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Digital Advertisement Spending Market by Type and Geography - Forecast and Analysis 2022-2026

  • Published: Apr 2022
  • Pages: 142
  • SKU: IRTNTR73219
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The digital advertisement spending market share is expected to increase by USD 523.45 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 17.47%.

This digital advertisement spending market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers digital advertisement spending market segmentations by type (display ad, search ad, and others) and geography (North America, APAC, Europe, South America, and Middle East and Africa). The digital advertisement spending market report also offers information on several market vendors, including Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Epsilon Data Management LLC, InterActiveCorp, LinkedIn Corp., Meta Platforms Inc., Microsoft Corp., Sirius XM Holdings Inc., SXM Media, TradeDoubler AB, Verizon Communications Inc., Xaxis LLC, and Yelp Inc among others.

What will the Digital Advertisement Spending Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Digital Advertisement Spending Market Size for the Forecast Period and Other Important Statistics

 

Digital Advertisement Spending Market: Key Drivers, Trends, and Challenges

The decline in offline ad spending is notably driving the digital advertisement spending market growth, although factors such as challenges associated with OTT advertising may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital advertisement spending industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Digital Advertisement Spending Market Driver

The decline in offline ad spending is one of the key drivers supporting the digital advertisement spending market growth. Ad spending declines in traditional channels such as radio have been a part of a long-standing trend. However, in 2020, the COVID-19 pandemic led to a further reduction in radio ad spending. Due to the implementation of COVID-19-induced lockdowns, fewer people commuted to work. This resulted in reduced daily listenership, which reduced spending on radio ads. For instance, in India, radio ad volumes declined in Q1 2020 by 34% compared to the same period in the previous year. In April 2020, the number of brands advertising on radio in the country declined to 650 compared to 2000 in March 2020. Thus, the decline in offline ad spending will positively impact the growth of the digital advertisement spending market during the forecast period.

Key Digital Advertisement Spending Market Trend

The evolution of programmatic advertisement buying is one of the key digital advertisement spending market trends that is contributing to the market growth. With the rise in the number of consumer metrics available for the advertisers to target their audience, RTB can be the tool that can enhance the subscriber base for advertisers. In the traditional method of buying a digital advertisement request for proposals, quotes, and tenders, human negotiation was included, whereas programmatic advertisement buying uses algorithms for purchasing display space. Due to the optimized and efficient process in programmatic advertisement buying, some countries are investing in this solution for better and more efficient operations for selling advertisements. Since programmatic advertisement buying can help in optimizing the buying process of digital advertisements, it can lead to an increase in the adoption of digital advertisements during the forecast period. These factors are fueling the digital ad spending market growth.

Key Digital Advertisement Spending Market Challenge

Challenges associated with OTT advertising is one of the factors hindering the digital advertisement spending market growth. OTT platforms fail to report the channel a particular ad ran on. Additionally, OTT campaign measurement metrics become superficial due to the obscurity of targeting and attribution. Due to these drawbacks of the OTT format, ad agencies prefer to choose direct advertising over a programmatic approach. As more and more OTT platforms emerge in the market and gain an increased user base, the tracking of fraud becomes a challenge. Thus, it becomes critical for digital advertisers to find advertising partners which eradicate fraudulent activities and help capitalize on the OTT opportunity. These challenges associated with OTT advertising can negatively impact the growth of the global digital advertisement spending market during the forecast period.

This digital advertisement spending market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global digital advertisement spending market as a part of the global advertising market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the digital advertisement spending market during the forecast period.

Who are the Major Digital Advertisement Spending Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Alphabet Inc.
  • Amazon.com Inc.
  • Baidu Inc.
  • Dentsu Group Inc.
  • Epsilon Data Management LLC
  • InterActiveCorp
  • LinkedIn Corp.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Sirius XM Holdings Inc.
  • SXM Media
  • TradeDoubler AB
  • Verizon Communications Inc.
  • Xaxis LLC
  • Yelp Inc

 

This statistical study of the digital advertisement spending market encompasses successful business strategies deployed by the key vendors. The digital advertisement spending market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Alphabet Inc. - Under the google services segment, the company includes products and services such as Google Ads, Android, Chrome, Google Maps, Google Play, Search, YouTube, and hardware. 
  • Alphabet Inc. - The company under google services offers advertising such as sales of apps, in-app purchases, digital content products, and hardware. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The digital advertisement spending market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Digital Advertisement Spending Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the digital advertisement spending market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Digital Advertisement Spending Market?

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39% of the market’s growth will originate from North America during the forecast period. The US is the key market for digital advertisement spending market in North America. Market growth in this region will be slower than the growth of the market in other regions.

The increased penetration of smartphones and reliable broadband infrastructure of end-users will facilitate the digital advertisement spending market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the COVID-19 pandemic positively impacted the regional digital advertisement spending market. Moreover, factors such as a surge in the adoption of smartphones, tablets, and desktops and the subsequent increase in digital ad spending will drive the growth of the regional digital ad spending market during the forecast period.

What are the Revenue-generating Type Segments in the Digital Advertisement Spending Market?

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The digital advertisement spending market share growth by the display ad segment will be significant during the forecast period. Display ad refers to the broadcasting of an ad by text, video, or audio on a website or application. It helps advertisers to measure website traffic, as they have to pay for promotions displayed alongside the content on the page. Digital ad targets directly business-to-business (B2B) and business-to-consumer (B2C) customers and prospective customers online by matching their internet protocol (IP) address to their physical address. Direct IP targeting helps in displaying ads to a specific business or household as well as in a given location. Thus, the global digital advertisement spending market is expected to grow during the forecast period, as it helps advertisers to increase conversion per digital ad and engages a mass audience. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the digital advertisement spending market size and actionable market insights on post COVID-19 impact on each segment.

 

Digital Advertisement Spending Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 17.47%

Market growth 2022-2026

$ 523.45 billion

Market structure

Fragmented

YoY growth (%)

16.91

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 39%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Epsilon Data Management LLC, InterActiveCorp, LinkedIn Corp., Meta Platforms Inc., Microsoft Corp., Sirius XM Holdings Inc., SXM Media, TradeDoubler AB, Verizon Communications Inc., Xaxis LLC, and Yelp Inc

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Digital Advertisement Spending Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive digital advertisement spending market growth during the next five years
  • Precise estimation of the digital advertisement spending market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital advertisement spending industry across North America, APAC, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital advertisement spending market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Type

    • 5.1 Market segments
      • Exhibit 24: Chart on Type - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Type - Market share 2021-2026 (%)
    • 5.2 Comparison by Type
      • Exhibit 26: Chart on Comparison by Type
      • Exhibit 27: Data Table on Comparison by Type
    • 5.3 Display ad - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Display ad - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 29: Data Table on Display ad - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 30: Chart on Display ad - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Display ad - Year-over-year growth 2021-2026 (%)
    • 5.4 Search ad - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Search ad - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 33: Data Table on Search ad - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 34: Chart on Search ad - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Search ad - Year-over-year growth 2021-2026 (%)
    • 5.5 Others - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 5.6 Market opportunity by Type
      • Exhibit 40: Market opportunity by Type ($ billion)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 42: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 44: Chart on Geographic comparison
      • Exhibit 45: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.5 Europe - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 UK - Market size and forecast 2021-2026
      • Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.11 Germany - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.12 Japan - Market size and forecast 2021-2026
      • Exhibit 82: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 83: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 84: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 86: Market opportunity by geography ($ billion)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 89: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 90: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 91: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 92: Matrix on vendor position and classification
            • 10.3 Alphabet Inc.
              • Exhibit 93: Alphabet Inc. - Overview
              • Exhibit 94: Alphabet Inc. - Business segments
              • Exhibit 95: Alphabet Inc. - Key news
              • Exhibit 96: Alphabet Inc. - Key offerings
              • Exhibit 97: Alphabet Inc. - Segment focus
            • 10.4 Amazon.com Inc.
              • Exhibit 98: Amazon.com Inc. - Overview
              • Exhibit 99: Amazon.com Inc. - Business segments
              • Exhibit 100: Amazon.com Inc. - Key news
              • Exhibit 101: Amazon.com Inc. - Key offerings
              • Exhibit 102: Amazon.com Inc. - Segment focus
            • 10.5 Baidu Inc.
              • Exhibit 103: Baidu Inc. - Overview
              • Exhibit 104: Baidu Inc. - Business segments
              • Exhibit 105: Baidu Inc. - Key offerings
              • Exhibit 106: Baidu Inc. - Segment focus
            • 10.6 Dentsu Group Inc.
              • Exhibit 107: Dentsu Group Inc. - Overview
              • Exhibit 108: Dentsu Group Inc. - Product / Service
              • Exhibit 109: Dentsu Group Inc. - Key news
              • Exhibit 110: Dentsu Group Inc. - Key offerings
            • 10.7 Epsilon Data Management LLC
              • Exhibit 111: Epsilon Data Management LLC - Overview
              • Exhibit 112: Epsilon Data Management LLC - Product / Service
              • Exhibit 113: Epsilon Data Management LLC - Key offerings
            • 10.8 InterActiveCorp
              • Exhibit 114: InterActiveCorp - Overview
              • Exhibit 115: InterActiveCorp - Business segments
              • Exhibit 116: InterActiveCorp - Key news
              • Exhibit 117: InterActiveCorp - Key offerings
              • Exhibit 118: InterActiveCorp - Segment focus
            • 10.9 Meta Platforms Inc.
              • Exhibit 119: Meta Platforms Inc. - Overview
              • Exhibit 120: Meta Platforms Inc. - Business segments
              • Exhibit 121: Meta Platforms Inc. - Key news
              • Exhibit 122: Meta Platforms Inc. - Key offerings
              • Exhibit 123: Meta Platforms Inc. - Segment focus
            • 10.10 Microsoft Corp.
              • Exhibit 124: Microsoft Corp. - Overview
              • Exhibit 125: Microsoft Corp. - Business segments
              • Exhibit 126: Microsoft Corp. - Key news
              • Exhibit 127: Microsoft Corp. - Key offerings
              • Exhibit 128: Microsoft Corp. - Segment focus
            • 10.11 Sirius XM Holdings Inc.
              • Exhibit 129: Sirius XM Holdings Inc. - Overview
              • Exhibit 130: Sirius XM Holdings Inc. - Business segments
              • Exhibit 131: Sirius XM Holdings Inc. - Key offerings
              • Exhibit 132: Sirius XM Holdings Inc. - Segment focus
            • 10.12 Verizon Communications Inc.
              • Exhibit 133: Verizon Communications Inc. - Overview
              • Exhibit 134: Verizon Communications Inc. - Business segments
              • Exhibit 135: Verizon Communications Inc. - Key offerings
              • Exhibit 136: Verizon Communications Inc. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 137: Inclusions checklist
                • Exhibit 138: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 139: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 140: Research methodology
                • Exhibit 141: Validation techniques employed for market sizing
                • Exhibit 142: Information sources
              • 11.5 List of abbreviations
                • Exhibit 143: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
              Interested in this report?
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              The digital advertisement spending market market growth will increase by $$ 523.45 bn during 2023-2026.
              The digital advertisement spending market market is expected to grow at a CAGR of 17.47% during 2023-2026.
              Technavio has segmented the digital advertisement spending market market by type (Display ad, Search ad, and Others) and geography (North America, APAC, Europe, South America, and Middle East and Africa).
              Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Epsilon Data Management LLC, InterActiveCorp, LinkedIn Corp., Meta Platforms Inc., Microsoft Corp., Sirius XM Holdings Inc., SXM Media, TradeDoubler AB, Verizon Communications Inc., Xaxis LLC, Yelp Inc are a few of the key vendors in the digital advertisement spending market market.
              North America will register the highest growth rate of 39% among the other regions. Therefore, the digital advertisement spending market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the digital advertisement spending market market growth are:
              • decline in offline ad spending
              • Evolution of programmatic advertisement buying
              The digital advertisement spending market market vendors should focus on grabbing business opportunities from the display ad segment as it accounted for the largest market share in the base year.
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