10 RISE Brewing Co.            

                              Exhibit 69:  RISE Brewing Co.  - Overview

                              Exhibit 70:  RISE Brewing Co.  - Product and service

                              Exhibit 71:  RISE Brewing Co.  - Key offerings

               10.11 Starbucks Coffee Company        

                              Exhibit 72:  Starbucks Coffee Company - Overview

                              Exhibit 73:  Starbucks Coffee Company - Business segments

                              Exhibit 74:  Starbucks Coffee Company - Key news

                              Exhibit 75:  Starbucks Coffee Company - Key offerings

                              Exhibit 76:  Starbucks Coffee Company - Segment focus

               10.12 The Coca-Cola Co.         

                              Exhibit 77:  The Coca-Cola Co. - Overview

                              Exhibit 78:  The Coca-Cola Co. - Business segments

                              Exhibit 79:  The Coca-Cola Company - Key news

                              Exhibit 80:  The Coca-Cola Co. - Key offerings

                              Exhibit 81:  The Coca-Cola Co. - Segment focus

11. Appendix                           

               11.1 Scope of the report         

                              11.1.1 Definition

                              11.1.2 ????Objectives

                              11.1.3 ????Notes and caveats

               11.2 Currency conversion rates for US$            

                              Exhibit 82: ?Currency conversion rates for US$?

               11.3 Research Methodology   

                              Exhibit 83: ?Research Methodology

                              Exhibit 84: ??Validation techniques employed for market sizing?

                              Exhibit 85: ??Information sources

               11.4 List of abbreviations        

                              Exhibit 86: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The cold brew coffee market growth will increase by $1119.97 million during 2021-2025.
The cold brew coffee market is expected to grow at a CAGR of 27.50% during 2021-2025.
Technavio has segmented the cold brew coffee market by product (Arabica-based cold brew coffee, Robusta-based cold brew coffee, and Liberica-based cold brew coffee) and geographic (North America, Europe, APAC, South America, and MEA).
Califia Farms, Heartland Food Products Group, HighBrewCoffee, JAB Holding Co. Sarl, Kohana Coffee, La Colombe Torrefaction Inc., Nestlé SA, RISE Brewing Co., Starbucks Corp., The Coca Cola Co. are a few of the key vendors in the cold brew coffee market.
North America will register the highest growth rate of 60.17% among the other regions. Therefore, the cold brew coffee market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the cold brew coffee market growth are:
  • Rising number of new product launches
  • Rising number of mergers and acquisitions
The cold brew coffee market vendors should focus on grabbing business opportunities from the arabica-based cold brew coffee segment as it accounted for the largest market share in the base year.
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