Corporate Training Market in US by Product, End-user, Method and Geography - Forecast and Analysis 2022-2026

The corporate training market share in US is expected to increase by USD 1.21 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6.49%.

This corporate training market research report in US provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the corporate training market segmentation in US by product (technical courses and non-technical courses), end-user (manufacturing, healthcare, BFSI, IT, and others), method (blended learning, offline learning, and online learning), and geography (US). The corporate training market in US report also offers information on several market vendors, including Adobe Inc., Benesse Holdings Inc., Blanchard Training & Development Inc., Cisco Systems Inc., City and Guilds Group, D2L Corp., DEMOS, Development Dimensions International Inc., edX LLC., Franklin Covey Co., Interaction Associates Inc., John Wiley & Sons Inc., Learning Technologies Group Plc, Learning Tree International Inc., Mind Gym Plc, NIIT Ltd, Skillsoft Corp., Stride Inc., Udemy Inc., and Wilson Learning Worldwide Inc. among others.

What will the corporate training market in US Size be During the Forecast Period?

Download Report Sample to Unlock the corporate training market Size in US for the Forecast Period and Other Important Statistics

Corporate Training Market In US: Key Drivers, Trends, and Challenges

Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends and challenges for the corporate training market in US. During the COVID-19 pandemic, the demand for the corporate training market in the US has been impacted significantly, but a holistic analysis of drivers will help in predicting exact demands and refining marketing strategies to gain a competitive advantage.

Key corporate training market in US Driver

The emergence of cost-effective e-learning and online training modules is one of the key factors driving the corporate training market in US growth. Corporate training is one of the key costs of various organizations as they must train employees on new technologies and the business aspects adopted by them. The overall productivity of a company depends significantly on how well its employees, especially new hires, are trained and how employees are upgrading their skills. Therefore, organizations are increasingly adopting innovative and cost-effective ways to train their employees. Compared with e-learning training modules, the costs associated with traditional training in a brick-and-mortar setup, which includes travel expenses, employee and trainer time, and facility charges, are considerably high. In addition, the costs associated with printing instruction materials and assessment papers are high when compared with making them available online and giving employees access to the Internet and digital content. The transition of organizations from conventional training methods to e-learning and online training helps them in saving employee working hours, besides offering a convenient and more effective way of maintaining, updating, and storing information. Therefore, the emergence of cost-effective e-learning and online training modules is expected to drive the growth of the corporate training market in US during the forecast period.

Key corporate training market in US Trend

The emergence of IoT and wearable devices will fuel the corporate training market in US growth. The Internet of Things and wearable devices have witnessed extensive adoption in the corporate training market in US over the last few years. E-learning, IoT, and wearable devices for training modules have been adopted primarily by companies that operate in the technology and healthcare industries. Wearable devices or apps are emerging as the most convenient and time-saving solutions, right from logging the attendance of trainees to monitoring their performance in an Internet-enabled room. In the US, smart glasses, such as Google Glass, and smartwatches, such as the Apple Watch, are rapidly gaining popularity among the audience and corporate trainers to create an interactive and immersive learning experience. Various organizations have a dedicated lab for the enhancement of IoT technology in collaboration with corporate groups and individual learners to provide innovative solutions for corporate training. Such learning-on-your-watch courses or programs provide interactive as well as virtual coaching sessions using Bluetooth headsets. Therefore, the adoption of IoT-based devices for corporate training sessions in the US is expected to increase at a rapid pace during the forecast period.

Key corporate training market in US Challenge

The growing prominence of MOOCs in corporate learning is the major challenge to the corporate training market in US growth. The rising popularity of massive open online courses (MOOCs) as a viable alternative to corporate training in organizations has been a key challenge to the growth of the corporate training market in US over the last few years. Several organizations are investing in the creation of personalized MOOCs that are tailor-made to their core competencies and requirements. For instance, Microsoft Corp. offers MOOCs to train employees and job seekers through learning platforms such as edX and Coursera. These MOOCs offer self-paced learning of software such as Microsoft Excel and Microsoft Azure; programming languages such as C++, R, and Python; and the Internet of Things (IoT)-based data analytics. In addition, MOOCs provide flexible and mobile access to learning content and encourage real-time, on-the-job learning on par with conventional corporate training services. Thus, the growing prominence of MOOCs as a cost-effective alternative to corporate training is expected to hamper the market growth during the forecast period.

This corporate training market analysis report in US also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the corporate training market in US as a part of the global education market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the corporate training market in US during the forecast period.

Who are the Major Corporate Training Market in US Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Adobe Inc.
• Benesse Holdings Inc.
• Blanchard Training & Development Inc.
• Cisco Systems Inc.
• City and Guilds Group
• D2L Corp.
• DEMOS
• Development Dimensions International Inc.
• edX LLC.
• Franklin Covey Co.
• Interaction Associates Inc.
• John Wiley & Sons Inc.
• Learning Technologies Group Plc
• Learning Tree International Inc.
• Mind Gym Plc
• NIIT Ltd
• Skillsoft Corp.
• Stride Inc.
• Udemy Inc.
• Wilson Learning Worldwide Inc.

This statistical study of the corporate training market in US encompasses successful business strategies deployed by the key vendors. The corporate training market in US is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• wilsonlearning.com - The company offers corporate training, such as consulting with clients, counselor prospecting, and impact evaluation.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The corporate training market forecast report in US offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Corporate Training Market in US Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the corporate training market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

The value chain of the global education market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.

COVID-19 Impact and Recovery Analysis

The COVID-19 pandemic had a significant negative impact on the employment rate in the US in 2020. A significant decline in job opportunities and mass layoffs by companies negatively impacted the corporate training market in US in 2020. Various government advisories or mandated stay-at-home orders were implemented in response to the COVID-19 pandemic in 2020. Organizations such as IT firms and others adopted the work from -from-home (WFH) model, which increased the deployment of e-learning platforms for corporate training, thus driving increased demand for online corporate training in the US. This is also anticipated to drive the growth of the corporate training market in US during the forecast period.

What are the Revenue-generating Product Segments in the Corporate Training Market In US?

To gain further insights on the market contribution of various segments Request a PDF Sample

The corporate training market in US share growth in the technical courses segment will be significant during the forecast period. Technical courses focus on training employees on knowledge and skills that are essential and relevant to specific industries. These courses largely comprise training related to plant or facility management, new recruitment fundamentals, training on product and software features, programming language training, sales training, and that on process safety management, among others. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the corporate training market in US size and actionable market insights on the post-COVID-19 impact on each segment.

Request PDF sample

What are the Key Data Covered in this Corporate Training Market in US Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive the corporate training market growth in US during the next five years
• Precise estimation of the corporate training market size in US and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the corporate training industry across US
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of the corporate training market vendors in US 

We can help! Our analysts can customize this report to meet your requirements. Get in touch