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Digital Marketing Spending Market by Type, Platform, and Geography - Forecast and Analysis 2021-2025

  • Published: Jul 2021
  • Pages: 120
  • SKU: IRTNTR70810
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The digital marketing spending market has the potential to grow by USD 128.83 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 6.53%.

This digital marketing spending market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (search ads, display ads, social media, e-mail marketing, and others), platform (mobile devices and desktops), and geography (APAC, North America, Europe, South America, and MEA). The digital marketing spending market report also offers information on several market vendors, including Alphabet Inc., Dentsu Group Inc., Facebook Inc., MaxAudience Inc., Microsoft Corp., Silverback Strategies Inc., Twitter Inc., Verizon Communications Inc., Vivendi SE, and WebFX among others.

What will the Digital Marketing Spending Market Size be in 2021?

Digital-Marketing-Spending-Market-Market-Size-2020-2025

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Digital Marketing Spending Market: Key Drivers and Trends

The global digital transformation is notably driving the digital marketing spending market growth, although factors such as lack of short-term return on investment may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the digital marketing spending market industry get your FREE report sample now.

  • The digital transformation in the education, telecom, and media and entertainment sectors is driving the growth of the digital marketing spending market.
  • Digital marketing platforms enable users to see online videos at home through laptops/desktops or TV screens using different devices.
  • Digital content can transform traditional educational processes through the implementation of advanced technologies such as the IoT, cloud computing, big data, data analytics, and augmented reality (AR).
  • Developments in IoT, AI, and cloud computing help the digital content industry to integrate the horizontal and vertical structures of organizations.
  • Thus, technological advances and the increasing adoption of digitization will drive the growth of digital marketing spending during the forecast period.
  • The growing proliferation of digital marketing software will fuel the growth of the digital marketing spending market size.
  • Globally, there has been an increase in the penetration of digital software, such as Sprout software, Loomly, Audiense, and others.
  • It is primarily driven by emerging economies, such as India, China, Brazil, and regions, such as Africa, owing to the enormous growth opportunity presented by the lack of online penetration.
  • The commoditization of technologies, coupled with comprehensive digitization and urbanization globally, is leading to the unprecedented growth of the digital software market.
  • Users are increasingly adopting digital marketing software due to the benefit of convenience, flexibility, and improved functionality.

This digital marketing spending market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Digital Marketing Spending Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Alphabet Inc.
  • Dentsu Group Inc.
  • Facebook Inc.
  • MaxAudience Inc.
  • Microsoft Corp.
  • Silverback Strategies Inc.
  • Twitter Inc.
  • Verizon Communications Inc.
  • Vivendi SE
  • WebFX

 

The digital marketing spending market is fragmented and the vendors are deploying growth strategies such as acquiring new players and expanding existing facilities to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the digital marketing spending market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Digital Marketing Spending Market?

Digital-Marketing-Spending-Market-Market-Share-by-Region-2020-2025

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39% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for digital marketing spending in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The growing popularity of digital media will facilitate the digital marketing spending market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Type Segments in the Digital Marketing Spending Market?

Digital-Marketing-Spending-Market-Market-Share-by-Type-2020-2025

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The digital marketing spending market share growth by the search ads segment will be significant during the forecast period. Search advertising is one of the methods that place online advertisements strategically on web pages to show results from search engine queries. Generally, search engines indicate the results that are sponsored and otherwise.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the digital marketing spending market size.

 

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What are the Key Factors Covered in this Digital Marketing Spending Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive digital marketing spending market growth during the next five years
  • Precise estimation of the digital marketing spending market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital marketing spending industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital marketing spending market vendors

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Digital Marketing Spending Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 6.53%

Market growth 2021-2025

$ 128.83 billion

Market structure

Fragmented

YoY growth (%)

5.94

Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 39%

Key consumer countries

US, China, UK, Japan, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Alphabet Inc., Dentsu Group Inc., Facebook Inc., MaxAudience Inc., Microsoft Corp., Silverback Strategies Inc., Twitter Inc., Verizon Communications Inc., Vivendi SE, and WebFX

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces analysis 2020 & 2025
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Type

    • Market segments
    • Comparison by Type
    • Search ads - Market size and forecast 2020-2025
    • Display ads - Market size and forecast 2020-2025
    • Social media - Market size and forecast 2020-2025
    • Others - Market size and forecast 2020-2025
    • Market opportunity by Type

    Market Segmentation by Platform

    • Market segments
    • Comparison by Platform
    • Mobile devices - Market size and forecast 2020-2025
    • Desktops - Market size and forecast 2020-2025
    • Market opportunity by Platform

    Customer landscape

    • Customer landscape

    Geographic Landscape

    • Geographic segmentation
    • Geographic comparison
    • APAC - Market size and forecast 2020-2025
    • North America - Market size and forecast 2020-2025
    • Europe - Market size and forecast 2020-2025
    • South America - Market size and forecast 2020-2025
    • MEA - Market size and forecast 2020-2025
    • Key leading countries
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Alphabet Inc.
    • Dentsu Group Inc.
    • Facebook Inc.
    • MaxAudience Inc.
    • Microsoft Corp.
    • Silverback Strategies Inc.
    • Twitter Inc.
    • Verizon Communications Inc.
    • Vivendi SE
    • WebFX

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
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    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
    Technavio

    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
    Get your sample now!
    Digital Marketing Spending market growth will increase by $128.83 billion during 2020-2025.
    The digital marketing spending market is expected to grow at a CAGR of 6.53% during 2020-2025.
    Technavio has segmented the digital marketing spending market by type (Search ads, Display ads, Social media, E-mail Maketing, and Others) ,platform (Mobile devices and Desktops) , and geographic (APAC, North America, Europe, South America, and MEA).
    Alphabet Inc., Dentsu Group Inc., Facebook Inc., MaxAudience Inc., Microsoft Corp., Silverback Strategies Inc., Twitter Inc., Verizon Communications Inc., Vivendi SE, WebFX are a few of the key vendors in the digital marketing spending market.
    APAC will register the highest growth rate of 39.42% among the other regions. Therefore, the digital marketing spending market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the digital marketing spending market growth are:
    • Global digital transformation
    The digital marketing spending market vendors should focus on grabbing business opportunities from the search ads segment as it accounted for the largest market share in the base year.
    • What are the key global market and the regional market share?
    • What are the revenue-generating key market segments?
    • What are the key factors driving and challenging this market’s growth?
    • Who are the key market vendors and their growth strategies?
    • What are the latest trends influencing the growth of this market?
    • What are the variables influencing the market growth in the primary regions?
    • What are the factors influencing the growth of the parent market?
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