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The global Custom Apparel market size is forecast to increase by USD 1.80 billion at a CAGR of 7.22% between 2022 and 2027.
The growth of the market depends on several factors, including the rise in Internet penetration and smartphone adoption, which have significantly expanded the reach of the custom apparel market. Moreover, the growing use of customized t-shirts as a branding tool has gained traction among businesses looking to enhance their visibility and brand recognition. Additionally, there's a growing awareness among people about fitness and a healthy lifestyle, driving demand for customized fitness apparel tailored to individual preferences. These trends reflect the evolving dynamics of the fashion and clothing industry, highlighting the importance of personalized garments and customization services offered by clothing brands and apparel retailers.
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This report extensively covers market segmentation by end-user (women, men, and children), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America).
The report includes detail coverage of segmentation by Global, region and country; estimates and forecast (USD Million) from (2023 to 2027) and historical data (2017 to 2022).
Market Segmentation |
Global, Region and Country Segment Analysis |
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Market segments are provided for following regions and countries.
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Based on end-user, the market is segmented into women, men, and children. The market share growth by the women segment will be significant during the forecast period. The women segment has emerged as the leading contributor to the global market due to the high inclination of women to purchase premium brand products that make a style statement.
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The women segment was valued at USD 1.43 billion in 2017 and continue to grow by 2021. Women's apparel is the largest segment of the global market. The women's apparel segment contributes more than three-fourths of the global apparel market's revenue. Tops and bottom wear are the two biggest segments and together hold more than three-fifths of the global women's apparel market. These segments will have continual growth, thereby retaining their positions in the market during the forecast period. A rise in women's spending power, with more women joining the workforce, also adds to the increased demand for women's apparel. In developing countries such as India and China, an increasing inclination toward Western clothes and the advent of organized clothing retailers and urbanization will favor the growth of the market during the forecast period.
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APAC will account for 43% of the global market share growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
In APAC, currently, demand growth is centred on fast-fashion trends. Fast-fashion retailers are filling the gap and increasing their penetration in the market. By changing their offerings quickly, apparel marketers create scarcity value, leading customers to visit stores more often. The market's growth in APAC can be attributed to its increasing middle-class population. Almost one and a half billion people are expected to enter the middle-class segment by 2040. This will create a huge opportunity in this region. In addition, the rising disposable personal income level of consumers will trigger market growth during the forecast period.
In the dynamic and ever-evolving world of the fashion and apparel industry, has emerged as a significant trend, catering to the unique preferences and disposable income of consumers. This segment encompasses personalized garments, accessories, and developments in the clothing market, all tailored to individual tastes.
brands have revolutionized the fashion industry by offering custom-made clothing, printing, and design services. These industries have grown exponentially, providing consumers with an unparalleled level of choice and self-expression. The market is a testament to the power of innovation and consumer demand in the apparel industry.
Moreover, the rise of has led to the emergence of numerous niche players and startups, further fueling competition and growth in this sector. As consumers continue to seek personalized and high-quality clothing solutions, the market is poised for continued success and development.In conclusion, the market represents a thriving and innovative segment within the broader fashion and apparel industries. With a focus on personalization, design, and quality, this market is set to redefine the way we consume and engage with clothing and accessories.
In today's dynamic fashion industry, personalized apparel has emerged as a significant trend, shaping consumer preferences and market dynamics. This shift towards customization reflects a desire for individual expression and unique style statements. With advancements in technology, garment printing and embroidery have become more accessible, allowing consumers to create bespoke pieces tailored to their taste. Clothing brands and fashion retailers are increasingly offering custom-made options to cater to this growing demand for personalized garments. This trend extends beyond design and style preferences, encompassing factors like fit, fabric, and even messaging. As a result, the clothing market is witnessing a surge in fashion customization services, driving innovation and creativity in clothing design and manufacturing processes.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The surge in Internet penetration and smartphone adoption stands as the primary driver propelling the global custom apparel market's growth trajectory. With high rates of Internet penetration and smartphone usage, particularly in developing regions, the market is poised for significant expansion. This trend is further fueled by the availability of clothing through robust distribution channels and logistics services, particularly in developing countries. The rise of global shipping and cross-border e-commerce is a testament to this phenomenon. Moreover, the increasing popularity of m-commerce in emerging economies underscores the pivotal role of web-enabled mobile handsets as the primary point of internet access. This confluence of factors is set to amplify demand and drive substantial growth in the fashion and clothing industry, particularly in developing economies, during the forecast period.
Furthermore, the evolving fashion trends and personalized garments are reshaping the market landscape. Consumers are increasingly drawn towards custom apparel that reflects their individual style and preferences, driving demand for customization services offered by clothing brands and retailers. The integration of advanced technologies such as printing and embroidery enables seamless customization, further enhancing the appeal of custom-made garments. As the fashion industry embraces these changes, the demand for clothing customization and personalized fashion is expected to continue growing, shaping the future of the apparel market and fashion landscape.
The fashion consciousness of the consumers will fuel the global personalized apparel market growth. The basic need for clothing, fashion consciousness, and changing lifestyles will significantly drive the market's growth. Fashion design consciousness and evolving fashion trends also result in the exponential growth of fast-fashion clothing. Fast-fashion brands such as H and M (a subsidiary of M. H. Alshaya Co. WLL) and Gap are continuously expanding their regional and global operations. They are entering emerging markets such as Mexico, Brazil, China, Russia, and India.
A rise in women's spending power, with more women joining the workforce, also adds to the increased demand. In developing countries, an increasing inclination toward Western clothes and the advent of organized retailing and urbanization with their fashion customization will favor the growth of the market during the forecast period. Therefore, the growing fashion consciousness among consumers will further enhance the market during the forecast period.
The availability of counterfeit products is a major challenge to the global apparel custom market growth. The availability of counterfeits is a severe threat to the global personalized clothing market as it directly affects the sales of genuine branded apparel. The presence of counterfeit leads to an uneven competitive scenario, price standardization, and market share erosion. Companies offering counterfeit sell their products at very low prices compared with branded products. The counterfeiting of products by clothing manufacturing is higher in APAC compared to another region of the world.
Developing countries in APAC, such as China, contribute majorly to the counterfeiting of products. Duplication of branded makes it difficult for customers to distinguish between original and counterfeit products. Also, counterfeits of poor quality and do not meet the fashion manufacturing standards in terms of color, quality, and fabric, eventually leading to customers losing their trust in the original brand. Due to these factors, international brands face difficulties in optimizing their presence in developing the custom clothing markets.
Key Market Customer Landscape
The clothing customization market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Custom Apparel IndustryCustomer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
4imprint - The company offers a wide range of custom-printed apparel.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The industry report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
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Report Coverage |
Details |
Page number |
158 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.22% |
Market growth 2023-2027 |
USD 1.80 billion |
Market structure |
Fragmented |
YoY growth (%) |
6.96 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 43% |
Key countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
4imprint Group plc, Advance Printwear Ltd, CafePress Inc., Carhartt Inc., CHII Clothing Co, Cimpress Plc, CustomInk LLC, DOWNTOWN CUSTOM PRINTWEAR, Fruit of the Loom Inc., Lynka Sp. z.o.o., New England Embroidery Co., New England Outfitters, Nike Inc., Printfly Corp., Printful Inc., Spreadshirt Inc., TeeTalkies, THREADBIRD, UberPrints Inc., and Vantage Custom Classics Inc. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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