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Digital OOH Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

  • Published: Sep 2021
  • Pages: 165
  • SKU: IRTNTR43482
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The digital OOH market share is expected to increase by USD 5.08 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 5.00%.

This digital OOH market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers digital OOH market segmentations by type (in-store advertising and outdoor advertising), application (retail, recreation, banking, transportation, and others), and geography (APAC, North America, Europe, MEA, and South America). The digital OOH market report also offers information on several market vendors, including APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, OOH!media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE and Co. KGaA, and VGI Public Co. Ltd. among others.

What will the Digital OOH Market Size be During the Forecast Period?

Digital OOH Market Size

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Digital OOH Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The decline in competition from print advertising is notably driving the digital OOH market growth, although factors such as complex implementation requirements may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital OOH industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Digital OOH Market Driver

One of the key factors driving the digital OOH market growth is the decline in competition from print advertising. Primary raw materials used in print advertising are substrate and ink. Currently, there are several raw materials suppliers that offer their products to vendors; however, based on market conditions, this could change in the future. Printing ink is primarily produced using raw materials such as binders, pigments, solvents, and additives. These raw materials are procured from specialty chemical vendors. Pigments are considered the principal constituent of the ink and contribute a significant percentage to the production cost. Moreover, the oil and gas industry is one of the principal suppliers of raw materials used in printing ink. Digital advertising is increasing rapidly because of the decreasing adoption of print/physical media. Digital media advertising has developed and is taking up the share of print advertising. Print advertising is losing its share due to intense competition from the digital platform. In addition, the growing replacement of physical billboards with interactive billboards is driving market growth. The above factors indicate that digital OOH advertising has a promising future.

Key Digital OOH Market Trend

Another key factor driving the OOH market growth is the market consolidation. In December 2018, Lamar Advertising announced the acquisition of Fairway Outdoor Advertising s billboard operations in five US markets from GTCR LLC (GTCR) for a purchase price of $418.5 million. This acquisition adds more than 8,500 billboards, which includes more than 135 digital displays, in North Carolina, South Carolina, Georgia, and Wisconsin. Lamar Advertising anticipates that this transaction contributed approximately $70 million in terms of revenue by early 2020.In October 2018, JCDecaux announced that JCDecaux ANZ Pty Ltd, a wholly-owned subsidiary of JCDecaux, had completed the acquisition of APN Outdoor, an Australia-based OOH advertising company. The acquisition of APN Outdoor represented a significant milestone in JCDecaux s global growth strategy, making Australia their fourth-largest market and helped them enter a new market, namely New Zealand. These consolidation strategies implemented by major digital OOH companies focus on increasing their market share in the global market. Hence, this trend is expected to drive growth in the global digital OOH market during the forecast period.

Key Digital OOH Market Challenge

Complex implementation requirements is one of the key challenges hindering the OOH market growth. The cost of displaying a digital advertisement varies based on factors such as campaign length, exposure time and period, and the region. The high implementation cost of digital OOH advertising and ROI acts as a concern that many companies need to focus on before adopting this medium of advertisement. In addition, advertisers are required to take permission from local authorities or governing bodies for projecting advertisements through advertising media such as billboards, shelters, and transit displays in public places. One such instance is the implementation of digital advertising in the transit system. Advertisers need permission from transportation authorities to display an advertisement. These transport authorities face high pressure to offer their services without any increase in fare under an inflating global economy. Therefore, digital OOH vendors need to bear all the costs, including all necessary hardware and software installation, as well as labor expenses. All of these factors are likely to hinder the revenue inflow of the market in focus during the forecast period.

This digital OOH market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global digital OOH market as a part of the global interactive media and services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the digital OOH market during the forecast period.

Who are the Major Digital OOH Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • APG SGA Allgemeine Plakatgesellschaft AG
  • Clear Channel Outdoor Holdings Inc.
  • Focus Media Information Technology Co. Ltd.
  • Global Radio Services Ltd.
  • JCDecaux SA
  • OOH!media Ltd.
  • OUTFRONT Media Inc.
  • Plan B Media Public Co. Ltd.
  • Stroer SE and Co. KGaA
  • VGI Public Co. Ltd.

 

This statistical study of the digital OOH market encompasses successful business strategies deployed by the key vendors. The digital OOH market is fragmented and the vendors are deploying growth strategies such as acquisitions and strategic alliances between vendors to compete in the market.

Product Insights and News

  • APG SGA Allgemeine Plakatgesellschaft AG- The company offers wide range of digital outdoor advertising, ensures wide reach, and guaranteed visibility.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The digital OOH market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Digital OOH Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the digital OOH market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

 

Which are the Key Regions for Digital OOH Market?

Digital OOH Market Market segmentation by region

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75% of the market's growth will originate from APAC during the forecast period. Japan and China are the key markets for digital OOH in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The digital OOH market in APAC is expected to grow as vendors from other regions are investing in APAC to expand their operations and introduce their product offerings in this region. This also includes the acquisition of regional vendors with a focus on increasing the customer base. An instance is the acquisition of APN Outdoor Group Ltd. (APN Outdoor), an Australian company by JCDecaux SA (JCDecaux). This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The country imposed a total lockdown in the first half of 2020 to prevent the community spread of the disease. India, Australia, and New Zealand were among the countries in APAC which imposed lockdowns to restrict the spread of COVID-19 in 2020. This led to a temporary halt in the services offered by domestic and international flights, retail stores, education facilities, recreational areas, transit hubs, and shopping complexes that use digital OOH and negatively affected the revenue generated from the digital OOH market, as advertisers preferred using mobile and Internet advertising instead. However, in late 2020, operations in various industries were gradually restarted with limited capacity while maintaining social distancing norms. Operations in end-user industries are expected to slowly normalize in 2021 with the initiation of large-scale vaccination drives across APAC.which, in turn, is expected to increase the demand for digital OOH in APAC during the forecast period.

What are the Revenue-generating Type Segments in the Digital OOH Market?

Digital OOH Market Segmentation

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The digital OOH market share growth by the in-store advertising will be significant during the forecast period. In-store advertising basically refers to advertisements within enclosed surroundings, such as supermarkets, drug stores, and convenience stores. It is adopted by installing display monitors at checkout counters and at other places such as above-aisle or end-aisle displays. The in-store advertising segment of the global digital OOH market is likely to register stagnant growth during the forecast period because of the popularity of e-commerce websites is impacting the growth opportunities for in-store advertising. 

Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the digital OOH market size and actionable market insights on post COVID-19 impact on each segment.

 

Digital OOH Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 5.00%

Market growth 2021-2025

$ 5.08 billion

Market structure

Fragmented

YoY growth (%)

4.24

Regional analysis

APAC, North America, Europe, MEA, and South America

Performing market contribution

APAC at 75%

Key consumer countries

Japan, US, China, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, OOH!media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE and Co. KGaA, and VGI Public Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Digital OOH Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive digital OOH market growth during the next five years
  • Precise estimation of the digital OOH market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital OOH industry across APAC, North America, Europe, MEA, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital OOH market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value Chain Analysis: Interactive media and services market

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2
      • Exhibit 04: Offerings of vendors included in the market definition
      • Exhibit 05: Market segments
    • - 2025

      4 Five Forces Analysis

      • 4.1 Five forces summary
        • Exhibit 08: Five forces analysis 2020 & 2025
      • 4.2 Bargaining power of buyers
        • Exhibit 09: Bargaining power of buyers
      • 4.3 Bargaining power of suppliers
        • Exhibit 10: Bargaining power of suppliers
      • 4.4 Threat of new entrants
        • Exhibit 11: Threat of new entrants
      • 4.5 Threat of substitutes
        • Exhibit 12: Threat of substitutes
      • 4.6 Threat of rivalry
        • Exhibit 13: Threat of rivalry
      • 4.7 Market condition
        • Exhibit 14: Market condition - Five forces 2020

      5 Market Segmentation by Application

      • 5.1 Market segments
        • Exhibit 15: Application - Market share 2020-2025 (%)
      • 5.2 Comparison by Application
        • Exhibit 16: Comparison by Application
      • 5.3 Retail - Market size and forecast 2020-2025
        • Exhibit 17: Retail - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 18: Retail - Year-over-year growth 2020-2025 (%)
      • 5.4 Recreation - Market size and forecast 2020-2025
        • Exhibit 19: Recreation - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 20: Recreation - Year-over-year growth 2020-2025 (%)
      • 5.5 Banking - Market size and forecast 2020-2025
        • Exhibit 21: Banking - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 22: Banking - Year-over-year growth 2020-2025 (%)
      • 5.6 Transportation - Market size and forecast 2020-2025
        • Exhibit 23: Transportation - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 24: Transportation - Year-over-year growth 2020-2025 (%)
      • 5.7 Others - Market size and forecast 2020-2025
        • Exhibit 25: Others - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 26: Others - Year-over-year growth 2020-2025 (%)
      • 5.8 Market opportunity by Application
        • Exhibit 27: Market opportunity by Application

      6 Market Segmentation by Type

      • 6.1 Market segments
        • Exhibit 28: Type - Market share 2020-2025 (%)
      • 6.2 Comparison by Type
        • Exhibit 29: Comparison by Type
      • 6.3 In-store advertising - Market size and forecast 2020-2025
        • Exhibit 30: In-store advertising - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 31: In-store advertising - Year-over-year growth 2020-2025 (%)
      • 6.4 Outdoor advertising - Market size and forecast 2020-2025
        • Exhibit 32: Outdoor advertising - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 33: Outdoor advertising - Year-over-year growth 2020-2025 (%)
      • 6.5 Market opportunity by Type
        • Exhibit 34: Market opportunity by Type

      7 Market Segmentation by Category

      • 7.1 Market segments
        • Exhibit 35: Category - Market share 2020-2025 (%)
      • 7.2 Comparison by Category
        • Exhibit 36: Comparison by Category
      • 7.3 Billboards - Market size and forecast 2020-2025
        • Exhibit 37: Billboards - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 38: Billboards - Year-over-year growth 2020-2025 (%)
      • 7.4 Shelter - Market size and forecast 2020-2025
        • Exhibit 39: Shelter - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 40: Shelter - Year-over-year growth 2020-2025 (%)
      • 7.5 Transit - Market size and forecast 2020-2025
        • Exhibit 41: Transit - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 42: Transit - Year-over-year growth 2020-2025 (%)
      • 7.6 Street furniture - Market size and forecast 2020-2025
        • Exhibit 43: Street furniture - Market size and forecast 2020-2025 ($ billion)
        • Exhibit 44: Street furniture - Year-over-year growth 2020-2025 (%)
      • 7.7 Market opportunity by Category
        • Exhibit 45: Market opportunity by Category

      8 Customer landscape

      9 Geographic Landscape

      • 9.1 Geographic segmentation
        • Exhibit 47: Market share by geography 2020-2025 (%)
      • 9.2 Geographic comparison
        • 9.3 APAC - Market size and forecast 2020-2025
          • Exhibit 49: APAC - Market size and forecast 2020-2025 ($ billion)
          • Exhibit 50: APAC - Year-over-year growth 2020-2025 (%)
        • 9.4 North America - Market size and forecast 2020-2025
          • Exhibit 51: North America - Market size and forecast 2020-2025 ($ billion)
          • Exhibit 52: North America - Year-over-year growth 2020-2025 (%)
        • 9.5 Europe - Market size and forecast 2020-2025
          • Exhibit 53: Europe - Market size and forecast 2020-2025 ($ billion)
          • Exhibit 54: Europe - Year-over-year growth 2020-2025 (%)
        • 9.6 MEA - Market size and forecast 2020-2025
          • Exhibit 55: MEA - Market size and forecast 2020-2025 ($ billion)
          • Exhibit 56: MEA - Year-over-year growth 2020-2025 (%)
        • 9.7 South America - Market size and forecast 2020-2025
          • Exhibit 57: South America - Market size and forecast 2020-2025 ($ billion)
          • Exhibit 58: South America - Year-over-year growth 2020-2025 (%)
        • 9.8 Key leading countries
          • Exhibit 59: Key leading countries
        • 9.9 Market opportunity by geography
          • Exhibit 60: Market opportunity by geography ($ billion)

        10 Drivers, Challenges, and Trends

        • 10.1 Market drivers
          • 10.2 Market challenges
            • Exhibit 61: Impact of drivers and challenges
          • 10.3 Market trends

            11 Vendor Landscape

            • 11.1 Landscape disruption
              • Exhibit 63: Landscape disruption
              • Exhibit 64: Industry risks
            • 11.2 Competitive Scenario

              12 Vendor Analysis

              • 12.1 Vendors covered
                • Exhibit 65: Vendors covered
              • 12.2 Market positioning of vendors
                • Exhibit 66: Market positioning of vendors
              • 12.3 APG SGA Allgemeine Plakatgesellschaft AG
                • Exhibit 67: APG SGA Allgemeine Plakatgesellschaft AG - Overview
                • Exhibit 68: APG SGA Allgemeine Plakatgesellschaft AG - Product and service
                • Exhibit 69: APG SGA Allgemeine Plakatgesellschaft AG – Key news
                • Exhibit 70: APG SGA Allgemeine Plakatgesellschaft AG - Key offerings
              • 12.4 Clear Channel Outdoor Holdings Inc.
                • Exhibit 71: Clear Channel Outdoor Holdings Inc. - Overview
                • Exhibit 72: Clear Channel Outdoor Holdings Inc. - Business segments
                • Exhibit 73: Clear Channel Outdoor Holdings Inc. - Key offerings
                • Exhibit 74: Clear Channel Outdoor Holdings Inc. - Segment focus
              • 12.5 Focus Media Information Technology Co. Ltd.
                • Exhibit 75: Focus Media Information Technology Co. Ltd. - Overview
                • Exhibit 76: Focus Media Information Technology Co. Ltd. - Product and service
                • Exhibit 77: Focus Media Information Technology Co. Ltd. - Key offerings
              • 12.6 Global Radio Services Ltd.
                • Exhibit 78: Global Radio Services Ltd. - Overview
                • Exhibit 79: Global Radio Services Ltd. - Product and service
                • Exhibit 80: Global Radio Services Ltd. - Key offerings
                • Exhibit 81: Global Radio Services Ltd. - Segment focus
              • 12.7 JCDecaux SA
                • Exhibit 82: JCDecaux SA - Overview
                • Exhibit 83: JCDecaux SA - Business segments
                • Exhibit 84: JCDecaux SA – Key news
                • Exhibit 85: JCDecaux SA - Key offerings
                • Exhibit 86: JCDecaux SA - Segment focus
              • 12.8 oOh!media Ltd.
                • Exhibit 87: oOh!media Ltd. - Overview
                • Exhibit 88: oOh!media Ltd. - Product and service
                • Exhibit 89: oOh!media Ltd. – Key news
                • Exhibit 90: oOh!media Ltd. - Key offerings
              • 12.9 OUTFRONT Media Inc.
                • Exhibit 91: OUTFRONT Media Inc. - Overview
                • Exhibit 92: OUTFRONT Media Inc. - Business segments
                • Exhibit 93: OUTFRONT Media Inc. – Key news
                • Exhibit 94: OUTFRONT Media Inc. - Key offerings
                • Exhibit 95: OUTFRONT Media Inc. - Segment focus
              • 12.10 Plan B Media Public Co. Ltd.
                • Exhibit 96: Plan B Media Public Co. Ltd. - Overview
                • Exhibit 97: Plan B Media Public Co. Ltd. - Product and service
                • Exhibit 98: Plan B Media Public Co. Ltd. - Key news
                • Exhibit 99: Plan B Media Public Co. Ltd. - Key offerings
              • 12.11 Stroer SE and Co. KGaA
                • Exhibit 100: Stroer SE and Co. KGaA - Overview
                • Exhibit 101: Stroer SE and Co. KGaA - Business segments
                • Exhibit 102: Stroer SE and Co. KGaA - Key offerings
                • Exhibit 103: Stroer SE and Co. KGaA - Segment focus
              • 12.12 VGI Public Co. Ltd.
                • Exhibit 104: VGI Public Co. Ltd. - Overview
                • Exhibit 105: VGI Public Co. Ltd. - Business segments
                • Exhibit 106: VGI Public Co. Ltd. – Key news
                • Exhibit 107: VGI Public Co. Ltd. - Key offerings
                • Exhibit 108: VGI Public Co. Ltd. - Segment focus

              13 Appendix

              • 13.1 Scope of the report
                • 13.2 Currency conversion rates for US$
                  • Exhibit 109: Currency conversion rates for US$
                • 13.3 Research methodology
                  • Exhibit 110: Research Methodology
                  • Exhibit 111: Validation techniques employed for market sizing
                  • Exhibit 112: Information sources
                • 13.4 List of abbreviations
                  • Exhibit 113: List of abbreviations

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                TechnavioINFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases
                Technavio

                TechnavioDATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts
                Technavio

                TechnavioREPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape
                Interested in this report?
                Get your sample now!
                Digital OOH Market market growth will increase by $5.08 billion during 2021-2025.
                The digital ooh market market is expected to grow at a CAGR of 5% during 2021-2025.
                Technavio has segmented the digital ooh market market by type (In-store advertising and Outdoor advertising) ,other1 (Billboards, Shelter, Transit, Street furniture, and Others) , and geographic (APAC, North America, Europe, MEA, and South America).
                APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, oOh!media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE and Co. KGaA, VGI Public Co. Ltd. are a few of the key vendors in the digital ooh market market.
                APAC will register the highest growth rate of 74.61% among the other regions. Therefore, the digital ooh market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
                The key factors driving the digital ooh market market growth are:
                • Decline in competition from print advertising
                • Use of AI in OOH advertising
                The digital ooh market market vendors should focus on grabbing business opportunities from the in-store advertising segment as it accounted for the largest market share in the base year.
                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?
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                • Detailed vendors report with competitive landscape
                • Covid-19 impact and recovery analysis
                • Data on revenue-generating market segments
                • Details on the market shares of various regions
                • Five-force market analysis

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