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The Digital Signage in Education Market size is estimated to grow at a CAGR of 9.04% between 2023 and 2028. The market size is forecast to increase by USD 1.42 billion. The report includes historic market data from 2018-2022. The report offers extensive research analysis on the Digital Signage Market In Education Sector, with a categorization based on Component, including hardware, software, and services. It further segments the market by End-user, encompassing K-12 schools, higher education institutions, and vocational and continuing education. Additionally, the report provides geographical segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value USD 1.5 billion for all the mentioned segments.
One of the key factors driving the digital signage market in the education sector growth is the increasing focus on enhancing the learning experience in educational institutions. Digital signage has revolutionized education by significantly improving the learning experience in educational institutions. In addition, through interactive displays and multimedia content, students are exposed to a dynamic and engaging learning environment. Moreover, these technologies facilitate educators to present information in innovative ways, making the learning process more enjoyable and effective. Furthermore, interactive whiteboards, video walls, and digital kiosks enable educators to create visually compelling lessons that cater to diverse learning styles. Hence, such factors are positively impacting digital signage in education market. Therefore, it is expected to drive the market growth during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
BrightSign LLC: The company offers digital signage in education sector for schools, universities, and colleges.
The digital signage market in education sector report also includes detailed analyses of the competitive landscape of the market and information about 22 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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North America is a significant and well-established market for digital signage in the education sector. In addition, the US and Canada are the major contributing countries in terms of revenue for the growth of the regional market in 2023. Moreover, these countries have highly developed educational infrastructures and a strong emphasis on technology integration within classrooms and campuses, which are contributing to the growth of the regional digital signage market in the education sector. Furthermore, The primary trend in North America is the emphasis on interactive and engaging learning experiences. Educational institutions in the US and Canada have been at the forefront of adopting innovative technologies to enhance the learning process. Hence, such factors are driving the market growth in North America during the forecast period.
The hardware segment is estimated to witness significant growth during the forecast period. The hardware segment is a foundational component of the global digital signage market in the education sector. It mainly comprises the physical equipment and devices that make up the digital signage system, allowing educational institutions to create visually engaging and informative environments. In addition, the key elements of digital signage hardware include display screens, media players, mounts, and various accessories.
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The hardware segment was the largest segment and was valued at USD 1.5 billion in 2018. Moreover, display screens serve as the visual interface for content delivery. In addition, these screens, which can be LCD, LED, or interactive displays, are strategically placed throughout campuses to showcase announcements, educational content, and wayfinding information. Furthermore, their choice of size, type, and placement significantly influence the effectiveness of communication and engagement within educational settings. They are essential for managing dynamic content and ensuring it reaches the right screens at the right times. Mounts and accessories play a crucial role in the installation and setup of digital signage.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
A key factor shaping the digital signage market in the education sector growth is the increasing availability of customized solutions. A primary emerging trend in the global digital signage market within the education sector is the increasing availability of customized solutions. In addition, several educational institutions are seeking digital signage systems that can be tailored to their specific needs and branding, resulting in a more seamless and integrated communication experience.
Moreover, companies in the global digital signage market are responding to this trend by providing a range of customization options. In addition, these options include the ability to personalize content templates, branding elements, and interactive features to match the institution's identity and objectives. Furthermore, customization allows schools, colleges, and universities to create a cohesive and branded visual identity across their campuses. Hence, such factors are driving the market growth during the forecast period.
High initial investments related to digital signage solutions are one of the key challenges hindering the digital signage market in the education sector growth. The implementation of digital signage solutions in the education sector often faces significant issues associated with budget constraints. In addition, educational institutions, such as schools, colleges, and universities, are frequently operating under tight financial constraints, which can limit their ability to invest in the necessary hardware, software, and infrastructure to support digital signage initiatives.
Moreover, one of the primary budget-related challenges is the upfront cost of digital signage technology. For instance, the purchase of displays, media players, content management systems, and installation can be a huge financial burden for schools with limited budgets. In addition, another aspect of budget constraints is the recurring cost of content creation and management such that educational institutions must allocate resources for the creation of engaging and relevant content for their digital displays. Hence, such factors are hindering the market growth during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Digital Signage Market in Education Sector Customer Landscape
In 2020, during the COVID-19 pandemic, the growth of the global digital signage market in the education sector witnessed a significant slowdown due to a halt in the operations of industrial activities, including digital signage manufacturing units in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the restoration of operations in manufacturing units. Such factors are expected to drive the market during the forecast period.
The digital signage market in education sector report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Digital Signage Market In Education Sector Scope |
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Report Coverage |
Details |
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Page number |
167 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.04% |
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Market Growth 2024-2028 |
USD 1.42 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.2 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 34% |
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Key countries |
US, Canada, China, Japan, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Barco NV, BrightSign LLC, Cayin Technology Co. Ltd., Cisco Systems Inc., Daktronics Inc., Eclipse Digital Media, Elo Touch Solutions Inc., Keywest Technology Inc., Koninklijke Philips N.V., Leyard Group, LG Electronics Inc., Mvix USA Inc., Mydia AI, Omnivex Corp., Panasonic Holdings Corp., Qisda Corp., Samsung Electronics Co. Ltd., Sharp Corp., Sony Group Corp., STRATACACHE, ViewSonic Corp., and DynaScan Technology Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Component
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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