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The corporate e-learning market is estimated to grow at a CAGR of 12.19% between 2022 and 2027 and the size of the market is forecast to increase by USD 44,908.64 million. Furthermore, the report includes historic market data from 2017 to 2021. This report extensively covers market segmentation by End-user (services, manufacturing, retail, and others), Deployment (on-premises and cloud-based), and Geography (North America, Europe, APAC, South America, and Middle East, and Africa)
North America is estimated to contribute 35% to the growth of the global market during the forecast period. The US is a key revenue generator for the market, due to its presence of several major IT corporations such as Adobe, Oracle, Microsoft, and IBM, which have worldwide operations. The constant advancements in technology create a demand for employee training programs to ensure they stay updated on the latest market developments.
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Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Articulate - The company offers Corporate E-learning through its Articulate 300 training webinar, courses, and videos. Also, through this segment, the company offers Articulate 360, which features authoring apps such as Storyline 360 and Rise 360 for developing customized, interactive, and fully responsive courses.
Skill Soft-The company offers Corporate E-learning through various individual courses as well as group case studies.Along with this company is engaged in the sale, marketing, and delivery of its content learning solutions, in areas such as Leadership and Business, Technology and Developer, and Compliance.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The innovative features and user interfaces are notably driving the market growth, although factors such as growing demand for increasing penetration of smartphones and tablets may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Market Driver
The reduction in employee training costs for employers is the key factor driving the global corporate e-learning market growth. Organizations look for ways to cut down their operating costs and increase their profits. Employee training is one area where organizations spend significantly. E-learning helps organizations reduce the cost incurred on employee training.
The Bank of Ireland is estimated to have reduced its learning and development (L&D) costs significantly after the adaptation of Learning Zone, a corporate E-learning system. Such reduction in training costs encourages end-users to adopt corporate E-learning courses, thereby driving the market growth during the forecast period.
Significant Market Trend
The Global Corporate E-Learning Market to Benefit from Adoption of Microlearning. Microlearning, which involves the use of short-term and bite-sized learning modules, is expected to drive growth in the global corporate e-learning market. The focus on personalization and adaptive learning is increasing the popularity of microlearning, which offers concise and relevant content, addresses skill gaps, and is seen as engaging by employees. Industries such as banking, retail, and manufacturing have already begun utilizing microlearning, providing employees with instant access to information they need in real-time. This is expected to drive demand for the market during the forecast period.v
Major Challenge
The complexities in designing e-learning courses are a major challenge to the global corporate e-learning market growth. The need for effective and appealing content cannot be underestimated while designing the content of an E-learning module. In organizations where employees belong to different age groups, ranging from Baby Boomers to Millennials, providing E-learning content that can appeal to all these groups of participants can pose a challenge. Every generation has its unique traits and needs.
A significant amount of time, money, and resources are incurred on developing content for E-learning courses. Similarly, the cost keeps increasing as the complexity of the content increases. Major factors impacting the cost of creating E-learning content are the resources needed, the state of the source content, the elements embedded in the E-learning content, and interactivity and instructional complexity. Such factors will hinder the growth of the market during the forecast period.
Key Corporate E-learning Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Corporate E-learning Market Customer Landscape
North America is projected to contribute 35% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US is the major contributor to revenue to the market. The country is home to many major IT companies, such as Adobe, Oracle, Microsoft, and IBM. All of these companies have offices globally. The rapid evolution of technologies drives the need to train employees to keep them updated and informed about the latest developments in the industry concerned. Hence, companies are investing heavily in training their employees working at different locations through the use of corporate E-learning solutions. Cost-effectiveness further drives the demand for corporate E-learning.
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The COVID-19 pandemic in 2020 had a widespread impact in North America, particularly in the US, leading to rising deaths and lockdowns in various countries. This resulted in a shift towards remote working, boosting the demand for corporate E-learning solutions. Prominent educational institutes like Wharton School, Stanford University, and others offered extensive online courses and degree programs, further fueling the market growth. Companies in the US are incorporating adaptive blended learning to improve their employees' competencies, leading to increased adoption of corporate E-learning. These factors are projected to drive the growth of the corporate E-learning market in the region during the forecast period.
The services segment is projected to experience significant growth in market share during the forecast period. This is driven by the need for employee training in service-oriented industries, such as hospitality, where customer satisfaction is a key factor. Regular employee training is required to maintain service quality and keep up with customer demands. As a result, organizations in these industries are turning to cost-effective E-learning solutions to meet their training needs.
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The services segment showed a gradual increase in market share from USD 18,548.75 million in 2017 and continued to grow by 2021. Due to various challenges, such as long working hours, demanding customers, and meeting customer expectations, the hospitality industry faces a high turnover rate. This results in the hospitality industry hiring employees with skill shortages. Hence, training such employees becomes necessary for these organizations to maintain service quality. There is a high need for convenient and flexible learning mechanisms, and E-learning solutions are an ideal choice. In traditional methods of training, employees generally undergo on-the-job training. This makes training exhausting for employees, and they can start losing interest in training. Also, customers may not get quality services, which can result in low customer retention.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Corporate E-learning Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 12.19% |
Market growth 2023-2027 |
USD 44,908.64 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
11.81 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Canada, China, India, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Articulate Global Inc., Cegid SA, Cegos Group, City and Guilds Group, CommLab India LLP, Compunnel Software Group Inc., Continu, Cornerstone OnDemand Inc., D2L Corp., Designing Digitally Inc., Epignosis, G Cube Webwide Software Pvt. Ltd., Hive Learning Ltd., Intuition Publishing Ltd., John Wiley and Sons Inc., Kallidus Ltd., Learning Technologies Group Plc, MPS Group, Paylocity Holding Corp., and Skillsoft Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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