Dark Beer Market by Distribution Channel and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR41639

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The dark beer market has the potential to grow by USD 23.47 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 11.15%.

This dark beer market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by distribution channel (off trade and on trade) and geography (North America, Europe, APAC, South America, and MEA). The dark beer market report also offers information on several market vendors, including Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., Beavertown Brewery, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Diageo Plc, Heineken NV, Mikkeller ApS, Stone Brewing Co., and The Boston Beer Co. Inc. among others.

What will the Dark Beer Market Size be in 2021?

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Dark Beer Market: Key Drivers and Trends

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The rising demand for dark beer among millennials is notably driving the dark beer market growth, although factors such as stringent regulations and heavy taxations may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the dark beer industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • The rising demand for dark beer among millennials will fuel the growth of the dark beer market size.
  • Millennials are increasingly becoming aware of the authenticity of different premium varieties of beer, such as dark beer.
  • The interest in dark beer among millennials is mainly driven by the expanding multicultural group of consumers.
  • Pubbing and nightlife, which are extremely popular among millennials, are among the other major factors that have led to a significant increase in on-trade spending on different varieties of alcoholic beverages, such as dark beer.
  • Breweries are catering to the social need of millennials by hosting trivia nights and themed events. This is increasing the sales of different types of alcoholic beverages, including dark beer, and may have a positive impact on the market in focus during the forecast period. 
  • The rising number of microbreweries and craft breweries is expected to drive the dark beer market during the forecast period.
  • Growth in the number of microbreweries and craft breweries worldwide can be attributed to the rising consumer demand for different varieties of beer.
  • The enthusiasm to try different varieties of beer, including dark beer, is increasing among consumers. They are continuously looking for new varieties of beer.
  • In Germany and the UK, the inclination for new beer varieties is growing as brewers and beer styles have remained unchanged for centuries.
  • The majority of consumers across the world believe that craft varieties of beer, including dark beer, are worth paying extra money.
  • Globally, new microbreweries and craft breweries are being established to cater to the growing demand for different beer varieties.

This dark beer market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Dark Beer Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Anheuser Busch InBev SA/NV
  • Asahi Group Holdings Ltd.
  • Beavertown Brewery
  • Buxton Brewery Co. Ltd.
  • Carlsberg Breweries AS
  • Diageo Plc
  • Heineken NV
  • Mikkeller ApS
  • Stone Brewing Co.
  • The Boston Beer Co. Inc.


This statistical study of the dark beer market encompasses successful business strategies deployed by the key vendors. The dark beer market is fragmented and the vendors are deploying growth strategies such as new launches and business expansions to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The dark beer market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Dark Beer Market?

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45% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for dark beer in North America. Market growth in North America will be faster than the growth of the market in other regions.

The growing demand for high-quality craft beer will facilitate the dark beer market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Distribution Channel Segments in the Dark Beer Market?

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The dark beer market share growth by the off-trade segment will be significant during the forecast period. Some of the most common off-trade distribution channels for dark beer are individual retailers, supermarkets, and hypermarkets. These distribution channels allow consumers to choose from different varieties of dark beer. Unlike on-trade channels, they have dedicated sections for different brands of dark beer. Off-trade distribution channels offer cost advantages, as they do not have to bear the additional cost for seating. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the dark beer market size and actionable market insights on post COVID-19 impact on each segment.



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What are the Key Factors Covered in this Dark Beer Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive dark beer market growth during the next five years
  • Precise estimation of the dark beer market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the dark beer industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of dark beer market vendors

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Dark Beer Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 11.15%

Market growth 2021-2025

$ 23.47 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 45%

Key consumer countries

US, China, France, Canada, and Belgium

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., Beavertown Brewery, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Diageo Plc, Heineken NV, Mikkeller ApS, Stone Brewing Co., and The Boston Beer Co. Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The dark beer market growth will increase by $28.75 billion during 2019-2024.
The dark beer market is expected to grow at a CAGR of 12.48% during 2019-2024.
Technavio has segmented the dark beer market by distribution channel (Off trade and On trade) ,application (Semiconductors, Life sciences, Material sciences, and Nanotechnology) , and geographic (North America, Europe, APAC, and South America).
Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Beavertown Brewery, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Diageo Plc, Heineken NV, Mikkeller ApS, Stone Brewing Co., The Boston Beer Co. Inc. are a few of the key vendors in the dark beer market.
North America will register the highest growth rate of 45.85% among the other regions. Therefore, the dark beer market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • China
  • France
  • Canada
  • Belgium
The key factors driving the dark beer market growth are:
  • Rising demand for dark beer among millennials
  • Provision of ergonomically designed disposable respirators
The dark beer market vendors should focus on grabbing business opportunities from the off trade segment as it accounted for the largest market share in the base year.
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