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Craft Beer Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR40946
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The craft beer market share is expected to increase by USD 47.79 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 11.24%.

This craft beer market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers craft beer market segmentation by product (India pale ale, seasonal craft beer, pale ale, amber ale, and other craft beer) and geography (North America, Europe, APAC, South America, and MEA). The craft beer market report also offers information on several market vendors, including Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg Breweries AS, D.G. Yuengling & Son Inc., Diageo Plc, Duvel Moortgat NV, Heineken NV, Kirin Holdings Company Ltd., New Belgium Brewing Co., and The Boston Beer Co. Inc. among others.

What will the Craft Beer Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Craft Beer Market Size for the Forecast Period and Other Important Statistics

 

Craft Beer Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The increasing popularity of craft beer in developing countries is notably driving the craft beer market growth, although factors such as the high price of craft beer may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the craft beer industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Craft Beer Market Driver

One of the key factors driving the craft beer market growth is the increasing popularity of craft beer in developing countries. Steady economic growth, especially in APAC, MEA, and Latin American regions, has resulted in higher incomes of consumers. The increased purchasing power of the middle-income consumers in these regions has resulted in consumers looking for more innovative products in the food and beverages industry, which in turn has resulted in a higher demand for craft beer products. The substantial rise in consumer expenditures in the world's two most populous countries is a positive sign for the global craft beer market. In addition to this, the millennial population is focusing on drinking less but drinking quality. The health benefits of craft beer compared with mass-produced beer, coupled with additional flavors, have made craft beer popular among the young generation. The popularity of craft beer among millennials is driving the growth of the craft beer market.

Key Craft Beer Market Trend

The rising population of millennials worldwide is another factor supporting the craft beer market growth. The millennials have enormous spending power, and the spending power of millennials is expected to increase during the forecast period. Craft beer is becoming popular among millennials, as the enthusiasm to try out new variants and flavors is more among millennials as compared to other consumer segments. Furthermore, rising disposable incomes of consumers in developing countries such as India, where the population of millennials accounted for nearly 29% of the total population, provide a huge opportunity for global craft beer players to expand their geographical presence and increase their customer base. The millennial population is expected to play an essential role in the growth of the global craft beer market during the forecast period.

Key Craft Beer Market Challenge

The high price of craft beer will be a major challenge for the craft beer market growth during the forecast period. One pint of local craft beer is priced between $4 and $5. Craft beer costs almost twice that of regular beer. The increasing cost of hops, barley, and malt is the reason for the high cost of craft beer. Also, increasing the cost of labor, water, and electricity and other factors are affecting the high price of craft beer. Since craft breweries produce small batches of beer, they do not have the advantage of economies of scale. The high cost of craft beer will deter price-conscious consumers from purchasing the product. It will hinder the growth of the market.

This craft beer market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global craft beer market as a part of the global craft beer market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the craft beer market during the forecast period.

Who are the Major Craft Beer Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Anheuser-Busch InBev SA/NV
  • Asahi Group Holdings Ltd.
  • Carlsberg Breweries AS
  • D.G. Yuengling & Son Inc.
  • Diageo Plc
  • Duvel Moortgat NV
  • Heineken NV
  • Kirin Holdings Company Ltd.
  • New Belgium Brewing Co.
  • The Boston Beer Co. Inc.

 

This statistical study of the craft beer market encompasses successful business strategies deployed by the key vendors. The craft beer market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Anheuser-Busch InBev SA/NV - The company offers craft beer such as Goose Island, 4 Pines, Aicha, and more.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The craft beer market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Craft Beer Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the craft beer market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Craft Beer Market?

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36% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for craft beer in North America. Market growth in this region will be faster than the growth of the market in the European and MEA regions.

The rising number of microbreweries will facilitate the craft beer market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the market witnessed slow growth due to the outbreak of COVID-19. In a recent South Carolina Brewers Guild study, sales from breweries and brewpubs in the US were down by 70% in 2020. The decline in sales is attributed to the outbreak of COVID-19 and the imposition of lockdowns in North American countries. Most breweries do not have significant packaging operations and, thus, rely on on-premise sales for their income. Many states in the US banned small brewers from shipping or delivering beers. However, the market is recovering in 2021, which is expected to grow during the forecast period.

What are the Revenue-generating Product Segments in the Craft Beer Market?

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The craft beer market share growth by the India pale ale segment will be significant during the forecast period. The increasing popularity of IPA among millennial consumers will help in the growth of this product segment.

This report provides an accurate prediction of the contribution of all the segments to the growth of the craft beer market size and actionable market insights on post COVID-19 impact on each segment.

 

Craft Beer Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 11.24%

Market growth 2021-2025

$ 65.09 billion

Market structure

Fragmented

YoY growth (%)

9.60

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 36%

Key consumer countries

US, China, Canada, Germany, UK, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg Breweries AS, D.G. Yuengling & Son Inc., Diageo Plc, Duvel Moortgat NV, Heineken NV, Kirin Holdings Company Ltd., New Belgium Brewing Co., and The Boston Beer Co. Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Craft Beer Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive craft beer market growth during the next five years
  • Precise estimation of the craft beer market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the craft beer industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of craft beer market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 India pale ale - Market size and forecast 2020-2025
      • Exhibit 17: India pale ale - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 18: India pale ale - Year-over-year growth 2020-2025 (%)
    • 5.4 Seasonal craft beer - Market size and forecast 2020-2025
      • Exhibit 19: Seasonal craft beer - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 20: Seasonal craft beer - Year-over-year growth 2020-2025 (%)
    • 5.5 Pale ale - Market size and forecast 2020-2025
      • Exhibit 21: Pale ale - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 22: Pale ale - Year-over-year growth 2020-2025 (%)
    • 5.6 Amber ale - Market size and forecast 2020-2025
      • Exhibit 23: Amber ale - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 24: Amber ale - Year-over-year growth 2020-2025 (%)
    • 5.7 Other craft beer - Market size and forecast 2020-2025
      • Exhibit 25: Other craft beer - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 26: Other craft beer - Year-over-year growth 2020-2025 (%)
    • 5.8 Market opportunity by Product
      • Exhibit 27: Market opportunity by Product

    6 Customer landscape

    • 6.1 Customer landscape
      • Exhibit 28: Customer landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 29: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 30: Geographic comparison
    • 7.3 North America - Market size and forecast 2020-2025
      • Exhibit 31: North America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 32: North America - Year-over-year growth 2020-2025 (%)
    • 7.4 Europe - Market size and forecast 2020-2025
      • Exhibit 33: Europe - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 34: Europe - Year-over-year growth 2020-2025 (%)
    • 7.5 APAC - Market size and forecast 2020-2025
      • Exhibit 35: APAC - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 36: APAC - Year-over-year growth 2020-2025 (%)
    • 7.6 South America - Market size and forecast 2020-2025
      • Exhibit 37: South America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 38: South America - Year-over-year growth 2020-2025 (%)
    • 7.7 MEA - Market size and forecast 2020-2025
      • Exhibit 39: MEA - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 40: MEA - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 41: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 42: Market opportunity by geography ($ billion)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 43: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Competitive scenario
          • 9.2 Vendor landscape
            • Exhibit 44: Vendor landscape
          • 9.3 Landscape disruption
            • Exhibit 45: Landscape disruption
            • Exhibit 46: Industry risks

          10 Vendor Analysis

          • 10.1 Vendors covered
            • Exhibit 47: Vendors covered
          • 10.2 Market positioning of vendors
            • 10.3 Anheuser-Busch InBev SA/NV
              • Exhibit 49: Anheuser-Busch InBev SA/NV - Overview
              • Exhibit 50: Anheuser-Busch InBev SA/NV - Business segments
              • Exhibit 51: Anheuser-Busch InBev SA/NV - Key news
              • Exhibit 52: Anheuser-Busch InBev SA/NV - Key offerings
              • Exhibit 53: Anheuser-Busch InBev SA/NV - Segment focus
            • 10.4 Asahi Group Holdings Ltd.
              • Exhibit 54: Asahi Group Holdings Ltd. - Overview
              • Exhibit 55: Asahi Group Holdings Ltd. - Business segments
              • Exhibit 56: Asahi Group Holdings Ltd. - Key news
              • Exhibit 57: Asahi Group Holdings Ltd. - Key offerings
              • Exhibit 58: Asahi Group Holdings Ltd. - Segment focus
            • 10.5 Carlsberg Breweries AS
              • Exhibit 59: Carlsberg Breweries AS - Overview
              • Exhibit 60: Carlsberg Breweries AS - Business segments
              • Exhibit 61: Carlsberg Breweries AS - Key news
              • Exhibit 62: Carlsberg Breweries AS - Key offerings
              • Exhibit 63: Carlsberg Breweries AS - Segment focus
            • 10.6 D.G. Yuengling & Son Inc.
              • Exhibit 64: D.G. Yuengling & Son Inc. - Overview
              • Exhibit 65: D.G. Yuengling & Son Inc. - Product and service
              • Exhibit 66: D.G. Yuengling & Son Inc. - Key news
              • Exhibit 67: D.G. Yuengling & Son Inc. - Key offerings
            • 10.7 Diageo Plc
              • Exhibit 68: Diageo Plc - Overview
              • Exhibit 69: Diageo Plc - Business segments
              • Exhibit 70: Diageo Plc - Key news
              • Exhibit 71: Diageo Plc - Key offerings
              • Exhibit 72: Diageo Plc - Segment focus
            • 10.8 Duvel Moortgat NV
              • Exhibit 73: Duvel Moortgat NV - Overview
              • Exhibit 74: Duvel Moortgat NV - Business segments
              • Exhibit 75: Duvel Moortgat NV - Key offerings
            • 10.9 Heineken NV
              • Exhibit 76: Heineken NV - Overview
              • Exhibit 77: Heineken NV - Business segments
              • Exhibit 78: Heineken NV - Key news
              • Exhibit 79: Heineken NV - Key offerings
            • 10.10 Kirin Holdings Company Ltd.
              • Exhibit 80: Kirin Holdings Company Ltd. - Overview
              • Exhibit 81: Kirin Holdings Company Ltd. - Business segments
              • Exhibit 82: Kirin Holdings Company Ltd. - Key offerings
              • Exhibit 83: Kirin Holdings Company Ltd. - Segment focus
            • 10.11 New Belgium Brewing Co.
              • Exhibit 84: New Belgium Brewing Co. - Overview
              • Exhibit 85: New Belgium Brewing Co. - Product and service
              • Exhibit 86: New Belgium Brewing Co. - Key offerings
            • 10.12 The Boston Beer Co. Inc.
              • Exhibit 87: The Boston Beer Co. Inc. - Overview
              • Exhibit 88: The Boston Beer Co. Inc. - Product and service
              • Exhibit 89: The Boston Beer Co. Inc. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Currency conversion rates for US$
                • Exhibit 90: Currency conversion rates for US$
              • 11.3 Research methodology
                • Exhibit 91: Research Methodology
                • Exhibit 92: Validation techniques employed for market sizing
                • Exhibit 93: Information sources
              • 11.4 List of abbreviations
                • Exhibit 94: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The craft beer market market growth will increase by $47.79 billion during 2020-2024.
              The craft beer market market is expected to grow at a CAGR of 12.6% during 2020-2024.
              Technavio has segmented the craft beer market market by product (India pale ale, Seasonal craft beer, Pale ale, Amber ale, and Other craft beer) ,distribution channel (Dog food, Cat food, and Other small pet food) , and geographic (North America, Europe, APAC, and South America).
              Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg Breweries AS, D.G. Yuengling & Son Inc., Diageo Plc, Duvel Moortgat NV, Heineken NV, Kirin Holdings Company Ltd., New Belgium Brewing Co., The Boston Beer Co. Inc. are a few of the key vendors in the craft beer market market.
              North America will register the highest growth rate of 53.11% among the other regions. Therefore, the craft beer market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the craft beer market market growth are:
              • Increasing popularity of craft beer in developing countries
              • Rising population of millennials worldwide
              The craft beer market market vendors should focus on grabbing business opportunities from the india pale ale segment as it accounted for the largest market share in the base year.
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