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The dark beer market size is forecast to increase by USD 32.04 billion, at a CAGR of 11.83% between 2023 and 2028.
The dark beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Dark beer, a popular alcoholic beverage variant, is widely distributed through off-trade channels such as supermarkets and hypermarkets. These distribution channels provide consumers with a range of dark beer options, including stout ale and porter. Compared to on-trade channels, off-trade offers cost advantages as it eliminates the need to cover additional seating costs. Major retailers like Tesco Plc (Tesco) and Carrefour SA (Carrefour) are significant distributors of dark beer worldwide. Off-trade channels offer the convenience of extended hours and easy access to various beer brands. Dark beer, rich in flavonoids and antioxidant properties, is increasingly popular among millennials and health-conscious consumers.
Its ingredients, including medium-roast malts, coffee, almonds, chocolate, and caramel, provide vitamins, carbs, proteins, and antioxidants. However, excessive consumption may lead to side effects like cardiovascular ailments and liver cirrhosis. Dark beer's alcohol content ranges from 3.5% to 12%, making it a premium drink for many. Brewed using malted barley, enzymes, and fermented with brewing techniques, dark beer is a favorite among craft ale market enthusiasts. Off-trade channels, including LCBO stores, offer dark beer in various formats like kegs, bottles, and cans.
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The off-trade segment was valued at USD 21.42 billion in 2018 and showed a gradual increase during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Europe, home to significant beer production, accounts for approximately one quarter of the EU's total beer output with around 7.5 billion liters produced in 2022. The popularity of dark beer in Europe contributes to the market's expansion. Consumers' growing preference for this beverage is influenced by its potential health benefits. Dark beer aids in kidney function alleviates insomnia and reduces cholesterol levels. This ale variant, rich in flavonoids and antioxidant properties, also contains vitamins, carbs, proteins, and minerals like iron. The American Heart Association recognizes these health benefits, making dark beer an appealing choice for health-conscious consumers. Microbreweries and craft ale markets have gained traction among millennials, contributing to the demand for dark beer.
Medium-roast malts, reminiscent of coffee, almonds, chocolate, and caramel, enhance its flavor profile. Brands like Black Viking Brewing, Peoples Beer, Porter Airlines, Beau's Brewing, and Porter Porter offer dark beer options in various formats, including kegs, bottles, and cans. Dark lagers, brown porters, and stout ales are popular choices among premium drinkers. Urbanization and the rise of local breweries have fueled the growth of the craft beer sector, further boosting the market. Despite these benefits, excessive alcoholic beverage consumption can lead to cardiovascular ailments and liver cirrhosis. Enzymes and brewing processes play a crucial role in producing dark beer, making it a fascinating and complex fermented drink.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rising demand for dark beer among millennials is the key driver of the market.
An increasing number of mergers and acquisitions is the upcoming market trend.
Stringent regulations and heavy taxations is a key challenge affecting the industry growth.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, dark beer market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market continues to experience significant growth, driven by the increasing preference for unique and complex flavors among consumers. This trend is particularly prominent In the microbrewery sector, where artisanal production methods and innovative ingredient combinations have gained favor among a discerning clientele. One of the key factors fueling the demand is their perceived health benefits. Liquors such as such as stout ale and porter, contain various vitamins, minerals, and antioxidants. Flavonoids, a type of antioxidant, are abundant In these beverages, providing potential cardiovascular benefits. Vitamins B and C, as well as iron, are also present in significant quantities.
However, it is essential to note that alcoholic beverage consumption, including dark beers, can have side effects. Excessive intake can lead to cardiovascular ailments, liver cirrhosis, and other health issues. Therefore, moderation is key when enjoying these fermented drinks. The brewing process involves the use of medium-roast malts, which impart distinct flavors reminiscent of coffee, almonds, chocolate, and caramel. These flavors have resonated with consumers, particularly millennials, who value unique and authentic experiences. The market dynamics of the sector are influenced by various factors, including urbanization and the rise of local breweries.
Additionally, consumers are increasingly seeking out specialty stores and mass merchandisers that offer a wide variety of options. The use of enzymes during the brewing process also plays a crucial role in producing the desired flavor profile. The brewery sector has seen a rise in innovation, with breweries experimenting with new ingredients and production methods to differentiate themselves In the market. For instance, some breweries have introduced Zingabier, a beer infused with ginger and citrus, offering a unique twist on the traditional flavor profile. Despite the growth potential In the market, challenges remain. The use of kegs, bottles, and cans for distribution adds to the cost of production and distribution.
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Market Scope |
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Report Coverage |
Details |
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Page number |
163 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.83% |
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Market Growth 2024-2028 |
USD 32.04 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.76 |
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Key countries |
China, US, UK, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this dark beer market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Packaging
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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