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The Europe - Digital Educational Publishing Market size is estimated to grow at a CAGR of 15.52% between 2023 and 2028. The market size is forecast to increase by USD 4.41 billion. The growth of the market depends on several factors such as innovative marketing strategies by digital education content publishers, increasing number of e-learning enrollments in higher education, and competitive pricing of digital educational content.
This Europe Digital Educational Publishing Market report extensively covers market segmentation by product (digital textbooks, digital assessment books, and others) and end-user (K-12, higher education, and corporate and skill-based). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Innovative marketing strategies by digital education content publishers are notably driving market growth. Major Europe - digital educational publishing markets such as Cengage Learning Inc. and Bertelsmann SE and Co. KGaA, are implementing innovative marketing strategies to promote digital textbooks and course materials among students and faculties. These publishers are promoting the adoption of digital textbooks and content and eliminating the need to purchase textbooks, as they enhance the effectiveness of course materials. The Cengage Unlimited subscription model provides users full access to more than 675 courses and 20,000 digital titles in 70 disciplines at the cost of USD 119.99 per semester.
Moreover, Cengage is expanding its customer base at a rapid pace owing to the cost-effectiveness of this new subscription model. The implementation of such innovative strategies in terms of product offerings and technology is expected to drive the growth of the digital educational publishing market in Europe during the forecast period.
The growing shift toward content customization is an emerging trend shaping the market growth. The education system in Europe is gradually shifting from a theory-based, exam-oriented approach to a more practical and example-oriented approach. Several vendors in the Europe - digital educational publishing market are developing interactive digital content with illustrated examples and multimedia links to make content engaging and descriptive for learners. Vendors such as Pearson offer digital educational content, which can be customized according to the curriculum for schools and other institutions. This enables educational institutions to develop curriculum-based learning content for optimizing student learning.
Moreover, as institutions are encouraging students to bring their own digital devices, vendors are optimizing educational content to improve readability and usability in smart devices. Therefore, as vendors are focusing significantly on content delivery methods and customization to gain a competitive edge over rivals, content customization is expected to grow at a rapid rate in the digital educational publishing market in Europe during the forecast period.
The high availability of open-source material is a significant challenge hindering market growth. The Europe - digital educational publishing market faces a considerable threat from open-source tutoring services that provide learning material for free. The popularity of MOOCs in Europe is increasing owing to their highly dynamic and robust curricula. MOOCs are increasingly emerging as a viable supplement or alternative to academic education in schools. Students can avail themselves of free online course content through mobile devices such as smartphones and tablets and complete the courses at their own pace.
However, MOOC providers such as Coursera offer data tools, including dashboards, which enable students to monitor their learning progress efficiently. Students and parents are increasingly viewing open-source learning as a cost-effective alternative to purchasing digitally published education content. Thus, the rising popularity of MOOCs and open-source learning is expected to hamper the growth of the digital educational publishing market in Europe during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Europe Digital Educational Publishing Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 19 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The digital textbooks segment is estimated to witness significant growth during the forecast period. A digital textbook is an e-book that is used as a substitute for printed textbooks in the K-12, higher education, and corporate segments. The demand for digital textbooks is increasing owing to their low cost when compared with traditional printed textbooks. The prices of printed textbooks have been soaring at a rapid rate in Europe over the last few years.
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The digital textbooks segment was the largest segment and was valued at USD 1.20 billion in 2018. Owing to the surging costs of printed textbooks, students are shifting to digital textbooks. This shift has largely affected the revenues of major publishers such as Pearson Plc and Cengage Learning Inc. Therefore, vendors are expanding their digital offerings for the education sector. These companies offer a range of digital textbooks in the Humanities and Social Sciences, Math and Science, and Professional and Career areas. From being printed textbook-centric, these vendors are rapidly embracing digital technology to capitalize on the boom in the digital education publishing industry. Hence, the digital textbooks segment is expected to register an accelerating year-over-year growth rate, which will drive the growth of the market in focus during the forecast period.
The Europe Digital Educational Publishing Market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Europe Digital Educational Publishing Market Scope |
|
Report Coverage |
Details |
Page number |
154 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.52% |
Market Growth 2024-2028 |
USD 4.41 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
14.41 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ashwell Publishing Ltd., Cambridge University Press, Cengage Learning Inc., Eurospan Furniture Sdn. Bhd., Georg von Holtzbrinck GmbH and Co. KG, Hachette Book Group Inc., Haremi Ltd., Klett Gruppe, Learnetic SA, McGraw Hill LLC, Pearson Plc, Pendragon Educational Publishers, Sanoma Corp., Straive, Thomson Reuters Corp., University of Oxford, Westchester Publishing Services, Westermann GmbH and Co.KG, and Bertelsmann SE and Co. KGaA |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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