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The content marketing market size is forecast to increase by USD 654.78 million, at a CAGR of 16.01% between 2023 and 2028. The content marketing market has experienced significant expansion, driven by several key factors. Primarily, the increasing user base on social media platforms has fueled this growth. Additionally, the increasing preference for digital publications over traditional print media has boosted demand for content marketing services. Furthermore, the proliferation of mobile computing devices has enabled greater access to digital content, expanding the market reach. These trends have converged to create a robust and dynamic content marketing landscape.
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In today's content market, digital transformation is a driving force reshaping how businesses engage with internet users. While traditional channels remain relevant, digital platforms offer unparalleled reach and engagement potential. Crafting effective marketing strategies requires not only client involvement efforts but also a diverse set of skills, including digital content creation, leveraging cloud computing, and prioritizing cybersecurity. As highlighted by Cybersecurity Ventures, the shift towards streaming services underscores the demand for various content formats such as textual, graphical, audio, and video content. Whether opting for on-premise deployment or relying on Information Technology (IT) services from technology providers, organizations must stay abreast of trends and insights from technology journals, certified publications, and articles authored by recognized authors to remain competitive in the digital landscape.
One of the key factors driving the content marketing market growth is the rise in number of users on social media. Social media is becoming an important part of the Internet, and it is accessed by more than a billion people worldwide. Moreover, the increase in the use of mobile devices and smartphones has driven the use of social media among users. In addition, most social media platforms, such as LinkedIn, are also available to users as mobile applications, which is increasing social media use.
Moreover, the growing use of social media among consumers is encouraging enterprises to use this platform to approach their target audience. In addition, enterprises are establishing their presence on different platforms, such as Facebook, and using them for purposes such as marketing. Furthermore, as the number of users continuously increases, enterprises are using social media platforms for content marketing, which helps them manage their large target audience more effectively. Hence, such factors are driving the market growth during the forecast period.
A key factor shaping the content marketing market growth is the use of analytics in content marketing. Many analytical tools and techniques can be used in content marketing. In addition, using analytics in content marketing solutions can be a complex process as it needs to be executed in real time and in a dynamic framework. In addition, using analytics with content marketing will help enterprises provide a snapshot of activities on platforms such as Facebook, Instagram, and Twitter, enabling them to track trends.
Moreover, analytics in content marketing solutions also helps them customize dashboards or templates, which, in turn, provides enterprises with information about their followers' engagement with their content. Furthermore, this solution helps enterprises improve content marketing by understanding their requirements and providing all the information needed to optimize the marketing strategy. Hence, such factors are driving the market growth during the forecast period.
The difficulty in maintaining budgetary limits in content marketing is one of the key challenges hindering content marketing market growth. Several companies allocate a fixed content marketing budget and adhere to it. In addition, most of the companies with a content marketing strategy had a content marketing budget. However, deciding on a content marketing budget can be a significant challenge for businesses as the availability of content cannot be predicted.
In addition, larger companies also face a challenge in securing executive buy-ins for a content marketing budget, while relatively smaller businesses might believe that content offers immediate ROI. Furthermore, rapid changes in content marketing channels make it difficult for vendors to decide on a marketing budget. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Content Marketing Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc: The company offers content marketing services which includes creation, publishing and channel delivery.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The retail segment is estimated to witness significant growth during the forecast period. The retail segment comprises distribution channels and all types of omnichannel companies, such as branded wholesalers with retail outlets, traditional retailers, grocery store retail operators, convenience store retail operators, and other retail operators. There are several benefits offered by the retail segment to consumers which is fuelling the growth of this segment.
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The retail segment was the largest segment and was valued at USD 90.23 million in 2018. Moreover, some of the main benefits of the retail segment include increased website traffic, established authority and trust, creating brand awareness, and developing brand personality. Moreover, North American countries including the US and Canada are home to some of the world's largest retail chains, such as Walmart Inc., Costco Wholesale Corp., and Hudsons Bay Co., which have a global presence such adoption of content marketing in retail will create demand. Hence, such factors are fuelling the growth of this segment which, in turn, will drive the market growth during the forecast period.
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APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors such as the increasing demand from sectors such as automotive, financial service, consumer electronics, and health and pharma are fuelling the growth of the market in APAC. In addition, the automotive sector is prominent in countries such as China, India, and Japan. Moreover, these countries are among the top global producers of vehicles.
In addition, the availability of low-cost labor and resources in developing economies such as India, Indonesia, Bangladesh, and Vietnam has attracted several global automotive manufacturers to establish their manufacturing plants and assembly units in the region. Furthermore, the rise in investments will increase competition among automotive manufacturers in this region, which will encourage them to opt for content marketing to enhance their brand image. Hence, such factors are driving the market growth in APAC during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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Content marketing systems are evolving with the integration of data analysis and content advertising strategy to enhance effectiveness. With the rise of AI-powered automation and generative AI platforms, content marketing software is becoming more sophisticated in facilitating digital communications and driving online engagement. Understanding demographics is essential for leveraging social media posting tools and optimizing content management systems to boost brand visibility across various platforms. In the marketing agency landscapes, the focus is on utilizing advertising agencies to craft compelling social media posts and leverage emerging video platforms.
Moreover, various content formats such as textual content, graphical content, and audio content are deployed, whether through on-premise deployment or cloud deployment, catering to the needs of large-sized enterprises across sectors like retail, healthcare, media, entertainment, travel, and charities/nonprofit organizations. Incorporating analytics-based content marketing, businesses aim to enhance customer experience, foster brand loyalty, and adapt to the consumer-centric market using AI powered automation and machine learning as key software components. Large-sized enterprises in various industries such as retail, healthcare, media, and travel, are increasingly leveraging AI-powered automation and generative AI platform to enhance their online presence and optimize content management system, aligning with the consumer-centric market's focus on analytics-based content marketing for effective customer retention.
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Market Scope |
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Report Coverage |
Details |
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Page number |
201 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 16.01% |
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Market Growth 2024-2028 |
USD 654.78 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
15.34 |
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Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key countries |
US, Canada, China, Japan, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC, Interact Marketing, Kenscio, and Vendasta Technologies Inc. |
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Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Platform
8 Market Segmentation by Objective
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Vendor Landscape
13 Vendor Analysis
14 Appendix
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