How big is the Digitaling Spending market?

The digitaling spending market size is estimated to grow at $$ 365.1 bn in 2025-2029. <a href='https://www.technavio.com/report/digital-marketing-spending-market-industry-analysis'>Read More</a>

Which segment accounted for the largest Digitaling Spending market share?

Market segmentation by application (Mobile devices, Desktops, Social media, E-mail marketing, and Others), type (Search ads, Display ads, Social media, E-mail marketing, and Others), and .... <a href='https://www.technavio.com/report/digital-marketing-spending-market-industry-analysis'>Read More</a>

Who are the key players in the Digitaling Spending market?

Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Ignite Visibility LLC, InMobi Pte. Ltd., L7 Creative, Meta Platforms Inc., Microsoft .... <a href='https://www.technavio.com/report/digital-marketing-spending-market-industry-analysis'>Read More</a>

What are the factors driving the Digitaling Spending market?

The key factors driving the digitaling spending market growth are: Shift in consumer behavior toward online shopping Expansion of voice search .... <a href='https://www.technavio.com/report/digital-marketing-spending-market-industry-analysis'>Read More</a>

Digital Marketing Spending Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, UK, India, Japan, Canada, Germany, France, Brazil, Italy - Size and Forecast 2025-2029

Published: Jan 2025
Pages: 201
SKU: IRTNTR70810

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Digital Marketing Spending Market Size 2025-2029

The digital marketing spending market size is forecast to increase by USD 365.1 billion at a CAGR of 8.5% between 2024 and 2029.

The digital advertising spending market is experiencing significant growth due to several key trends. One major factor driving market expansion is the increasing shift in consumer behavior toward online shopping. Moreover, the convenience of accessing digital marketing software through mobile devices has become a major game-changer, enabling businesses to reach their audience more efficiently. This trend is fueled by the convenience and accessibility of digital platforms, which allow consumers to make purchases from anywhere at any time. Another trend shaping the market is the expansion of voice search optimization and voice-activated advertising.
Additionally, the widespread digitalization and digital transformation of various industries necessitate the implementation of effective digital marketing strategies. However, the market also faces challenges, including concerns about ad fraud and brand safety in digital advertising. Ad fraud, which involves the use of bots to inflate ad impressions or clicks, can lead to wasted advertising budgets and ineffective campaigns. Brand safety, which refers to the placement of ads in appropriate contexts and avoiding inappropriate or offensive content, is a major concern for advertisers, who want to protect their brand reputation.

What will be the Size of the Digital Marketing Spending Market During the Forecast Period?

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1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation

2.3 Factors of disruption
- Overview on factors of disruption

2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market

3.2 Market characteristics
- Market characteristics analysis

3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition

4.2 Market segment analysis
- Market segments

4.3 Market size 2024

4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Digital Marketing Spending Market 2019 - 2023
- Historic Market Size - Data Table on Global Digital Marketing Spending Market 2019 - 2023 ($ billion)

5.2 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)

5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)

5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)

5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 The AI impact on global digital marketing spending market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029

7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029

7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029

7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029

7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029

7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029

7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Application

8.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)

8.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application

8.3 Mobile devices - Market size and forecast 2024-2029
- Chart on Mobile devices - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile devices - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)

8.4 Desktops - Market size and forecast 2024-2029
- Chart on Desktops - Market size and forecast 2024-2029 ($ billion)
- Data Table on Desktops - Market size and forecast 2024-2029 ($ billion)
- Chart on Desktops - Year-over-year growth 2024-2029 (%)
- Data Table on Desktops - Year-over-year growth 2024-2029 (%)

8.5 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)

9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type

9.3 Search ads - Market size and forecast 2024-2029
- Chart on Search ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Search ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Search ads - Year-over-year growth 2024-2029 (%)
- Data Table on Search ads - Year-over-year growth 2024-2029 (%)

9.4 Display ads - Market size and forecast 2024-2029
- Chart on Display ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Display ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Display ads - Year-over-year growth 2024-2029 (%)
- Data Table on Display ads - Year-over-year growth 2024-2029 (%)

9.5 Social media - Market size and forecast 2024-2029
- Chart on Social media - Market size and forecast 2024-2029 ($ billion)
- Data Table on Social media - Market size and forecast 2024-2029 ($ billion)
- Chart on Social media - Year-over-year growth 2024-2029 (%)
- Data Table on Social media - Year-over-year growth 2024-2029 (%)

9.6 E-mail marketing - Market size and forecast 2024-2029
- Chart on E-mail marketing - Market size and forecast 2024-2029 ($ billion)
- Data Table on E-mail marketing - Market size and forecast 2024-2029 ($ billion)
- Chart on E-mail marketing - Year-over-year growth 2024-2029 (%)
- Data Table on E-mail marketing - Year-over-year growth 2024-2029 (%)

9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)

9.8 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)

11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison

11.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)

11.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)

11.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)

11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)

11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)

11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)

11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)

11.10 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)

11.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)

11.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)

11.13 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)

11.14 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)

11.15 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)

11.16 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)

11.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)

11.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers

12.2 Market challenges

12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview

13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation

13.3 Landscape disruption
- Overview on factors of disruption

13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered

14.2 Company ranking index
- Company ranking index

14.3 Market positioning of companies
- Matrix on companies position and classification

14.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT

14.5 Coalition Technologies LLC
- Coalition Technologies LLC - Overview
- Coalition Technologies LLC - Product / Service
- Coalition Technologies LLC - Key offerings
- SWOT

14.6 Dentsu Group Inc.
- Dentsu Group Inc. - Overview
- Dentsu Group Inc. - Business segments
- Dentsu Group Inc. - Key offerings
- Dentsu Group Inc. - Segment focus
- SWOT

14.7 Disruptive Advertising Inc.
- Disruptive Advertising Inc. - Overview
- Disruptive Advertising Inc. - Product / Service
- Disruptive Advertising Inc. - Key offerings
- SWOT

14.8 Ignite Visibility LLC
- Ignite Visibility LLC - Overview
- Ignite Visibility LLC - Product / Service
- Ignite Visibility LLC - Key offerings
- SWOT

14.9 L7 Creative
- L7 Creative - Overview
- L7 Creative - Product / Service
- L7 Creative - Key offerings
- SWOT

14.10 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Product / Service
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- SWOT

14.11 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT

14.12 Perfect Search Media
- Perfect Search Media - Overview
- Perfect Search Media - Product / Service
- Perfect Search Media - Key offerings
- SWOT

14.13 Power Digital Marketing
- Power Digital Marketing - Overview
- Power Digital Marketing - Product / Service
- Power Digital Marketing - Key offerings
- SWOT

14.14 RAPP
- RAPP - Overview
- RAPP - Key offerings
- SWOT

14.15 Silverback Strategies Inc.
- Silverback Strategies Inc. - Overview
- Silverback Strategies Inc. - Product / Service
- Silverback Strategies Inc. - Key offerings
- SWOT

14.16 ThinkNow Research
- ThinkNow Research - Overview
- ThinkNow Research - Product / Service
- ThinkNow Research - Key offerings
- SWOT

14.17 Thrive Internet Marketing Agency
- Thrive Internet Marketing Agency - Overview
- Thrive Internet Marketing Agency - Product / Service
- Thrive Internet Marketing Agency - Key offerings
- SWOT