Curling Irons Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, China, UK, Canada - Size and Forecast 2024-2028

Curling Irons Market Size 2024-2028 

The curling irons market size is forecast to increase by USD 1.68 billion at a CAGR of 7.44% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing popularity of facial grooming and makeup products in the entertainment sector. With celebrities and artists frequently showcasing their hairstyles at ceremonies and events, the demand for innovative hair styling tools, such as curling irons, has surged. The entertainment industry's influence extends beyond live events to internet publication, video content, blogs, and social media sites, further fueling the market's expansion. Moreover, hair fashion trends continue to evolve, necessitating the use of advanced curling irons to achieve desirable looks. The availability of cordless irons and the rise of spa clinics and salon stores have also contributed to the market's growth. However, the market faces challenges, including the increasing availability of counterfeit products that may compromise consumer safety. To stay competitive, market players must focus on product innovation, quality, and consumer education to maintain trust and loyalty.

What will be the Size of the Market During the Forecast Period?

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The market is a significant sector within the personal care industry, with curling irons being a popular choice among consumers. These tools enable users to create various hairstyles, from spirals and ringlets to beachy waves and stylish looks. Curling irons come with a range of features and functions designed to cater to diverse consumer preferences. Heat-protection functions are essential, ensuring minimal damage to hair strands during the styling process. Vitamin coatings and anti-oxidant ingredients are increasingly being incorporated into curling iron designs to enhance hair health and shine.

However, digital controls allow for precise temperature adjustments, enabling quick styling and reducing the risk of overheating. Heat-resistant gloves are essential accessories, ensuring user safety during the application process. Shapes and designs vary, with metal barrels being a common choice due to their even heat distribution and durability. Interchangeable barrels offer versatility, allowing users to create multiple hairstyles with a single device. Dual voltage is another feature that caters to consumers traveling internationally. Product sales in the curling iron segment are driven by several factors. Consumers seek out these tools to achieve desirable hairstyles, with celebrities and television advertising tactics often influencing purchasing decisions. The convenience of quick styling and the ability to create various looks with a single tool make curling irons a popular choice.

In conclusion, the curling irons market, specifically the curling iron segment, continues to evolve, catering to consumer demands for versatility, safety, and effectiveness. Heat-protection functions, digital controls, and interchangeable barrels are among the key features driving sales in this market. Consumers' pursuit of stylish looks and the influence of celebrities and media continue to fuel the demand for curling irons.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• Technology
  • Corded
  • Cordless
  • Hybrid
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • South America
  • Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. In the United States market for curling irons, traditional retail channels held the largest market share in 2023. These channels consist of stores such as hypermarkets, supermarkets, discount stores, and other retail outlets. These offline retailers offer a wide selection of curling irons from various brands and price points, enabling customers to make informed purchasing decisions. Their large buying power allows them to offer competitive pricing and occasionally run promotions or discounts on curling irons. For customers seeking expert advice and product demonstrations, beauty supply stores and salons are preferred shopping destinations. These venues provide a more personalized shopping experience, ensuring customers leave with the right curling iron for their specific hair type and desired style.

Also, curling irons remain popular hair styling tools for creating various curls, waves, and spirals. Portable appliances, such as ceramic and metal barrel curling irons, have gained significant popularity among fashion vloggers and individuals striving for stylish looks. Ringlets, beachy waves, and spirals continue to be in demand, with ceramic barrels offering even heat distribution and minimal damage to hair strands. Metal barrels, on the other hand, provide more versatility in creating different curl sizes and textures. When shopping for curling irons, consider factors such as barrel size, material, and temperature settings to achieve the desired curls or waves. By choosing the right curling iron and following proper usage techniques, you can enhance your hair's appearance and create beautiful, long-lasting curls.

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The offline segment was valued at USD 2.19 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the curling irons market, curling irons hold a significant value due to their ability to create various attractive hairstyles. The North American region leads The market, accounting for the largest market share. The region's consumers' focus on personal appearance and attractive personality, coupled with their high disposable income, fuels the market growth. Leading companies in the market continuously innovate and add features and functions to their curling irons, such as heat-protection functions, vitamin coatings, and anti-oxidant ingredients. Social media influence is a significant factor driving the market's growth. Consumers' engagement with social media platforms like Twitter, Facebook, Instagram, and YouTube is high.

Brands can leverage these sites to reach consumers across the region, as they follow hairdressers and celebrities for hairstyle inspiration. The market in North America is characterized by multifunctional, technologically advanced personal care electrical appliances. The market's growth is further by new fashion trends, celebrity endorsements, and the increasing popularity of curling iron attachments.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The growing popularity of fashion influencers is the key driver of the market. Curling irons have become essential curling irons in the US market, with consumers continually seeking innovative features and functions to achieve various hairstyles. The curling irons market, which includes curling irons, wands, and attachments, is expected to experience significant valuation in the coming years. Social media has significantly influenced the market, with fashion influencers showcasing the latest hairstyles and promoting curling irons to their large followings. Heat-protection functions, vitamin coatings, and anti-oxidant ingredients are increasingly popular features in curling irons, as consumers prioritize personal appearance and styling. Brands like Revlon and Dyson offer a range of curling irons with these features, including the Nutrifusion range and the Dyson Airwrap Styler, which includes a smoothing brush, air-wrap barrels, and volumizing brush, all housed in a storage case.

However, home hair styling and portable appliances have gained popularity, with consumers seeking quick styling and adjustable heat settings. Digital controls, heat-resistant gloves, and interchangeable barrels are other features that have become standard in the market. Dual voltage and swivel cords are essential for travel, while fast heat-up and lock-in curl technology ensure efficient and effective use. The premiumization trend in the market has led to the emergence of advanced curling irons with features such as predictive smart sensors, retractable combs, and tourmaline or titanium-coated barrels. Professional salons and styling studios have also adopted these advanced curling irons, further increasing their popularity.

Celebrity endorsements, television advertising tactics, and festival sessions at ceremonies and events have added to the market's growth in the entertainment sector. Facial grooming and makeup products, internet publications, video content, and blogs on social media sites have also contributed to the spread of hair fashion trends, further boosting the demand for curling irons. The market is expected to grow significantly in emerging economies due to urbanization and increasing awareness of personal grooming. Cordless curling irons with lithium-ion batteries are also gaining popularity due to their convenience and portability. Spas and styling studios offer curling iron services, adding to the market's growth. Overall, the curling iron market is expected to continue growing, driven by consumer demand for innovative and effective curling irons.

Market Trends

Cordless iron gaining traction is the upcoming trend in the market. In the dynamic curling irons market, cordless curling irons have gained significant traction among consumers due to their portability and convenience. These innovative devices offer more freedom of movement and ease of use, making them a preferred choice for individuals on the go. The elimination of cords reduces the risk of tripping or accidental disconnections, ensuring a safer styling experience. Advanced lithium-ion batteries have enhanced the power and longevity of cordless curling irons, enabling quick and efficient styling. Social media influence plays a crucial role in the promotion of curling irons, including cordless curling irons. Product promotions, hairstyling tutorials, and celebrity endorsements on social media sites have become essential marketing strategies for brands.

Companies like Revlon and Dyson have capitalized on this trend, launching ranges such as Nutrifusion and the Dyson Airwrap Styler, respectively. These products cater to the growing demand for heat-protection functions, vitamin coatings, and anti-oxidant ingredients. Cordless curling irons come in various shapes and designs, including smoothing brushes, air-wrap barrels, volumizing brushes, and storage cases. Digital controls, heat-resistant gloves, and adjustable heat settings are some of their key features and functions. These tools cater to diverse hair types, from fine and damaged to thick and curly, offering attractive personality enhancements through fashionable hairstyles. The premiumization trend in the personal appearance sector, driven by emerging economies and urbanization, has further fueled the growth of the cordless market.

The availability of portable appliances and hair styling tools has made it easier for consumers to achieve stylish looks, such as curls, waves, and ringlets, at home. The entertainment sector, including festivals, ceremonies, and events, also contributes to the market's growth, with artists and celebrities showcasing their hairstyles on social media and other platforms. Facilitating fast heat-up and lock-in curl technology, cordless curling irons cater to the demand for quick styling. Interchangeable barrels, dual voltage, and swivel cords are additional features that add to their versatility. The emergence of cordless curling irons has disrupted the traditional hairstyling market, with professional salons adopting these tools for their clients.

The ultra-conditioning heat and predictive smart sensors ensure minimal hair damage, addressing concerns related to dryness, roughness, and heat damage. In summary, cordless curling irons represent a significant growth opportunity in the curling irons market, driven by their portability, convenience, and advanced features. The integration of technology, social media influence, and celebrity endorsements has further fueled their popularity, making them an essential addition to any personal grooming routine.

Market Challenge

Availability of counterfeit products is a key challenge affecting the market growth. Counterfeit curling irons pose a significant challenge to the curling irons market, negatively affecting both revenue and brand reputation. These imitation products, often sold at lower prices, can entice consumers to purchase them instead of authentic brands. However, the use of counterfeit curling irons may result in poor quality or malfunctioning products, leading to dissatisfied customers and decreased confidence in the brand. Moreover, the sale of counterfeit products is illegal and can result in legal and regulatory actions. The impact of counterfeit curling irons extends beyond individual sales, as they can undermine the overall quality perception of the curling irons market.

To mitigate this issue, manufacturers and sellers must prioritize authenticity and quality, while consumers are encouraged to be vigilant and purchase products only from trusted sources. The curling irons market, including curling irons, attachments, and other curling irons, continues to grow due to the increasing demand for personal appearance and attractive personality in the US. Social media influence, product promotions, hairstyling tutorials, and celebrity endorsements are key drivers of market growth. Features such as heat-protection functions, vitamin coatings, anti-oxidant ingredients, and adjustable heat settings are popular among consumers. Brands like Revlon, Dyson, and others offer a range of products, including the Dyson Airwrap Styler, curling wands, and smoothing brushes, with storage cases, interchangeable barrels, and dual voltage options.

Home hair styling and portable appliances are also gaining popularity. The premiumization trend, emerging economies, and urbanization are other factors fueling market growth. The curling irons market is diverse, encompassing shapes and designs, digital controls, heat-resistant gloves, and styling products. Brands continue to innovate, introducing features like quick styling, predictive smart sensors, and retractable combs, while using tourmaline, titanium-coated barrels, and dual-voltage technology. The entertainment sector, including festivals, ceremonies, and events, also provides opportunities for product sales. The market for curling irons and other curling irons is expected to continue growing, driven by fashion trends, hair stylists, and the increasing popularity of facial grooming and makeup products.

Internet publications, video content, blogs, and social media sites are key channels for marketing and promoting these products. Spas, styling studios, salons, and fashion vloggers are also significant players in the market. Western hairstyling continues to be a major trend, with a focus on curls, waves, ceramic barrels, metal barrels, and hair strands. Automatic curling irons, rotating barrels, and professional salons are also popular. Fast heat-up, lock-in curl technology, and lithium-ion batteries are some of the latest advancements in the market. The curling irons market offers a wide range of products to cater to various consumer preferences and needs.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Andis Co. - The company offers curling irons such as Andis high heat curling iron.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Andis Co.
• Conair Corp.
• Dyson Group Co.
• Geloon Electronic Co. Ltd.
• Gorgio Professional
• Havells India Ltd.
• Helen of Troy Ltd.
• IkonicWorld
• Koninklijke Philips N.V.
• Lunata Beauty
• Panasonic Holdings Corp.
• PID India Pvt Ltd.
• Revlon Inc.
• Sharp Beauty Lounge Inc.
• Skyline Home Appliances
• Spectrum Brands Holdings Inc.
• Syska Led Lights Pvt. Ltd.
• Universal Corp. Ltd.
• Vega
• Wella International Operations Switzerland Sarl

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

Curling irons are popular curling irons that help consumers achieve various hairstyles, from curls and waves to spirals and ringlets. The market for these tools continues to grow, driven by social media influence, product promotions, and hairstyling tutorials. Consumers seek features such as heat-protection functions, attachments, and vitamin coatings or anti-oxidant ingredients for damage control. Brands like Revlon and Dyson offer a range of curling irons with digital controls, ceramic or metal barrels, adjustable heat settings, and quick styling capabilities. Premiumization trends include ultra-conditioning heat, predictive smart sensors, and retractable combs. Portable appliances and automatic curling irons with rotating barrels are also gaining popularity.

Home hair styling is now easier than ever with dual-voltage, fast heat-up, and interchangeable barrels. Curling wands, hairdryers, and hot air streams are all part of the extensive range of curling irons available. With the emergence of emerging economies and urbanization, the demand for personal grooming tools continues to rise, making curling irons a must-have for achieving attractive personalities and fashionable looks.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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