Digital OOH Market by Application, Type, Category, and Geography - Forecast and Analysis 2020-2024

  • Published: Dec 2020
  • Pages: 120
  • SKU: IRTNTR43482

Purchase this report now and if we publish a new version within 90 days, we will send you a free copy.

Safe and Secure SSL Encrypted
  • 2500.00
  • USD

The digital OOH market size is expected to grow by USD 3.78 billion and record a CAGR of 4% during 2020-2024.

This post-pandemic global digital OOH market report has assessed the shift in consumer behaviour and has identified and explored the upcoming trends and drivers that the vendors can capitalize on to support prompt business decisions. In this digital OOH market analysis report, key drivers such as use of AI in OOH advertising have been discussed with emerging growth regions, which will offer immense business opportunities. Our analysts have also identified challenges such as the complex implementation requirements, which will impede market growth. With these insights, the vendors can recreate their plan of action to obtain growth opportunities in the future.

What will the Digital OOH Market Size be in 2020?


Browse TOC and LoE with selected illustrations and example pages of Digital OOH Market

 Get Your FREE Sample Now!

Who are the Key Vendors in the Digital OOH Market?

The digital OOH market forecast report provides insights on complete key vendor profiles and their business strategies to reimage themselves. The profiles include information on the production, competitive landscape, sustainability, and prospects of the leading companies including:


  • Clear Channel Outdoor Holdings Inc.
  • Focus Media Information Technology Co. Ltd.
  • Global Radio Services Ltd.
  • JCDecaux SA
  • Lamar Advertising Co.
  • OOH!media Ltd.
  • OUTFRONT Media Inc.
  • Stroer SE & Co. KGaA
  • VGI Public Co. Ltd.


The digital OOH market is fragmented and the vendors are deploying various growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

This digital OOH market report further entails segmentations by application (retail, recreation, banking, transportation, and others), type (in-store advertising and outdoor advertising), category (billboards, shelter, transit, and street furniture), and geography (APAC, Europe, MEA, North America, and South America). View our sample report to gather market insights on the segmentations.

To make the most of the opportunities, vendors should focus on fast-growing segments, while maintaining their positions in the slow-growing segments. Fetch actionable market insights on post COVID-19 impact on each product and service segments.


Which are the Key Regional Markets for Digital OOH Market?


For more insights on the market share of various regions Request for a FREE sample now!

The report offers an up-to-date analysis of the geographical composition of the market. APAC had the largest market share in the digital OOH market in 2020, and the region will offer several growth opportunities to market vendors during the forecast period. The benefits of OOH advertisements over traditional advertisements will significantly influence digital OOH market growth in this region. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

71% of the market’s growth will originate from APAC during the forecast period. Japan and China are the key markets for digital OOH in the region. This report provides estimations of the contribution of all regions to the growth of the digital OOH market size.


Request for a FREE sample

What are the Key Factors Covered in this Digital OOH Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive digital OOH market growth during the next five years
  • Precise estimation of the digital OOH market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital OOH industry across APAC, North America, Europe, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital OOH market vendors

Need a Customized Report? Get in touch

Read More Read Less

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your FREE sample now!
The digital ooh market growth will increase by $3.78 billion during 2019-2024.
The digital ooh market is expected to grow at a CAGR of 4.05% during 2019-2024.
Technavio has segmented the digital ooh market by type (In-store advertising and Outdoor advertising) ,application (Retail, Recreation, Banking, Transportation, and Others) , and geographic (APAC, North America, Europe, MEA, and South America).
APG SGA SA, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, Lamar Advertising Co., oOh!media Ltd., OUTFRONT Media Inc., Stroer SE & Co. KGaA, VGI Public Co. Ltd. are a few of the key vendors in the digital ooh market.
APAC will register the highest growth rate of 71.16% among the other regions. Therefore, the digital ooh market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the digital ooh market growth are:
  • Decline in competition from print advertising
  • Use of AI in OOH advertising
The digital ooh market vendors should focus on grabbing business opportunities from the in-store advertising segment as it accounted for the largest market share in the base year.
Safe and Secure SSL Encrypted

Single User:

2500 USD

Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Want to customize this report?

This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

We offer $1000 worth of FREE customization at the time of purchase

Technavio's SUBSCRIPTION platform

Register for a free trial today and gain instant access to 17,000+ market research reports.


Enquire Before Buying
  1. Home
  2. Communication Services
  3. Published Report

What other custmores say

17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>