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The Digital Signage in Education Market size is forecast to increase by USD 1.42 billion, at a CAGR of 9.04% between 2023 and 2028. The market is driven by several key factors. There is a growing emphasis on enhancing the learning experience within educational institutions, which includes the adoption of innovative technologies to engage students effectively. Additionally, there is an increasing focus on improving communication and information sharing among students, faculty, and staff through advanced digital platforms. Moreover, the prevalence of remote and hybrid learning models has surged, necessitating robust technological solutions that facilitate seamless integration between in-person and virtual learning environments. These trends highlight a significant shift towards leveraging technology to optimize educational outcomes, promote collaboration, and adapt to evolving learning needs in both traditional and remote settings.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
BrightSign LLC: The company offers digital signage in education sector for schools, universities, and colleges.
The digital signage market in education sector report also includes detailed analyses of the competitive landscape of the market and information about 22 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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North America is a significant and well-established market for digital signage in the education sector. In addition, the US and Canada are the major contributing countries in terms of revenue for the growth of the regional market in 2023. Moreover, these countries have highly developed educational infrastructures and a strong emphasis on technology integration within classrooms and campuses, which are contributing to the growth of the regional digital signage market in the education sector. Furthermore, The primary trend in North America is the emphasis on interactive and engaging learning experiences. Educational institutions in the US and Canada have been at the forefront of adopting innovative technologies to enhance the learning process. Hence, such factors are driving the market growth in North America during the forecast period.
The hardware segment is estimated to witness significant growth during the forecast period. The hardware segment is a foundational component of the market. It mainly comprises the physical equipment and devices that make up the digital signage system, allowing educational institutions to create visually engaging and informative environments. In addition, the key elements of digital signage hardware include display screens, media players, mounts, and various accessories.
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The hardware segment was the largest segment and was valued at USD 1.5 billion in 2018. Moreover, display screens serve as the visual interface for content delivery. In addition, these screens, which can be LCD, LED, or interactive displays, are strategically placed throughout campuses to showcase announcements, educational content, and wayfinding information. Furthermore, their choice of size, type, and placement significantly influence the effectiveness of communication and engagement within educational settings. They are essential for managing dynamic content and ensuring it reaches the right screens at the right times. Mounts and accessories play a crucial role in the installation and setup of digital signage.
The market is burgeoning with advancements in digital display technology, enhancing information sharing and learning environments. Campus maps, event calendars, and emergency alerts are efficiently communicated through digital signage, providing real-time updates and ensuring student safety. From displaying cafeteria menus to guiding young people through the real world, digital signage serves diverse purposes in educational settings. It also supports operations in restaurants, banks, hospitals, and public areas within educational institutions, fostering independence and promoting engagement. With integration into infrastructural facilities, digital signage enhances educational activities across disciplines in engineering and science, facilitating dynamic learning experiences and streamlined communication within educational environments. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the growth of the market is the increasing focus on enhancing the learning experience in educational institutions. Digital signage has revolutionized education by significantly improving the learning experience in educational institutions. In addition, through interactive displays and multimedia content, students are exposed to a dynamic and engaging learning environment. Moreover, these technologies facilitate educators to present information in innovative ways, making the learning process more enjoyable and effective.
Furthermore, interactive whiteboards, video walls, and digital kiosks enable educators to create visually compelling lessons that cater to diverse learning styles. Hence, such factors are positively impacting the School Digital Signage market. Therefore, it is expected to drive the market growth during the forecast period, with market growth and forecasting, Market forecasting, market growth and trends, and market analysis and report indicating sustained momentum in Educational Technology. Moreover, advancements in School Communication Displays and Interactive Learning Displays contribute to the expansion of the education technology sector, further enhancing market growth.
A key factor shaping the growth of the market is the increasing availability of customized solutions. A primary emerging trend in the market is the growing demand for personalized solutions tailored to the specific needs and branding of educational institutions. This trend reflects a desire for a more seamless and integrated communication experience within educational environments.
Moreover, companies in the global digital signage market are responding to this trend by offering a variety of customization options. These options include the ability to personalize content templates, branding elements, and interactive features to align with the institution's identity and objectives. Furthermore, customization empowers schools, colleges, and universities to create a cohesive and branded visual identity across their campuses. Hence, such customization trends are driving market growth, with market trends and analysis and market research and growth highlighting sustained momentum in this sector.
High initial investments related to digital signage solutions are one of the key challenges hindering market growth. The implementation of digital signage solutions in the education sector often faces significant issues associated with budget constraints. In addition, educational institutions, such as schools, colleges, and universities, are frequently operating under tight financial constraints, which can limit their ability to invest in the necessary hardware, software, and infrastructure to support digital signage initiatives.
Moreover, one of the primary budget-related challenges is the upfront cost of digital signage technology. For instance, the purchase of displays, media players, content management systems, and installation can be a huge financial burden for schools with limited budgets. In addition, another aspect of budget constraints is the recurring cost of content creation and management such that educational institutions must allocate resources for the creation of engaging and relevant content for their digital displays. Hence, such factors are hindering the market growth during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The market is rapidly evolving with advanced technology like interactive touchscreens, gesture recognition, and AI-powered features. These innovations enhance educational environments by delivering multimedia materials, real-time data feeds, and immersive learning experiences through animations, movies, and slideshows. Digital signage also supports smart cities initiatives and corporate training by providing dynamic content like curriculum notifications, emergency announcements, and lunch menus. Despite challenges such as lack of standardization and interoperability, digital signage facilitates effective communication among school administrators, building directors, and students' families. It replaces traditional signage and chalkboards with modern LED video walls and digital screens, promoting engagement and providing feedback to students in internet-based education settings. This technology integrates seamlessly into classrooms, elevating the educational experience with dynamic images and videos during live events.
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Market Scope |
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Report Coverage |
Details |
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Page number |
167 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.04% |
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Market Growth 2024-2028 |
USD 1.42 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.2 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 34% |
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Key countries |
US, Canada, China, Japan, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Barco NV, BrightSign LLC, Cayin Technology Co. Ltd., Cisco Systems Inc., Daktronics Inc., Eclipse Digital Media, Elo Touch Solutions Inc., Keywest Technology Inc., Koninklijke Philips N.V., Leyard Group, LG Electronics Inc., Mvix USA Inc., Mydia AI, Omnivex Corp., Panasonic Holdings Corp., Qisda Corp., Samsung Electronics Co. Ltd., Sharp Corp., Sony Group Corp., STRATACACHE, ViewSonic Corp., and DynaScan Technology Inc. |
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Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Component
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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