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The cosplay costumes market size is estimated to increase by USD 1.66 billion at a CAGR of 6.26% between 2022 and 2027. The rising popularity of anime and gaming has led to increased demand for related merchandise, including clothing, accessories, and collectibles, driving growth in the market. Additionally, the growth of the fashion and entertainment industries, such as movie theaters, has created new opportunities for product placement and collaboration, further boosting market expansion. The rise of e-commerce platforms has also played a significant role, providing a convenient and accessible platform for consumers to purchase merchandise related to anime, gaming, fashion, and entertainment.
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The market report extensively covers market segmentation by End-user (women, men, kids, and unisex ), Distribution Channel (offline and online ), and Geography (APAC, North America, Europe, South America, and Middle East and Africa), and geography APAC, North America, Europe, South America, and Middle East and Africa.
The market share growth by the women segment will be significant during the forecast period. The women segment accounted for the highest share in the global market in 2022. It is open to people of all genders, including women, orientations, and expressions. Some products for women include a Black Cat cosplay costume, Harley, Scarlet witch Wanda cosplay costumes, a female Spiderman cosplay suit, a female lady Deadpool cosplay costume suit, and Wednesday Addams prom dress cosplay costume.
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The women segment was valued at USD 2.37 billion in 2017. A rise in the spending power of women, with more women joining the workforce, is also adding to the increased demand. In developing countries, an increasing inclination toward events and competitions alongside the advent of organized retailing and urbanization will favor the growth of the women segment of the global market during the forecast period.
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APAC is estimated to contribute 75% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The growing trend and popularity of cosplay events, competitions, and conventions, such as Anime Expo, World Cosplay Summit, Gamescon, and Comic-Con International, is driving the growth of the costume market in APAC. These popular conventions are hosted majorly by countries such as China and Japan, which, in turn, are responsible for the growth in the region.
The market is thriving, fueled by events like Comic Con International and Gamescon, where enthusiasts showcase their favorite characters like Superman, Ironman, and Naruto. Advancements in technology, such as 3D printing and laser-cutting technology, have revolutionized costume design, allowing for intricate details and unique creations like the Smart Spider Dress. The market caters to a wide range of consumers, including men, women, and kids, with costumes available for various end uses such as video games, movies, and theme parties. Distribution channels include supermarkets, specialty stores, and online sales platforms, reflecting the market's adaptability to changing consumer preferences and the growing influence of the fashion industry.
The rising anime and gaming industry is a key factor driving market growth. The cosplay costumes market is closely tied to events like Comic Con International and Gamescon, where enthusiasts showcase their outfits and celebrate their favorite characters. Manufacturing companies have leveraged advancements in technology such as Intel Edison, Smart Spider Dress, blockchain, 3D printing, fiber optics, laser-cutting, and robotics to create intricate and high-quality costumes. These costumes cater to a diverse audience, including men, women, and children, with many designs being unisex.
These costumes are available through various distribution channels, including supermarkets/hypermarkets, specialty stores, and online sales channels. The cosplay trend extends beyond just anime characters, encompassing costumes inspired by video games, movies, historical figures, television shows, and theme parties. The industry also reflects a growing emphasis on gender equality, with designs that appeal to both male and female audiences. Factors influencing the cosplay costumes market include consumer purchasing power, cost-of-living indexes, inflation, and the pricing of goods or services.
Rising consumer purchasing power is a primary trend in the market. The purchasing power of consumers measures the value of money from which consumers purchase goods and services. It is largely concerned with the cost-of-living index and shows how inflation has an impact on consumer purchasing power. One important factor affecting consumers' purchasing power is the price of different goods or services. Post the pandemic, the purchasing power has been observed to resume according to pre-pandemic levels.
Therefore, in major countries, especially the US, Halloween is celebrated every year. In 2022, post the pandemic, retailers were prepared to meet the demand for this dress, making them memorable. In comparison with last year, there was an increase in expenditure on them because of increased celebrations and Halloween planning. Thus, the rising consumer purchasing power will positively impact the growth of the global market share during the forecast period.
The rising shift toward DIY costumes is a major challenge in the market. People are shifting toward DIY materials with the growing number of events and celebrations due to the high cost. Several people, therefore, adjust to this opportunity and make their clothes as they see fit. People are primarily choosing DIY costumes because they have lower or cheaper costs than purchasing them. Individuals designing their own costumes increases the creativity of people as per the choice of materials, colors, and intricate details.
Moreover, there is an opportunity for Cosplayers to create new costumes every year at a minimal cost through the use of DIY materials when compared with buying them in stores or online. Creating or designing their own costumes ensures a standout for individuals by trick-or-treaters.DIY costumes are formed at low cost, and the materials used to make them are reusable for other costumes for the next year for a different character and also help individuals to express and enhance their skills in making homemade items. Thus, the rising shift toward DIY costumes will hinder the growth of the global market during the forecast period.
The market forecast report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Acgcosplay.com - The company offers cosplay costumes such as cosplay costumes based on anime, comics, and gaming.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.v
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The Market is flourishing within the vibrant realm of otaku culture, embracing influences from TV shows, comic books, animations, and video games. Enthusiasts channel iconic characters like Superman, Ironman, and Naruto, fueling a demand for meticulously crafted costumes. Technological advancements like 3D printing and robotics enable the creation of intricate and intelligent outfits, while blockchain technology ensures authenticity and uniqueness. Gender equality is increasingly reflected in diverse costume options, catering to all genders. Specialty stores like Uwowo Cosplay and online sales channels provide access to a wide range of cosplay attire, from movie costumes to smart Spider Dress replicas. With themed parties and events gaining popularity, the market continues to thrive, supported by Porter’s five forces analysis and a dedicated community.
Market Scope |
|
Report Coverage |
Details |
Page number |
146 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.26% |
Market growth 2023-2027 |
USD 1.66 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.76 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 75% |
Key countries |
US, Japan, China, South Korea, and France |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Acgcosplay.com, AIMARK Ltd., Cospa Co. Ltd., Cosplaysky, DokiDoki Cosplay, elope Inc., Epic Cosplay Wigs, Foshan Meike Garment Co. Ltd., HalloweenCostumes.com, JAKKS Pacific Inc., Madhulika Impex, Otakuplan Clothing Co. Ltd., Rolecosplay.com, RUBIES II LLC, SHFM Ltd., Siam Costumes Intl. Ltd., Simcosplay Co. Ltd., SpreePicky, XCOSER Co. Ltd., and Yaya Han |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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