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The digital educational publishing market size is forecast to increase by USD 14.05 billion estimated to grow at a CAGR of 16.13% between 2022 and 2027. The growth of the market hinges on various factors, including innovative marketing strategies by digital education content publishers and growing government support for digital education initiatives. Additionally, competitive pricing of online content plays a significant role in shaping the market landscape. These factors collectively drive the expansion of the digital educational publishing sector, indicating a promising future for online learning resources. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The market is experiencing significant growth due to the increasing adoption of online learning and digital technology in primary, middle, high schools, and universities across the globe. Augmented Reality (AR) is a key technology driving this market, with AR-enabled textbooks and assessment books offering immersive learning experiences. Self-assessment methods are also gaining popularity, allowing students to assess their own progress and performance. Free-source and open-source platforms are providing affordable digital content options for students in emerging nations. Smartphone usage is another major trend, with many publishers offering mobile applications and e-books for convenience and accessibility. Security is a critical concern in this market, with publishers implementing measures to protect digital content and ensure data observability. Digital literacy is essential for students to effectively use digital media and educational tools. Subscription plans offer flexible and cost-effective access to content for students and educators. The market is expected to continue growing as digital technology becomes an integral part of remote learning facilities and educational institutions embrace the benefits of this content. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the market growth is the competitive pricing of online content. The market is experiencing significant growth as major players like Cengage Learning Holdings II Inc. and VitalSource Technologies LLC introduce innovative strategies to promote digital textbooks and course materials. These publishers are eliminating the need for physical textbooks by offering subscriptions, such as Cengage Unlimited, which provides access to thousands of digital titles for USD 119.99 per semester. Virtual learning environments are becoming increasingly popular, allowing students and faculty to access text, sound effects, graphics, multimedia, and other educational resources from anywhere with internet access. Open-source resources offer cost-effective alternatives, but social connection and self-motivation can be challenges in digital learning settings. Government attempts to improve the quality of education through technology are also driving demand in the K-12 sub-segment. The digital textbooks sub-segment and open-source e-textbooks are key areas of focus in the education market. Despite the benefits, concerns over cheating and time management skills persist.
A key factor shaping the market growth is the growing influence of data analytics in digital education. The market has experienced notable growth, with textbooks being transformed into interactive, data-driven resources through the use of virtual learning technologies. Internet access enables learners to monitor their real-time performance and progress in various learning settings, including physical and virtual classrooms. Top publishers, such as McGraw-Hill Education, offer customized textbooks, like Smart Book, which adapt to the specific needs of students through embedded software analytics. Open-source resources and multimedia elements, including text, sound effects, graphics, and multimedia, enhance the learning experience. Social connection and self-motivation are also fostered through these platforms. However, concerns regarding cheating and time management skills persist. Government attempts to improve the quality of education through digital means continue to shape the education market, with the digital textbooks sub-segment and open-source e-textbooks gaining traction in the K-12 sub-segment.
Growing piracy threats are one of the key challenges hindering market growth. The market has faced significant challenges due to the proliferation of open-source learning Massive Open Online Courses (MOOCs) on platforms like EdX and Coursera. These courses provide free access to educational content from top institutions, including Harvard, MIT, Stanford, and Peking University. While basic courses are free, advanced certification incurs a nominal fee. Traditional textbooks and virtual learning in physical locations are being replaced with open-source resources. Social connection and internet access are essential for self-motivated learners. However, concerns over cheating and time management skills persist. Digital textbooks, a sub-segment of the education market, are gaining popularity with multimedia elements like text, sound effects, and graphics. The K-12 sub-segment and government attempts to improve education quality are significant markets. Open-source e-textbooks offer cost-effective alternatives, but concerns over their quality remain.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The shift from printed textbooks to content in K-12 education is driven by the widespread use of cellphones and desktops, as well as the need for flexible and cost-effective learning solutions during the COVID-19 pandemic. Digital textbooks, which can be accessed on various devices, offer schools significant savings compared to license fees for printed textbooks. The trend toward online learning is expected to continue, with subscription plans and open-source platforms becoming increasingly popular. However, challenges such as poor internet access in some countries and the need for stable electrical supplies can hinder market growth. The European Commission and EU member nations are investing in content for K-12 and higher education institutes, creating opportunities for vendors. The product type includes e-books, videos, PDFs, podcasts, and lesson plans. End-user industries include K-12, higher education, and corporate or skill-based training. Digital learning is enhancing 21st-century capabilities, including life skills and social-emotional learning, through various sites and platforms. Laptops and tablets are replacing printed books, and instructors and learners are using videos, PDFs, and podcasts to supplement traditional classroom instruction.
The K-12 segment is estimated to witness significant growth during the forecast period. There has been an increasing shift from traditional textbooks to digital methods of teaching and digital textbooks due to growing smartphone penetration and the outbreak of COVID-19. Several companies are increasingly focusing on their digital content offerings as primary- and secondary-level educational institutions adopt an interactive example-oriented approach toward learning. Many K-12 educational institutions are preferring textbooks that are compatible with smartphone devices due to the high cost of traditional textbooks.
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The K-12 segment was the largest segment and was valued at USD 3.04 billion in 2017. The K-12 segment is expected to grow rapidly in the coming years as schools in several countries, especially the US and China, encourage students to bring their own devices to classrooms. There is an increasing focus on science, technology, engineering, and mathematics (STEM) subjects as it includes many academic principles with the skills of learners. The main advantage of these educational publishing platforms is that they teach these four disciplines as an integrated learning paradigm based on real-world applications. Hence, such factors are expected to fuel the growth of this segment, which in turn will drive the market growth during the forecast period.
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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in North America is driven by the widespread use of cellphones, desktops, and other digital devices for learning. The market's growth is attributed to the shift towards online learning, subscription plans, and the increasing demand for distance education. In the US and Canada, where Internet access and Internet-enabled devices are prevalent, these content consumption is high. This includes e-books, videos, PDFs, podcasts, and lesson plans. The European Commission and EU member nations also invest in these learning, offering opportunities for market expansion. Product types range from digital content to open-source platforms, catering to various end-user industries such as K-12, higher education, and corporate or skill-based training. The market is expected to grow despite economic downturns (recessionary curve) due to the importance of digital learning in the 21st century, which emphasizes life skills, social-emotional learning, and 21st-century capabilities. Higher education institutes and tertiary enrollments are significant contributors to the market's growth, with internationalization playing a role in its expansion. Despite challenges in poor countries with limited stable internet access and electrical supplies, the market's potential remains significant.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc: The company offers a digital educational publishing platform namely, Adobe Digital Editions.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is a significant sector in the realm of education, driven by advancements in technology and the increasing demand for digital learning solutions. This market encompasses various elements, including digital textbooks, educational software, and multimedia content. The market is marked by the adoption of technologies such as Artificial Intelligence (AI), Machine Learning (ML), and Virtual Reality (VR) to create immersive and interactive learning experiences. Publishers are focusing on creating Assessments and adaptive learning solutions to cater to the unique needs of students. The market is also witnessing the emergence of Mobile Learning and Unified Learning Platforms, enabling students to access educational content from anywhere at any time. Moreover, the market is witnessing the trend of personalized learning, where content is tailored to individual students based on their learning styles and abilities. The market is expected to grow substantially due to the increasing demand for flexible and cost-effective learning solutions. Digital publishing solutions offer several advantages, such as ease of access, affordability, and the ability to provide real-time feedback and analytics. The market is expected to continue its growth trajectory in the coming years, driven by these factors and the increasing focus on enhancing the quality of education.
The market is experiencing significant growth, driven by the increasing adoption of digital textbook and digital assessment book in primary school, middle school, and high school worldwide. The low price of digital textbooks, coupled with the availability of open educational resources (OER) and free-source platforms, contributes to the market's expansion. Companies like Blinkist and micro learning software company offer innovative solutions to enhance digital learning experiences. Subscription plan provides access to a wide range of educational materials, further fueling market growth. With the rapid penetration of smartphones, digital educational content is more accessible than ever before, aligning with initiatives like the Digital Education Action Plan. Overall, the global digital educational publishing market continues to evolve, offering scalable and cost-effective solutions to meet the diverse needs of learners in today's digital age.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.13% |
Market growth 2023-2027 |
USD 14.05 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
15.01 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 41% |
Key countries |
US, Canada, China, Germany, and the UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Bertelsmann SE and Co. KGaA, Coursera Inc., Flatworld Solutions Pvt. Ltd., Georg von Holtzbrinck GmbH and Co. KG, Houghton Mifflin Harcourt Co., John Wiley and Sons Inc., JPMorgan Chase and Co., McGraw Hill LLC, NIIT Ltd., Oxford University Press, Pearson Plc, RELX Plc, Roper Technologies Inc., Scholastic Corp., Thomson Reuters Corp., upgrade Education Pvt. Ltd., Vibal Group Inc., VitalSource Technologies LLC, and Vivendi SE |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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