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The custom apparel market size is forecast to increase by USD 2.17 billion at a CAGR of 8.04% between 2023 and 2028. The growth of the market depends on several factors, including the rise in Internet penetration and smartphone adoption, which have significantly expanded the reach of the custom apparel market. Moreover, the growing use of customized t-shirts as a branding tool has gained traction among businesses looking to enhance their visibility and brand recognition. Additionally, there's a growing awareness among people about fitness and a healthy lifestyle, driving demand for customized fitness apparel tailored to individual preferences. These trends reflect the evolving dynamics of the fashion and clothing industry, highlighting the importance of personalized garments and customization services offered by clothing brands and apparel retailers.
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Based on end-user, the market is segmented into women, men, and children. The market share growth by the women segment will be significant during the forecast period. The women segment has emerged as the leading contributor to the global market due to the high inclination of women to purchase premium brand products that make a style statement.
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The women segment was valued at USD 1.53 billion in 2018. Women's apparel is the largest segment of the global market. The women's apparel segment contributes more than three-fourths of the global apparel market's revenue. Tops and bottom wear are the two biggest segments and together hold more than three-fifths of the global women's apparel market. These segments will have continual growth, thereby retaining their positions in the market during the forecast period. A rise in women's spending power, with more women joining the workforce, also adds to the increased demand for women's apparel. In developing countries such as India and China, an increasing inclination toward Western clothes and the advent of organized clothing retailers and urbanization will favor the growth of the market during the forecast period.
APAC is estimated to contribute 44% during the forecast period.
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In APAC, currently, demand growth is centred on fast-fashion trends. Fast-fashion retailers are filling the gap and increasing their penetration in the market. By changing their offerings quickly, apparel marketers create scarcity value, leading customers to visit stores more often. The market's growth in APAC can be attributed to its increasing middle-class population. Almost one and a half billion people are expected to enter the middle-class segment by 2040. This will create a huge opportunity in this region. In addition, the rising disposable personal income level of consumers will trigger market growth during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
4imprint Group plc - The company offers a wide range of custom-printed apparel.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
4imprint Group plc, Adidas AG, Allied Shirts, Amazon.com Inc., CafePress Inc., Carhartt Inc., Cimpress Plc, CustomInk LLC, Designhill Inc., DOWNTOWN CUSTOM PRINTWEAR, Jakprints, Lynka Sp. z.o.o., Nike Inc., Printful Inc., Redbubble Ltd., Society6 LLC, Spreadshirt Inc., TeeTalkies, THREADBIRD, UberPrints Inc., Vantage Custom Classics Inc., and Zazzle Inc.
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The custom apparel market is a vibrant canvas of possibilities, offering personalized designs and unique features tailored to individual tastes. From classic screen printing to innovative sublimation and heat transfer techniques, this market thrives on versatility. Graphic t-shirts with reflective finishes catch attention, while logos and emblems on coats, skirts, pants, shirts, and suits add personal flair. Digital printing technology and inkjet advancements ensure intricate details in customized clothing, catering to the growing demand for personalized clothes and jerseys. Brands capitalize on slogans and address social issues through strategic advertising on hoardings and television, shaping effective marketing strategies. Embroidery lends a premium touch, making each piece in this dynamic market a canvas for self-expression and style. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The surge in Internet penetration and smartphone adoption stands as the primary driver propelling the global custom apparel market's growth trajectory. With high rates of Internet penetration and smartphone usage, particularly in developing regions, the market is poised for significant expansion. This trend is further fueled by the availability of clothing through robust distribution channels and logistics services, particularly in developing countries. The rise of global shipping and cross-border e-commerce is a testament to this phenomenon. Moreover, the increasing popularity of m-commerce in emerging economies underscores the pivotal role of web-enabled mobile handsets as the primary point of internet access. This confluence of factors is set to amplify demand and drive substantial growth in the fashion and clothing industry, particularly in developing economies, during the forecast period.
Furthermore, the evolving fashion trends and personalized garments are reshaping the market landscape. Consumers are increasingly drawn towards custom apparel that reflects their individual style and preferences, driving demand for customization services offered by clothing brands and retailers. The integration of advanced technologies such as printing and embroidery enables seamless customization, further enhancing the appeal of custom-made garments. As the fashion industry embraces these changes, the demand for clothing customization and personalized fashion is expected to continue growing, shaping the future of the apparel market and fashion landscape.
The fashion consciousness of the consumers will fuel the global personalized apparel market growth. The basic need for clothing, fashion consciousness, and changing lifestyles will significantly drive market research and growth. Fashion design consciousness and evolving fashion trends also result in the exponential growth of fast-fashion clothing. Fast-fashion brands such as H and M (a subsidiary of M. H. Alshaya Co. WLL) and Gap are continuously expanding their regional and global operations. They are entering emerging markets such as Mexico, Brazil, China, Russia, and India.
A rise in women's spending power, with more women joining the workforce, also adds to the increased demand. In developing countries, an increasing inclination toward Western clothes and the advent of organized retailing and urbanization with their fashion customization will favor the market growth analysis during the forecast period. Therefore, the growing fashion consciousness among consumers will further enhance the market during the forecast period.
The availability of counterfeit products is a major challenge to the global apparel custom market growth. The availability of counterfeits is a severe threat to the global personalized clothing market as it directly affects the sales of genuine branded apparel. The presence of counterfeit leads to an uneven competitive scenario, price standardization, and market share erosion. Companies offering counterfeit sell their products at very low prices compared with branded products. The counterfeiting of products by clothing manufacturing is higher in APAC compared to other regions of the world.
Developing countries in APAC, such as China, contribute majorly to the counterfeiting of products. Duplication of branded makes it difficult for customers to distinguish between original and counterfeit products. Also, counterfeits of poor quality and do not meet the fashion manufacturing standards in terms of color, quality, and fabric, eventually leading to customers losing their trust in the original brand. Due to these factors, international brands face difficulties in optimizing their presence in developing the custom clothing markets.
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In today's dynamic custom apparel market, innovations like reflective finishes enhance the appeal of garments made from cotton, silks, and polyester. Inkjet technology and computer-aided design ensure precision in three-dimensional visual merchandising systems, enhancing product quality and consistency. Challenges such as high import duties and lack of retail space underscore the importance of sustainable production and eco-friendly fabrics like organic cotton and Lyocell. Ethical concerns are addressed with fur-free and sustainable products, catering to sensitive topics. From women's decorated apparel to men's, the market spans offline and online channels, targeting upscale clothes through strategic advertising and marketing strategies. Whether catering to sports teams with emblems or sectors like hospitality and medical, the bespoke clothing market thrives on brand awareness and personalized service, defining the future of retail fashion.
Market Scope |
|
Report Coverage |
Details |
Page number |
170 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.04% |
Market growth 2024-2028 |
USD 2.17 billion |
Market structure |
Fragmented |
YoY growth (%) |
7.28 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 44% |
Key consumer countries |
US, China, UK, Germany, and India |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
4imprint Group plc, Adidas AG, Allied Shirts, Amazon.com Inc., CafePress Inc., Carhartt Inc., Cimpress Plc, CustomInk LLC, Designhill Inc., DOWNTOWN CUSTOM PRINTWEAR, Jakprints, Lynka Sp. z.o.o., Nike Inc., Printful Inc., Redbubble Ltd., Society6 LLC, Spreadshirt Inc., TeeTalkies, THREADBIRD, UberPrints Inc., Vantage Custom Classics Inc., and Zazzle Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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