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The US corporate training market size is forecast to increase by USD 14.43 billion, at a CAGR of 6.78% between 2024 and 2028. The report includes historic market data from 2018 - 2022. The e-learning sector is evolving with the emergence of cost-effective training modules, accommodating diverse learning needs and budgets. There's a growing emphasis on flexible learning platforms that cater to varying schedules and preferences, enhancing accessibility and engagement. Additionally, there's a rising focus on personalization within corporate training, tailoring content and delivery methods to individual learning styles and professional goals. These trends highlight a transformative shift towards adaptable, personalized learning experiences, optimizing training effectiveness and employee development in today's dynamic business environment. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and history.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the technical courses segment will be significant during the forecast period. Technical courses focus on training employees on knowledge and skills that are essential and relevant to specific industries. These courses are largely comprised of training related to plant or facility management, new recruitment fundamentals, product and software feature training, programming language training, sales training, and process safety management, among others. Market players offer a range of blended, offline, and online technical courses for a variety of technical requirements.
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The technical courses segment accounted for USD 20.11 billion in 2018. Organizations are increasingly adopting blended learning approaches to train their employees on technical courses. Moreover, the US - corporate training market players are extensively focusing on offering technical courses with respect to the job opportunities available in the US. To induce the need for such technical courses, market players are actively engaging in research and publishing a list of top IT courses in demand. Thus, such factors will drive the growth of the market segment during the forecast period.
The corporate training market is undergoing significant transformation with the rise of remote work and digital transformation. Companies are prioritizing upskilling and reskilling through virtual training and continuous learning to enhance employee productivity, motivation, and performance. Talent development and workplace learning initiatives are crucial for fostering soft skills and supporting diversity efforts. Learning activities focus on technological adoption and data analytics to align with business goals amidst job losses and economic shifts in the Arab States. Organizations are investing in technical training to equip employees with essential skills, ensuring retention and adaptation to new challenges. As the landscape evolves, effective training methods are essential for navigating the complexities of today's corporate environment and achieving sustainable growth.
Rising emphasis on personalization in corporate training is the key factor driving the growth of the market. Companies are increasingly preferring corporate training programs that offer a high degree of personalization to address specific learning objectives and knowledge gaps of employees. Moreover, US - corporate training market players encourage coaching and mentoring as vital aspects of personalized training in the workplace.
Further, market players also provide efficient learner feedback mechanisms and real-time workplace scenarios to enhance personal skill development and map training progress. Therefore, the rising popularity of personalized training in organizations is anticipated to drive the growth of the market during the forecast period.
The emergence of IoT and wearable devices will fuel the corporate training market in US growth. The Internet of Things and wearable devices have witnessed extensive adoption in the corporate training market in US over the last few years. E-learning, IoT, and wearable devices for training modules have been adopted primarily by companies that operate in the technology and healthcare industries. Wearable devices or apps are emerging as the most convenient and time-saving solutions, right from logging the attendance of trainees to monitoring their performance in an Internet-enabled room.
Further, in the US, smart glasses, such as Google Glass, and smartwatches, such as the Apple Watch, are rapidly gaining popularity among the audience and corporate trainers to create an interactive and immersive learning experience. Various organizations have a dedicated lab for the enhancement of IoT technology in collaboration with corporate groups and individual learners to provide innovative solutions for corporate training. Such learning-on-your-watch courses or programs provide interactive as well as virtual coaching sessions using Bluetooth headsets. Therefore, the adoption of IoT-based devices for corporate training sessions in the US is expected to increase at a rapid pace during the forecast period.
The growing prominence of MOOCs in corporate learning is the major challenge to the corporate training market in US growth. The rising popularity of massive open online courses (MOOCs) as a viable alternative to corporate training in organizations has been a key challenge to the growth of the corporate training market in US over the last few years. Several organizations are investing in the creation of personalized MOOCs that are tailor-made to their core competencies and requirements.
For instance, Microsoft Corp. offers MOOCs to train employees and job seekers through learning platforms such as edX and Coursera. These MOOCs offer self-paced learning of software such as Microsoft Excel and Microsoft Azure; programming languages such as C++, R, and Python; and the Internet of Things (IoT)-based data analytics. In addition, MOOCs provide flexible and mobile access to learning content and encourage real-time, on-the-job learning on par with conventional corporate training services. Thus, the growing prominence of MOOCs as a cost-effective alternative to corporate training is expected to hamper the market growth during the forecast period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market research report provides comprehensive data, with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market is evolving rapidly, driven by factors such as budget constraints and time constraints alongside the imperative for quality training. Multinational corporations, Public Enterprises, and companies in the Information Technology, Pharmaceutical, and Professional Services sectors are increasingly investing in diversity initiatives and lifelong learning programs. These initiatives aim to enhance employee engagement and foster knowledge enhancement across technical and soft skills. Artificial intelligence is revolutionizing training methodologies, enabling personalized learning experiences and efficient class training sessions. Training providers are leveraging AI to adapt content to individual needs, ensuring effective learning outcomes despite diverse learner backgrounds. In this dynamic landscape, the demand for technical skills is pivotal, prompting continual updates and enhancements in training content and delivery methods. As organizations navigate global challenges, strategic investments in comprehensive training solutions are critical for sustaining competitiveness and fostering innovation across industries.
Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.78% |
Market Growth 2024-2028 |
USD 14.43 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.2 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
2U Inc., Adobe Inc., Benesse Holdings Inc., BYLD Group., Cisco Systems Inc., City and Guilds Group, D2L Inc., DEMOS, Development Dimensions International Inc., Franklin Covey Co., Interaction Associates Inc., John Wiley and Sons Inc., Learning Technologies Group Plc, Learning Tree International Inc., Mind Gym Plc, NIIT Ltd., Skillsoft Corp., Stride Inc., Udemy Inc., and Wilson Learning Worldwide Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Method
8 Market Segmentation by End-user
9 Customer Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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