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The curling irons market size is forecast to increase by USD 1.29 billion, at a CAGR of 6.2% between 2022 and 2027. The market is witnessing substantial growth, driven by various factors. The increasing influence of fashion influencers has significantly impacted consumer preferences, leading to a surge in demand for cosmetic products endorsed by these individuals. Furthermore, the market benefits from frequent product launches, which keep offerings fresh and appeal to consumers seeking new trends and innovations. Concurrently, there has been a noticeable rise in spending on grooming products, as individuals prioritize personal care and appearance. This heightened expenditure reflects a broader cultural shift towards self-care and wellness. Together, these trends underscore the dynamic nature of the cosmetics industry and its ability to adapt to evolving consumer behaviors and preferences.
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This market report extensively covers market segmentation by distribution channel (offline and online), technology (corded, cordless, and hybrid), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market experiences robust growth driven by various factors. Consumers seek versatile hairstyling tools with advanced features such as heat-protection functions and digital controls, reflecting a growing demand for convenience and efficiency. Additionally, the market benefits from innovations like interchangeable barrels, metal barrels and dual voltage, catering to diverse styling preferences and travel needs. Challenges include intense competition and the need for effective television advertising tactics to capture consumer attention amidst a crowded marketplace. However, with the right strategies, the market continues to expand, driven by evolving hairstyle trends and the desire for effortless and stylish looks. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing popularity of fashion influencers is notably driving the curling irons market growth. Fashion influencers can have a big impact on curling iron sales. These individuals have a large following on social media platforms such as Instagram, TikTok, and YouTube, and use these platforms to showcase the latest trends and promote various beauty products. When a fashion influencer shares a tutorial or demonstration using a particular hair iron, it can increase demand for that product. Influencers are considered trendsetters and can influence the buying decisions of their followers. They can also work with brands to promote their products. This can further increase the awareness and popularity of a particular curling iron.
Additionally, fashion influencers can create their own branded curling irons or work with established brands to create limited-edition products. This can create hype and exclusivity about certain products and increase demand. Fashion influencers can therefore have a significant impact on curling iron sales, and brands often partner with them to leverage their influence and reach. This is likely to have a positive impact on the growth of the market during the forecast period.
The gaining traction of Cordless iron is a key trend influencing the market growth. A cordless curling iron is much easier to use than a traditional corded iron. They increase freedom of movement and facilitate handling on the go. Also, cordless curling irons are much more portable than traditional flat irons. It is popular with travelers because it can be easily packed in a bag or suitcase and taken on a trip. A cordless curling iron eliminates the risk of tripping over the cord or accidentally pulling it from the wall. This makes it a safer option, especially for those with children or pets. Advances in battery technology have made cordless curling irons more powerful and longer lasting. Many models now offer adjustable heat settings and long-lasting features previously only available in wired models. Cordless curling irons have become increasingly popular in recent years due to their convenience and ease of use.
Moreover, professionals who travel frequently may find cordless curling irons particularly convenient because they don't need access to a power source. Plus, cordless curling irons eliminate cords that can be a safety hazard in busy salon environments. Hence, the growing demand for cordless curling irons is driven by the desire for convenience, portability, safety, and high technology, which will have a positive impact on the growth of the market during the forecast period.
The availability of counterfeit products is challenging the curling irons market growth. Counterfeit products can have a significant impact on curling iron sales, both in terms of revenue and reputation. Counterfeit products are often sold at much lower prices than genuine products, which can deter customers from purchasing genuine branded curling irons. This may reduce the revenues of genuine manufacturers and distributors. When customers buy fake curling irons, they may find poor quality or defective products. This can reduce customer confidence in your products and brands, which can affect future sales.
Further, counterfeit goods are illegal and may be subject to legal and regulatory action. This can result in additional costs for authentic curling iron brands, manufacturers, and sellers. Overall, counterfeit products reduce customer confidence, reduce perceived value, damage reputation, and pose legal and regulatory issues that may impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing robust growth, driven by several key factors. These include the increasing demand for hairstyling tools and attachments among consumers seeking diverse hairstyles. Modern curling irons come equipped with advanced features such as heat-protection functions and digital controls, enhancing user convenience and safety. Additionally, innovations like vitamin coatings and anti-oxidant ingredients offer added benefits for hair health and shine. The market also benefits from the popularity of various stylish looks, including spirals, ringlets, and beachy waves, driving sales of curling wands and hairdryers. Moreover, television advertising tactics play a significant role in promoting these product sales, showcasing their shapes and designs and quick styling capabilities.
The market share growth by the offline segment will be significant during the forecast period. The Offline segment includes hypermarkets, supermarkets, discount stores, and other retail outlets. Offline channels such as hypermarkets and supermarkets usually stock different hair irons from different brands at different prices. These stores offer competitive prices due to their superior purchasing power and offer curling iron promotions and discounts from time to time.
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The offline segment was valued at USD 2.09 billion in 2017 and continued to grow until 2021. Hypermarkets and supermarkets are convenient offline options for customers who want to buy curling irons along with other household items and groceries. In addition, the availability of a wide variety of products from different brands at discounted prices is expected to further drive this segment. The rapid development of the structured retail sector is also fueling the growth of this sector by providing more visibility and space for existing and new brands. Therefore, increasing sales of curling irons through offline channels will drive the growth of the market during the forecast period.
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North America is estimated to contribute 35% to the growth of the global curling irons market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America dominates the market, capturing the highest market share. The high per capita income of consumers coupled with the rapid technological advancement of major providers plays a key role in driving the growth of the market. The market is characterized by highly innovative and multifunctional appliances for body care. Additionally, rising social media popularity, celebrity endorsements, and new fashion trends are the main reasons behind the high spending on hair styling equipment in North America. Consumer engagement with social media sites such as Twitter, Facebook, Instagram, and YouTube is high. These sites include beauty salons and celebrity sites that help brands reach consumers across the region. The rising trend of beauty bloggers and bloggers on social media platforms is also having a positive impact on the growth of the market.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
The market is witnessing significant growth driven by various factors. The market's valuation is soaring due to the increasing demand within the hairstyling tools market, fueled by consumers' desire to enhance their personal appearance and maintain an attractive personality. Social media influencers play a pivotal role in promoting these products through product promotions and hairstyling tutorials, leveraging platforms like Instagram and YouTube. Innovative products like the Dyson Airwrap Styler with its unique nutrifusion range are gaining traction, addressing concerns such as hair damage, dryness, and roughness. Moreover, the market caters to diverse needs, from home hair styling with portable curling irons to professional use in salons and styling studios.
Further, social media plays a significant role in driving trends and influencing purchasing decisions, with hair stylists often showcasing innovative product type and techniques. Advanced features and functions such as the smoothing brush, air-wrap barrels, and volumizing brush enhance styling capabilities, while accessories like heat-resistant gloves ensure safety during use. These products are popular not only for personal grooming but also for use in professional settings such as salons, spa clinics, and fashion vlogger studios. Emerging trends include the adoption of high-tech hair styling tools with features like predictive smart sensors and ultra-conditioning heat, reflecting the market's focus on innovation and premiumization.
Market Scope |
|
Report Coverage |
Details |
Page number |
153 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.2% |
Market growth 2023-2027 |
USD 1.29 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.67 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Conair Corp., Dyson Group Co., Geloon Electronic Co. Ltd., Gorgio Professional, Havells India Ltd., Helen of Troy Ltd., IkonicWorld, Koninklijke Philips NV, Lunata Beauty, Panasonic Holdings Corp., PID India Pvt Ltd., Revlon Inc., Sharp Beauty Lounge Inc., Skyline Home Appliances, Spectrum Brands Holdings Inc., Syska Led Lights Pvt. Ltd., Universal Corp. Ltd., Vega, Wella International Operations Switzerland Sarl, and Andis Co. |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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