Digital Content Market by Content Type and Geography - Forecast and Analysis 2021-2025

  • Published: Jul 2021
  • Pages: 137
  • SKU: IRTNTR44163

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The digital content market share is expected to increase by USD 594.11 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 14.06%.

This digital content market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers digital content market segmentations by content type (digital video content, digital game content, digital text content, and digital audio content) and geography (North America, Europe, APAC, South America, and MEA). The digital content market report also offers information on several market vendors, including Activision Blizzard Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sony Corp., and The Walt Disney Co. among others.

What will the Digital Content Market Size be During the Forecast Period?

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Digital Content Market: Key Drivers, Trends, and Challenges

The increasing number of smart connected devices is notably driving the digital content market growth, although factors such as piracy issues may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital content market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Digital Content Market Driver

One of the key factors driving the digital content market is the increasing number of smart connected devices and is expected to become more than 20 billion by 2020. Owing to the increase in the number of smart connected devices, it becomes easier to watch online content on tablets, laptops, or smartphones. Thus, the demand for digital content will increase as it offers flexibility to end-users in terms of place and time. End-user industries such as education and IT are experiencing significant improvements in their business processes owing to the adoption of the Internet of Things (IoT) analytics. Smart devices are affordable in both developed and developing nations, which is the reason for the high penetration rate of these devices. Large companies, such as Apple, Amazon.com, and Alphabet, have upgraded their online libraries, and they provide consumers direct access to music and high-definition (HD) video content. Hence, the demand for digital content is expected to grow during the forecast period.

Key Digital Content Market Trend

Another key factor driving the digital content market growth is the increased utilization of social media. Social media has become a major data source for many organizations because of its ability to provide instant feedback about the content through blogs and social networking sites. Content developers and advertisers are tapping social computing tools for branding, marketing, broad-based knowledge management initiatives, and recruitments, which will drive cost-efficient collaborations across the global workforce. By registering on social networking sites such as Twitter and Facebook, vendors explore new platforms to market their latest services, products, and solutions to gain public feedback and opinions. Digital content providers are progressively tapping into social networking sites and internet searches for screening potential talent for content development and finding the need for their type of content. With the rise in digital content consumption, brands and retailers are spending huge amounts on mobile advertising to promote their brands. Mobile phones and tablets are being equipped with more personalized services such as location-based mobile technology that can help in identifying potential customers for marketing purposes. This will help vendors target their audiences with customized offers.

Key Digital Content Market Challenge

Piracy issues is one of the key challenges hindering the digital content market growth. Piracy has been threatening the video, game, text, and audio content industries for years. File sharing, copying, and downloading from illegal online sources are big challenges to digital content service providers. Thus, premium content protection is a critical requirement for all digital content service providers. This need has emphasized the importance of digital rights management (DRM) in this industry. Piracy is among the foremost concerns of the music industry. It is estimated that songs and movies were subjected to illegal downloads globally by the extensive use of Torrents. Such an increase in piracy is restricting the growth of digital music and video streaming providers. It is estimated that one in four Internet users is using unapproved modes to access music illegally. Many of these use peer-to-peer systems, while most of the music content was downloaded through websites, blogs, and stream-ripping applications. Losses amounting to billions of dollars are registered because of the illegal downloading of digital video, game, text, and audio content, which limits the growth of the global digital content market.

This digital content market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global digital content market as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the digital content market during the forecast period.

Who are the Major Digital Content Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Activision Blizzard Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Baidu Inc.
  • Comcast Corp.
  • Microsoft Corp.
  • Netflix Inc.
  • Sony Corp.
  • The Walt Disney Co.


This statistical study of the digital content market encompasses successful business strategies deployed by the key vendors. The digital content market is fragmented and the vendors are deploying growth strategies such as organic and inorganic strategies to compete in the market.

Product Insights and News

  • Sony Corp. - The company offers Sony Digital Production that create and publish digital content through its subsidiaries Sony Pictures Imageworks and Sony Pictures Animation.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The digital content market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Digital Content Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the digital content market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.


Which are the Key Regions for Digital Content Market?

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55% of the market’s growth will originate from North America during the forecast period. US is the key market for digital content in North America. Market growth in this region will be slower than the growth of the market in other regions.

The growing media and entertainment, telecom, and education sectors will facilitate the digital content market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The market in North America is witnessing steady growth even during the COVID-19 crisis. Many end-users, especially automobiles, transportation, education, and other sectors, have partially shut down their operations due to the pandemic. This has led to an economic downturn and hampered trade in North America. For instance, in April 2020, around 37 state governments in the US ordered or recommended state-wide closures until further announcements to control the spread of COVID-19. However, the lockdown situation in the region restricted people from stepping out of their homes, which, in turn, increased the demand for digital content platforms available online. The increased adoption of online digital content such as video streaming, gaming, and online classes is expected to boost the growth of the regional market during the forecast period. The digital content market in North America is likely to experience high growth during the forecast period. This is primarily due to the rapid shift of preferred advertising mode from physical to digital platforms such as social media advertising.

What are the Revenue-generating Type Segments in the Digital Content Market?

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The digital content market share growth by thedigital video content will be significant during the forecast period.Leading players such as Netflix, Amazon.com, and HULU are upgrading their content and innovating new business models. The availability of various subscription options and premium content has led to an increase in the demand for OTT video services. The segment's growth is attributed to the extensive development in high-speed broadband infrastructure and telecom network infrastructure, with the adoption of 4G and 5G technologies in emerging economies.

Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the digital content market size and actionable market insights on post COVID-19 impact on each segment.


Digital Content Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 14.06%

Market growth 2021-2025

$ 594.11 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 55%

Key consumer countries

US, Japan, China, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Activision Blizzard Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sony Corp., and The Walt Disney Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Digital Content Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive digital content market growth during the next five years
  • Precise estimation of the digital content market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital content market industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital content market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
  • 2.2 Market characteristics
    • Exhibit 02: Market characteristics
  • 2.3 Value chain analysis
    • Exhibit 03: Value chain analysis: Education services market

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Content type

    • 5.1 Market segments
      • Exhibit 15: Content type - Market share 2020-2025 (%)
    • 5.2 Comparison by Content type
      • Exhibit 16: Comparison by Content type
    • 5.3 Digital video content - Market size and forecast 2020-2025
      • Exhibit 17: Digital video content - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 18: Digital video content - Year-over-year growth 2020-2025 (%)
    • 5.4 Digital game content - Market size and forecast 2020-2025
      • Exhibit 19: Digital game content - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 20: Digital game content - Year-over-year growth 2020-2025 (%)
    • 5.5 Digital text content - Market size and forecast 2020-2025
      • Exhibit 21: Digital text content - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 22: Digital text content - Year-over-year growth 2020-2025 (%)
    • 5.6 Digital audio content - Market size and forecast 2020-2025
      • Exhibit 23: Digital audio content - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 24: Digital audio content - Year-over-year growth 2020-2025 (%)
    • 5.7 Market opportunity by Content type
      • Exhibit 25: Market opportunity by Content type

    6 Customer landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 27: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 28: Geographic comparison
    • 7.3 North America - Market size and forecast 2020-2025
      • Exhibit 29: North America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 30: North America - Year-over-year growth 2020-2025 (%)
    • 7.4 Europe - Market size and forecast 2020-2025
      • Exhibit 31: Europe - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 32: Europe - Year-over-year growth 2020-2025 (%)
    • 7.5 APAC - Market size and forecast 2020-2025
      • Exhibit 33: APAC - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 34: APAC - Year-over-year growth 2020-2025 (%)
    • 7.6 South America - Market size and forecast 2020-2025
      • Exhibit 35: South America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 36: South America - Year-over-year growth 2020-2025 (%)
    • 7.7 MEA - Market size and forecast 2020-2025
      • Exhibit 37: MEA - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 38: MEA - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 39: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 40: Market opportunity by geography ($ billion)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 41: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Overview
          • 9.2 Vendor landscape
            • Exhibit 42: Vendor landscape
          • 9.3 Landscape disruption
            • Exhibit 43: Landscape disruption
            • Exhibit 44: Industry risks

          10 Vendor Analysis

          • 10.1 Vendors covered
            • Exhibit 45: Vendors covered
          • 10.2 Market positioning of vendors
            • Exhibit 46: Market positioning of vendors
          • 10.3 Activision Blizzard Inc.
            • Exhibit 47: Activision Blizzard Inc. - Overview
            • Exhibit 48: Activision Blizzard Inc. - Business segments
            • Exhibit 49: Activision Blizzard Inc. - Key offerings
            • Exhibit 50: Activision Blizzard Inc. - Segment focus
          • 10.4 Alphabet Inc.
            • Exhibit 51: Alphabet Inc. - Overview
            • Exhibit 52: Alphabet Inc. - Business segments
            • Exhibit 53: Alphabet Inc. - Key news
            • Exhibit 54: Alphabet Inc. - Key offerings
            • Exhibit 55: Alphabet Inc. - Segment focus
          • 10.5 Amazon.com Inc.
            • Exhibit 56: Amazon.com Inc. - Overview
            • Exhibit 57: Amazon.com Inc. - Business segments
            • Exhibit 58: Amazon.com Inc. - Key news
            • Exhibit 59: Amazon.com Inc. - Key offerings
            • Exhibit 60: Amazon.com Inc. - Segment focus
          • 10.6 Apple Inc.
            • Exhibit 61: Apple Inc. - Overview
            • Exhibit 62: Apple Inc. - Business segments
            • Exhibit 63: Apple Inc. - Key news
            • Exhibit 64: Apple Inc. - Key offerings
            • Exhibit 65: Apple Inc. - Segment focus
          • 10.7 Baidu Inc.
            • Exhibit 66: Baidu Inc. - Overview
            • Exhibit 67: Baidu Inc. - Product and service
            • Exhibit 68: Baidu Inc. - Key news
            • Exhibit 69: Baidu Inc. - Key offerings
            • Exhibit 70: Baidu Inc. - Segment focus
          • 10.8 Comcast Corp.
            • Exhibit 71: Comcast Corp. - Overview
            • Exhibit 72: Comcast Corp. - Business segments
            • Exhibit 73: Comcast Corp. - Key news
            • Exhibit 74: Comcast Corp. - Key offerings
            • Exhibit 75: Comcast Corp. - Segment focus
          • 10.9 Microsoft Corp.
            • Exhibit 76: Microsoft Corp. - Overview
            • Exhibit 77: Microsoft Corp. - Business segments
            • Exhibit 78: Microsoft Corp. - Key news
            • Exhibit 79: Microsoft Corp. - Key offerings
            • Exhibit 80: Microsoft Corp. - Segment focus
          • 10.10 Netflix Inc.
            • Exhibit 81: Netflix Inc. - Overview
            • Exhibit 82: Netflix Inc. - Business segments
            • Exhibit 83: Netflix Inc. - Key offerings
            • Exhibit 84: Netflix Inc. - Segment focus
          • 10.11 Sony Corp.
            • Exhibit 85: Sony Corp. - Overview
            • Exhibit 86: Sony Corp. - Business segments
            • Exhibit 87: Comcast Corp. - Key news
            • Exhibit 88: Sony Corp. - Key offerings
            • Exhibit 89: Sony Corp. - Segment focus
          • 10.12 The Walt Disney Co.
            • Exhibit 90: The Walt Disney Co. - Overview
            • Exhibit 91: The Walt Disney Co. - Business segments
            • Exhibit 92: The Walt Disney Co. - Key offerings
            • Exhibit 93: The Walt Disney Co. - Segment focus

          11 Appendix

          • 11.1 Scope of the report
            • 11.2 Currency conversion rates for US$
              • Exhibit 94: Currency conversion rates for US$
            • 11.3 Research methodology
              • Exhibit 95: Research Methodology
              • Exhibit 96: Validation techniques employed for market sizing
              • Exhibit 97: Information sources
            • 11.4 List of abbreviations
              • Exhibit 98: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts

            TechnavioREPORT WRITING


            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis


            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
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            The digital content market growth will increase by $594.11 billion during 2021-2025.
            The digital content market is expected to grow at a CAGR of 14.06% during 2021-2025.
            Technavio has segmented the digital content market by device (Mobile and Non-mobile) ,other1 (Digital video content, Digital game content, Digital text content, and Digital audio content) , and geographic (APAC, North America, Europe, South America, and MEA).
            Activision Blizzard Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sony Corp., The Walt Disney Co. are a few of the key vendors in the digital content market.
            North America will register the highest growth rate of 55.05% among the other regions. Therefore, the digital content market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
            The key factors driving the digital content market growth are:
            • Digital transformation across sectors
            • Growing popularity of 360-degree content
            The digital content market vendors should focus on grabbing business opportunities from the mobile segment as it accounted for the largest market share in the base year.
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