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The Global Dark Beer Market size is projected to increase by USD 25,898.47 million from 2022 to 2027. The market is estimated to grow at a CAGR of 10.67% between 2022 and 2027. In 2017 the market size was valued at USD 30,689.34 million.
The rising demand for dark beer among millennials is a major factor driving the dark beer market share growth. Millennials are increasingly becoming aware of the authenticity of different premium varieties of beer, like dark beer. The interest in dark beer among millennials is mainly driven by the expanding multicultural group of consumers. Moreover, they can experiment with dark beer in terms of beer styles and taste profiles. Pubbing and nightlife, which are extremely popular among millennials, are among the other major factors that have led to a significant increase in trade spending on different varieties of alcoholic beverages, such as dark beer. Breweries, social events, and social gatherings are immensely popular among millennials. Breweries are catering to the social need of millennials by hosting trivia nights and themed events.
This dark beer market report extensively covers market segmentation by distribution channel (off-trade and on-trade), packaging (cans and bottles), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increasing number of M&A drives market growth, although factors such as stringent regulations and heavy taxation will impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The increasing number of M&A is a major trend supporting the black beer market share growth. Successful M&A help vendors increase their market share and gain access to new products and technologies. The high popularity of dark beer has encouraged major vendors to opt for M&A and acquire smaller players specializing in this category. In addition to acquisitions, there have been instances where key players operating in the global dark beer market have either invested in small regional breweries and distributors or have acquired them to benefit from the tremendous growth potential of the market.
In September 2021, AB-InBev announced the acquisition of Anheuser-Busch in a $52 billion takeover; this will help in coping with falling consumption in traditionally big markets. Similarly, in March 2021, Boneyard Beer announced its acquisition by Deschutes Brewery. Acquisitions are expected to strengthen the market presence of vendors by enabling them to offer a diverse portfolio of products in the dark beer category.
The stringent regulations and heavy taxation will be a major challenge for the market share growth during the forecast period. Vendors operating in the global dark beer market must comply with regulations and taxation policies that pertain to the marketing and consumption of dark beer. These regulations and policies are implemented by various governmental and non-governmental agencies. Adherence to various sectoral laws, regulations, and taxation policies across industries and verticals is a challenge for many vendors.
The global dark beer market is highly regulated. Regulatory bodies must approve products, from ingredients to labels on bottles, before they are sent to shops for sale. Regulations are imposed to protect consumers from contaminated and alcoholic beverages in defective packages. Ingredients used as raw materials to manufacture premium alcoholic beverages and packaging labels used by vendors come under heavy scrutiny by authorities. High taxes on dark beer may further reduce the profitability of vendors and negatively impact the growth of the global dark beer market during the forecast period.
The report includes the adoption lifecycle of the black beer market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Dark Beer Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the black beer market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The dark beer segmentation by packaging consists of cans and bottles. Beer is largely packed and sold in metal cans. The preference for the metal in beer packaging is because it is lightproof and recyclable and provides a hermetic seal. An average aluminium beverage can contain more than 60% recycled aluminium content in it. The growing demand for beer metal cans is expected to propel the growth of the market in this segment. Cans are impenetrable to the damaging effects of light, besides being 100% recyclable. In addition, they can be recycled indefinitely.
The dark beer segmentation by distribution channel consists of off-trade and on-trade. The market share growth of the off-trade segment will be significant during the forecast period. Some of the most common off-trade distribution channels for dark beer are individual retailers, supermarkets, and hypermarkets. These distribution channels allow consumers to choose from different varieties of dark beer. Off-trade distribution channels offer convenience and have extended hours of operation. These factors are expected to drive the growth of the off-trade distribution segment during the forecast period.
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The off-trade segment was valued at USD 19,613.17 million in 2017 and continued to grow until 2021. Dark beer is widely available in hypermarkets and supermarkets. Off-trade distribution channels offer cost advantages, as they do not have to bear the additional cost of seating. Some of the major hypermarkets and supermarkets that offer various brands of dark beer across the world are Tesco Plc (Tesco), Carrefour SA (Carrefour), and Target Brands.
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APAC is estimated to contribute 36% to the growth of the global black beer market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Increased demand for dark beer among European consumers can be attributed to the several health benefits of this beverage. Dark beer is known for the healthy functioning of kidneys. It helps in curing insomnia and reducing cholesterol levels. Soluble fibres present in dark beer aid digestion and lower the chances of intestinal transit. High silicon content in dark beer helps enhance bone density. Growing awareness about the health benefits of dark beer is increasing the consumption of this beverage in Europe and driving the growth of the regional dark beer market.
The dark beer manufacturing industry was temporarily shut down and the demand for beer could not be met. However, due to the relaxation of lockdowns in various countries in the region, the players in the market have started their operations. Therefore, the black beer market in the region started to recover, and it is expected to grow during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Dark Beer Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.67% |
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Market growth 2023-2027 |
USD 25,898.47 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
9.03 |
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Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 36% |
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Key countries |
US, China, UK, Germany, and France |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Allagash Brewing Co., B9 Beverages Pvt. Ltd., Beavertown Brewery, BrewDog Plc, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, D.G. Yuengling and Son Inc., Deschutes Brewery, Diageo Plc, Evolution Craft Brewing Co., Faubourg Brewing Co. LLC, Flying Dog Brewery LLLP, Great Divide Brewing Co., Harviestoun Brewery Ltd., and Heineken NV, Molson Coors Beverage Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Packaging
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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