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The curved television market size is forecast to increase by USD 12.72 billion, at a CAGR of 29.08% between 2023 and 2028. Market growth relies on several factors, including the escalating demand for augmented experiences, ongoing product innovation driving portfolio extension and product premiumization, and the surging popularity of large-display curved TVs. These dynamics collectively shape the consumer electronics industry, driving innovation and market expansion. The increasing demand for augmented experiences reflects a broader trend toward immersive technologies that enhance user engagement and entertainment value. Furthermore, continuous product innovation and advances leading to portfolio extension and premiumization cater to evolving consumer preferences and drive competitive differentiation. Additionally, the rising popularity of large-display curved TVs underscores a growing appetite for immersive home entertainment experiences. As these trends continue to evolve, they fuel market growth and reshape the landscape of the consumer electronics sector. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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In the ever-evolving landscape of home entertainment, curved televisions have emerged as a pinnacle of innovation, offering an immersive visual experience like never before. With ultra-high definition and compatibility with 3D and 4D content, these TVs cater to both the residential segment and commercial segment, enriching viewing experiences in homes, offices, and public spaces alike. Integrated with cutting-edge technologies such as quantum dot color technology and Infinity Screen, curved TVs deliver stunning picture quality and lifelike colors. They are the epitome of modernity in smart cities, complementing the urban lifestyle with their sleek designs and advanced features. In the gaming and entertainment industries, curved televisions redefine immersion, elevating the overall experience for enthusiasts and casual viewers alike. As the demand for smart TVs grows, curved televisions stand at the forefront, reshaping the future of visual entertainment. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the market growth is the rising popularity of large-display curved TVs. There is a growing popularity of large displays, especially from the consumer segment which is expected to significantly drive the market growth. Even though the average television size globally is 40 inches, several vendors are now offering curved TV with a screen size above 80 inches. This trend is very much prevalent in several countries across North America and APAC.
For instance, in 2019, 25% of the televisions sold were 50 inches or above and accounted for more than half the sales. As per the data, the versions UHD/4K television is mostly preferred by consumers over the HD version for all 36-inch or larger screens as the higher resolution provided by a UHD television will provide consumers with a better experience than that provided by television screens smaller than 36 inches. Hence, such factors are expected to drive market growth during the forecast period.
A key factor shaping the market growth is the shifting customer preference toward better image quality, size, and features of TVs. There is a growing adoption of curved TVs as consumers are not only expecting better features but also better image quality. Factors such as curved TVs that provide advanced features of 3D compatibility, auto depth enhancement, reduction in reflection, UHD resolution, and high contrast are expected to drive the market growth significantly.
In addition, curved designs offer a more balanced and uniform view when compared to their flat counterparts. For instance, in flat TVs, the corners of the screen are farther than the center, which makes them smaller, thereby resulting in an elongated trapezoidal view. However, in a curved TV, the slight curvature reduces the distortion by nearly 50% at a standard 8-foot viewing distance. Hence such factors are expected to drive the market growth during the forecast period.
The emergence of low-cost companies is one of the key challenges hindering market growth. As high-performing curved TV is considerably expensive, several new vendors are pricing their products competitively to position them in the market based on economies of scale and hence, the global curved TV market is highly fragmented due to the presence of these several companies. There are mainly two kinds of drivers specifically global and local or new vendors.
Further, global players offer products with extended additional and support features with better quality, and thus, the products are high-priced, whereas new players from APAC countries offer products with similar features but at a low price. Moreover, there is an increasing popularity among cost-driven consumers, especially in price-sensitive APAC countries, resulting in high demand. Thus, this has put pressure on global vendors to lower their prices which can negatively affect the market. Hence, such factors are expected to hinder the market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
LG Electronics Inc: The company offers curved televisions such as Curved OLED 4K Ultra HD TV and LG 55EC930T FHD Curved OLED Cinema 3D Smart TV.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the UHD segment will be significant during the forecast period. One of the major factors significantly driving the Ultra HD (UHD) curved TV segment is the increasing demand for better viewing angles in the broadcast industry. Factors such as superior picture clarity, high resolution, broader field of view, and extended color range have increased their market demand globally.
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The HD segment was valued at USD 1.45 billion in 2018. One of the key factors that are significantly contributing to the growth of the segment is the emergence of 4K UHD TVs. Furthermore, several collaborations among stakeholders are also fuelling the sales of the 4K UHD TVs in the region. For instance, The UHD alliance comprises numerous manufacturers, technology companies, and Hollywood studios that follow a collective goal to achieve 4K video quality. Also, leading broadcast companies such as Netflix Inc. (Netflix) are pioneers in streaming 4K UHD content due to the popularity of this format. Therefore, factors such as rising product innovations and advances leading to portfolio extension and product premiumization, increasing demand for UHD curved TVs, and the growing popularity of large-display are expected to significantly drive the market growth during the forecast period.
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APAC is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors such as APAC is a manufacturing hub for various electronic devices, including curved TVs, with the presence of many leading manufacturers headquartered in the region significantly fuelling the market growth in the region. As the APAC region has many prominent vendors of IC drivers and panel displays, as well as OEMs, especially in China has resulted in a lower ASP of curved TVs in the region compared with that in other regions. Owing to this lower adoption of ASP led to increasing demand for curved TVs by consumers. Also, curved TVs are sold at a cheaper price by Chinese manufacturers when compared to other global brands such as Samsung and LG Electronics Inc. (LG Electronics), the domestic demand is high. Hence, such factors are expected to drive market growth during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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Curved televisions represent the epitome of modern home entertainment, offering unparalleled immersion and visual sophistication. With 3D and 4D compatibility, these TVs transport viewers into the heart of the action, whether in the comfort of their residential space or within the dynamic environment of the commercial sector. Enhanced by technologies like Organic LED and Infinity Screen, curved TVs deliver breathtaking picture quality and lifelike colors, captivating audiences across various platforms. Despite economic challenges such as recession, consumer interest remains robust, driving sales through e-commerce channels and online platforms. As the preferred choice for gaming enthusiasts, curved televisions revolutionize the gaming industry, seamlessly integrating with cloud gaming and streaming platforms. In a world dominated by flat televisions, curved TVs stand out as the pinnacle of innovation, reshaping the landscape of TV and home video entertainment. Further, Consumer spending trends in both the residential and commercial segments increasingly favor online sales, driving demand for innovative products like Infinity Screen TV and Mini LED displays.
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Industry Scope |
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Report Coverage |
Details |
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Page number |
176 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 29.08% |
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Market growth 2024-2028 |
USD 12.72 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
22.6 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 36% |
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Key countries |
China, US, South Korea, India, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Changhong, CloudWalker Streaming Technologies Pvt. Ltd., Haier Smart Home Co. Ltd., Hisense International Co. Ltd., JVCKENWOOD Corp., Koninklijke Philips N.V., LG Electronics Inc., Loewe Technology GmbH, Nimble Holdings Co. Ltd., Panasonic Holdings Corp., PLR IP Holdings LLC, Samsung Electronics Co. Ltd., Sceptre Inc., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., Stanlee India Enterprises Pvt. Ltd., TCL Electronics Holdings Ltd., Vu Television, and Xiaomi Communications Co. Ltd. |
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Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Display Size
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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