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The European Union - Commercial Online Printing Market size is estimated to grow at a CAGR of 6.63% between 2022 and 2027. The market size is forecast to increase by USD 2,304.71 million. The growth of the market depends on several factors, including the availability of POD services, and the growing adoption of digital printing and value-added services (VAS). Commercial online printing refers to web-based printing service offerings for commercial purposes. Online printing allows business enterprises to place orders for printed materials such as calendars, flyers, posters, business cards, and labels through online portals.
This European Union commercial online printing market report extensively covers market segmentation by product (business cards, display pos and signage, packaging, labels, and others), end-user (BFSI, telecom, media and entertainment, retail, and others), and geography (Western Europe, Central and Eastern Europe, West Bank). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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One of the key factors driving the European Union commercial online printing market growth is the availability of POD services. POD can be referred to as a printing service provided by several online printing service providers, which comprise printing products including brochures, newspapers, catalogs, booklets, postcards, posters, and magazines only on demand. These services are essentially offered depending on the requirements of end-users. The main advantages offered by POD services include better solutions for low-quantity orders of printed products, minimizing cost of warehousing and inventory management, and better quality of products compared with traditional printing coupled with customer support.
Moreover, there is a significant increase in demand for POD services due to the availability of digital printing as it enhances the quality of printing and provides the required number of print copies in a short duration. Hence, such factors are positively impacting the European Union - commercial online printing market market. Therefore, it is expected to drive the European Union commercial online printing market growth during the forecast period.
A key factor shaping the European Union commercial online printing market growth is the increasing adoption of hybrid printing. Hybrid printing can be referred to as a combination of various types of printing technologies including flexo, offset, digital, screen, and gravure printing. There is an increasing adoption of hybrid printing as it converges the capabilities of flexo printing including reliability and efficiency with digital printing.
Moreover, it provides additional features including multiple color options, an inbuilt UV drying system, varnish facilities, and an advanced user interface. There is a growing popularity for hybrid printing as it enables printing companies to increase productivity and improve the quality of printing. Hence, such factors are positively impacting the European Union - commercial online printing market. Therefore, it is expected to drive the European Union commercial online printing market growth during the forecast period.
Rising demand for digital advertisements and e-books is one of the key challenges hindering the European Union commercial online printing market growth. There is a growing popularity for digital documents and data distribution among consumers which is expected to lower the demand for printed items, including directories, financial papers, adverts, and novels. Additionally, there is an increasing adoption of digital signage for outdoor and indoor ads, billboards, and other media.
Moreover, there are several types of digital signage such as a backlit display with advertisements, an LCD, or indoor signage at the point-of-purchase (POP)/point-of-sale (POS) (POS). These are extensively used to offer public information, show menus, advertise items, establish brands, influence consumer behavior, and improve customer experience, among other things. Hence, such factors will negatively impact the European commercial online printing market. Therefore, it is expected to hinder the European Union commercial online printing market growth during the forecast period.
The business cards segment is estimated to witness significant growth during the forecast period. Business cards can be referred to as small printed cards that display business information regarding people and companies. Some of the key classifications of business cards include classic cards, folded cards, spot Ultraviolet (UV) cards, laminated cards, beer mat cards, and multilayer cards. Business cards are one of the essential elements of a company's direct marketing plan. Many big and small enterprises participate in trade shows and exhibitions, wherein every company promotes and sells the same products.
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The business cards segment was the largest segment and was valued at USD 1,234.09 million in 2017. Therefore, several enterprises hand out business cards to the people visiting the stands as a part of their direct marketing plan. Additionally, several entrepreneurs and small and medium-sized practices (SMPs) extensively use business cards, as they enable them to interact with potential customers or clients. Though many companies still use business cards as a part of their direct marketing plan, it is expected that the demand for business cards will decline as there is increasing adoption of digital media by sales management teams for lead generation. Also, social networking platforms such as LinkedIn and Twitter dominate the traditional way of contacting business personnel and product promotion, which is expected to affect the European Union commercial online printing market during the forecast period.
The increasing need to balance traditional print materials and growing reliance on digital communications in the BFSI segment will increase the market growth. There is an increasing combination of digital innovations and legacy print solutions in the BFSI sector due to its unique and ever-changing communication needs. The BFSI segment highly depends on secure, compliant, and tailored communication. Even though there is a significant digital revolution across the industry, there is an increasing need for physical formats for various documents such as official documents, declarations, contracts, and financial reports due to compliance reasons. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the European Union commercial online printing market growth during the forecast period.
The European Union commercial online printing market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
European Union Commercial Online Printing Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Beyondprint: The company offers commercial online printing products such as Acrylic prints, Wood prints, Metal prints, and custom Glass printing.
Bluetree Group: The company offers commercial online printing services through its brand instantprint.co.UK where it offers products such as Banners, Business Cards, Flyers, Folded Leaflets, Foils, Menus, and Calendars.
CEWE Stiftung and Co. KGaA: The company offers commercial online printing products such as stationary prints, business card prints, advertising displays prints of flyers and brochures through its sales platforms SAXOPRINT, LASERLINE, and viaprinto.
The research report also includes detailed analyses of the competitive landscape of the market and information about 17 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The European Union commercial online printing market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
European Union Commercial Online Printing Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.63% |
Market growth 2023-2027 |
USD 2,304.71 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.91 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ADOSEVILLA S L, Beyondprint, Bluetree Group, CEWE Stiftung and Co. KGaA, Cimpress Plc, Doxzoo Ltd., Expresta s.r.o., FasterPrint Srl, Fiserv Inc., Grafenia plc, Helloprint United Kingdom BV, MOO Print Ltd., Northside Graphics Ltd., Onlineprinters GmbH, OvernightPrints GmbH, Printful Inc., and unitedprint.com UK Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
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