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The digital English language learning market size is forecast to increase by USD 21.58 billion, at a CAGR of 17.87% between 2023 and 2028. The report includes historic market data from 2018-2022.Digital English language learning solutions serve a wide range of customer segments, including professionals, academic learners, senior citizens, and homemakers, making the market diverse and not limited to a single target group. Numerous vendors in the market provide varied content sourced from both primary and secondary resources. Over the past decade, the demand for English language learning solutions has surged, particularly as students migrate to English-speaking countries. Admission to globally recognized universities often requires students to pass multiple language tests, further driving this demand. Online language courses and learning solutions offer high flexibility in terms of course timing and student location, with many digital platforms enabling interactive learning and student engagement. Trainers can customize their teaching techniques to be more effective. These digital tools enhance learners' vocabulary and pronunciation skills. The introduction of flexible, interactive platforms designed to develop language skills is expected to significantly boost the global digital English language learning market's growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Berlitz Corp: The company offers digital English language learning through its platform Berlitz which provides live classes, self-paced learning, and blended learning.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
APAC is estimated to contribute 38% to the growth of the global market during the forecast period.
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Technavio's analysts have provided extensive insight into market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years. The integration of English language education in school curricula significantly influences the growth of the market in APAC. In addition, many schools in the region have been investing in digital learning platforms and cloud-based learning solutions. Moreover, the demand for digital English language learning solutions is high among non-native speakers of English in the region. In addition, the trend of bilingual communication and the use of English as a common language in corporate offices and educational institutions further contribute to the growth of the market in APAC. Furthermore, The growth of the market in China is driven by increased trade interactions, a growing need for cross-border communication, the growing emphasis on service-oriented industries, and the need for collaboration with cross-border business parties. Hence, such factors are driving the market growth in APAC during the forecast period.
The report offers extensive research analysis on the market, with a categorization based on End-user, including non-academic learners and academic learners. It further segments the market by Deployment, encompassing on-premises and cloud-based. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
The market analysis and report forecasts market expansion by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The non-academic learners segment is estimated to witness significant growth during the forecast period. Corporates is one of the main sub-segments of the non-academic learner segment, which exhibits a high demand for digital English language learning courses due to the extensive use of English for corporate communication and international business operations. In addition, the increasing diversity in corporate workforces and increased online communication further enhance the need for digital English language learning courses.
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The non-academic learners segment was the largest segment and was valued at USD 3.47 billion in 2018. Moreover, the adoption of IELTS and TOEFL as benchmarks of language proficiency by multiple organizations further enhances the demand for digital English language learning courses among non-academic learners. In addition, the global market significantly benefits individual learners who rely on digital language learning solutions. Furthermore, such learners opt for digital learning courses and customized learning solutions, which aid in IELTS and TOEFL preparation. In addition, technological advancements in developed nations have contributed to the adoption of self-paced learning among employees of corporate companies. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the market growth is the increased flexibility offered by digital language courses. Digital English language learning solutions cater to various customer segments, including professionals, academic learners, senior citizens, and homemakers. Thus, the market players do not cater to a single target group. As a result, multiple companies in the market offer diverse content that is sourced from primary and secondary resources.
Moreover, the demand for English language learning solutions has grown during the past decade. In addition, digital English language learning solutions aid students who migrate to English-speaking nations. Furthermore, admission to internationally recognized universities, too, requires students to clear multiple language tests. Hence, such factors are driving the market growth during the forecast period.
A key factor shaping the market growth is the increased implementation of language cloud services. Technology-aided learning environments including classrooms or workspaces facilitate the smooth delivery of knowledge. In addition, the entire system of storing, managing, and accessing information or data is quickly shifting toward cloud services.
Moreover, cloud-based services comprise one-time, up-front capital investment and eliminate the other costs, including server administration, software maintenance, and support, which are associated with service deployments. In addition, the adoption of cloud-based services plays a major role in boosting the growth of the global market due to increased access to the Internet available to English language learners in the region. Therefore, it is positively impacting the Hence, such factors are driving the market growth in the region during the forecast period.
Increased focus on native languages is one of the key challenges hindering market growth. The growing focus on native languages may limit the growth of the global market. In addition, there exists an immense focus on native culture and language in Germany, France, and China. Furthermore, the increased emphasis on English language learning (owing to emigration and admission to foreign universities) has instilled concerns regarding the preservation of other languages.
Moreover, many European and Asian countries (such as Germany, France, South Korea, and China) have introduced courses that focus on the preservation of their national languages. In addition, the focus on English is minimal in primary and secondary school grades in many nations. Furthermore, in Germany and France, students in primary and secondary grades are enrolled in German and French courses prior to imparting English language skills. Hence, such factors are hindering the market growth during the forecast period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
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Digital English Language Learning Market Scope |
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Report Coverage |
Details |
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Page number |
161 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 17.87% |
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Market Growth 2024-2028 |
USD 21.58 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
16.89 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key countries |
US, China, India, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
51Talk Online Education Group, Berlitz Corp., Busuu Ltd., Cambridge University Press, Cengage Learning Holdings II Inc., Chegg Inc., Duolingo Inc., EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, VIPKID HK Ltd., Voxy Inc., and WSE Hong Kong Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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