Digital OOH Market by Application, Type, Category, and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR43482

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The digital OOH market has the potential to grow by USD 5.08 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 5.00%.

This digital OOH market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (in-store advertising and outdoor advertising), category (billboards, shelter, transit, and street furniture), application (retail, recreation, banking, transportation, and others), and geography (APAC, North America, Europe, MEA, and South America). The digital OOH market report also offers information on several market vendors, including APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, OOH! media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE, and Co. KGaA, and VGI Public Co. Ltd. among others.

What will the Digital OOH Market Size be in 2021?

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Digital OOH Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The decline in competition from print advertising is notably driving the digital OOH market growth, although factors such as complex implementation requirements may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital OOH industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • One of the key factors driving the digital OOH market share growth is the decline in competition from print advertising.
  • Price fluctuations of raw materials affect the production cost of print advertising.
  • Digital advertising is increasing rapidly because of the decreasing adoption of print/physical media.
  • The growing replacement of physical billboards with interactive billboards is driving the market growth.
  • The benefits of OOH advertisements over traditional advertisements is another key factor supporting the digital OOH market share growth.
  • Digital signage display can integrate dynamic content and has proven to be a quicker and effective way of garnering consumer attention than print media.
  • No paper waste, effective audience engagement, and eliminating spatial limitations are the main advantages driving the global demand for OOH advertisements.

This digital OOH market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Digital OOH Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • APG SGA Allgemeine Plakatgesellschaft AG
  • Clear Channel Outdoor Holdings Inc.
  • Focus Media Information Technology Co. Ltd.
  • Global Radio Services Ltd.
  • JCDecaux SA
  • OOH! media Ltd.
  • OUTFRONT Media Inc.
  • Plan B Media Public Co. Ltd.
  • Stroer SE and Co. KGaA
  • VGI Public Co. Ltd.


This statistical study of the digital OOH market encompasses successful business strategies deployed by the key vendors. The digital OOH market is fragmented and the vendors are deploying growth strategies such as focusing on technological innovations in the OOH market and acquisitions and strategic alliances between vendors to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The digital OOH market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Digital OOH Market?

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75% of the market’s growth will originate from APAC during the forecast period. Japan and China are the key markets for the digital OOH market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Vendors from other regions are investing in APAC to expand their operations and introduce their product offerings in this region. This will facilitate the digital OOH market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Type Segments in the Digital OOH Market?

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The digital OOH market share growth by the in-store advertising segment will be significant during the forecast period. The popularity of e-commerce websites is impacting the growth opportunities for in-store advertising. The biggest advantage of in-store advertising is that they ensure that advertisers get the screen time they require to advertise their product. The in-store advertising segment of the global digital OOH market is likely to register a stagnant growth rate.

This report provides an accurate prediction of the contribution of all the segments to the growth of the digital OOH market size and actionable market insights on post COVID-19 impact on each segment.



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What are the Key Factors Covered in this Digital OOH Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive digital OOH market growth during the next five years
  • Precise estimation of the digital OOH market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital OOH industry across APAC, North America, Europe, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital OOH market vendors

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Digital OOH Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5.00%

Market growth 2021-2025

$ 5.08 billion

Market structure


YoY growth (%)


Regional analysis

APAC, North America, Europe, MEA, and South America

Performing market contribution

APAC at 75%

Key consumer countries

Japan, US, China, UK, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, oOh!media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE and Co. KGaA, and VGI Public Co. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The digital ooh market growth will increase by $3.78 billion during 2019-2024.
The digital ooh market is expected to grow at a CAGR of 4.05% during 2019-2024.
Technavio has segmented the digital ooh market by type (In-store advertising and Outdoor advertising) ,application (Retail, Recreation, Banking, Transportation, and Others) , and geographic (APAC, North America, Europe, MEA, and South America).
APG SGA SA, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, Lamar Advertising Co., oOh!media Ltd., OUTFRONT Media Inc., Stroer SE & Co. KGaA, VGI Public Co. Ltd. are a few of the key vendors in the digital ooh market.
APAC will register the highest growth rate of 71.16% among the other regions. Therefore, the digital ooh market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the digital ooh market growth are:
  • Decline in competition from print advertising
  • Use of AI in OOH advertising
The digital ooh market vendors should focus on grabbing business opportunities from the in-store advertising segment as it accounted for the largest market share in the base year.
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