Commercial Online Printing Market Analysis European Union (EU) - Size and Forecast 2024-2028

Commercial Online Printing Market in European Union (EU) Size 2024-2028

The commercial online printing market in european union (eu) size is valued to increase USD 1.84 billion, at a CAGR of 5.7% from 2023 to 2028. Availability of POD services will drive the commercial online printing market in european union (eu).

Major Market Trends & Insights

• European Union (EU) dominated the market and accounted for a 100% growth during the forecast period.
• By Product - Business cards segment was valued at USD 1.11 billion in 2022

Market Size & Forecast

• Market Opportunities: USD 52.47 million
• Market Future Opportunities: USD 1840.80 million
• CAGR : 5.7%

Market Summary

• The Commercial Online Printing Market in the European Union (EU) is a dynamic and continually evolving sector, driven by advancements in core technologies and applications. Notable technologies, such as digital printing and inkjet technology, are revolutionizing the industry, enabling faster production, higher quality, and greater customization. Service types or product categories, including Print on Demand (POD) and large format printing, are experiencing significant growth due to the availability of advanced communication network infrastructure. Moreover, the rising demand for digital advertisements and e-books is fueling the market's expansion.
• According to recent data, the European online printing market held a 30% share in the global market in 2020, highlighting its considerable influence. As regulations continue to evolve, the market will face challenges in areas such as data security and environmental sustainability. Despite these challenges, opportunities abound, particularly in the areas of personalized marketing and the increasing popularity of e-books.

What will be the Size of the Commercial Online Printing Market in European Union (EU) during the forecast period?

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How is the Commercial Online Printing in European Union (EU) Market Segmented and what are the key trends of market segmentation?

The commercial online printing in european union (eu) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product
  • Business cards
  • Display POS and signage
  • Packaging
  • Labels
  • Others
• Geography
  • Europe
    • France
    • Germany
    • Italy
    • Spain

By Product Insights

The business cards segment is estimated to witness significant growth during the forecast period.

In the European Union (EU), the commercial online printing market is experiencing significant advancements, with key trends shaping its continuous evolution. Approximately 30% of businesses in the EU currently utilize web-to-print workflows for their printing needs, streamlining the process and enhancing efficiency. This figure is projected to rise, with industry experts anticipating that up to 40% of businesses will adopt this technology in the coming years. Secure file transfer, a crucial aspect of online printing, ensures data security and privacy, enabling businesses to share sensitive files confidently. Variable data printing and client portal access offer personalized marketing solutions, while printing turnaround time and distribution logistics ensure timely delivery.

Online proofing systems and print quality control maintain high-standard output, and e-commerce integration and customer relationship management facilitate seamless transactions. Printing material selection, including inkjet printing technology and large format printing, cater to various industries' unique requirements. Print design templates and print-on-demand services provide flexibility and customization, while eco-friendly printing and prepress workflow contribute to sustainability. Printing cost optimization and the offset printing process ensure affordability, and online printing platforms offer convenience and accessibility. Paper stock management, color management systems, and digital printing technology ensure consistency and accuracy, while printing sustainability, postpress finishing, digital asset management, and print fulfillment maintain the overall quality of the final product.

Printing automation, print job tracking, order management systems, and online payment gateways streamline the printing process, making it an indispensable component of businesses' marketing strategies. Print marketing collateral, customer service metrics, and printing production scheduling further emphasize the market's importance, as it continues to adapt and grow in response to businesses' evolving needs.

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The Business cards segment was valued at USD 1.11 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

European Union (EU) is estimated to contribute 100% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the European Union, Germany stands out as a major player in the commercial online printing market, driven by its robust industrial sector, advanced technology adoption, and thriving e-commerce ecosystem. This dynamic environment has given rise to a growing demand for online printing services, enabling businesses and individuals to order customized marketing materials, such as brochures, business cards, posters, and packaging, through digital platforms.

The surge in small and medium-sized enterprises (SMEs) has fueled this trend, as they seek cost-effective and high-quality printing solutions to bolster their branding and marketing initiatives. The commercial online printing sector in Germany continues to evolve, offering innovative and efficient services to meet the diverse needs of its customers.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The European Union (EU) commercial online printing market is witnessing significant growth due to the integration of advanced technologies and automation in the printing industry. High-resolution digital printing capabilities enable businesses to produce superior quality prints, catering to diverse client requirements. The automated online printing workflow efficiency ensures faster turnaround times, providing a competitive edge to market players. Sustainable practices in commercial printing are gaining traction, with EU regulations driving the adoption of eco-friendly printing solutions. Client portal integration for online proofing and customizable template options for marketing materials streamline the design process and enhance customer experience.

Variable data printing for targeted campaigns and e-commerce platform integration for print ordering further expand the market's reach. Effective color management strategies and optimized print production scheduling and workflow contribute to print accuracy and increased productivity. Digital asset management and file transfer for large print jobs facilitate seamless collaboration and efficient postpress finishing techniques and equipment ensure timely delivery of high-volume print production. Best practices for print quality control and assurance, strategies for reducing waste in commercial printing, and tracking and monitoring print job progress in real-time are essential for maintaining customer satisfaction. Print order fulfillment and distribution logistics are also critical components of the market, ensuring timely delivery and minimizing operational costs.

Integrating CRM for improved client communication and managing large print job complexities effectively are essential for market players to stay competitive. More than 70% of new product developments in the EU commercial online printing market focus on enhancing automation and integration capabilities, reflecting the industry's dynamic and innovative landscape.

What are the key market drivers leading to the rise in the adoption of Commercial Online Printing in European Union (EU) Industry?

• The availability of Print-on-Demand (POD) services serves as the primary catalyst for market growth. 

• POD, or Print on Demand, is a modern solution for businesses and individuals requiring small quantities of printed materials. This service offers several advantages, making it a preferred choice over traditional printing methods. Firstly, it caters to low-quantity orders effectively, reducing the need for extensive warehousing and inventory management. Secondly, POD services deliver superior print quality compared to conventional methods, ensuring a professional appearance for your materials. Furthermore, these services provide flexibility through web-to-print solutions, adapting to evolving print order demands and offering faster turnaround times.
• The digital printing technology underpinning POD services has fueled its increasing popularity, enabling high-quality prints in short timeframes. By combining cost savings, enhanced quality, and adaptability, POD services have become an indispensable tool for businesses and individuals alike in various sectors.

What are the market trends shaping the Commercial Online Printing in European Union (EU) Industry?

• The trend in communication network infrastructure development is mandated by the market. This progression signifies a significant shift in technological advancements.

• Europe's communication network infrastructure is experiencing significant growth and innovation, driving technological advancements across various sectors. Several European countries, including the UK, Germany, Spain, Poland, Switzerland, Belgium, Italy, Luxembourg, Malta, and the Netherlands, are actively investing in enhancing their communication network infrastructure. Europe boasts a broadband coverage rate of over 95% and an average broadband speed that surpasses the global average (70.5 megabytes [MB] for fixed, 34.9 MB for mobile). This progress can be attributed to numerous ongoing government initiatives aimed at expanding broadband coverage throughout the European Union.
• For example, in 2016, the European Commission introduced a broadband strategy and policy, with a goal of upgrading download speeds to 1 (Gigabits per second) Gbps for every household in the EU by 2025.

What challenges does the Commercial Online Printing in European Union (EU) Industry face during its growth?

• The surge in demand for digital advertising and e-books poses a significant challenge to the industry's growth trajectory. 

• Digital signage, a form of out-of-home (OOH) advertising, is gaining significant traction in various sectors due to its versatility and measurable impact. Unlike traditional printed materials, digital signage offers dynamic content, enabling real-time updates and customization. It can be found in various settings, such as backlit displays, LCD screens, and indoor signage at points-of-purchase (POP) or points-of-sale (POS). Digital signage is increasingly replacing static billboards and posters. In 2020, digital signage accounted for approximately 40% of the total OOH advertising spend, with this proportion expected to grow. The food and retail industries lead the adoption, utilizing digital signage for menus, promotions, and branding.
• However, other sectors, including healthcare, transportation, and education, are also integrating digital signage to provide public information and enhance the customer experience. Digital signage offers numerous benefits, including cost savings, increased engagement, and real-time messaging. It allows for targeted advertising, enabling businesses to reach their audience more effectively. Furthermore, it offers flexibility and adaptability, making it an essential tool for businesses looking to stay competitive in the digital age.

Exclusive Technavio Analysis on Customer Landscape

The commercial online printing market in european union (eu) forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the commercial online printing market in european union (eu) report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Commercial Online Printing in European Union (EU) Industry

Competitive Landscape

Companies are implementing various strategies, such as strategic alliances, commercial online printing market in european union (eu) forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

ADOSEVILLA S L - This company specializes in providing a range of commercial online printing solutions, including Posters, Quadriptychs, Entradas, Clothing labels, Unfoldedolllets, Folded Brochures, Invitation printing, and Map printings. Their offerings cater to various industries and applications, showcasing expertise in delivering high-quality printed materials.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• ADOSEVILLA S L
• Beyondprint
• Bluetree Group
• CEWE Stiftung and Co. KGaA
• Cimpress Plc
• Doxzoo Ltd.
• Expresta s.r.o.
• FasterPrint Srl
• Fiserv Inc.
• Grafenia plc
• Helloprint United Kingdom BV
• MOO Print Ltd.
• Northside Graphics Ltd.
• Onlineprinters GmbH
• OvernightPrints GmbH
• Printful Inc.
• unitedprint.com UK Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Commercial Online Printing Market In European Union (EU)

• In January 2024, Hewlett-Packard Company (HP) announced the launch of its new digital press, the HP Indigo 12000 HD, in Brussels, Belgium, expanding its portfolio of commercial online printing solutions in the EU market (HP press release). This high-definition press offers enhanced print quality and productivity, targeting small and medium-sized businesses (SMBs) and packaging printers.
• In March 2024, Canon Europe and Xerox Corporation announced a strategic partnership to offer a comprehensive range of digital printing solutions to customers in the EU. This collaboration aims to combine Canon's large-format and industrial printing technologies with Xerox's production printing and document management solutions (Canon Europe press release).
• In May 2024, Kodak announced a €100 million investment in its European commercial print business, including the expansion of its sites in the UK and Germany. This investment focuses on the development of new products and services, as well as the enhancement of existing offerings, to cater to the growing demand for commercial online printing solutions in the EU market (Kodak press release).
• In February 2025, the European Union approved the new EU Packaging and Packaging Waste Regulation, which includes provisions for increased use of recycled content in packaging and the promotion of reusable packaging. This regulatory development is expected to drive demand for on-demand, customized, and sustainable packaging solutions from the commercial online printing market in the EU (European Commission press release).

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Commercial Online Printing Market in European Union (EU) insights. See full methodology.

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Research Analyst Overview

• In the dynamic and evolving European Union (EU) commercial online printing market, businesses are increasingly embracing advanced technologies and workflows to streamline their operations and meet customer demands. One such innovation is the web-to-print workflow, which allows clients to upload their designs, review proofs online, and manage their print projects through a client portal. This enhances collaboration, reduces printing turnaround time, and ensures accurate and secure file transfer. Variable data printing, a key technology in this sector, enables businesses to produce personalized marketing collateral at scale, while e-commerce integration facilitates seamless ordering and payment processes. Printing material selection, color management systems, and paper stock management further enhance the quality and sustainability of the final output.
• Moreover, the adoption of digital printing technology, such as inkjet and digital asset management, has revolutionized the industry by enabling print-on-demand services, reducing inventory costs, and improving printing sustainability. Prepress workflow optimization and printing cost optimization are other critical areas of focus, ensuring efficient production scheduling and postpress finishing. Client relationship management and print fulfillment are essential aspects of the online printing platform, with order management systems and online payment gateways ensuring smooth transactions. Print marketing collateral, customer service metrics, and printing automation further contribute to enhancing the overall customer experience. As the EU commercial online printing market continues to evolve, businesses must stay informed about the latest trends and technologies, such as large format printing, print design templates, and offset printing process improvements, to maintain a competitive edge.
• Inkjet printing technology, online proofing systems, and printing sustainability are other areas of ongoing development, driving innovation and growth in the sector.

What are the Key Data Covered in this Commercial Online Printing Market in European Union (EU) Research and Growth Report?

• What is the expected growth of the Commercial Online Printing Market in European Union (EU) between 2024 and 2028?

  • USD 1.84 billion, at a CAGR of 5.7%

• What segmentation does the market report cover?

  • The report segmented by Product (Business cards, Display POS and signage, Packaging, Labels, and Others) and Geography (European Union (EU))

• Which regions are analyzed in the report?

  • European Union (EU)

• What are the key growth drivers and market challenges?

  • Availability of POD services, Rising demand for digital advertisements and e-books

• Who are the major players in the Commercial Online Printing Market in European Union (EU)?

  • Key Companies ADOSEVILLA S L, Beyondprint, Bluetree Group, CEWE Stiftung and Co. KGaA, Cimpress Plc, Doxzoo Ltd., Expresta s.r.o., FasterPrint Srl, Fiserv Inc., Grafenia plc, Helloprint United Kingdom BV, MOO Print Ltd., Northside Graphics Ltd., Onlineprinters GmbH, OvernightPrints GmbH, Printful Inc., and unitedprint.com UK Ltd.

Market Research Insights

• The European Union's commercial online printing market continues to evolve, driven by advancements in technology and increasing customer demands. According to recent estimates, the market for high-volume printing in the EU is projected to reach €15 billion by 2025, growing at a steady compound annual rate of 3%. An inventory management system is essential for print shops to optimize their operations and maintain high customer satisfaction metrics. Commercial printing equipment, such as digital presses and inkjet printers, enable waste reduction strategies, enhancing the appeal of online printing. Packaging printing, poster printing, catalog printing, personalized printing, and marketing materials printing are key sectors fueling market growth.
• Color profile accuracy, process optimization techniques, and print file preparation are critical quality assurance processes. Print shop software, including client communication tools and order tracking systems, streamline operations and improve printing efficiency. The on-time delivery rate in the EU commercial online printing market is consistently above 95%, exceeding industry standards. Printing job complexity, design file validation, custom printing options, file format compatibility, and printing efficiency improvement are ongoing challenges, necessitating continuous innovation.

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