Enjoy complimentary customisation on priority with our Enterprise License!
The digital education content market is estimated to grow at a CAGR of 10.52% between 2022 and 2027, and the size of the market is forecasted to increase by USD 42.13 billion. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by end-user (K-12 and higher education) and geography (North America, APAC, Europe, South America, and Middle East and Africa). The digital education content market report also includes an in-depth analysis of drivers, trends, and challenges.
The global digital education content market is driven by factors such as the rapid penetration of internet-enabled devices. The number of smartphone users has increased globally. In addition, the growing demand for customized learning has led to a rise in the emphasis on digital education content. Several vendors offer audio-visual and textual content compatible with smartphone devices.
The preference for digital content over traditional printed textbooks is increasing, owing to the low content procurement costs and ease of access. Educational institutions encourage students to bring their own digital devices. In addition, vendors help educational institutions in developing and enhancing digital library systems through cloud computing. For instance, Adobe Systems offers Creative Cloud Libraries, which allow institutions to develop virtual libraries with customized educational content. Hence, the adoption of smartphone devices to access educational content is expected to boost the growth of the global digital education content market during the forecast period.
To learn more about this report, Download Report Sample
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
2U Inc. - The company offers digital education content for subjects such as Architecture, Art and Culture, Biology and Life Sciences, Business and Management, and Chemistry. It also provides technologies and services to nonprofit colleges and universities to help with the online delivery of degree programs.
Vedantu Innovations Pvt. Ltd. - The company offers digital education content for industries such as government, healthcare, and retail. It also offers various online tutoring services, such as Math + Science One Year Course, JEE (Main & Advanced), Regular Tuitions, and NEET coaching. In addition, the company offers one-on-one classes with a personal teacher for students studying in the CBSE, ICSE, IGCSE, IB, and state boards.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
North America is expected to account for 47% of the global market share growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The US, Canada, and Mexico are the key contributors to the market growth in North America. The US is a global leader in digital technology, with a high penetration of internet-enabled digital devices. Educational institutions in the US are shifting to digital content in classrooms to increase learning engagement and encourage student interaction. Moreover, companies are investing in new technologies to provide flexibility to the academic sector.
For more insights on the market share of various regions Free PDF Sample now!
Based on end-user, the market is segmented into K-12 and higher education. The market share growth by the K-12 segment will be significant during the forecast period. Educational institutions are focusing on the development of digital content libraries and online resources due to the high cost of and limited access to traditional printed textbooks.
Get a glance at the market contribution of various segments Request a PDF Sample
The K-12 segment was valued at USD 24.45 billion in 2017 and continued to grow by 2021. Several vendors offer digital textbooks for various subjects to K-12 schools. For instance, Discovery Education offers Techbook digital textbooks for subjects such as science and mathematics. In addition, the demand for digital content offerings with analytical tools is increasing. Vendors such as Edutech and Educational Testing Service provide online testing services to educational institutions. The increasing popularity of microlearning and mobile app learning in schools will also fuel the growth of the segment during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising influence of data analytics in digital education is a key trend in the digital education content market. The adoption of data analytics software and technologies such as Big Data in digital educational publishing has increased in recent years. Several vendors bundle data analytics with their educational content offerings to help learners track their learning activities.
Learners can monitor and analyze their real-time performance and progress with the help of embedded software analytics. For instance, Adobe Systems offers Experience Cloud for higher educational institutions. It helps the institutions personalize the learning experience through mobile engagement and online communities. Therefore, the growing demand for personalized individual learning in the education sector will increase the adoption of data analytics, which will support the growth of the global digital education content market during the forecast period.
Inadequate cybersecurity measures are challenging the growth of the digital education content market. The number of digital devices and software used in the education sector has increased in recent years. Educational institutions and learners have to register for online education using credentials such as personal information and payment details. However, with the increased digitization of education, threats related to information security, unwarranted access, and student data privacy have increased.
The educational sector is highly vulnerable to cyberattacks due to factors such as the availability of valuable user and organizational data, the lack of a centralized structure for data storage, and the unregulated use of personal digital devices. Some of the threats include malware, the virtualization of systems, and the consumerization of IT. Hence, the lack of adequate cybersecurity measures adopted by educational institutions and learners is expected to hinder the growth of the global digital education content market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Digital Education Content Market Customer Landscape
The COVID-19 pandemic had a positive impact on the growth of the global digital education content market during 2020-2021. Schools and colleges adopted online education strategies due to lockdowns. Moreover, market players launched a wide range of e-learning solutions. In addition, with the initiation of mass vaccination drives, business operations in educational institutions resumed. In addition, the demand for upskilling courses increased due to the tough job market and rising job cutbacks across several industries. Such factors will drive the growth of the global digital education content market during the forecast period.
The report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
|
Digital Education Content Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
149 |
|
Base year |
2022 |
|
Historic period |
2017-2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 10.52% |
|
Market growth 2023-2027 |
USD 42.13 billion |
|
Market structure |
Fragmented |
|
YoY growth 2022-2023(%) |
9.61 |
|
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
|
Performing market contribution |
North America at 47% |
|
Key countries |
US, Canada, China, India, and Germany |
|
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
2U Inc., Amplify Education Inc., Cambridge University Press, City and Guilds Group, Coursera Inc., D2L Corp., Edmentum Inc., Edutech, Graham Holdings Co., Guild Education Inc., Hurix System Pvt. Ltd., Integra Software Services Pvt. Ltd., JPMorgan Chase and Co., Pearson Plc, Swift Elearning Services Pvt. Ltd., Totara Learning Solutions Ltd., Udacity Inc., Vedantu Innovations Pvt. Ltd., Oxford University Press, and Think and Learn Pvt. Ltd. |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Certified ISO 9001 : 2015
We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.
We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.
Get lifetime access to our
Technavio Insights
Get the report (PDF) sent to your email within minutes.
