Content Marketing Market by Objective, Platform, End-user, and Geography - Forecast and Analysis 2021-2025

  • Published: May 2021
  • Pages: 120
  • SKU: IRTNTR41556
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The content marketing market share is expected to increase by USD 417.85 billion from 2021 to 2025, and the market’s growth momentum will accelerate at a CAGR of 16%.

This content marketing market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by end-user (retail, automotive, financial services, telecom, and others), platform (blogging, videos, infographics, case studies, and others), objective (lead generation, brand awareness, thought leadership, and others), and geography (APAC, North America, Europe, South America, and MEA). The content marketing market report also offers information on several market vendors, including Adobe Inc., Contently, Inc., CoSchedule LLC, HubSpot Inc., Influence and Co., NewsCred, Inc., Scripted Inc., Seismic Software, Inc., Sprinklr Inc., and Upland Software, Inc. among others.

What will the Content Marketing Market Size be in 2021?

Download the Free Report Sample to Unlock the Content Marketing Market Size for 2021 and Other Important Statistics

 

Content Marketing Market: Key Drivers and Trends

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The rise in the number of users on social media is notably driving the content marketing market growth, although factors such as fraud related to digital advertisements may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the content marketing industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Content Marketing Market Key Driver

One of the key factors driving growth in the content marketing market is the rise in the number of users on social media. Social media is becoming an essential part of the Internet, and it is accessed by more than a billion people worldwide. In addition, the increase in the use of mobile devices and smartphones has driven the use of social media among users. The growing use of social media among consumers is encouraging enterprises to use this platform to approach their target audience. As the number of users is continuously increasing, enterprises are using social media platforms for content marketing, which helps them to manage their large target audience more effectively. Thus, with the increase in the use of social media among consumers, the demand for content marketing is also expected to increase during the forecast period.

Content Marketing Market Key Trend

The use of AI with social media management software is another major factor supporting the content marketing market. The digital transformation of businesses is an effort aimed at creating connected platforms and industry revenue streams. Consequently, several industries are opting for real-time solutions besides spending on IT infrastructure and analytical solutions to gain a competitive advantage in the market. Modern businesses are marked by an increase in the need for advanced business intelligence (BI). Artificial intelligence (AI) has enabled content marketing with significant technological advances. AI provides a centralized view of all business activities and associated information.
Content automation is expected to drastically reduce the cost of content production.

Content Marketing Market Key Challenge

The fraud related to digital advertisements will be a major challenge for the content marketing market. Content advertisements through digital platforms are commonly considered as a form of advertisement that is done through the Internet to market products or services to consumers. With time, the term digital advertisements have expanded its dimensions. Furthermore, due to an increase in fraud-related digital advertisements, it is now treated as one of the major concerns for industry players. Fraud related to digital advertisements includes actions such as launching advertisements outside of a user’s view and creating fake advertisement traffic by using content scraping websites. The lack of maturity in the digital advertisement space helped in creating a favorable environment for digital advertisement fraud. Hence, fraud related to digital advertisements will impact the revenue generated by enterprises, thus impacting the market growth.

This content marketing market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Dynamics

Technavio categorizes the global content marketing market as a part of the global specialized consumer services market within the global diversified consumer services market. The parent global specialized consumer services market covers revenue generated by the consumer service providers, including residential services, home security services, legal services, personal services, renovation, and interior design services, consumer auction services, wedding services, and funeral services.

Who are the Major Content Marketing Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Adobe Inc.
  • Contently, Inc.
  • CoSchedule LLC
  • HubSpot Inc.
  • Influence and Co.
  • NewsCred, Inc.
  • Scripted Inc.
  • Seismic Software, Inc.
  • Sprinklr Inc.
  • Upland Software, Inc. 

 

This statistical study of the content marketing market encompasses successful business strategies deployed by the key vendors. The content marketing market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Adobe Inc – In April 2021, Adobe announced the partnership with FedEx to innovate e-commerce delivery
  • HubSpot Inc. - In April 2021, HubSpot announced the expansion of its CRM platform with the launch of Operations Hub
  • Sprinklr Inc. - In April 2021, Sprinklr helped PUMA in the expansion of their Customer Experience Management (CXM) roadmap.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

Content Marketing Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the content marketing market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain includes the following core components:

  • Inputs
  • Operations
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Content Marketing Market?

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42% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for content marketing in APAC. Market growth in this region will be faster than the growth of the market in regions.

The increasing demand from sectors such as automotive, financial service, consumer electronics, and health and pharma will facilitate the content marketing market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The market growth in the region has also been influenced by the COVID-19 pandemic. Owing to stringent COVID-19-related restrictions imposed in countries such as India, social media usage has increased. People started spending more time on the Internet in 2020, as many industries adopted the work from home (WFH) model. The use of the Internet increased from 50% to 70% between 2019 and 2020. Facebook, Instagram, Twitter, LinkedIn, and Pinterest are some of the most used social media platforms used by Indians during the COVID-19 pandemic. This has helped companies stay in touch with the public. Such factors are expected to accelerate the growth of the market during the forecast period.

What are the Revenue-generating End-user Segments in the Content Marketing Market?

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The content marketing market share growth by the retail segment will be significant during the forecast period. The retail segment includes distribution channels and all types of omnichannel companies such as branded wholesalers with retail outlets, traditional retailers, grocery store retail operators, convenience store retail operators, and other retail operators. The retail industry is growing rapidly, which will drive the demand for content marketing. North American countries such as the US and Canada are home to some of the world’s largest retail chains, including Walmart Inc., Costco Wholesale Corp., and Hudson's Bay Co. The use of smartphones, along with the Internet, has made it simple for consumers to search for products and compare them. This is encouraging retailers to opt for content marketing to stay connected with existing customers as well as to reach out to potential customers. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the content marketing market size and actionable market insights on post COVID-19 impact on each segment.

 

Content Marketing Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 16%

Market growth 2021-2025

$ 417.85 billion

Market structure

Fragmented

YoY growth (%)

15.43

Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 42%

Key consumer countries

US, China, Japan, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Adobe Inc., Contently, Inc., CoSchedule LLC, HubSpot Inc., Influence and Co., NewsCred, Inc., Scripted Inc., Seismic Software, Inc., Sprinklr Inc., and Upland Software, Inc. 

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Factors Covered in this Content Marketing Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive content marketing market growth during the next five years
  • Precise estimation of the content marketing market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the content marketing industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of content marketing market vendors

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                                Exhibit 02:  Market Characteristics

                2.2 Value chain analysis           

                                Exhibit 03:  Value chain analysis: Specialized consumer services

                                2.2.1 Inputs 

                                2.2.2   Operations

                                2.2.3   Marketing and sales

                                2.2.4 Support activities

                                2.2.5 Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                3.4.1      Estimating growth rates for emerging and high-growth markets

                                3.4.2      Estimating growth rates for mature markets

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ billion)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                                Exhibit 09:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 10:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 11:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 12:  Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 13:  Threat of rivalry

                4.7 Market condition

                                Exhibit 14: Market condition - Five forces 2020

5. Market Segmentation by End-user                             

                5.1      Market segments          

                                Exhibit 15:  End user - Market share 2020-2025 (%)

                5.2      Comparison by End user             

                                Exhibit 16:  Comparison by End user

                5.3    Retail - Market size and forecast 2020-2025          

                                Exhibit 17:  Retail - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 18:  Retail - Year-over-year growth 2020-2025 (%)

                5.4    Automotive - Market size and forecast 2020-2025              

                                Exhibit 19:  Automotive - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 20:  Automotive - Year-over-year growth 2020-2025 (%)

                5.5    Financial Services - Market size and forecast 2020-2025  

                                Exhibit 21:  Financial Services - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 22:  Financial Services - Year-over-year growth 2020-2025 (%)

                5.6    Telecom - Market size and forecast 2020-2025    

                                Exhibit 23:  Telecom - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 24:  Telecom - Year-over-year growth 2020-2025 (%)

                5.7    Others - Market size and forecast 2020-2025        

                                Exhibit 25:  Others - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 26:  Others - Year-over-year growth 2020-2025 (%)

                5.8     Market opportunity by End user              

                                Exhibit 27:   Market opportunity by End user

6. Market Segmentation by Platform                             

                6.1      Market segments          

                                Exhibit 28:  Platform - Market share 2020-2025 (%)

                6.2    Comparison by Platform

                                Exhibit 29:  Comparison by Platform

                6.3    Blogging - Market size and forecast 2020-2025    

                                Exhibit 30:  Blogging - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 31:  Blogging - Year-over-year growth 2020-2025 (%)

                6.4    Videos - Market size and forecast 2020-2025        

                                Exhibit 32:  Videos - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 33:  Videos - Year-over-year growth 2020-2025 (%)

                6.5    Infographics - Market size and forecast 2020-2025             

                                Exhibit 34:  Infographics - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 35:  Infographics - Year-over-year growth 2020-2025 (%)

                6.6    Case studies - Market size and forecast 2020-2025             

                                Exhibit 36:  Case studies - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 37:  Case studies - Year-over-year growth 2020-2025 (%)

                6.7    Others - Market size and forecast 2020-2025        

                                Exhibit 38:  Others - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 39:  Others - Year-over-year growth 2020-2025 (%)

                6.8     Market opportunity by Platform              

                                Exhibit 40:   Market opportunity by Platform

7. Market Segmentation by Objective                           

                7.1    Market segments            

                                Exhibit 41:  Objective - Market share 2020-2025 (%)

                7.2    Comparison by Objective             

                                Exhibit 42:  Comparison by Objective

                7.3    Lead generation - Market size and forecast 2020-2025     

                                Exhibit 43:  Lead generation - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 44:  Lead generation - Year-over-year growth 2020-2025 (%)

                7.4      Brand awareness - Market size and forecast 2020-2025 

                                Exhibit 45:  Brand awareness - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 46:  Brand awareness - Year-over-year growth 2020-2025 (%)

                7.5    Thought leadership - Market size and forecast 2020-2025               

                                Exhibit 47:  Thought leadership - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 48:  Thought leadership - Year-over-year growth 2020-2025 (%)

                7.6    Others - Market size and forecast 2020-2025        

                                Exhibit 49:  Others - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 50:  Others - Year-over-year growth 2020-2025 (%)

                7.7     Market opportunity by Objective            

                                Exhibit 51:   Market opportunity by Objective

8. Customer landscape                         

                                Exhibit 52:  Customer landscape

9. Geographic Landscape                     

                9.1      Geographic segmentation         

                                Exhibit 53:  Market share by geography 2020-2025 (%)

                9.2      Geographic comparison              

                                Exhibit 54:  Geographic comparison

                9.3      APAC - Market size and forecast 2020-2025        

                                Exhibit 55:  APAC - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 56:  APAC - Year-over-year growth 2020-2025 (%)

                9.4      North America - Market size and forecast 2020-2025      

                                Exhibit 57:  North America - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 58:  North America - Year-over-year growth 2020-2025 (%)

                9.5 Europe - Market size and forecast 2020-2025         

                                Exhibit 59: ​Europe - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 60: Europe - Year-over-year growth 2020-2025 (%)

                9.6 South America - Market size and forecast 2020-2025           

                                Exhibit 61: ​South America - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 62: South America - Year-over-year growth 2020-2025 (%)

                9.7 MEA - Market size and forecast 2020-2025              

                                Exhibit 63: MEA - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 64: MEA - Year-over-year growth 2020-2025 (%)

                9.8 Key leading countries        

                                Exhibit 65: Key leading countries

                9.9 Market opportunity by geography

                                Exhibit 66: Market opportunity by geography ($ billion)

10. Drivers, Challenges, and Trends                

                10.1    Market drivers

                                10.1.1 Rise in the number of users on social media

                                10.1.2 Growing demand for digital magazines

                                10.1.3 Builds brand awareness along with increasing trust and loyalty

                                10.1.4 Increased popularity of audio-visual advertising

                                10.1.5 Rising penetration of mobile computing devices

                10.2   Market challenges         

                                10.2.1 Fraud related to digital advertisements

                                10.2.2 Increased benefits of outdoor advertisement over content marketing

                                10.2.3 Difficulty in adhering to a content marketing budget

                                Exhibit 67:  Impact of drivers and challenges

                10.3    Market trends

                                10.3.1 Use of AI with social media management software

                                10.3.2 Use of analytics in content marketing

10.3.3 Use of live videos for content marketing

11. Vendor Landscape                           

                11.1 Overview             

                11.2      Vendor landscape      

                                Exhibit 68:  Vendor landscape

                11.3      Landscape disruption

                                Exhibit 69:  Landscape disruption

                                Exhibit 70:  Industry risks

12. Vendor Analysis               

                12.1      Vendors covered        

                                Exhibit 71:  Vendors covered

                12.2      Market positioning of vendors              

                                Exhibit 72:  Market positioning of vendors

                12.3 Adobe Inc.

                                Overview

                                Business segments

                                Key news

                                Key offerings

                                Segment focus

                12.4   Contently, Inc. 

                                Overview

                                Product and service

                                Key news

                                Key offerings

                12.5  CoSchedule LLC

                                Overview

                                Product and service

                                Key news

                                Key offerings

                12.6      HubSpot Inc. 

                                Overview

                                Business segments

                                Key news

                                Key offerings

                12.7      Influence and Co.        

                                Overview

                                Product and service

                                Key offerings

                12.8  NewsCred, Inc. 

                                Overview

                                Product and service

                                Key offerings

                12.9      Scripted Inc.  

                                Overview

                                Product and service

                                Key offerings

                12.10      Seismic Software, Inc.            

                                Overview

                                Product and service

                                Key news

                                Key offerings

                12.11      Sprinklr Inc.

                                Overview

                                Product and service

                                Key news

                                Key offerings

                12.12     Upland Software, Inc.              

                                Overview

                                Business segments

                                Key news

                                Key offerings

                                Segment focus

13. Appendix                            

                13.1 Scope of the report         

                                13.1.1 Market Definition

                                13.1.2 ​​​​Objectives

                                13.1.3 ​​​​Notes and caveats

                13.2 Currency conversion rates for US$            

                                Exhibit 112: ​Currency conversion rates for US$​

                13.3 Research Methodology 

                                Exhibit 113: ​Research Methodology

                                Exhibit 114: ​​Validation techniques employed for market sizing​

                                Exhibit 115: ​​Information sources

                13.4 List of abbreviations        

                                Exhibit 116: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The content marketing market growth will increase by $269.24 billion during 2019-2024.
The content marketing market is expected to grow at a CAGR of 13.15% during 2019-2024.
Technavio has segmented the content marketing market by end user (Retail, Automotive, Financial Services, Telecom, and Others) ,other 1 (Lead generation, Brand awareness, Thought leadership, and Others) , and geographic (APAC, North America, Europe, and South America).
Adobe Inc., Contently Inc., CoSchedule LLC, HubSpot Inc., Influence & Co., Kapost, NewsCred Inc., Percolate Industries Inc., Scripted Inc., Sprinklr Inc. are a few of the key vendors in the content marketing market.
APAC will register the highest growth rate of 42.02% among the other regions. Therefore, the content marketing market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the content marketing market growth are:
  • Rise in the number of users on social media
The content marketing market vendors should focus on grabbing business opportunities from the retail segment as it accounted for the largest market share in the base year.
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