Enjoy complimentary customisation on priority with our Enterprise License!
The global denim jeans market size is estimated to grow by USD 23.86 billion, accelerating at a CAGR of 6.64%. between 2023 and 2028. The growth of the market hinges on contemporary demands, emphasizing eco-friendly options and antimicrobial properties.
Canatiba Denim Industry, a prominent denim manufacturer, addresses various application areas, bolstering the global apparel market. Denim fabric, with its substantial market value, remains a cornerstone of casual attire globally. Offline channels, such as clothing manufacturers and fashion stores, retain significance in distribution alongside the expanding presence of online channels and e-commerce platforms. Leading brands like Levi's, Lee, and Vans offer premium denim jeans and dominate the market with innovative denim collections and a diverse range of fits and sizes for both genders. With shifting consumer preferences, there's a surge in demand for patched and studded jeans, low-rise styles, and curve-fit options, aligning with diverse fashion trends and choices.
For More Highlights About this Denim Jeans Market Analysis Report, Download Free Sample in a Minute
The market share growth by the men segment will be significant during the forecast period. The market caters to a substantial consumer base of men, who value the durability, versatility, and comfort that denim provides. As work clothes, denim jeans have evolved into essential components of men's wardrobes, serving as the foundation for various outfits, including shirts and jackets. The denim fabric, primarily made from cotton, offers a wide range of designs, patterns, colors, and fitting types to cater to diverse fashion sensibilities and standards of living.
Get a glance at the market contribution of various segments Download the PDF Sample
The men segment was the largest segment and valued at USD 28.85 billion in 2018. Fashion influencers and awareness campaigns have played a pivotal role in popularizing denim jeans, with various fitting types such as skinny fit, tapered fit, regular fit, and athletic fit, catering to different consumer preferences. Men's spending capacity and fitting type choices determine their price point, with premium denim brands offering high-quality denim jeans with unique designs and details at higher prices. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and analysis as well as drivers that shape the market during the forecast period. The market in APAC is experiencing notable expansion during the forecast period, with key players such as Wrangler, Lee, Spinoff, and Vans spearheading this growth. Preferences for Western styles and cultures, driven by urbanization, are fueling the demand for denim collections. Baby boomers and parents, in particular, are drawn to this essential clothing item due to its versatility and size range.
Moreover, the men's segment, traditionally associated with manual labor attire, is now embracing denim trousers as fashion clothing. In response, clothing manufacturers and retailers are expanding their denim offerings, catering to various styles, including low-rise jeans, curve jeans, and straight-leg skinny jeans. The lockdown and essential services have shifted consumer behavior towards in-store purchases and branded store visits, while online channels, such as e-commerce websites, have gained traction among smartphone users and those with high internet penetration. Hence, such factors are driving the market in APAC during the forecast period.
The market encompasses a vast array of work clothes and casual wardrobe essentials. This market primarily revolves around denim fabric, which is predominantly made from cotton. Exporters and importers play a significant role in the global denim jeans trade, ensuring the availability of this versatile textile in various styles, sizes, and designs. Denim jeans come in various patterns, colors, and fitting options, catering to diverse parental preferences and the needs of different demographics, including baby boomers. The denim collection offers loose-fitting clothes as well as waistband adjusters for a customized fit. The denim fabric's durability and timeless appeal make denim jeans a popular choice for work clothes and everyday wear.
The market continues to evolve, with new designs, patterns, and colors emerging regularly to cater to evolving consumer preferences. The market's size range reflects the inclusivity of this wardrobe staple, ensuring that everyone can find a perfect pair to suit their individual style and comfort needs. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Expanding retail space drives the market during the forecast period. Denim jeans, a staple in Cotton work clothes and casual wardrobes, continue to gain popularity worldwide due to the expansion of retail spaces. With the rise of economic growth and urbanization, the global retail market experiences continuous development. Traditional sales channels for denim jeans include retail stores, branded retail chains, and convenience stores.
Moreover, multi-brand retailers offer a wide range of denim jeans from various companies, allowing consumers to select their preferred Designs, Patterns, Colors, and Fitting based on their sense of fashion and standard of living. Leading retailers, such as Walmart and Kroger, sell denim jeans through offline distribution channels. Some retailers aim to expand their global reach. Hence, such factors are driving the market growth during the forecast period.
Recycling jeans from plastic and other materials is a primary trend in the market. Denim jeans continue to be a popular choice for work clothes, shirts, jackets, and casual wears among consumers worldwide. With various designs, patterns, colors, and fitting types, denim jeans have become a staple in many individuals' wardrobes, reflecting a sense of fashion and standard of living.
Moreover, fashion influencers and awareness campaigns have contributed to the mass appeal of denim jeans, with different fitting types such as skinny fit, tapered fit, regular fit, athletic fit, and others catering to diverse consumer preferences and spending capacities. The denim industry, a significant contributor to the textile manufacturing sector, relies heavily on cotton and other resources for denim fabric production. However, the increasing demand for denim jeans has led to the exploitation of resources, including water, chemicals, electricity, and energy sources. Hence, such factors are driving the market growth during the forecast period.
Fierce competition in apparel industry is a major challeneg hindering the market. The market experiences a significant consumer interest, with Cotton-based denim continuing to be a preferred choice for work clothes, shirts, jackets, and jeans. However, the competitive apparel industry poses challenges, as designs, patterns, and colors in denim jeans face decreased demand due to the popularity of alternative bottom wear like dresses, leggings, and athletic and yoga pants.
Moreover, these alternatives cater to the multi-functional usage benefits and changing sense of fashion among consumers, influenced by various factors including awareness, standard of living, and personal preferences. Furthermore, inconsistent quality in denim jeans from certain manufacturers disappoints customers, leading to issues such as early fading, wear and tear, shrinkage, and odor. Hence, such factors are hindering the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AG Adriano Goldschmied Inc: The company offers a diverse range of styles caters to various consumer preferences. including apered jeans, slim jeans, baggy jeans, and skinny jeans.
The denim jeans market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The denim jeans market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Denim jeans have long been a staple in the fashion industry, with their timeless appeal and versatility making them a wardrobe essential for people around the world. The market continues to grow, driven by several factors. Consumers seek out denim jeans for their durability and comfort, making them a popular choice for everyday wear. Brands and retailers offer a wide range of denim jeans styles, from classic straight-leg to trendy skinny fits, catering to diverse consumer preferences. Innovations in denim fabric technology have led to the creation of new and improved denim jeans, such as stretch denim and sustainable denim, further expanding the market.
Additionally, denim jeans are a global product, with major production hubs in countries like China, India, and Pakistan. The market landscape depends on Work cloths, exporter, importer, fit and sizing options, parents' preferences, Loose fitting-clothes. The competitive landscape of the market is shaped by various players, each offering unique value propositions to consumers. Marketing strategies for denim jeans focus on highlighting their durability, comfort, and versatility, as well as showcasing the latest trends and styles in fast fashion. Brands also emphasize the sustainability of their denim production processes, appealing to consumers who prioritize eco-friendly fashion choices. In conclusion, the market continues to thrive, driven by consumer demand for durable, comfortable, and stylish denim jeans, as well as innovations in denim fabric technology and marketing strategies that emphasize sustainability and fashion trends.
|
Denim Jeans Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
173 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 6.64% |
|
Market growth 2024-2028 |
USD 23.86 billion |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
6.12 |
|
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
|
Performing market contribution |
APAC at 44% |
|
Key countries |
US, China, Germany, France, and Japan |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks, Denim Jeans Market Industry Report |
|
Key companies profiled |
AG Adriano Goldschmied Inc., American Eagle Outfitters Inc., ASOS Plc, BESTSELLER AS, Dolce and Gabbana S.r.l., EDWIN Europe GmbH, Esprit Holdings Ltd., G Star Raw eStore BV, Giorgio Armani S.p.A., Guess Inc., H and M Hennes and Mauritz GBC AB, Kering SA, Kontoor Brands Inc., Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Pepe Jeans SL, PVH Corp., Ralph Lauren Corp., Tapestry Inc., and The Gap Inc. |
|
Market dynamics |
Parent market analysis and report, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Denim jeans market worth and condition analysis for forecast period, denim jeans market growth analysis |
|
Customization purview |
If our denim jeans market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Download Denim Jeans Market Forecast Report PDF Sample
We can help! Our analysts can customize this denim jeans market forecast report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.