Corporate Training Market in US by Product, End-user, and Method - Forecast and Analysis 2021-2025

  • Published: Jan 2021
  • Pages: 120
  • SKU: IRTNTR40580

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The corporate training market share in US is expected to increase by USD 19.51 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of over 10%.

This corporate training market research report of US provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (technical courses and non-technical courses), end-user (manufacturing, healthcare, BFSI, IT, and others), and method (blended learning, offline learning, and online learning). The corporate training market report of US also offers information on several market vendors, including Adobe Inc., Cisco Systems Inc., City & Guilds Group, D2L Corp., Franklin Covey Co., GP Strategies Corp., John Wiley & Sons Inc., NIIT Ltd., Skillsoft Ltd., and Wilson Learning Worldwide Inc. among others.

What will the Corporate Training Market Size in US be During the Forecast Period?

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Corporate Training Market in US: Key Drivers, Trends, and Challenges

The emergence of cost effective e-learning training modules is notably driving the corporate training market growth in US, although factors such as the growing prominence of MOOCs in corporate learning may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the corporate training industry in US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Corporate Training Market Driver in US

One of the key factors driving growth in the corporate training market is the emergence of cost-effective e-learning training modules. Organizations are increasingly adopting innovative and cost-effective ways to train their employees. The transition of organizations from conventional training to e-learning helps them in saving employees' working hours, and it is convenient to maintain, update, and store information more effectively. Therefore, vendors are introducing solutions, technologies, systems, and courses at affordable prices to corporations buying them in bulk quantities to meet the demand of their employees. The growing popularity of online learning has helped employees in saving their time and money in reskilling themselves, unlike enrolling in conventional training sessions conducted in corporations that consume more time in addition to the regular working hours. Therefore, the use of affordable solutions or technologies with lower prices is expected to drive the growth of the corporate training market in US during the forecast period.

Corporate Training Market Trend in US

The emergence of IoT and wearable devices is one of the key trends supporting the corporate training market share growth. The Internet of Things and wearable devices have gained traction in the corporate training industry over the last few years. This is owing to the rapid adoption of digital solutions to implement e-learning. Wearable devices or apps are emerging as the most convenient and time-saving solutions, right from logging attendance of trainees to monitoring their performances in an Internet-enabled room. Smart glasses such as Google Glass and smartwatches, such as the Apple Watch, are rapidly gaining popularity among audiences and corporate trainers to create interactive and immersive learning experiences. The concept of the IoT is expected to exhibit a promising scope for corporate training in different industries, including healthcare, manufacturing, Information Technology-enabled Services (ITeS), and other related services.

Corporate Training Market Challenge in US

The rising popularity of massive open online courses (MOOCs) as a viable alternative to corporate training in organizations has been a key challenge to the growth of the corporate training market in US over the last few years. Several organizations are investing in the creation of personalized MOOCs tailor-made to their core competencies and requirements. The popularity of MOOCs is growing among organizations that require large-scale training programs for employees. MOOCs offer several advantages, such as the centralization of training components and assessments at a lower cost when compared with conventional corporate training methods. MOOCs can generally be availed free of cost by employees, with a nominal fee charged for advanced course content and certification. In addition, MOOCs provide flexible and mobile access to learning content and encourage real-time, on-the-job learning at par with conventional corporate training services. Thus, the growing prominence of MOOCs as a cost-effective alternative to corporate training is expected to hamper the market growth during the forecast period.

Parent Market Analysis

Technavio categorizes the global corporate training market as a part of the global education market (also referred to as the global education services market). The parent, global education market, covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

This corporate training market analysis report of US also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Corporate Training Market Vendors in US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Adobe Inc.
  • Cisco Systems Inc.
  • City & Guilds Group
  • D2L Corp.
  • Franklin Covey Co.
  • GP Strategies Corp.
  • John Wiley & Sons Inc.
  • NIIT Ltd.
  • Skillsoft Ltd.
  • Wilson Learning Worldwide Inc.


This statistical study of the corporate training market in US encompasses successful business strategies deployed by the key vendors. The corporate training market in US is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Adobe Inc. - In July 2021, the company launched Adobe Analytics for higher education to advance digital literacy
  • Cisco Systems Inc  - In July 2021, the company acquired Socio Labs, an event company
  • John Wiley and Sons Inc. - In March 2021, the company partnered with NUS Advanced Computing for Executives to launch global certification program aimed to close technology skills gap.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The corporate training market forecast report of US offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Corporate Training Market Value Chain Analysis in US

Our report provides extensive information on the value chain analysis for the corporate training market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of education services includes the following core components:

  • Inputs
  • Operations
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Corporate Training Market in US?

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The corporate training market share growth in US by the technical training segment will be significant during the forecast period. It is expected to register a steady growth during the forecast period owing to the rising need for skilling employees on continuously evolving technologies. Rising initiatives from the Government of India, such as the Make in India mission and the Chinese government's inclination to support the manufacturing sector, are expected to boost the growth of manufacturing jobs in the long run. This will eventually lead to an increasing need for offering technical training to employees in the manufacturing sector during the forecast period.
In the technical training market segment, IT accounts for the majority of the market share. The technical skills training in the IT sector is usually driven by the growing concern of employers for improving the database and programming skills of employees. Most of the vendors offer training tools to improve the programming/testing skills of employees. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the corporate training market size in US and actionable market insights on post COVID-19 impact on each segment.


Corporate Training Market Scope in US

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 10%

Market growth 2021-2025

$ 19.51 billion

Market structure


YoY growth (%)


Regional analysis


Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Adobe Inc., Berlitz Corp., Blanchard Training & Development Inc., BTS Group AB, Cisco Systems Inc., City & Guilds Group, D2L Corp., DEMOS SA, Development Dimensions International Inc., edX Inc., Franklin Covey Co., GP Strategies Corp., Interaction Associates Inc., John Wiley & Sons Inc., Learning Tree International Inc., MedCerts LLC, Mind Gym Plc, NIIT Ltd., PinPoint Workforce Inc. Richardson, Simplilearn Solutions Pvt. Ltd., Skillsoft Ltd., TrainSmart Inc., Udemy Inc., and Wilson Learning Worldwide Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Corporate Training Market Report of US?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive corporate training market growth in US during the next five years
  • Precise estimation of the corporate training market size in US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of corporate training market vendors in US

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                2.1.1. Parent Market

                                Exhibit 01:  Parent market

                                Exhibit 02:  Market Characteristics

                2.2 Value chain analysis           

                                Exhibit 03:  Value Chain Analysis for educational services

                                2.2.1 Inputs 

                                2.2.2 Operations

                       Pitching and profiling

                       Resourcing and communicating

                       Delivery and support

                       Connecting and innovating

                       Marketing and sales

                       Support activities

                                2.3.3 Innovations

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04: Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  Global market - Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                                Exhibit 09:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 10:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 11:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 12:  Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 13:  Threat of rivalry

                4.7 Market condition

                                Exhibit 14: Market condition - Five forces 2020

5. Market Segmentation by Product               

                5.1 Market segments

                The segments covered in this chapter are:

  • Technical courses
  • Non-technical courses

The two segments have been ranked based on their market share in 2020. The technical courses constituted the largest segment in 2020, while the smallest segment was non technical courses

                                Exhibit 15: Distribution Channel - Market share 2020-2025 (%)

                5.2 Comparison by  Product   

                                Exhibit 16: ​Comparison by  Product

                5.3 Technical Courses- Market size and forecast 2020-2025     

                                Exhibit 17:   Technical Courses - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 18:   Technical Courses - Year-over-year growth 2020-2025 (%)

                5.4 Non Technical Courses - Market size and forecast 2020-2025            

                                Exhibit 19: Non Technical Courses   - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 20:  Non Technical Courses - Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by Distribution Channel           

                                Exhibit 21: ​Market opportunity by Distribution Channel

6. Market Segmentation by End User                             

                6.1 Market segments

                The segments covered in this chapter are:

  • Manufacturing
  • Healthcare
  • BFSI
  • IT
  • Others

                                Exhibit 22:  End user - Market share 2020-2025 (%)

                6.2     Comparison by End-user              

                                Exhibit 23:  Comparison by End-user

                6.3     Manufacturing - Market size and forecast 2020-2025       

                                Exhibit 24:  Manufacturing - Market size and forecast 2020-2025 ($ million)

                                Exhibit 25:  Manufacturing - Year-over-year growth 2020-2025 (%)

                6.4     Healthcare - Market size and forecast 2020-2025               

                                Exhibit 26:  Healthcare - Market size and forecast 2020-2025 ($ million)

                                Exhibit 27:  Healthcare - Year-over-year growth 2020-2025 (%)

                6.5     BFSI - Market size and forecast 2020-2025            

                                Exhibit 28:  BFSI - Market size and forecast 2020-2025 ($ million)

                                Exhibit 29:  BFSI - Year-over-year growth 2020-2025 (%)

                6.6     IT - Market size and forecast 2020-2025 

                                Exhibit 30:  IT - Market size and forecast 2020-2025 ($ million)

                                Exhibit 31:  IT - Year-over-year growth 2020-2025 (%)

                6.7     Others - Market size and forecast 2020-2025       

                                Exhibit 32:  Others - Market size and forecast 2020-2025 ($ million)

                                Exhibit 33:  Others - Year-over-year growth 2020-2025 (%)

                6.8   Market opportunity by End-user

                                Exhibit 34:   Market opportunity by End-user

7. Market Segmentation by Method                              

                The segments covered in this chapter are:

  • Blended learning
  • Offline learning
  • Online learning

                7.2     Comparison by Method

                                Exhibit 36:  Comparison by Method

                7.3     Blended learning - Market size and forecast 2020-2025   

                                Exhibit 37:  Blended learning - Market size and forecast 2020-2025 ($ million)

                                Exhibit 38:  Blended learning - Year-over-year growth 2020-2025 (%)

                7.4     Offline learning - Market size and forecast 2020-2025      

                                Exhibit 39:  Offline learning - Market size and forecast 2020-2025 ($ million)

                                Exhibit 40:  Offline learning - Year-over-year growth 2020-2025 (%)

                7.5     Online learning - Market size and forecast 2020-2025      

                                Exhibit 41:  Online learning - Market size and forecast 2020-2025 ($ million)

                                Exhibit 42:  Online learning - Year-over-year growth 2020-2025 (%)

                7.6     COVID-19 pandemic impact and recovery in the market 

                7.7 Market opportunity by Method    

                                Exhibit 43:   Market opportunity by Method

8. Customer landscape                         

                                Exhibit 44: ​Customer landscape​

9. Drivers, Challenges, and Trends                   

                9.1     Volume driver - Demand led growth       

                                9.1.1 Growing prominence of MOOCs in corporate learning

                                9.1.2    Growing emphasis on flexible learning platforms

                                9.1.3    Rising emphasis on personalization in corporate training

                9.2 Market challenges              

                                9.2.1 Growing prominence of MOOCs in corporate learning

                                9.2.2    Lack of effective metrics

                                9.2.3    Poor completion rates of corporate e-learning courses

                                Exhibit 45:  Impact of drivers and challenges

                9.3 Market trends      

                                9.3.1    Emergence of IoT and wearable devices

                                9.3.2    Rising popularity of microlearning

                                9.3.3    Growing prominence of gamification

10. Vendor Landscape                           

                10.1 Overview             

                                Exhibit 46: Vendor landscape

                9.2 Landscape disruption        

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 47: ​Landscape disruption​

                                Exhibit 48: Industry risks

11. Vendor Analysis               

                11.1 Vendors covered              

                                Exhibit 49: Vendors covered

                11.2 Market positioning of vendors    

                                Exhibit 50: ​Market positioning of vendors​

                11.3  Adobe Inc.

                                Exhibit 51:  Adobe Inc. - Overview

                                Exhibit 52:  Adobe Inc. - Business segments

                                Exhibit 53:  Adobe Inc. – Key news

                                Exhibit 54:  Adobe Inc. - Key offerings

                                Exhibit 55:  Adobe Inc. - Segment focus

                11.4  Cisco Systems Inc.           

                                Exhibit 56:  Cisco Systems Inc. - Overview

                                Exhibit 57:  Cisco Systems Inc. - Business segments

                                Exhibit 58:  Cisco Systems Inc. – Key news

                                Exhibit 59:  Cisco Systems Inc. - Key offerings

                                Exhibit 60:  Cisco Systems Inc. - Segment focus

                11.5  City & Guilds Group       

                                Exhibit 61:  City & Guilds Group - Overview

                                Exhibit 62:  City & Guilds Group - Product and service

                                Exhibit 63:  City & Guilds Group – Key news

                                Exhibit 64:  City & Guilds Group - Key offerings

                11.6  D2L Corp.

                                Exhibit 65:  D2L Corp. - Overview

                                Exhibit 66:  D2L Corp. - Business segments

                                Exhibit 67:  D2L Corp. – Key news

                                Exhibit 68:  D2L Corp. - Key offerings

                                Exhibit 69:  D2L Corp. - Segment focus

                11.7  Franklin Covey Co.          

                                Exhibit 70:  Franklin Covey Co. - Overview

                                Exhibit 71:  Franklin Covey Co. - Business segments

                                Exhibit 72:  Franklin Covey Co. – Key news

                                Exhibit 73:  Franklin Covey Co. - Key offerings

                                Exhibit 74:  Franklin Covey Co. - Segment focus

                11.8  GP Strategies Corp.        

                                Exhibit 75:  GP Strategies Corp. - Overview

                                Exhibit 76:  GP Strategies Corp. - Business segments

                                Exhibit 77:  GP Strategies Corp. – Key news

                                Exhibit 78:  GP Strategies Corp. - Key offerings

                                Exhibit 79:  GP Strategies Corp. - Segment focus

                11.9  John Wiley & Sons Inc.  

                                Exhibit 80:  John Wiley & Sons Inc. - Overview

                                Exhibit 81:  John Wiley & Sons Inc. - Business segments

                                Exhibit 82:  John Wiley & Sons Inc. – Key news

                                Exhibit 83:  John Wiley & Sons Inc. - Key offerings

                                Exhibit 84:  John Wiley & Sons Inc. - Segment focus

                11.10 NIIT Ltd.

                                Exhibit 85:  NIIT Ltd. - Overview

                                Exhibit 86:  NIIT Ltd. - Business segments

                                Exhibit 87:  NIIT Ltd. - Key offerings

                                Exhibit 88:  NIIT Ltd. - Segment focus

                11.11 Skillsoft Ltd.      

                                Exhibit 89:  Skillsoft Ltd. - Overview

                                Exhibit 90:  Skillsoft Ltd. - Product and service

                                Exhibit 91:  Skillsoft Ltd. – Key news

                                Exhibit 92:  Skillsoft Ltd. - Key offerings

                11.12 Wilson Learning Worldwide Inc.              

                                Exhibit 93:  Wilson Learning Worldwide Inc. - Overview

                                Exhibit 94:  Wilson Learning Worldwide Inc. - Business segments

                                Exhibit 95:  Wilson Learning Worldwide Inc. – Key news

                                Exhibit 96:  Wilson Learning Worldwide Inc. - Key offerings

                                Exhibit 97:  Wilson Learning Worldwide Inc. - Segment focus

12. Appendix                            

                12.1 Scope of the report         

                                12.1.1 ​​​​Market definition

                                12.1.2 ​​​​Objectives

                                12.1.3 ​​​​Notes and caveats

                12.2 Currency conversion rates for US$            

                                Exhibit 98: ​Currency conversion rates for US$​

                12.3 Research Methodology 

                                Exhibit 99: ​Research Methodology

                                Exhibit 100: Validation techniques employed for market sizing​

                                Exhibit 101: ​​Information sources

                12.4 List of abbreviations        

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The corporate training market growth will increase by $19.51 billion during 2019-2024.
The corporate training market is expected to grow at a CAGR of 10.27% during 2019-2024.
Technavio has segmented the corporate training market by product (Technical courses and Non-technical courses) ,other 1 (Blended learning, Offline learning, and Online learning) , and geographic (US).
Adobe Inc., Cisco Systems Inc., City & Guilds Group, D2L Corp., Franklin Covey Co., GP Strategies Corp., John Wiley & Sons Inc., NIIT Ltd., Skillsoft Ltd., Wilson Learning Worldwide Inc. are a few of the key vendors in the corporate training market.
US will register the highest growth rate of 100.00% among the other regions. Therefore, the corporate training market in US is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the corporate training market growth are:
  • Emergence of cost-effective e-learning training modules
The corporate training market vendors should focus on grabbing business opportunities from the technical courses segment as it accounted for the largest market share in the base year.
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