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The curling irons market size is forecast to increase by USD 1.7 billion at a CAGR of 7.44% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing popularity of fashion influencers and the trend towards cordless irons. The influence of fashion influencers on social media platforms has led to a demand for styling tools, including curling irons. Additionally, cordless irons are gaining traction due to their convenience and portability. However, the market faces challenges such as the availability of counterfeit products, which undermine the quality and safety of genuine curling irons. To mitigate this issue, manufacturers are focusing on implementing stricter quality control measures and collaborating with e-commerce platforms to remove counterfeit products from their marketplaces. Overall, the market is expected to grow steadily, driven by these trends and challenges.
The hairstyling tools market, specifically curling irons, has experienced significant valuation due to the growing trend of achieving stylish looks with various curls and waves. Consumers are increasingly seeking out curling irons with advanced features and functions, such as heat-protection functions, vitamin coatings with anti-oxidant ingredients, and digital controls. Social media has played a pivotal role in driving sales of curling irons, with hairstyles showcased by influencers and celebrities gaining immense popularity. Curling wands, with their versatile shapes and designs, including metal barrels and interchangeable barrels, offer consumers the ability to create spirals, ringlets, beachy waves, and more. Additional features like adjustable heat settings, quick styling, and dual voltage have also contributed to the market's growth.
Moreover, hairstyling tools, such as curling irons and hairdryers with hot air streams, have become essential for consumers seeking to create various hairstyles. Celebrity endorsements and television advertising tactics have further fueled the demand for curling irons. Accessories like heat-resistant gloves have become essential add-ons for consumers, ensuring safety and convenience during use. Overall, the curling iron market is expected to continue its growth trajectory, offering consumers a wide range of products to cater to their hairstyling needs.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. The market witnessed significant growth in 2023, with the offline segment leading the market share. This segment comprises retail stores, including hypermarkets, supermarkets, discount stores, and others. Hypermarkets and supermarkets are popular choices for customers due to their competitive pricing and wide range of curling irons from various brands. These channels can offer discounts and promotions, making them an attractive option for consumers. However, for those seeking expert advice and product demonstrations, dedicated beauty supply stores, spa clinics, salons, and even online platforms such as blogs, social media sites, and internet publications, serve as preferred destinations. In the entertainment sector, television advertising tactics continue to influence consumer choices, with artists and celebrities endorsing hair fashion trends through their public appearances and social media presence.
Moreover, the market for curling irons is diverse, catering to different product types, barrel sizes, heat types, and adjustable heat settings. Portable appliances, hair styling tools, and interchangeable barrels are popular choices for consumers seeking quick styling and versatility. Dual voltage and automatic curling irons are gaining popularity for their convenience and energy efficiency. Personal grooming and styling products complement the use of curling irons, further expanding the market.
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The offline segment was valued at USD 2.19 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market for curling irons continues to evolve, influenced by various trends and marketing strategies in the entertainment sector. Television advertising tactics showcase artists and celebrities using these hair styling tools to create desirable facial grooming looks and makeup products. Internet publication, video content on blogs, and social media sites fuel the popularity of hair fashion trends, with fashion vloggers demonstrating the latest Western hairstyling techniques using portable appliances and hair styling tools. Spa clinics and salon stores offer curling irons with ceramic and metal barrels, catering to consumers' preferences for spirals, ringlets, beachy waves, and stylish looks. Adjustable heat settings, quick styling, interchangeable barrels, dual voltage, and automatic curling irons are popular product types, providing personal grooming solutions for various barrel sizes and heat types. Styling products complement these tools, enhancing the final look. Overall, the curling iron market is a dynamic space, driven by consumer demand for innovative and versatile hair styling solutions.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing popularity of fashion influencers is the key driver of the market. Curling irons continue to be a popular tool in the beauty industry, with rotating barrels being a key feature for creating various curls and waves. Professional salons and styling studios remain significant markets for these devices, as they prioritize ultra-conditioning heat and advanced technologies for their clients. Innovations such as predictive smart sensors, retractable combs, tourmaline, and titanium-coated barrels have gained traction, offering faster heat-up times, consistent results, and damage protection.
Moreover, the premiumization trend is driving demand for high-end curling irons, with dual-voltage, swivel cords, and lock-in curl technology becoming increasingly popular. Emerging economies and urbanization are expanding the market, with cordless curling irons featuring lithium-ion batteries gaining popularity due to their convenience. Spas and fashion influencers are also contributing to the growth of the curling iron market, as they promote these tools to their followers and collaborate with brands to increase their visibility and appeal.
Cordless iron gaining traction is the upcoming trend in the market. In today's fast-paced world, the convenience and portability of cordless curling irons have gained significant popularity among consumers. These innovative devices offer more freedom of movement compared to traditional corded irons, making them a preferred choice for professional stylists in salons and at-home users. Cordless curling irons are equipped with advanced features such as ultra-conditioning heat, predictive smart sensors, and retractable combs, ensuring optimal styling results. Tourmaline and titanium-coated barrels provide fast heat-up, lock-in curl technology, and fast heat recovery. The premiumization trend in the personal care industry, coupled with urbanization and emerging economies, is driving the demand for these advanced styling tools.
Moreover, the swivel cords and dual-voltage capabilities add to their versatility, making them suitable for use in various settings, from professional salons to spas and styling studios. Cordless curling irons are powered by lithium-ion batteries, which offer longer battery life and faster charging times. The latest advancements in battery technology have made cordless curling irons more powerful and longer lasting, enabling users to style their hair without worrying about running out of battery. With their sleek design, ease of use, and advanced features, cordless curling irons are set to revolutionize the way we style our hair.
Availability of counterfeit products is a key challenge affecting the market growth. The global market is witnessing significant growth due to the increasing trend of premiumization and urbanization, particularly in emerging economies. Professional salons and styling studios continue to be major end-users of curling irons, as they cater to the rising demand for advanced hair styling tools. Rotating barrels, available in various sizes and materials such as tourmaline and titanium-coated, enable the creation of long-lasting curls with ultra-conditioning heat. Predictive smart sensors and fast heat-up technology are gaining popularity, providing consumers with precise temperature control and consistent results. Swivel cords and retractable combs offer added convenience, while dual-voltage and cordless curling irons with lithium-ion batteries cater to the needs of travelers.
However, the market is plagued by the issue of counterfeit products, which can negatively impact sales through lower revenue and reduced customer confidence. These illegal products, often sold at significantly lower prices, can lead to poor quality and malfunctioning, potentially damaging the reputation of authentic brands.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Andis Co. - The company offers curling irons such as Andis high heat curling iron.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The hairstyling tools market, specifically curling irons, continues to experience significant valuation due to the increasing emphasis on personal appearance and the desire for attractive personas in today's society. Consumers seek out curling irons with various attachments to achieve diverse hairstyles, from tight curls to loose waves. Modern curling irons come with advanced features and functions, including heat-protection functions, vitamin coatings, and anti-oxidant ingredients to minimize hair damage, dryness, and roughness. Social media influence plays a crucial role in product promotions, with hairstyling tutorials showcasing the latest trends and techniques. Brands like Revlon and Dyson lead the market with their innovative offerings.
Moreover, the Nutrifusion range from Revlon, for instance, boasts advanced technology to protect and nourish hair. Dyson's Airwrap Styler, featuring smoothing brushes, air-wrap barrels, and volumizing brushes, offers a salon-quality styling experience at home. Portable curling irons and wands, digital controls, heat-resistant gloves, and storage cases are other essential features that cater to the evolving needs of consumers. The integration of hot air streams from hairdryers and celebrity endorsements further adds to the market's growth. Overall, the market is poised for continued success as consumers prioritize personal appearance and seek out versatile, high-quality hairstyling tools.
Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.44% |
Market growth 2024-2028 |
USD 1.67 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.4 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Key countries |
US, Germany, China, UK, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Andis Co., Conair Corp., Dyson Group Co., Geloon Electronic Co. Ltd., Gorgio Professional, Havells India Ltd., Helen of Troy Ltd., IkonicWorld, Koninklijke Philips N.V., Lunata Beauty, Panasonic Holdings Corp., PID India Pvt Ltd., Revlon Inc., Sharp Beauty Lounge Inc., Skyline Home Appliances, Spectrum Brands Holdings Inc., Syska Led Lights Pvt. Ltd., Universal Corp. Ltd., Vega, and Wella International Operations Switzerland Sarl |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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