The digital English language learning market share is expected to increase to USD 14.37 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 16.78%. One of the key highlights of this report is the valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The market report also offers information on several market vendors, including Benesse Holdings Inc., Cambridge University Press, Cengage Learning Holdings II Inc., Chegg Inc., digital publishing AG, EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, Transparent Language Inc., Voxy Inc., and WordDive Ltd. among others. On the basis of end-user, the market research report displays the revenue, market share, and growth rate of each type, primarily split into:
- Non-academic learners
- Academic learners
On the basis of the deployment, this report focuses on the production, revenue, price, market share, and growth rate of each type, including:
On the basis of geography, the report extensively covers the following regions:
- APAC
- Europe
- North America
- South America
- Middle East and Africa
What will the Digital English Language Learning Market Size be During the Forecast Period?
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"The incorporation of English language education in school curricula significantly impacts the growth of the market in APAC."
Digital English Language Learning Market: Key Drivers, Trends, and Challenges
The rise in tourism is notably driving market growth, although factors such as high investments in digital learning infrastructure may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital English language learning industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Market Driver
One of the key factors driving the market growth is the adoption of English as a global language. English is spoken by 20% of the global population. It is an official language in 39 countries around the globe and a co-official language in 34 countries. Though many countries have not declared English as their official language, it is the common medium of instruction in multiple geographies. Admission to internationally acclaimed universities requires basic proficiency in English. Numerous multinationals (such as Airbus, Daimler-Chrysler, Renault, and Samsung) have adopted English as their official business language. Proficiency in language aids in smooth cross-border business communication. Cross-border business interactions are generally framed in English. Such factors contribute to the growth of the global market.
Key Market Trend
The increasing use of artificial intelligence and chatbots is one of the key market trends that is expected to impact the industry positively in the forecast period. Artificial intelligence helps in assimilating data from multiple sources and producing content that is customized for a student. Thus, the incorporation of artificial intelligence has revolutionized digital teaching methods and digital language learning solutions. For instance;
- In August 2019, Google launched an English Language Speech Assistant (ELSA), an artificial intelligence application to improve English speaking skills in India. It uses speech recognition technology to help English learners with their pronunciation.
Furthermore, the e-learning market in India is expected to grow by 42% by 2021. Moreover, chatbots will aid in facilitating a conversation with a student via artificial intelligence. The use of chatbots facilitates interactive learning, which will further support market growth in the coming years.
Key Market Challenge
Innovations in the wearable devices market is one of the key challenges hindering market growth. The global wearable devices market has witnessed rapid growth due to the increased sale of smartwatches and wristbands, smart footwear, jewellery, and wearable cameras. Product innovations in the market have led to the development of language translation and interpretation devices. These devices, known as hearables, are in-ear devices that facilitate the instant translation of languages. For instance;
- Waverly Labs has launched the Pilot speech translator, which eases communication between two persons who speak different languages.
- Lingmo's Translate One2One can translate up to 8 languages. Such developments reduce the need to acquire English language skills to a certain extent.
Thus, the introduction of hearables and potential innovations in the global wearable devices market may hinder the growth of the global market.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global digital English language learning market as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
Who are the Major Digital English Language Learning Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Benesse Holdings Inc.
- Cambridge University Press
- Cengage Learning Holdings II Inc.
- Chegg Inc.
- digital publishing AG
- EF Education First Ltd.
- ELSA Co. Ltd.
- Houghton Mifflin Harcourt Co.
- inlingua International Ltd.
- IXL Learning Inc.
- John Wiley and Sons Inc.
- New Oriental Education and Technology Group Inc.
- Oxford University Press
- Pearson Plc
- Sanako Oy
- Transparent Language Inc.
- Voxy Inc.
- WordDive Ltd.
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as increased partnerships and collaborations to compete in the market.
Product Insights and News
- Cambridge University Press - The company offers applications for learners of English at the intermediate, B1 to B2 levels.
- Cambridge University Press - The company offers academic content under the Cambridge core segment.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Digital English Language Learning Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Digital English Language Learning Market?
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45% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for digital English language learning in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Increased trade interactions, a growing need for cross-border communication, the growing emphasis on service-oriented industries, and the need for collaboration with cross-border business parties will facilitate the market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The rapid spread of COVID-19 is posing a challenge to the growth of the market in APAC. Due to the impact of COVID-19, all the academic and nonacademic institutes have been closed in the region, which is hindering the market s growth in APAC. However, the market will grow gradually with the reopening of academic institutions. In addition, many academic institutions have started to prefer on-premise and cloud-based deployment due to the adoption of both distance and online courses. Many academic institutions in APAC are continuing the adoption of the online platform for learning to control the spread of COVID-19. Thus, the market in APAC will grow at a moderate pace in 2022 and during the rest of the forecast period.
What are the Revenue-generating End-user Segments in the Digital English Language Learning Market?
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The market share growth by the non-academic learner segment will be significant during the forecast period. The extensive use of English for corporate communication and international business operations has contributed to the high demand for digital learning courses. The adoption of IELTS and TOEFL as benchmarks of language proficiency by multiple organizations further enhances the demand for digital English language learning courses among non-academic learners.
This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on post COVID-19 impact on each segment.
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Digital English Language Learning Market Scope
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Report Coverage
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Details
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Page number
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120
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Base year
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2021
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Forecast period
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2022-2026
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Growth momentum & CAGR
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Accelerate at a CAGR of 16.78%
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Market growth 2022-2026
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$ 14.37 billion
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Market structure
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Fragmented
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YoY growth (%)
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15.4
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Regional analysis
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APAC, Europe, North America, South America, and Middle East and Africa
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Performing market contribution
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APAC at 45%
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Key consumer countries
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US, China, India, UK, and Germany
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Competitive landscape
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Leading companies, Competitive strategies, Consumer engagement scope
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Key companies profiled
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Benesse Holdings Inc., Cambridge University Press, Cengage Learning Holdings II Inc., Chegg Inc., digital publishing AG, EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, Transparent Language Inc., Voxy Inc., and WordDive Ltd.
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Market dynamics
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Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
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Customization purview
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If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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Request for a FREE sample
What are the Key Data Covered in this Digital English Language Learning Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive market growth during the next five years
- Precise estimation of the market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behaviour
- The growth of the digital English language learning industry across APAC, Europe, North America, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by End-user
- 5.1 Market segments
- Exhibit 25: Chart on End-user - Market share 2021-2026 (%)
- Exhibit 26: Data Table on End-user - Market share 2021-2026 (%)
- 5.2 Comparison by End-user
- Exhibit 27: Chart on Comparison by End-user
- Exhibit 28: Data Table on Comparison by End-user
- 5.3 Non-academic learners - Market size and forecast 2021-2026
- Exhibit 29: Chart on Non-academic learners - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Data Table on Non-academic learners - Market size and forecast 2021-2026 ($ million)
- Exhibit 31: Chart on Non-academic learners - Year-over-year growth 2021-2026 (%)
- Exhibit 32: Data Table on Non-academic learners - Year-over-year growth 2021-2026 (%)
- 5.4 Academic learners - Market size and forecast 2021-2026
- Exhibit 33: Chart on Academic learners - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Data Table on Academic learners - Market size and forecast 2021-2026 ($ million)
- Exhibit 35: Chart on Academic learners - Year-over-year growth 2021-2026 (%)
- Exhibit 36: Data Table on Academic learners - Year-over-year growth 2021-2026 (%)
- 5.5 Market opportunity by End-user
- Exhibit 37: Market opportunity by End-user ($ million)
6 Market Segmentation by Deployment
- 6.1 Market segments
- Exhibit 38: Chart on Deployment - Market share 2021-2026 (%)
- Exhibit 39: Data Table on Deployment - Market share 2021-2026 (%)
- 6.2 Comparison by Deployment
- Exhibit 40: Chart on Comparison by Deployment
- Exhibit 41: Data Table on Comparison by Deployment
- 6.3 On-premise - Market size and forecast 2021-2026
- Exhibit 42: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on On-premise - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
- 6.4 Cloud-based - Market size and forecast 2021-2026
- Exhibit 46: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)
- 6.5 Market opportunity by Deployment
- Exhibit 50: Market opportunity by Deployment ($ million)
7 Customer Landscape
- 7.1 Customer landscape overview
- Exhibit 51: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 52: Chart on Market share by geography 2021-2026 (%)
- Exhibit 53: Data Table on Market share by geography 2021-2026 (%)
- 8.2 Geographic comparison
- Exhibit 54: Chart on Geographic comparison
- Exhibit 55: Data Table on Geographic comparison
- 8.3 APAC - Market size and forecast 2021-2026
- Exhibit 56: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 57: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 58: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 59: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 8.4 Europe - Market size and forecast 2021-2026
- Exhibit 60: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 61: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 62: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 63: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 8.5 North America - Market size and forecast 2021-2026
- Exhibit 64: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 65: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 66: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 67: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 8.6 South America - Market size and forecast 2021-2026
- Exhibit 68: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 69: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 70: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 71: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 8.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 72: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 73: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 74: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 75: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 8.8 China - Market size and forecast 2021-2026
- Exhibit 76: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 77: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 78: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 79: Data Table on China - Year-over-year growth 2021-2026 (%)
- 8.9 US - Market size and forecast 2021-2026
- Exhibit 80: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 81: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 82: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 83: Data Table on US - Year-over-year growth 2021-2026 (%)
- 8.10 UK - Market size and forecast 2021-2026
- Exhibit 84: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 85: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 86: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 87: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 8.11 India - Market size and forecast 2021-2026
- Exhibit 88: Chart on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 89: Data Table on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 90: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 91: Data Table on India - Year-over-year growth 2021-2026 (%)
- 8.12 Germany - Market size and forecast 2021-2026
- Exhibit 92: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 93: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 94: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 95: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 8.13 Market opportunity by geography
- Exhibit 96: Market opportunity by geography ($ million)
9 Drivers, Challenges, and Trends
- 9.3 Impact of drivers and challenges
- Exhibit 97: Impact of drivers and challenges in 2021 and 2026
10 Vendor Landscape
- 10.2 Vendor landscape
- Exhibit 98: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 99: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 100: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 101: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 102: Matrix on vendor position and classification
- 11.3 Cambridge University Press
- Exhibit 103: Cambridge University Press - Overview
- Exhibit 104: Cambridge University Press - Product / Service
- Exhibit 105: Cambridge University Press - Key offerings
- 11.4 Cengage Learning Holdings II Inc.
- Exhibit 106: Cengage Learning Holdings II Inc. - Overview
- Exhibit 107: Cengage Learning Holdings II Inc. - Business segments
- Exhibit 108: Cengage Learning Holdings II Inc. - Key offerings
- Exhibit 109: Cengage Learning Holdings II Inc. - Segment focus
- 11.5 EF Education First Ltd.
- Exhibit 110: EF Education First Ltd. - Overview
- Exhibit 111: EF Education First Ltd. - Product / Service
- Exhibit 112: EF Education First Ltd. - Key offerings
- 11.6 Houghton Mifflin Harcourt Co.
- Exhibit 113: Houghton Mifflin Harcourt Co. - Overview
- Exhibit 114: Houghton Mifflin Harcourt Co. - Business segments
- Exhibit 115: Houghton Mifflin Harcourt Co. - Key offerings
- Exhibit 116: Houghton Mifflin Harcourt Co. - Segment focus
- 11.7 IXL Learning Inc.
- Exhibit 117: IXL Learning Inc. - Overview
- Exhibit 118: IXL Learning Inc. - Product / Service
- Exhibit 119: IXL Learning Inc. - Key offerings
- 11.8 John Wiley and Sons Inc.
- Exhibit 120: John Wiley and Sons Inc. - Overview
- Exhibit 121: John Wiley and Sons Inc. - Business segments
- Exhibit 122: John Wiley and Sons Inc. - Key offerings
- Exhibit 123: John Wiley and Sons Inc. - Segment focus
- 11.9 New Oriental Education and Technology Group Inc.
- Exhibit 124: New Oriental Education and Technology Group Inc. - Overview
- Exhibit 125: New Oriental Education and Technology Group Inc. - Business segments
- Exhibit 126: New Oriental Education and Technology Group Inc. - Key offerings
- Exhibit 127: New Oriental Education and Technology Group Inc. - Segment focus
- 11.10 Oxford University Press
- Exhibit 128: Oxford University Press - Overview
- Exhibit 129: Oxford University Press - Business segments
- Exhibit 130: Oxford University Press - Key offerings
- Exhibit 131: Oxford University Press - Segment focus
- 11.11 Pearson Plc
- Exhibit 132: Pearson Plc - Overview
- Exhibit 133: Pearson Plc - Business segments
- Exhibit 134: Pearson Plc - Key offerings
- Exhibit 135: Pearson Plc - Segment focus
- 11.12 Sanako Oy
- Exhibit 136: Sanako Oy - Overview
- Exhibit 137: Sanako Oy - Product / Service
- Exhibit 138: Sanako Oy - Key offerings
12 Appendix
- 12.2 Inclusions and exclusions checklist
- Exhibit 139: Inclusions checklist
- Exhibit 140: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 141: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 142: Research methodology
- Exhibit 143: Validation techniques employed for market sizing
- Exhibit 144: Information sources
- 12.5 List of abbreviations
- Exhibit 145: List of abbreviations
- The global education services market is at a crossroads with the positive impact of technological advances such as online education, the implementation of AR and VR in teaching methods, and the use of interactive whiteboards. On the other hand, data and security issues and low digital literacy rates are having a negative impact on the growth of the market. The combined impact of these factors will lead to high growth in the global education services market.
- education: Includes technical education, language learning, test preparation services, tutoring services, makerspaces, vocational training, and distance learning courses and certifications
- emphasis on mobile learning: The increasing use of smartphones is encouraging education service providers to introduce mobile learning modules. Mobile learning has several advantages, such as flexibility and convenience. Therefore, users can schedule and complete the course/training according to their convenience. Mobile learning is also an experience of personalized learning as users can take training as per their requirements.
- digital literacy rates: Educational hardware and software have not been realized in tandem with the availability of trained staff in educational institutions. Institutions find it difficult to integrate technology into business processes. This is because of the inability of the faculty and administrators to understand applications and optimal use. The deployment of these applications alone by colleges and universities is not enough.
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