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The Global Digital Asset Management Market size is estimated to grow by USD 20.85 billion between 2023 and 2028, accelerating at a CAGR of 28.36% during the forecast period. Market growth hinges on numerous factors, notably the transition from on-premises solutions to Software-as-a-Service (SaaS) models, the widespread adoption of DAM systems across retail, media, and entertainment sectors, and the escalating need for dynamic document management. This shift signifies a broader industry trend towards cloud-based solutions, enabling greater scalability, accessibility, and cost-effectiveness. The surge in DAM usage reflects evolving consumer demands for seamless content delivery and management, especially in digital-heavy industries. Furthermore, the demand for dynamic documents underscores the necessity for agile and adaptable content creation tools, catering to the fast-paced and ever-changing nature of modern businesses and consumer preferences.
The market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 20 market companies, including Aprimo, Bynder BV, Canto Inc., CELUM GmbH, Cloudinary Ltd., Cognizant Technology Solutions Corp., Danaher Corp., Frontify AG, Image Relay Inc., International Business Machines Corp., MediaValet Inc., OpenText Corp., Oracle Corp., PhotoShelter Inc., QBNK Co. AB, Smartsheet Inc., TIBCO Software Inc., and WoodWing Software B.V. . Additionally, Acquia Inc offers digital asset management for marketing, sales, and e-commerce teams.
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In today's digitalized business landscape, effective management of digital assets has become essential for businesses of all sizes, including medium and small ones, as well as retailers. Digital Asset Management (DAM) software plays a crucial role in this process by facilitating the organization, storage, and retrieval of various digital content types such as product images, videos, marketing campaigns, and print materials. The content lifecycle, from creation to distribution, is streamlined through DAM systems. These solutions help businesses minimize inventory shrinkage and margin compression by ensuring that the right digital assets are available at the right time and location, be it in-store or during the online order fulfillment process. Moreover, DAM software aids in stock replenishment by providing businesses with a digital library of up-to-date product information. It also assists in reducing redundant content and maintaining a consistent product library, enhancing the overall instore experience and marketing efforts. In summary, Digital Asset Management software is an indispensable tool for businesses aiming to optimize their content location, hub, and management processes in the context of digitalization, smart phones, and the evolving retail landscape. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Shift from on premises to SaaS drives the market. In the market, businesses of all sizes are transitioning from traditional on-premises systems to cloud-based solutions. These innovative offerings provide user-friendly interfaces, mobile accessibility, and intuitive services, making content management more efficient. Cloud-based DAM software enables businesses to centralize, organize, share, and collaborate on digital assets from any location.
Moreover, cloud deployment models include Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), allowing businesses to build customized digital asset hubs according to their unique requirements. Medium and small businesses benefit from affordable, pay-per-use pricing and rapid implementation. Key features of cloud-based DAM software include advanced filters, metadata management, custom fields, asset discovery, and AI algorithms for content lifecycle management. Hence, such factors aredriving the market during the forecast period.
Increased adoption of analytics to manage digital assets is a primary trend in the market. The market encompasses software solutions that facilitate the location, hub, and management of digital assets in businesses. These assets, including text, images, and videos from mobile applications and smart devices, undergo a content lifecycle.
Moreover, DAM software enables centralizing, organizing, sharing, collaborating, and presenting digital content for effective enterprise digital management. Medium and small businesses increasingly adopt user-friendly DAM solutions for digitalization. Management software offers initial implementation, lifetime licenses, and support services. Non-hosted DAM solutions cater to enterprise-level requirements, while Adobe Experience Manager is a popular choice. Hence, such factors aredriving the market during the forecast period.
Data privacy and security concerns is a major challenge hindering the market growth. In the realm of business digitalization, managing digital assets effectively and securely is a crucial concern. The market for Digital Asset Management (DAM) software has gained significant traction, as companies seek to centralize, organize, share, and collaborate on their content. DAM solutions serve as a hub for digital assets throughout their lifecycle, enabling businesses of all sizes, from medium to small, to efficiently manage and access their content from various locations.
User-friendly DAM systems offer advanced features such as AI algorithms, custom fields, asset discovery, and advanced filters, ensuring metadata and embedded fields are accurately maintained. These systems also support digital rights management and offer project folders for effective collaboration among project stakeholders. Non-hosted DAM solutions cater to enterprise-level businesses, while Adobe Experience Manager and Day Dream provide comprehensive support services. Hence, such factors are hindering the market growth during the forecast period.
The market share growth by the on-premise segment will be significant during the forecast period. In the market, businesses utilize non-hosted management software as a content hub to centrally locate, organize, share, and collaborate on digital assets. This solution is particularly beneficial for large, complex marketing functions in departments such as retail and traditional marketing. The software facilitates digitalization, enabling user-friendly access to content from smartphones and other devices.
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The on-premise segment was the largest segment and valued at USD 2.75 billion in 2018. For medium and small businesses, initial implementation may involve a lifetime license, such as Day Dream, while enterprise-level organizations opt for enterprise DAM solutions like Adobe Experience. These systems offer advanced features, including project folders, custom fields, asset discovery, and advanced filters. AI algorithms and metadata management enhance content lifecycle management. Enterprise DAM solutions provide businesses with complete control over their content, ensuring data security and rights management. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
The various applications offered by digital asset management in the large enterprise segment will increase the market growth. The market is predominantly driven by retailers seeking to mitigate inventory shrinkage and address margin compression. The need for enhancing instore experience, streamlining online orders, and optimizing the fulfilment process necessitates the adoption of DAM solutions. Retail organizations manage digital asset libraries consisting of product images, videos, and marketing materials to reduce redundant content and ensure brand presence. DAM systems facilitate data interpretation, addressing content complexities, and catering to regional requirements. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have provided an extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The market in North America has experienced significant growth, driven in part by the adoption of cloud-based solutions. Emerging technologies have expanded the capabilities of DAM systems, leading to a behavioral shift among consumers and enterprise-level teams. Scalable storage solutions enable the organization and smart search of multimedia assets, while discovery features and improved collaboration facilitate efficient document presentations.
Moreover, the launch of 5G is anticipated to further fuel market growth, with major players like Huawei Investment and Holding Co. Ltd. (Huawei) set to deploy DAM for planning, designing, and deploying 5G services. The market is witnessing mergers and collaborations among small and mid-sized businesses and large enterprises in sectors such as healthcare, ecommerce and retail, travel and hospitality, and others. Deployment models range from on-premises to cloud-based, with high pricing and upfront costs being a consideration for some organizations. Hence, such factors are driving the market in APAC during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc: The company offers digital asset management which includes digital asset management workflows, digital rights management and adobe asset link.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
In today's digital world, effective management of digital assets is crucial for businesses and organizations. The market has seen significant growth due to the increasing need to streamline workflows, enhance collaboration, and ensure brand consistency. DAM systems enable the centralized storage, organization, and retrieval of various digital assets such as images, videos, audio files, and documents. Adobe and Daman are key players in the DAM market, offering enterprise-level solutions for managing digital content. These systems provide features like metadata management, version control, access control, and search functionality.
Moreover, the market landscape depends on Medium businesses, profit margin, product videos. Projeccts like folders, projects, and workflows help teams collaborate efficiently and deliver high-quality content. The benefits of DAM systems extend beyond internal use. They can also be used to provide easy access to digital assets for external stakeholders, such as clients or partners. This not only saves time but also ensures that the most up-to-date and approved versions of assets are being used. Moreover, DAM systems can integrate with other marketing tools, such as content management systems (CMS) and marketing automation platforms, to create a seamless workflow for digital marketing campaigns. This results in improved brand consistency, increased productivity, and better customer engagement.
Market Scope |
|
Report Coverage |
Details |
Page number |
172 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 28.36% |
Market growth 2024-2028 |
USD 20.85 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
22.16 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 35% |
Key countries |
US, UK, Germany, China, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Acquia Inc., Adobe Inc., Aprimo, Bynder BV, Canto Inc., CELUM GmbH, Cloudinary Ltd., Cognizant Technology Solutions Corp., Danaher Corp., Frontify AG, Image Relay Inc., International Business Machines Corp., MediaValet Inc., OpenText Corp., Oracle Corp., PhotoShelter Inc., QBNK Co. AB, Smartsheet Inc., TIBCO Software Inc., and WoodWing Software B.V. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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