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The commerce cloud market size is forecast to increase by USD 35.81 billion, at a CAGR of 22.67% between 2022 and 2027. Market growth hinges on several factors, notably the expanding reach of social media, which serves as a pivotal platform for businesses to engage with customers and drive sales. Concurrently, the imperative of optimizing operational efficiency drives innovation, prompting companies to streamline processes and enhance productivity. Furthermore, the burgeoning demand for e-commerce solutions underscores the shift towards digital transactions and online retail, reflecting changing consumer preferences and lifestyle patterns. As businesses adapt to these evolving trends, leveraging technology and data analytics to meet customer needs and stay competitive, the market landscape is poised for continued expansion. Embracing these factors enables companies to capitalize on opportunities in an increasingly digital-centric world, driving growth and fostering innovation across diverse sectors.
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The report extensively covers market segmentation by application (grocery and pharmaceutical, electronics/ furniture/ bookstores, fashion and apparel, quick service restaurants, and others), component (platform and services), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
In the Commerce Cloud Market, key drivers include the rapid growth of the e-commerce industry and the increasing adoption of cloud computing solutions. The rollout of 5G technology further enhances connectivity, enabling seamless mobile payments and the proliferation of smart wallets. However, challenges such as ensuring data security and network security persist, prompting businesses to invest in solutions like Salesforce Commerce Cloud. Trends like Omnichannel commerce and leveraging Artificial Intelligence (AI)and ML for personalized customer experiences shape the market, emphasizing the importance of seamless commerce across digital channels while navigating complexities such as integrating Internet of Things (IoT) and managing diverse customer profiles. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The need for optimizing operational efficiency is the key factor driving the growth of the market. In today's fast-paced business environment, organizations are constantly looking for ways to streamline their operations and reduce costs while at the same time improving customer experience. Commerce cloud solutions offer several benefits that can help organizations achieve these goals. Commerce cloud solutions provide real-time visibility into key business metrics, such as sales, inventory levels, and customer behavior. This enables organizations to make informed decisions quickly and efficiently based on up-to-date data.
The need for optimizing operational efficiency is driving the demand for commerce cloud solutions as organizations look for ways to improve their business processes, reduce costs, and improve customer experience. As a result, the global commerce cloud market is expected to continue to grow as businesses of all sizes and across all industries adopt commerce cloud solutions to stay competitive in the fast-changing business environment. Such factors will increase the market growth during the forecast period.
Adoption of blockchain and AI in business operations is the primary trend in global commerce cloud market growth. Blockchain technology is being adopted by businesses to improve the security and transparency of their transactions. By creating a decentralized, tamper-proof ledger of all transactions, blockchain technology helps to prevent fraud, reduce the risk of data breaches, and improve trust between businesses and their customers. AI technology, on the other hand, is being used to automate and optimize various business processes, including customer service, inventory management, and marketing. By analyzing large amounts of data and learning from patterns and trends, AI algorithms can help businesses make more informed decisions and improve their overall efficiency and effectiveness.
Overall, the adoption of blockchain and AI in business operations is expected to continue driving the growth of the commerce cloud market as businesses look to leverage these technologies to gain a competitive edge and enhance their customer experience. Cloud providers that offer blockchain and AI-based solutions are likely to be well-positioned to capitalize on this trend and meet the evolving needs of businesses across industries. Hence, the market in focus is expected to grow during the forecast period.
Skepticism in using cloud-based solutions is a major challenge impeding the growth of the global commerce cloud market. One of the main concerns businesses have about the security of cloud-based solutions is the risk of data breaches and cyber-attacks. While cloud providers have implemented a range of security measures to protect their customers' data, businesses may still feel uneasy about storing their sensitive data on third-party servers. Another concern is the reliability and performance of cloud-based solutions. Businesses may worry about downtime, slow performance, and other issues that can impact their operations and customer experience.
However, some businesses may be hesitant to adopt cloud-based solutions due to a lack of understanding about how they work and how they can benefit their operations. Hence, skepticism might limit the growth of the global commerce cloud market during the forecast period.
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
GCustomer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc.: The company offers commerce cloud solutions such as Adobe Commerce.
The research report also includes detailed analyses of the competitive landscape of the market and information about 14 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In the realm of the market, the convergence of technology and commerce reshapes the landscape, driven by the rapid growth of the e-commerce industry. Businesses increasingly turn to cloud computing solutions to power their operations, leveraging the potential of 5G networks for faster transactions and enhanced mobile payments. Innovations like smart wallets and digital banking services redefine the CX (Customer Experience), while robust data security and network security measures safeguard transactions. Platforms like Salesforce Commerce Cloud offer a comprehensive cloud-based commerce solution, enabling brands to deliver seamless commerce experiences across digital channels
The market share growth by the grocery and pharmaceutical segment will be significant during the forecast period. The grocery and pharmaceutical industries have seen a significant increase in demand for online shopping in recent years, and this trend has been accelerated by COVID-19. As a result, the use of commerce cloud solutions has become increasingly popular in these industries.
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The grocery and pharmaceutical segment was valued at USD 2.93 billion in 2017 and continued to grow until 2021. Some factors contributing to the growth of grocery and pharmaceutical applications in the global commerce cloud market such as convenience, inventory management, compliance, and Scalability. Overall, the growth of grocery and pharmaceutical applications in the global commerce cloud market is expected to continue as more businesses in these industries recognize the benefits of online shopping and adopt cloud-based solutions to improve their operations and customer experience. Hence, the market in focus is expected to grow during the forecast period.
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North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America accounts for the highest share of the global commerce cloud market. The demand in North America is majorly due to the rise in the adoption of public cloud services and the presence of key companies in the market. The growth of SMEs is another main reason for the rising demand for commerce cloud solutions in the region. The US, which is the major country in the region, has more than 31 million SMEs and contributes to more than 66% of private-sector jobs in North America.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
In the dynamic landscape of the market, leading companies like Google Cloud, Amazon Web Services, and Accenture shape the industry, offering robust cloud-based commerce platforms that redefine the buying experience for enterprises and consumers alike. Leveraging technologies such as machine learning, artificial intelligence, and big data, businesses optimize their operations and enhance online retailing and e-commerce activities across web and portable devices like smartphones and tablets. Amidst the coronavirus pandemic, the market witnesses an increase in online sales and total retail sales, prompting retailers to embrace digital bank services and create immersive shopping experiences in virtual environments. With the advent of 5G wireless technology, stakeholders anticipate further growth in the US eCommerce market, driving demand for Unified Commerce Platforms that integrate B2B and B2C Commerce Cloud solutions, catering to diverse sectors including grocery and pharmaceuticals retail processes.
Market Scope |
|
Report Coverage |
Details |
Page number |
179 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 22.67% |
Market growth 2023-2027 |
USD 35.81 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
22.01 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 31% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Alphabet Inc., Amazon.com Inc., Apttus Corp., BigCommerce Holdings Inc., commercetools GmbH, Digital River Inc., Elastic Path Software Inc., International Business Machines Corp., Kibo Software Inc., Microsoft Corp., Optimizely Inc., Oracle Corp., Salesforce Inc., SAP SE, Shopify Inc., Sitecore Holding II AS, and VTEX |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Component
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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