Digital English Language Learning Market by End-user, Deployment, and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2021
  • Pages: 120
  • SKU: IRTNTR40437
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The digital English language learning market share is expected to increase by USD 12.38 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 16.53%.

This digital English language learning market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentations by end-user (non academic learners and academic learners), deployment (on premise and cloud based), and geography (APAC, Europe, North America, South America, and MEA). The digital English language learning market report also offers information on several market vendors, including Apollo Global Management Inc., Cambridge University Press, Cengage Learning Holdings II Inc., EF Education First Ltd., Houghton Mifflin Harcourt Co., eSplice Ltd., New Oriental Education and Technology Group Inc., Pearson Plc, Rosetta Stone Ltd., and Sanako Oy among others.

What will the Digital English Language Learning Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Digital English Language Learning Market Size for the Forecast Period and Other Important Statistics

 

Digital English Language Learning Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The adoption of English as a global language is notably driving the digital English language learning market growth, although factors such as innovations in the wearable devices market may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital English language learning industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Digital English Language Learning Market Driver

The adoption of English as a global language will fuel the growth of the digital English language learning market size. English is considered a common language of communication between countries and governments. Developing English language skills helps in minimizing the barriers that hinder cross-border communication. Though many countries have not declared English as their official language, it is the common medium of instruction in multiple geographies. Admission to internationally acclaimed universities also requires basic proficiency in English. The use of English as a global business language further enhances the demand for digital English learning solutions in multiple markets. If not all corporates, the majority of the corporates have adopted English as their official business language. 

Key Digital English Language Learning Market Trend

The use of artificial intelligence and chatbots will be a key digital English language learning market trend influencing market growth during the forecast period. Most digital English language learning solutions rely on artificial intelligence. The incorporation of artificial intelligence helps in developing customized English language learning solutions and tracking student progress. Thus, the incorporation of artificial intelligence has revolutionized digital teaching methods and digital language learning solutions. Chatbots will aid in facilitating a conversation with a student via artificial intelligence and interacting with an online application through text or dialogue. Chatbots also aid in personalized dialogue exchange. 

Key Digital English Language Learning Market Challenge

The introduction of hearables and potential innovations in the global wearable devices market may hinder the growth of the global digital English language learning market. The global wearable devices market has witnessed rapid growth due to the increased sale of smartwatches and wristbands, smart footwear, jewelry, and wearable cameras. Product innovations in the market have led to the development of language translation and interpretation devices. These devices, known as hearables, are in-ear devices that facilitate the instant translation of languages.

Parent Market Analysis

The global digital English language learning market is a part of the global education services market. The global digital English language learning market was a fragmented industry that was in a phase of growth in 2020. By 2025, the market structure would continue to be fragmented. Its lifecycle stage would continue to be in the growth phase. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

This digital English language learning market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Digital English Language Learning Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Apollo Global Management Inc.
  • Cambridge University Press
  • Cengage Learning Holdings II Inc.
  • EF Education First Ltd.
  • Houghton Mifflin Harcourt Co.
  • eSplice Ltd.
  • New Oriental Education and Technology Group Inc.
  • Pearson Plc
  • Rosetta Stone Ltd.
  • Sanako Oy

 

This statistical study of the digital English language learning market encompasses successful business strategies deployed by the key vendors. The digital English language learning market is fragmented and the vendors are deploying growth strategies such as focusing on product delivery through multiple distribution channels to compete in the market.

Product Insights and News

  • Cambridge University Press - In September 2019, the company partnered with RiverMeadow Software Inc. to implement a cloud mitigation program
  • Cengage Learning Holdings II Inc - In January 2020, the company planned to launch a Cengage mobile application (eTextbook option), which would have access to all Cengage online textbooks
  • Pearson Plc - In November 2019, the company acquired Lumerit Education LLC, an ed-tech company that helps address the issues of college degree completion and affordability in the consumer and corporate markets. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The digital English language learning market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Digital English Language Learning Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the digital English language learning market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of education service includes the following core components:

  • Inputs
  • Operations
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Digital English Language Learning Market?

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45% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for digital English language learning in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The incorporation of English language education in school curricula will facilitate the digital English language learning market growth in APAC over the forecast period. Governmental support and the high demand for digital content have driven the demand for interactive language learning products and services. The growth of the corporate sector has further fueled the need to communicate with English-speaking stakeholders. This contributes to the high demand for digital English language learning solutions in APAC. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2021, the market will grow gradually with the reopening of academic institutions. Besides, many academic institutions have started to prefer on-premise and cloud-based deployment due to the adoption of both distance and online courses. Many academic institutions in APAC are continuing the adoption of the online platform for learning to control the spread of COVID-19. The digital English language learning market report has further insights to estimate the COVID recovery rate in all the regions. 

What are the Revenue-generating End-user Segments in the Digital English Language Learning Market?

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The digital English language learning market share growth by the non academic learners segment will be significant during the forecast period. Corporates, one of the key sub-segments of the non academic learner’s segment, exhibit a high demand for digital English language learning courses. The extensive use of English for corporate communication and international business operations has contributed to the high demand for digital learning courses. The increasing diversity in corporate workforces and increased online communication further enhance the need for digital English language learning courses.

This report provides an accurate prediction of the contribution of all the segments to the growth of the digital English language learning market size and actionable market insights on post COVID-19 impact on each segment.

 

Digital English Language Learning Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 17%

Market growth 2021-2025

$ 12.38 billion

Market structure

Fragmented

YoY growth (%)

13.30

Regional analysis

APAC, Europe, North America, South America, and MEA

Performing market contribution

APAC at 45%

Key consumer countries

China, US, India, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Apollo Global Management Inc., Benesse Holdings Inc., Busuu Ltd., Cambridge University Press, Cengage Learning Holdings II Inc., John Wiley and Sons Inc., EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., eSplice Ltd., ATI Studios SRL, New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Rosetta Stone Ltd., Sanako Oy, Speexx, Transparent Language Inc., Voxy Inc., WordDive Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Digital English Language Learning Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive digital English language learning market growth during the next five years
  • Precise estimation of the digital English language learning market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital English language learning industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital English language learning market vendors

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                                Exhibit 02:  Market Characteristics

                2.2 Value chain analysis           

                                Exhibit 03:  Value Chain Analysis: Education Services

                                2.2.1 Inputs 

                                2.2.2 Operations

                                2.2.3 Marketing and sales 

                                2.2.4 Support activities

                                2.2.5 Innovations

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Exhibit 14:  Market condition - Five forces 2020

5. Market Segmentation by End-user                             

                The segments covered in this chapter are: 

  • Non academic learners
  • Academic learners

                5.1 Market segments

                                Exhibit 15: End-user - Market share 2020-2025 (%)

                5.2 Comparison by End-user  

                                Exhibit 16: ​Comparison by End-user

                5.3 Non academic learners - Market size and forecast 2020-2025           

                                Exhibit 17:  Non academic learners - Market size and forecast 2020-2025 ($ million)

                                Exhibit 18:  Non academic learners - Year-over-year growth 2020-2025 (%)

                5.4 Academic learners - Market size and forecast 2020-2025    

                                Exhibit 19:  Academic learners - Market size and forecast 2020-2025 ($ million)

                                Exhibit 20:  Academic learners - Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by End-user  

                                Exhibit 21:   Market opportunity by End-user

6. Market Segmentation by Deployment                     

                The segments covered in this chapter are: 

  • On premise
  • Cloud based

                6.1 Market segments

                                Exhibit 22:  Deployment - Market share 2020-2025 (%)

                6.2 Comparison by Deployment           

                                Exhibit 23:  Comparison by Deployment

                6.3 On premise - Market size and forecast 2020-2025  

                                Exhibit 24:  On premise - Market size and forecast 2020-2025 ($ million)

                                Exhibit 25:  On premise - Year-over-year growth 2020-2025 (%)

                6.4     Cloud based - Market size and forecast 2020-2025           

                                Exhibit 26:  Cloud based - Market size and forecast 2020-2025 ($ million)

                                Exhibit 27:  Cloud based - Year-over-year growth 2020-2025 (%)

                6.5 Market opportunity by Deployment           

                                Exhibit 28: Market opportunity by Deployment

7. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers of price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rates and Key purchase criteria

                                Exhibit 29:  Customer landscape

8. Geographic Landscape                     

                ​​The regions covered in the report are: 

  • APAC
  • Europe 
  • North America 
  • South America 
  • MEA

The five regions have been ranked based on their market size in 2020. APAC ranked first as the largest region, while MEA was the smallest region in 2020. In 2025, the five regions will maintain their position as that of 2020.

                8.1 Geographic segmentation

                                Exhibit 30:  Market share by geography 2020-2025 (%)

                8.2 Geographic comparison   

                                Exhibit 33: Geographic comparison

                8.3 APAC - Market size and forecast 2020-2025​             

                                Exhibit 34: ​APAC - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 35: ​APAC - Year-over-year growth 2020-2025 (%)

                8.4 Europe - Market size and forecast 2020-2025          

                                Exhibit 36: ​Europe - Market size and forecast 2020-2025 ($ million)

                                Exhibit 37: ​Europe - Year-over-year growth 2020-2025 (%)

                8.5 ​North America - Market size and forecast 2020-2025          

                                Exhibit 38: North America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 39: North America - Year-over-year growth 2020-2025 (%)

                8.6 South America - Market size and forecast 2020-2025           

                                Exhibit 40: ​South America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 41: South America - Year-over-year growth 2020-2025 (%)

                8.7 MEA - Market size and forecast 2020-2025              

                                Exhibit 42: MEA - Market size and forecast 2020-2025 ($ million)

                                Exhibit 43: MEA - Year-over-year growth 2020-2025 (%)

                8.8 Key leading countries        

                                Exhibit 44: Key leading countries

                8.9 Market opportunity by geography

                                Exhibit 45: Market opportunity by geography ($ million)

9. Drivers, Challenges, and Trends                   

                9.1 ​Market drivers     

                                9.1.1 Adoption of English as a global language

                                9.1.2 Increased number of language learning startups

                                9.1.3   Increased flexibility offered by digital language courses

                9.2 Market challenges              

                                9.2.1   Innovations in the wearable devices market

                                9.2.2   Competition from MOOC providers

                                9.2.3    Focus on native languages

                                Exhibit 46: Impact of drivers and challenges

                9.3 Market trends      

                                9.3.1    Use of artificial intelligence and chatbots

                                9.3.2    Cognitive approach toward English language learning

                                9.3.3   Emphasis on bilingual and multilingual education

10. Vendor Landscape                           

                10.1 Overview             

                10.2 Vendor landscape            

                                Exhibit 45: Vendor landscape

                10.3 Landscape disruption      

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 46: ​Landscape disruption​

                                Exhibit 47: Industry risks

11. Vendor Analysis               

                11.1 Vendors covered              

                                Exhibit 48: Vendors covered

                11.2 Market positioning of vendors    

                                Exhibit 49: ​Market positioning of vendors​

                11.3 Apollo Global Management Inc. 

                                Exhibit 50:  Apollo Global Management Inc. - Overview

                                Exhibit 51:  Apollo Global Management Inc. - Business segments

                                Exhibit 52:  Apollo Global Management Inc. - Key offerings

                                Exhibit 53:  Apollo Global Management Inc. - Segment focus

                11.4  Cambridge University Press       

                                Exhibit 54:  Cambridge University Press - Overview

                                Exhibit 55:  Cambridge University Press - Product and service

                                Exhibit 56:  Cambridge University Press – Key news

                                Exhibit 57:  Cambridge University Press - Key offerings

                11.5 Cengage Learning Holdings II Inc.               

                                Exhibit 58:  Cengage Learning Holdings II Inc. - Overview

                                Exhibit 59:  Cengage Learning Holdings II Inc. - Business segments

                                Exhibit 60:  Cengage Learning Holdings II Inc. – Key news

                                Exhibit 61:  Cengage Learning Holdings II Inc. - Key offerings

                                Exhibit 62:  Cengage Learning Holdings II Inc. - Segment focus

                11.6 EF Education First Ltd.    

                                Exhibit 63:  EF Education First Ltd. - Overview

                                Exhibit 64:  EF Education First Ltd. - Product and service

                                Exhibit 65:  EF Education First Ltd. - Key offerings

                11.7  Houghton Mifflin Harcourt Co. 

                                Exhibit 66:  Houghton Mifflin Harcourt Co. - Overview

                                Exhibit 67:  Houghton Mifflin Harcourt Co. - Business segments

                                Exhibit 68:  Houghton Mifflin Harcourt Co. - Key offerings

                                Exhibit 69:  Houghton Mifflin Harcourt Co. - Segment focus

                11.8 eSplice Ltd.         

                                Exhibit 70:  eSplice Ltd. - Overview

                                Exhibit 71:  eSplice Ltd. - Product and service

                                Exhibit 72:  eSplice Ltd. - Key offerings

                11.9 New Oriental Education and Technology Group Inc.          

                                Exhibit 73:  New Oriental Education and Technology Group Inc. - Overview

                                Exhibit 74:  New Oriental Education and Technology Group Inc. - Business segments

                                Exhibit 75:  New Oriental Education and Technology Group Inc. - Key offerings

                                Exhibit 76:  New Oriental Education and Technology Group Inc. - Segment focus

                11.10 Pearson Plc       

                                Exhibit 77:  Pearson Plc - Overview

                                Exhibit 78:  Pearson Plc - Business segments

                                Exhibit 79:  Pearson Plc – Key news

                                Exhibit 80:  Pearson Plc - Key offerings

                                Exhibit 81:  Pearson Plc - Segment focus

                11.11 Rosetta Stone Ltd.         

                                Exhibit 82:  Rosetta Stone Ltd. - Overview

                                Exhibit 84:  Rosetta Stone Ltd. - Key offerings

                                Exhibit 85:  Rosetta Stone Ltd. - Segment focus

                11.12 Sanako Oy         

                                Exhibit 86:  Sanako Oy - Overview

                                Exhibit 87:  Sanako Oy - Product and service

                                Exhibit 88:  Sanako Oy - Key offerings

12. Appendix                            

                12.1 Scope of the report         

                                12.1.1 ​​​​Market definition

                                12.1.2 ​​​​Objectives

                                12.1.3 ​​​​Notes and caveats

                12.2 Currency conversion rates for US$            

                                Exhibit 89: ​Currency conversion rates for US$​

                12.3 Research Methodology 

                                Exhibit 90: ​Research Methodology

                                Exhibit 91: ​​Validation techniques employed for market sizing​

                                Exhibit 92: ​​Information sources

                12.4 List of abbreviations        

                                Exhibit 93: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The digital english language learning market growth will increase by $14695.46 million during 2019-2024.
The digital english language learning market is expected to grow at a CAGR of 20.41% during 2019-2024.
Technavio has segmented the digital english language learning market by end user (Non-academic learners and Academic learners) and geographic (APAC, Europe, North America, South America, and MEA).
Cambridge University Press, Cengage Learning Inc., EF Education First, Houghton Mifflin Harcourt Co., McGraw-Hill Education Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Rosetta Stone Inc., Sanako Corp. are a few of the key vendors in the digital english language learning market.
APAC will register the highest growth rate of 47.92% among the other regions. Therefore, the digital english language learning market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the digital english language learning market growth are:
  • Adoption of English as a global language
  • Use of artificial intelligence and chatbots
The digital english language learning market vendors should focus on grabbing business opportunities from the non-academic learners segment as it accounted for the largest market share in the base year.
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