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The Global Digital Content Market size is estimated to grow at a CAGR of 13.78% between 2022 and 2027. The market size is forecast to increase by USD 694.88 billion. The growth of the market depends on several factors, including the digital transformation across sectors, the renewal of services across online streaming channels, and the growing consumption of online content.
This digital content market report extensively covers market segmentation by Content Type (digital video content, digital game content, digital text content, and digital audio content), Application (smartphones, computers, smart tv, and others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Renewal of services across online streaming channels is a key factor driving the market growth. Digital content vendors are renewing and adding additional seasons to their successful shows, capitalizing on the growing number of subscription clients. Vendors such as Amazon Prime Video and Netflix have added seasons to their flagship shows. For instance, in July 2021, Netflix released a new web series, We The People, an animated show produced by Obamas. Similarly, in February 2021, Amazon released the second season of The Family Man, whose creators are Raj Nidimoru and Krishna DK.
The renewal of TV shows on these subscription-based TV models is primarily due to the positive response to the content and delivery. This development indicates that there is a large market for the delivery of digital content through OTT or live-streaming platforms. Thus, the renewal of services across online streaming channels is expected to fuel the growth of the global digital content market during the forecast period.
Expansion in content variety is an ongoing digital content market trend shaping the market. The demand for high-quality and relevant content on digital platforms is driving the need for content vendors to produce meaningful and informative content. Service providers are expanding their content libraries with popular titles to improve user experience. Personalization plays a crucial role in engaging consumers, and customized content addressing language barriers and region-specific needs is essential. Attractive pricing and varied packages are being offered by service providers for on-demand services. The global digital content market is also witnessing growth with the rise of VR and 360-degree video content, offering immersive experiences to viewers. This market is expected to continue expanding during the forecast period.
Privacy and security concerns is a key factor hindering the growth of the market. Service providers use cookies to collect personal data for targeted advertising, but this raises privacy concerns. Location-based services also pose privacy issues by utilizing geographical information. Data breaches and theft are common in the digital realm, risking consumer financial burdens. Sensitivity in advertisements can lead to consumer backlash and damage brand /image. Security vulnerabilities in the digital content market, coupled with the potential loss of sensitive information, hinder growth. Privacy and security concerns limit the global digital content market's potential.
The market share growth by the digital video content segment will be significant during the forecast period. The digital video content segment is the largest segment of the market in terms of market share. Leading players such as Netflix, Amazon.com Inc. (Amazon), and HULU are upgrading their content and coming up with innovative business models. The availability of various subscription options and premium content has led to an increase in the demand for over-the-top (OTT) video services.
Figure 1: Digital Content Market by Content Type (2017-2027)
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The digital video content segment showed a gradual increase in market share with USD 236.59 billion in 2017 and continued to grow by 2021. The segment's growth is attributed to the extensive development in high-speed broadband infrastructure and telecom network infrastructure, with the adoption of 4G and 5G technologies in emerging economies. The popularity of the subscription-based model in developed economies also contributes to the high growth rate. In addition, broadband expansions, the increase in the number of connected devices, easy access to online video catalogues, and favourable regulations regarding digital content are driving the adoption of digital video content. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.
Based on the application, smartphones segment holds the largest market share. Countries are making significant investments in their information technology (IT) infrastructure to embrace digitalization and meet changing consumer behaviors. This investment enables companies to tap into the growing demand for low-cost digital content. Mobile digital content aims to enhance audience interaction and video consumption. Bring your own device (BYOD) is gaining popularity in industries like IT, BFSI, and telecommunications, further driving market growth.
Figure 2: Digital Content Market by Region
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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Being an early adopter of advanced technologies, North America is an attractive market for digital content providers. The growing media and entertainment, telecom, and education sectors in North America are expected to support the growth of the market in the region during the forecast period. The entertainment sector across the region is mature and technologically very advanced. It produces several highly popular and big-budget web series, movies, and animated series. The strong presence and penetration of the top vendors supplement the overall market growth in the region. One of the major reasons for this is the increased adoption of mobile devices for personal and professional purposes. The adoption of digital content is the highest in the US and Canada.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 led to a surge in demand for digital content in North America. The market in North America witnessed steady growth even during the peak of the COVID-19 crisis in 2020 and 2021. Many industries, especially automotive, transportation, education, and other sectors, partially shut down their operations due to the pandemic. This has led to an economic downturn and hampered trade in North America. However, the lockdown situation in the region restricted people from stepping out of their homes, which, in turn, increased the demand for digital content platforms that are available online. The increased adoption of online digital content, such as video streaming, gaming, and online classes, is expected to boost the growth of the regional market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Activisionblizzard- The company offers sustainable tourism such as flying adventures, wildlife safaris, school expedition, treking.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Baidu Inc., Bloomberg L.P, Comcast Corp., Deezer SA, DISH Network Corp., Electronic Arts Inc., Gannett Co. Inc., iHeartMedia Inc., Microsoft Corp., Netflix Inc., Nine Entertainment Co. Holdings Ltd., Roku Inc., Sony Group Corp., Tencent Holdings Ltd., and The Walt Disney Co.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The digital content market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Digital Content Market Scope |
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Report Coverage |
Details |
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Page number |
179 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 13.78% |
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Market growth 2023-2027 |
USD 694.88 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
12.74 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 41% |
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Key countries |
US, China, India, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Activision Blizzard Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Baidu Inc., Bloomberg L.P, Comcast Corp., Deezer SA, DISH Network Corp., Electronic Arts Inc., Gannett Co. Inc., iHeartMedia Inc., Microsoft Corp., Netflix Inc., Nine Entertainment Co. Holdings Ltd., Roku Inc., Sony Group Corp., Tencent Holdings Ltd., and The Walt Disney Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Content Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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