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This denim jeans market report extensively covers market segmentation by end-user (men, women, and children), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers (factors influencing market growth), trends (emerging patterns or shifts in consumer behavior), and challenges (barriers or obstacles faced by the industry).
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Denim Jeans Market. One of the major companies in the market include:
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
American Eagle Outfitters Inc., AG Adriano Goldschmied Inc., ASOS Plc, BESTSELLER AS, Dolce and Gabbana SRL, EDWIN Europe GmbH, Esprit Holdings Ltd., Giorgio Armani S.p.A., Guess Inc., H and M Hennes and Mauritz GBC AB, Kering SA, Kontoor Brands Inc., Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Pepe Jeans SL, PVH Corp., Ralph Lauren Corp., Tapestry Inc., The Gap Inc., and G Star Raw eStore BV
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Expanding retail space is notably driving the denim jeans market growth.
Expansion of retail space across the globe is expected to boost the growth of the market during the forecast period. The global retail market continues to grow due to strong economic growth and urbanization. Traditional sales channels for denim jeans have been retailers, branded retail chains, and convenience stores.
Multi-brand retailers sell a variety of brands offered by vendors and allow consumers to choose from a variety of brands. Walmart and Kroger are major retailers that sell jeans through offline distribution channels. Additionally, some retailers are looking to expand their global presence. Such factors will be positive for the growth of the market during the forecast period.
Recycling jeans from plastic and other materials is a key trend influencing the denim jeans market growth.
The increasing demand for clothing in the market increases its negative impact on the environment by using large amounts of resources in the form of water, chemicals, electricity, and other energy sources, leading to a scarcity of resources in the environment. Using textile waste to recycle jeans, minimize the depletion of ecological resources and reduces dependence on scarce raw materials to make new garments.
Most suppliers, such as Levi Strauss, use materials such as plastic in their denim production. For example, in September 2021, Kontoor's Wrangler brand announced a collaboration with Infinited Fiber Company to create a regenerated, recyclable fibre for sustainable denim called Infinna. In addition, by incorporating foam dyeing technology, it reduces wastewater by more than 99%, reducing the environmental impact. Such factors are anticipated to boost the growth of the market during the forecast period
Fierce competition in the apparel industry is challenging the denim jeans market growth.
Despite high consumer demand for jeans, intense competition in the apparel industry has negatively impacted the demand for denim jeans. Attractive and colorful bottom wear such as dresses, leggings, athletic pants, and yoga pants occupy the largest sales space in retail stores. In recent years, sports pants and yoga pants tend to be preferred by both men and women due to their multifunctional use. Additionally, the inability of some denim manufacturers to maintain consistent product quality has led to customer disappointment. Poor quality denim is reflected in a number of issues, including early fading, wear and tear, shrinkage, and odor.
Denim quality is compromised by improper fiber processing and poor recycling techniques. These factors make consumers feel they are not getting their money's worth. In such a competitive market, fierce competition among suppliers in denim and other apparel categories will surely affect customer demand for denim jeans during the forecast period.
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The market share growth by the men segment will be significant during the forecast period. Men can be considered an important segment of the market as they represent an important consumer group for denim jeans. Popular for its durability, versatility, and comfort, men's denim jeans have become a staple in many wardrobes. Men who are fashion-conscious and value premium denim are more likely to be interested in premium denim brands.
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Men who prioritize affordability and practicality can opt for more budget-friendly denim jeans brands. These brands typically offer basic denim jeans with minimal design features and are often sold in mass retailers. With style and quality, factors such as fit, size, and comfort can influence men's denim jeans purchasing decisions. Brands that offer a range of sizes and fits, such as tall men and options for taller men, can appeal to a wider audience driving market growth .
The Denim Jeans Market is segmented into two categories Offline and Online sub-segment.
APAC is estimated to contribute 42% during the forecast period.
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The market in this region is expected to witness significant growth during the forecast period. Increased urbanization that has led people to adopt Western lifestyles and culture compared to other regions is expected to boost sales in the market in APAC. Steady economic development in countries such as Australia, New Zealand, Japan, China, India, Singapore, Malaysia, Vietnam, and South Korea has increased the purchasing power of consumers, making them willing to spend more money on lifestyle products. Additionally, rapid urbanization in the Asia-Pacific region has increased the demand for denim jeans. Increased urbanization leads to increased income from both households, increasing people's purchasing power for leisure activities. APAC continues to be an attractive market for denim jeans suppliers due to its low regional penetration and high growth potential.
The COVID-19 adversely affected the economies of various countries across the world. The outbreak imposed a curfew in the early months of 2020. This resulted in the closure of offline denim jeans shops and manufacturing plants. Due to the closure of offline channels, consumers switched to online sales channels. In addition, the online channel offers discounts and free shipping services, thus increasing the demand for denim jeans through the online channel. However, Denim jeans production units resumed operations with the start of a massive COVID-19 vaccination campaign, increasing production and sales. The growing trend of wearing denim jeans for various events and offices and increasing disposable income are the major factors expected to drive the growth of the market during the forecast period.
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Denim Jeans Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2022 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.71% |
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Market growth 2023-2027 |
$ 22791.19 million |
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Market structure |
Fragmented |
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YoY growth (%) |
5.89 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 42% |
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Key consumer countries |
US, China, Japan, Germany, and France |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
American Eagle Outfitters Inc., AG Adriano Goldschmied Inc., ASOS Plc, BESTSELLER AS, Dolce and Gabbana SRL, EDWIN Europe GmbH, Esprit Holdings Ltd., Giorgio Armani S.p.A., Guess Inc., H and M Hennes and Mauritz GBC AB, Kering SA, Kontoor Brands Inc., Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Pepe Jeans SL, PVH Corp., Ralph Lauren Corp., Tapestry Inc., The Gap Inc., and G Star Raw eStore BV |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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