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Digital Publishing Market by Type and Geography - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 120
  • SKU: IRTNTR40619
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The digital publishing market share is projected to increase by USD 105.96 billion from 2021 to 2026, at a CAGR of 13.01%.

This market research report extensively covers digital publishing market segmentations by the following:

  • Type - Text content, video content, and audio content
  • Geography - APAC, North America, Europe, Middle  East and Africa, and South America

The  report offers information on several market vendors, including Adobe Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Bloomberg LP, Comcast Corp., Conde Nast, Dow Jones and Co. Inc., Georg von Holtzbrinck GmbH and Co. KG, Guardian News and Media Ltd., Leaf Group Ltd., Madison Avenue Publishing Inc., Netflix Inc., Nine Entertainment Co. Holdings Ltd., RELX Plc, The New York Times Co., The Washington Post, Thomson Reuters Corp., White Falcon Publishing Solutions LLP, and Xerox Holdings Corp. among others.

What will the Digital Publishing Market Size be During the Forecast Period?

Digital Publishing Market Size

Download the Free Report Sample to Unlock the Digital Publishing Market Size for the Forecast Period and Other Important Statistics

 

Digital Publishing Market: Key Drivers, Trends, and Challenges

The digitization of paperback books is notably driving the digital publishing market growth, although factors such as high subscription costs may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital publishing industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Digital Publishing Market Driver

  • The digitization of paperback books is one of the key drivers contributing to the digital publishing market growth.
  • Key vendors like Quad/Graphics, LSC Communications, Cimpress, and Cenveo have stated that the risks associated with their business pertain to changes in technology, including electronic substitution and migration of paper-based documents to digital data formats.
  • Over the years, with the launch of smart electronics, the content and media have been delivered over the digital platform rather than on paper.
  • E-books have gained popularity over the last few years, which has led to the increased adoption of specialized e-reading devices such as iPads and Kindle, which are popular e-reading devices.
  • Though the digitized form of books would continue to remain an important part of the industry, paperback books have been witnessing steady growth. This, in turn, will drive market growth.

Key Digital Publishing Market Trend

  • The proliferation of mobile applications is one of the key digital publishing market trends supporting market growth.
  • India had the newest installs on Google Play worldwide for Q1 2019 with more than 4.7 billion installs, followed by Brazil, the US, Indonesia, and Russia.
  • Globally, the growth of mobile apps will be over 18% during the forecast period.
  • As mobile web browsing is popular, apps play an important role in consumers' mobile experience.
  • Apart from social applications, two-thirds of the total smartphone users use news, music, entertainment, or sports apps. Thus, with growing downloads among consumers, the proliferation trend of mobile applications across segments will be witnessed during the forecast period. 

Key Digital Publishing Market Challenge

  • High subscription costs are one of the challenges limiting the digital publishing market growth.
  • To capitalize on mobile data usage, several video-on-demand (VoD) services have been introduced. Netflix is one of the largest subscription-based models for TV, which was introduced in 1997. Though the company witnessed an increase in subscribers, the high cost of its subscription hindered its wide-scale adoption.
  • The vendor of Netflix has primarily targeted the high-income segment of the society, with premium shows and better-quality videos, at a higher subscription cost.
  • In a country where consumers are historically not used to pay for video content, a high subscription price will be affordable only for the elite segment. This is likely to negatively impact the during the forecast period.

This publishing market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global digital publishing market as a part of the global publishing market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the digital publishing market during the forecast period.

Who are the Major Digital Publishing Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Bloomberg LP
  • Comcast Corp.
  • Conde Nast
  • Dow Jones and Co. Inc.
  • Georg von Holtzbrinck GmbH and Co. KG
  • Guardian News and Media Ltd.
  • Leaf Group Ltd.
  • Madison Avenue Publishing Inc.
  • Netflix Inc.
  • Nine Entertainment Co. Holdings Ltd.
  • RELX Plc
  • The New York Times Co.
  • The Washington Post
  • Thomson Reuters Corp.
  • White Falcon Publishing Solutions LLP
  • Xerox Holdings Corp.

 

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The digital publishing market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Adobe.com - The company offers digital publishing that includes folios, a set of tools, and hosting services that let publishers create and distribute publications on tablet devices.
  • Abc.xyz - The company offers digital publishing that includes Google Marketing Platform, Google Ads, Google AdSense, Google AdMob, and Google Cloud for a better understanding of your audience with robust reporting tools and integrations with Google Analytics, BigQuery, and Data Studio.
  • Amazon.com - The company offers digital publishing that provides web services business including renting data storage and computing resources called cloud computing.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The digital publishing market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Digital Publishing Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Digital Publishing Market?

Digital Publishing Market Market segmentation by region

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42% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for the digital publishing market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Pay TV and subscription TV will facilitate the digital publishing market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 had a positive impact on the regional market. Moreover, in India, owing to the imposition of a nationwide lockdown in March 2020, paid subscriptions on OTT video platforms grew to 29 million, a jump of 31% from March 2020 to July 2020. Thus, with the growing number of internet users in the region, the digital publishing market is expected to grow during the forecast period. 

What are the Revenue-generating Type Segments in the Digital Publishing Market?

Digital Publishing Market Segmentation

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The digital publishing market share growth by the text content segment will be significant during the forecast period. The text content segment will witness a steady increase during the forecast period. The global publishing market has adopted the digital platform to provide consumers with reading materials. In the education sector, digital education has become more sort after. The growth of the text content segment is fueled by the increased demand for information on financial threats and risks, governance and compliance, and legal and tax accounting. This, in turn, will propel the digital publishing market growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the digital publishing market size and actionable market insights on post COVID-19 impact on each segment.

 

Digital Publishing Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 13.01%

Market growth 2022-2026

$ 105.96 billion

Market structure

Fragmented

YoY growth (%)

14.03

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 42%

Key consumer countries

US, China, India, UK, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Adobe Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Bloomberg LP, Comcast Corp., Conde Nast, Dow Jones and Co. Inc., Georg von Holtzbrinck GmbH and Co. KG, Guardian News and Media Ltd., Leaf Group Ltd., Madison Avenue Publishing Inc., Netflix Inc., Nine Entertainment Co. Holdings Ltd., RELX Plc, The New York Times Co., The Washington Post, Thomson Reuters Corp., White Falcon Publishing Solutions LLP, and Xerox Holdings Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Digital Publishing Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive digital publishing market growth during the next five years
  • Precise estimation of the digital publishing market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital publishing industry across APAC, North America, Europe, Middle East and Africa, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital publishing market vendors

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1. Executive Summary                 

            1.1 Market overview 

                        Exhibit 01:  Executive Summary – Chart on Market Overview

                        Exhibit 02:  Executive Summary – Data Table on Market Overview

                        Exhibit 03:  Executive Summary – Chart on Global Market Characteristics

                        Exhibit 04:  Executive Summary – Chart on Market by Geography

                        Exhibit 05:  Executive Summary – Chart on Market Segmentation by Type

                        Exhibit 06:  Executive Summary – Chart on Incremental Growth

                        Exhibit 07:  Executive Summary – Data Table on Incremental Growth

                        Exhibit 08:  Executive Summary – Chart on Vendor Market Positioning

2. Market Landscape                    

            2.1 Market ecosystem           

                        Exhibit 09:  Parent market

                        Exhibit 10:  Market Characteristics

3. Market Sizing               

            3.1 Market definition 

                        Exhibit 11:  Offerings of vendors included in the market definition

            3.2    Market segment analysis         

                        Exhibit 12: Market segments

            3.3 Market size 2021

            3.4 Market outlook: Forecast for 2021-2026 

                        Exhibit 13:  Chart on Global - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 14:  Data Table on Global - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 15:  Chart on Global Market: Year-over-year growth 2021-2026 (%)

                        Exhibit 16:  Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4. Five Forces Analysis                  

            4.1 Five Forces Summary      

                        Exhibit 17:  Five forces analysis - Comparison between2021 and 2026

            4.2 Bargaining power of buyers        

                        Exhibit 18:  Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

            4.3 Bargaining power of suppliers     

                        Exhibit 19:  Bargaining power of suppliers – Impact of key factors in 2021 and 2026

            4.4 Threat of new entrants    

                        Exhibit 20:  Threat of new entrants – Impact of key factors in 2021 and 2026

            4.5 Threat of substitutes       

                        Exhibit 21:  Threat of substitutes – Impact of key factors in 2021 and 2026

            4.6 Threat of rivalry   

                        Exhibit 22:  Threat of rivalry – Impact of key factors in 2021 and 2026

            4.7 Market condition

                        Exhibit 23:  Chart on Market condition - Five forces 2021 and 2026

5. Market Segmentation by Type

            5.1 Market segments

                        Exhibit 24:  Chart on Type - Market share 2021-2026 (%)

                        Exhibit 25:  Data Table on Type - Market share 2021-2026 (%)

            5.2 Comparison by Type       

                        Exhibit 26:  Chart on Comparison by Type

                        Exhibit 27:  Data Table on Comparison by Type

            5.3 Text content - Market size and forecast 2021-2026        

                        Exhibit 28:  Chart on Text content - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 29:  Data Table on Text content - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 30:  Chart on Text content - Year-over-year growth 2021-2026 (%)

                        Exhibit 31:  Data Table on Text content - Year-over-year growth 2021-2026 (%)

            5.4 Video content - Market size and forecast 2021-2026      

                        Exhibit 32:  Chart on Video content - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 33:  Data Table on Video content - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 34:  Chart on Video content - Year-over-year growth 2021-2026 (%)

                        Exhibit 35:  Data Table on Video content - Year-over-year growth 2021-2026 (%)

            5.5 Audio content - Market size and forecast 2021-2026      

                        Exhibit 36:  Chart on Audio content - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 37:  Data Table on Audio content - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 38:  Chart on Audio content - Year-over-year growth 2021-2026 (%)

                        Exhibit 39:  Data Table on Audio content - Year-over-year growth 2021-2026 (%)

            5.6 Market opportunity by Type        

                        Exhibit 40:  Market opportunity by Type ($ billion)

6. Customer landscape                 

                        Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

            6.1 Customer landscape overview     

                        Exhibit 41:  Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

  7.   Geographic Landscape                     

            7.1    Geographic segmentation       

                        Exhibit 42:  Chart on Market share by geography 2021-2026 (%)

                        Exhibit 43:  Data Table on Market share by geography 2021-2026 (%)

            7.2 Geographic comparison  

                        Exhibit 44:  Chart on Geographic comparison

                        Exhibit 45:  Data Table on Geographic comparison

            7.3 APAC - Market size and forecast 2021-2026       

                        Exhibit 46:  Chart on APAC - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 47:  Data Table on APAC- Market size and forecast 2021-2026 ($ billion)

                        Exhibit 48:  Chart on APAC- Year-over-year growth 2021-2026 (%)

                        Exhibit 49:  Data Table on APAC- Year-over-year growth 2021-2026 (%)

            7.4 North America - Market size and forecast 2021-2026     

                        Exhibit 50:  Chart on North America - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 51:  Data Table on North America - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 52:  Chart on North America - Year-over-year growth 2021-2026 (%)

                        Exhibit 53:  Data Table on North America - Year-over-year growth 2021-2026 (%)

            7.5 Europe - Market size and forecast 2021-2026     

                        Exhibit 54:  Chart on Europe - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 55:  Data Table on Europe - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 56:  Chart on Europe - Year-over-year growth 2021-2026 (%)

                        Exhibit 57:  Data Table on Europe - Year-over-year growth 2021-2026

            7.6 Middle East and Africa - Market size and forecast 2021-2026     

                        Exhibit 58:  Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 59:  Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 60:  Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)

                        Exhibit 61:  Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

            7.7 South America - Market size and forecast 2021-2026     

                        Exhibit 62:  Chart on South America - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 63:  Data Table on South America - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 64:  Chart on South America - Year-over-year growth 2021-2026 (%)

                        Exhibit 65:  Data Table on South America - Year-over-year growth 2021-2026 (%)

            7.8 US - Market size and forecast 2021-2026

                        Exhibit 66:  Chart on US - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 67:  Data Table on US - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 68:  Chart on US - Year-over-year growth 2021-2026 (%)

                        Exhibit 69:  Data Table on US - Year-over-year growth 2021-2026 (%)

            7.9 China - Market size and forecast 2021-2026       

                        Exhibit 70:  Chart on China - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 71:  Data Table on China - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 72:  Chart on China - Year-over-year growth 2021-2026 (%)

                        Exhibit 73:  Data Table on China - Year-over-year growth 2021-2026 (%)

            7.10 UK - Market size and forecast 2021-2026         

                        Exhibit 74:  Chart on UK - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 75:  Data Table on UK - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 76:  Chart on UK - Year-over-year growth 2021-2026 (%)

                        Exhibit 77:  Data Table on UK - Year-over-year growth 2021-2026 (%)

            7.11 India - Market size and forecast 2021-2026      

                        Exhibit 78:  Chart on India - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 79:  Data Table on India - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 80:  Chart on India - Year-over-year growth 2021-2026 (%)

                        Exhibit 81:  Data Table on India - Year-over-year growth 2021-2026 (%)

            7.12 France - Market size and forecast 2021-2026   

                        Exhibit 82:  Chart on France - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 83:  Data Table on France - Market size and forecast 2021-2026 ($ billion)

                        Exhibit 84:  Chart on France - Year-over-year growth 2021-2026 (%)

                        Exhibit 85:  Data Table on France - Year-over-year growth 2021-2026 (%)

            7.13 Market opportunity by geography        

                        Exhibit 86:  Market opportunity by geography ($ billion)

8. Drivers, Challenges, and Trends                      

            8.1 Market drivers     

                        8.1.1 Digitization of paperback books

                        8.1.2 Mandate on cable TV digitization

                        8.1.3 Strategic partnerships among various vendors

            8.2 Market challenges           

                        8.2.1 High subscription costs

                        8.2.2 Privacy and cybersecurity issues

                        8.2.3 Piracy-related challenges

            8.3 Impact of drivers and challenges 

                        Exhibit 87:  Impact of drivers and challenges in 2021 and 2026

            8.4 Market trends     

                        8.4.1 Proliferation of mobile applications

                        8.4.2 Collaboration with network providers

                        8.4.3 Adoption of OTT standards

9. Vendor Landscape                    

            9.1 Overview

            9.2 Vendor landscape           

                        Exhibit 88:  Overview on Criticality of inputs and Factors of differentiation

            9.3 Landscape disruption      

                        Exhibit 89:  Overview on factors of disruption

            9.4 Industry risks      

                        Exhibit 90:  Impact of key risks on business

10. Vendor Analysis                     

            10.1 Vendors covered           

                        Exhibit 91:  Vendors covered

            10.2 Market positioning of vendors  

   

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Digital Publishing Market market growth will increase by $105.96 bn during 2022-2026.
The digital publishing market market is expected to grow at a CAGR of 13.01% during 2022-2026.
Technavio has segmented the digital publishing market market by type (Text content, Video content, and Audio content) and geography (APAC, North America, Europe, Middle East and Africa, and South America).
Adobe Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Bloomberg LP, Comcast Corp., Conde Nast, Dow Jones and Co. Inc., Georg von Holtzbrinck GmbH and Co. KG, Guardian News and Media Ltd., Leaf Group Ltd., Madison Avenue Publishing Inc., Netflix Inc., Nine Entertainment Co. Holdings Ltd., RELX Plc, The New York Times Co., The Washington Post, Thomson Reuters Corp., White Falcon Publishing Solutions LLP, Xerox Holdings Corp. are a few of the key vendors in the digital publishing market market.
APAC will register the highest growth rate of 42% among the other regions. Therefore, the digital publishing market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the digital publishing market market growth are:
  • Digitization of paperback books
  • Proliferation of mobile applications
The digital publishing market market vendors should focus on grabbing business opportunities from the text content segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis

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