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The digital education content market size is forecast to increase by USD 66.08 billion, at a CAGR of 13.77% between 2023 and 2028. The report includes historic market data from 2018 - 2022. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and historic.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
2U Inc: The company offers digital education content for subjects such as Architecture, Art and Culture, Biology and Life Sciences, Business and Management, and Chemistry through its subsidiary edX online education platform.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is expected to account for 35% of the global market share growth by 2028. Technavio's analysts have provided extensive insight into market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years.
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The US, Canada, and Mexico are the key contributors to the market growth in North America. The US is a global leader in digital technology, with a high penetration of internet-enabled digital devices. In addition, there has been a high penetration of internet-enabled digital devices in these countries. For example, in January 2022, there were around 307 million internet users in the US. In addition, Internet use among Canadians aged 15 and over increased to 95% in 2022 from 92% in 2020. Furthermore, the education system in the US follows an example-oriented learning approach, with high adoption of digital education content courses as a supplement to primary learning in educational institutions. In addition, educational institutions in the US are shifting to digital content in classrooms to increase learning engagement and encourage student interaction. Hence, such factors are driving the market growth in North America during the forecast period.
The K-12 segment is estimated to witness significant growth during the forecast period. The K-12 segment comprises digital education content designed for students from kindergarten through 12th grade. In addition, it includes interactive learning modules, e-books, educational games, and video content tailored to primary and secondary education curriculums. Furthermore, the focus is on creating engaging, age-appropriate content that supports foundational learning, skill development, and preparation for higher education.
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The K-12 segment was the largest segment and was valued at USD 26.67 billion in 2018. Moreover, several companies offer a wide range of digital education content specifically tailored for the K-12 segment. For example, with a comprehensive range of content designed for K-12 learners, Pearson Plc offers numerous proven, standards-based, and state-aligned online courses across various levels. In addition, the courses on Pearson Connexus incorporate a variety of learning modalities to support the diversity of learners, ensuring optimal engagement and collaboration. Furthermore, Edutech's EasyTech serves as a comprehensive resource for all digital literacy curriculum requirements, such as digital citizenship, keyboarding, productivity tools, and coding. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The global market is driven by factors such as the rapid penetration of internet-enabled devices. The number of smartphone users has increased globally. In addition, the growing demand for customized learning has led to a rise in the emphasis on digital education content. Several vendors offer audio-visual and textual content compatible with smartphone devices.
The preference for digital content over traditional printed textbooks is increasing, owing to the low content procurement costs and ease of access. Educational institutions encourage students to bring their own digital devices. In addition, vendors help educational institutions in developing and enhancing digital library systems through cloud computing. For instance, Adobe Systems offers Creative Cloud Libraries, which allow institutions to develop virtual libraries with customized educational content. Hence, the adoption of smartphone devices to access educational content is expected to boost the growth of the global market during the forecast period.
The increasing focus of companies on launching new digital education solutions is a key trend in the market. The adoption of data analytics software and technologies such as Big Data in digital educational publishing has increased in recent years. Several vendors bundle data analytics with their educational content offerings to help learners track their learning activities.
Learners can monitor and analyze their real-time performance and progress with the help of embedded software analytics. For instance, Adobe Systems offers Experience Cloud for higher educational institutions. It helps the institutions personalize the learning experience through mobile engagement and online communities. Therefore, the growing demand for personalized individual learning in the education sector will increase the adoption of data analytics, which will support the growth of the global market during the forecast period.
Inadequate cybersecurity measures are challenging the growth of the market. The number of digital devices and software used in the education sector has increased in recent years. Educational institutions and learners have to register for online education using credentials such as personal information and payment details. However, with the increased digitization of education, threats related to information security, unwarranted access, and student data privacy have increased.
The educational sector is highly vulnerable to cyberattacks due to factors such as the availability of valuable user and organizational data, the lack of a centralized structure for data storage, and the unregulated use of personal digital devices. Some of the threats include malware, the virtualization of systems, and the consumerization of IT. Hence, the lack of adequate cybersecurity measures adopted by educational institutions and learners is expected to hinder the growth of the global market during the forecast period.
The digital education content market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Digital Education Content Market Customer Landscape
The market analysis and report forecasts market expansion by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market is witnessing remarkable growth fueled by the demand for personalized learning experiences and data-driven insights. Educators leverage digital learning platforms to provide access to education that is affordable, convenient, and adaptable to diverse learning needs. Self-paced learning courses and microlearning modules cater to individuals seeking basic literacy to advanced professional skills development. Despite economic downturns and workforce downsizing, startups in the digital education sector continue to thrive, attracting funding and conducting surveys to address evolving needs.
Computer languages are increasingly becoming essential skills for workers in the digital era. Internet penetration, mobile subscriptions, and broadband connections are crucial for extending digital education to remote places, as indicated by GSMA Intelligence. However, health concerns related to excessive screen time and digital fatigue remain pertinent. The market's trajectory reflects a paradigm shift towards digital learning, offering comprehensive solutions to enhance learning outcomes and bridge educational gaps across diverse demographics.
Digital Education Content Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.77% |
Market Growth 2024-2028 |
USD 66.08 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
13.18 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
2U Inc., Cengage Learning Inc., Cambridge University Press, City and Guilds Group, Coursera Inc., D2L Corp., Duolingo Inc., Edutech, Graham Holdings Co., Guild Education Inc., Hurix System Pvt. Ltd., Integra Software Services Pvt. Ltd., Oxford University Press, Pearson Plc, Skillsoft Corp., Think and Learn Pvt. Ltd., Totara Learning Solutions Ltd., Udacity Inc., Udemy Inc., and Vedantu Innovations Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Delivery Mode
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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