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The digital education content market size is forecast to increase by USD 66.08 billion, at a CAGR of 13.77% between 2023 and 2028. The digital education landscape is undergoing significant transformation, driven by the rapid penetration of internet-enabled devices. This technological shift is revolutionizing the way knowledge is accessed and delivered. Simultaneously, there is a growing emphasis on personalized learning, catering to the unique needs and learning styles of each student. Furthermore, government initiatives are increasingly focusing on digital education to bridge the gap in access to quality education and ensure equal opportunities for all. These trends are shaping the future of education, making it more accessible, flexible, and effective.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
2U Inc: The company offers digital education content for subjects such as Architecture, Art and Culture, Biology and Life Sciences, Business and Management, and Chemistry through its subsidiary edX online education platform.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is expected to account for 35% of the global market share growth by 2028. Technavio's analysts have provided extensive insight into market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years.
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The US, Canada, and Mexico are the key contributors to the market growth in North America. The US is a global leader in digital technology, with a high penetration of internet-enabled digital devices. In addition, there has been a high penetration of internet-enabled digital devices in these countries. For example, in January 2022, there were around 307 million internet users in the US. In addition, Internet use among Canadians aged 15 and over increased to 95% in 2022 from 92% in 2020. Furthermore, the education system in the US follows an example-oriented learning approach, with high adoption of digital education content courses as a supplement to primary learning in educational institutions. In addition, educational institutions in the US are shifting to digital content in classrooms to increase learning engagement and encourage student interaction. Hence, such factors are driving the market growth in North America during the forecast period.
The K-12 segment is estimated to witness significant growth during the forecast period. The K-12 segment comprises digital education content designed for students from kindergarten through 12th grade. In addition, it includes interactive learning modules, e-books, educational games, and video content tailored to primary and secondary education curriculums. Furthermore, the focus is on creating engaging, age-appropriate content that supports foundational learning, skill development, and preparation for higher education.
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The K-12 segment was the largest segment and was valued at USD 26.67 billion in 2018. Moreover, several companies offer a wide range of digital education content specifically tailored for the K-12 segment. For example, with a comprehensive range of content designed for K-12 learners, Pearson Plc offers numerous proven, standards-based, and state-aligned online courses across various levels. In addition, the courses on Pearson Connexus incorporate a variety of learning modalities to support the diversity of learners, ensuring optimal engagement and collaboration. Furthermore, Edutech's EasyTech serves as a comprehensive resource for all digital literacy curriculum requirements, such as digital citizenship, keyboarding, productivity tools, and coding. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
Access to internet and high-speed internet is pivotal for accessing digital educational content and educational resources with multimedia capabilities. Educational institutes and digital education companies leverage interactive content and adaptive learning facilitated by AI on digital education platforms. These platforms offer customized content tailored to individual learning needs, supporting online learning and granting certifications and degrees through classroom-based learning alternatives. Mobile internet connectivity enhances accessibility, ensuring the widespread availability of digital platforms for learning. The evolution of digital educational content continues to transform traditional education, bridging gaps in learning through innovative approaches that cater to diverse learner needs and preferences.
The global market is driven by factors such as the rapid penetration of internet-enabled devices. The number of smartphone users has increased globally. In addition, the growing demand for customized learning has led to a rise in the emphasis on digital education content. Several vendors offer audio-visual and textual content compatible with smartphone devices.
Moreover, the preference for digital content over traditional printed textbooks is increasing, owing to the low content procurement costs and ease of access. Educational institutions encourage students to bring their own digital devices. In addition, vendors help educational institutions in developing and enhancing digital library systems through cloud computing. For instance, Adobe Systems offers Creative Cloud Libraries, which allow institutions to develop virtual libraries with customized educational content. Hence, the adoption of smartphone devices to access educational content is expected to boost the growth of the global market during the forecast period.
The increasing focus of companies on launching new digital education solutions is a key trend in the market. The adoption of data analytics software and technologies such as Big Data in digital educational publishing has increased in recent years. Several vendors bundle data analytics with their educational content offerings to help learners track their learning activities.
Moreover, learners can monitor and analyze their real-time performance and progress with the help of embedded software analytics. For instance, Adobe Systems offers Experience Cloud for higher educational institutions. It helps the institutions personalize the learning experience through mobile engagement and online communities. Therefore, the growing demand for personalized individual learning in the education sector will increase the adoption of data analytics, which will support the market growth and trends during the forecast period.
Inadequate cybersecurity measures are challenging the growth of the market. The number of digital devices and software used in the education sector has increased in recent years. Educational institutions and learners have to register for online education using credentials such as personal information and payment details. However, with the increased digitization of education, threats related to information security, unwarranted access, and student data privacy have increased.
However, the educational sector is highly vulnerable to cyberattacks due to factors such as the availability of valuable user and organizational data, the lack of a centralized structure for data storage, and the unregulated use of personal digital devices. Some of the threats include malware, the virtualization of systems, and the consumerization of IT. Hence, the lack of adequate cybersecurity measures adopted by educational institutions and learners is expected to hinder the growth of the global market during the forecast period.
The digital education content market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Digital Education Content Market Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
Digital Educational Publishing Market: Digital Educational Publishing Market by End-user, Product and Geography - Forecast and Analysis
Online Education Market: Online Education Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, India, Germany, UK - Size and Forecast
Europe - Digital Educational Publishing Market: Europe - Digital Educational Publishing Market by Product and End-user - Forecast and Analysis
Internet access is critical for modern educators and learners, enabling the adoption of game-based learning, gamification, and interactive modules on web-based platforms and mobile learning platforms. However, limited internet access exacerbates educational inequalities, hindering Internet penetration and access to educational materials like videos and digital education initiatives. Technologies such as virtual reality and augmented reality enhance student engagement through simulations and smart learning systems, fostering active participation. Educational publishers offer personalized courses and gamified content with game elements like leaderboards and rewards, promoting motivation and academic success. Instructors utilize lecture capture software for instructor-led online education and continuous learning, supporting distance education and vocational training in a globalized learning environment. This dynamic shift toward digital education solutions underscores the need for flexible learning solutions and adaptive learning technologies in both K-12 approaches and corporate training contexts.
Digital Education Content Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.77% |
Market Growth 2024-2028 |
USD 66.08 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
13.18 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
2U Inc., Cengage Learning Inc., Cambridge University Press, City and Guilds Group, Coursera Inc., D2L Corp., Duolingo Inc., Edutech, Graham Holdings Co., Guild Education Inc., Hurix System Pvt. Ltd., Integra Software Services Pvt. Ltd., Oxford University Press, Pearson Plc, Skillsoft Corp., Think and Learn Pvt. Ltd., Totara Learning Solutions Ltd., Udacity Inc., Udemy Inc., and Vedantu Innovations Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Delivery Mode
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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