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The Digital Publishing market size is forecast to increase by USD 138.76 billion at a CAGR of 13.12% between 2023 and 2028. The market growth depends on several factors including the digitization of paperback books, e-books, and bulletins, the mandate on cable TV digitization, and strategic partnerships among various players. E-books, a popular form of digital publishing, allow readers to access books on their smartphones, tablets, or e-readers. Additionally, online platforms like Amazon Kindle and Apple Books have revolutionized the way books are published and consumed. The digitization of paperback books stands out as a key driver, particularly for companies targeting an educational content audience.
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The digital publishing market is witnessing robust growth fueled by the surge in ebooks, magazines, and journals, facilitated by online content consumption platforms. This content distribution revolution is reshaping the electronic publishing industry, driven by digitalization and innovative technology. Trends indicate a shift towards digital formats, attracting a broader readership. Revenue streams diversify through subscription models and advertising. While print remains relevant, electronic devices dominate, offering versatile formats. Self-publishing options empower creators, contributing to the market's dynamic expansion. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Digitization of paperback books and digital books is the key factor driving market evolution among companies targeting an educational content audience. Due to the widespread adoption of digital technology, commercial printers have faced several challenges over the past few years. Key players such as Quad/Graphics, LSC Communications, Cimpress, and Cenveo have stated that the risks associated with their business pertain to changes in technology, including electronic substitution and migration of paper-based documents to digital data formats.
Moreover, e-books have gained popularity over the last few years, which has led to the increased adoption of specialized e-reading devices among readership consumers. Due to the growing trend of publishing books online rather than printing and publishing the same, there will be an increase in the demand for e-books, which will drive the growth of the market during the forecast period.
The proliferation of mobile applications is the primary trend shaping market growth. India had the most recent installs on Google Play across the globe for Q1 2019, with more than 4.7 billion installs, followed by Brazil, the US, Indonesia, and Russia. And ranked number one in terms of Google Play downloads, highlighting the spirit of the country's mobile ecosystem. Globally, the growth of mobile apps will be over 18% in the next five years.
Furthermore. two-thirds of the total smartphone users use news, music, entertainment, or sports apps. With growing downloads among consumers, the proliferation trend of mobile applications across segments will be witnessed, which will positively impact the growth of the global market during the forecast period.
Privacy and cybersecurity issues is a challenge that affects market growth. Consumers utilize the Internet to access video, audio, and text content in its digital form. Market players mainly depend on computer-based networks and the Internet, making the market inclined to security-related issues. Any security breach caused by a human error, malicious intent, or a natural disaster may lead to the disclosure of information content. The indiscriminate use of these data can infringe on customer privacy.
In addition, another concern is about data theft, which is common in the virtual world. Digital content involves monetary transactions in real-time. Hence, the loss of critical data can lead to a financial loss for consumers. Therefore, privacy and security concerns will impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The text content segment is estimated to witness significant growth during the forecast period. The global publishing market has embraced the digital platform to deliver consumers reading materials. The text segment can be categorized into subsegments, business information and legal, e-books, digital newspapers and magazines, and STM. Organizations are increasing their investments in business news, information, and analytics-related tools to maintain a competitive edge in the market.
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The text content segment was the largest segment and was valued at USD 72.93 billion in 2018. The digital platform is one of the latest online publications platforms. The increase in Internet penetration and rising demand for instant and live news feeds have encouraged news publishers to explore new media to connect with their readers. Furthermore, the increase in the number of e-book readers has resulted in a decline in the adoption of print media in the last few years. The global proliferation of Scientific, technical, and medical (STM) research and the rapid adoption of discounted journal bundles are driving the STM online publishing market. Therefore, growth in these categories will propel the growth of the text content of the market during the forecast period.
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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Pay TV and subscription TV in APAC are anticipated to increase between 2023 and 2028. China is anticipated to conquer the market for pay TV, with India gaining traction over the years.
Furthermore, apart from the raging growth of the video segment, the audio segment, including subscription music, has been growing. One of the major music-streaming channels, Spotify, is looking to expand its reach largely in Asia. Furthermore, the digital text segment in the market in Southeast Asia is promising. Although the market is predominantly for commercial prints, the digital text segment is rapidly increasing, which will drive the growth of the market in APAC during the forecast period.
Market Analyst Overview
The rapid advancements in online technology and the increasing demand for digital publishing industry across various sectors. Financial magazines and medical journals are increasingly shifting towards digital formats, offering enhanced accessibility and interactivity for readers through various digital marketing methods. Newsletters and advertising materials are also transitioning from traditional print, and traditional printed books to digital platforms to reach wider audiences. With the proliferation of smart electronic devices such as tablets and e-readers, consumers are embracing digital content consumption like never before. This trend is further accelerated by the availability of diverse educational materials and learning styles tailored to end users' preferences.
Digital publishing companies are leveraging innovative application platforms and embracing AI integration and machine learning integration to enhance content delivery, content type, and engagement. Additionally, the market is witnessing a surge in subscription models and membership models, offering consumers access to premium content. As remote work becomes more prevalent, the demand for remote work optimization tools and collaborative storytelling platforms is on the rise. Furthermore, technologies like blockchain for content authentication, social media, computers, media industry, Vlogs, and Open educational resources are increasingly being utilized for content authentication, ensuring trust and security in digital publishing.
In light of environmental concerns, sustainable publishing practices are gaining traction, driving the adoption of alternative textbook sources, E-book adaptation, and eco-friendly publishing solutions. With the advent of mobile optimization and personalized content delivery, digital publishers are enhancing the electronic media publishing market is poised for sustained development, catering to the evolving needs of modern consumers in an increasingly digital world.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and opportunities from 2018 to 2028.
Digital Publishing Market Scope |
|
Report Coverage |
Details |
Page number |
175 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.12% |
Market growth 2024-2028 |
USD 138.76 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
11.83 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
North America at 42% |
Key countries |
US, China, India, UK, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Advance, Alphabet Inc., Amazon.com Inc., Apple Inc., Bloomberg LP, Comcast Corp., Georg von Holtzbrinck GmbH and Co. KG, Graham Holdings Co., Guardian Media Group plc, Madison Avenue Publishers LLC, Netflix Inc., News Corp., Nine Entertainment Co. Holdings Ltd., RELX Plc, The New York Times Co., The Washington Post, Thomson Reuters Corp., White Falcon Publishing Solutions LLP, and Xerox Holdings Corp. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth rate inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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