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The cold brew coffee market size is forecast to increase by USD 593.9 million, at a CAGR of 8.8% between 2024 and 2029.
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by shifting consumer preferences and emerging trends. Premium coffee, with its rich, smooth flavor, has gained significant traction, leading to an increase in medium roast offerings. French press brewing, which allows for a fuller extraction of flavors, has also seen a resurgence in popularity. Direct trade and fair trade initiatives have become increasingly important, ensuring ethical sourcing and sustainable practices throughout the supply chain. Coffee packaging design plays a crucial role in maintaining the quality of cold brew coffee, with vacuum packaging and nitrogen infusion extending shelf life. Single-serve coffee solutions cater to the convenience-driven consumer, while sustainability initiatives, such as coffee waste management, reduce environmental impact.
Dark roast and flavored coffee variations offer unique taste profiles, catering to diverse consumer preferences. Coffee roasting techniques, including shade-grown and light roast, continue to influence the market. Sensory evaluation and supply chain management are key focus areas for ensuring consistent product quality. The market's ongoing dynamism is further reflected in the emergence of cold brew concentrate and coffee additives, as well as the adoption of milk alternatives and decaf coffee options. The coffee industry's continuous evolution is shaped by various factors, including extraction methods, seasonal coffee offerings, and the rise of specialty coffee shops and commercial coffee machines.
The market's adaptability and innovation ensure that it remains a vibrant and exciting sector.
The cold brew coffee industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
The arabica-based cold brew coffee segment is estimated to witness significant growth during the forecast period.
The market is driven by the growing cafe culture and consumer preferences for high-quality, artisanal coffee beverages. Arabica beans, with their unique taste profile and lower caffeine content, dominate the market for cold brew coffee production. In 2024, the arabica-based cold brew coffee segment accounted for a significant market share. The market is moderately fragmented, with numerous regional players and a few global companies. Coffee packaging, from vacuum sealing to nitrogen infusion, plays a crucial role in preserving the coffee's freshness and flavor. Sustainability initiatives, such as fair trade and direct trade, are increasingly important to consumers and are prioritized by many companies.
Single-origin coffee, roasted to specific profiles like medium, dark, or light, adds complexity to the market. Commercial coffee machines, including French presses, pour-overs, and espresso machines, facilitate the production of cold brew coffee in various settings. Cold brew concentrate, coffee additives, and milk alternatives cater to diverse consumer preferences. Coffee retail, from specialty shops to mass market, offers various options for consumers. Coffee distribution channels, from wholesale to direct, ensure the coffee reaches consumers efficiently. Quality control, sensory evaluation, and supply chain management are essential for maintaining consistent product standards. Coffee roasting, from arabica to robusta, and bean sourcing influence the market dynamics.
Seasonal coffee offerings and organic coffee further enrich the market landscape.
The Arabica-based cold brew coffee segment was valued at USD 555.50 million in 2019 and showed a gradual increase during the forecast period.
North America is estimated to contribute 61% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in North America experiences significant growth due to the region's strong cafe culture and consumer preferences for this unique coffee brewing method. In 2024, the market was moderately fragmented, with numerous regional players and a few global companies. The US dominates this market, accounting for the largest revenue share. Key players in the North American the market include Califia Farms LLC, Station Cold Brew, HighBrew Coffee, Kohana Coffee, Starbucks Coffee Company, Nestle SA, and The Coca-Cola Co. These companies focus on various strategies such as quality control, sustainable coffee sourcing, and innovative coffee packaging designs to cater to evolving consumer preferences.
Cold brew coffee is often sold as a concentrate, which offers a longer shelf life due to its lower acidity compared to hot-brewed coffee. Vacuum packaging and nitrogen infusion are popular methods for preserving the coffee's freshness and flavor profile. Single-origin coffee beans and medium roast are popular choices among consumers, while direct trade and fair trade practices ensure ethical and sustainable bean sourcing. Premium coffee brands offer a wide range of coffee roasting profiles, including medium, dark, and light roasts, as well as flavored and decaf options. Commercial coffee machines, such as French presses and pour-overs, are commonly used for brewing cold brew coffee at home or in coffee shops.
Milk alternatives, such as oat milk and almond milk, are increasingly popular among consumers seeking plant-based options. Coffee shops and specialty coffee retailers offer a diverse range of cold brew coffee options, catering to various consumer preferences and sensitivities, including price sensitivity. Coffee marketing efforts focus on highlighting the benefits of cold brew coffee, such as its smooth taste and longer caffeine release. Cold brew coffee consumption continues to grow, with drip brewing and immersion brewing methods gaining popularity. In conclusion, the market in North America is dynamic and evolving, with a focus on innovation, sustainability, and consumer preferences.
Companies are investing in research and development to create new products and improve existing ones, while also implementing supply chain management strategies to ensure a consistent and high-quality product. Coffee roasting, bean sourcing, and coffee packaging design are essential aspects of the market, with a growing emphasis on sustainable and ethical practices.
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
In the thriving beverage industry, the market continues to gain popularity among consumers seeking a smooth, rich, and less acidic coffee experience. This market caters to coffee lovers who prefer a refreshing alternative to traditional hot brew methods. Cold brew coffee is made by steeping coarsely ground beans in cold water for an extended period, resulting in a concentrated and flavorful liquid. The cold brew coffee process preserves the beans' natural flavors and reduces bitterness. This method's versatility allows for various serving options, including diluted with water or milk, over ice, or as a base for coffee cocktails. Cold brew coffee's unique taste profile, convenience, and health benefits, such as lower acidity and potential caffeine boost, contribute to its growing demand. Consumers increasingly appreciate the market's wide range of offerings, from homemade to ready-to-drink products, and its accessibility in various retail channels. Cold brew coffee's distinctive taste and health advantages make it a compelling choice for coffee enthusiasts and health-conscious individuals alike.
The cold brew coffee market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the cold brew coffee market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, cold brew coffee market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Blue Bottle Coffee Inc. - This company specializes in premium cold brew coffee offerings, including Medium and Blonde roast Pure Black variants, Mocha with almondmilk, and Espresso with almondmilk. Our cold brew coffee selection caters to diverse tastes while maintaining a commitment to quality and originality, enhancing online visibility.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Cold Brew Coffee Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
201 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.8% |
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Market growth 2025-2029 |
USD 593.9 million |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
7.9 |
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Key countries |
US, China, Germany, Japan, UK, Australia, India, France, Brazil, UAE, Rest of World (ROW), Saudi Arabia, France, South Korea, Mexico, and Italy |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Product
9 Market Segmentation by Distribution Channel
10 Market Segmentation by Consumer Segment
11 Market Segmentation by Packaging
12 Customer Landscape
13 Geographic Landscape
14 Drivers, Challenges, and Opportunity/Restraints
15 Competitive Landscape
16 Competitive Analysis
17 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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