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The do-it-yourself home improvement retailing market is estimated to grow by USD 196.61 billion, accelerating at a CAGR of 4.41% between 2023 and 2028. Additionally, the market is fragmented in nature and shows a YOY growth of 4.29%.
The report covers diverse dimensions such as the market size of forecast and historic data, influential drivers, analysis of prominent vendors, and evolving trends, presenting a comprehensive outlook on the global market scenario. Greater emphasis on DIY home improvement projects for personalized interior designing is a key factor driving the market growth. The comprehensive report of the market offers crucial insights into the industry's changing dynamics, helping businesses to identify growth opportunities in the constantly evolving digital retail landscape.
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The Market is experiencing a surge in demand fueled by the growing popularity of zero-waste lifestyles and sustainability initiatives. With concerns over plastic waste and environmental pollution, customers prefer DIY items that prioritize product safety and efficiency while avoiding hazardous chemicals and plastic substances. Manufacturers are adapting to this trend by integrating cutting-edge technologies and offering online DIY resources.
By Product
Lumber and Landscape Management segment: This segment owes several opportunities for the market in focus, where the increasing adoption of wooden furnishings, lawn management, and gardening are expected to propel the growth of the global market during the forecast period. A few categories where the application related to the market in focus is high are as follows: Cutting trees and reducing them to small wood logs for several uses in a creative manner, especially in windows, fences, and walkways Installing and fitting doors, windows, and ventilators ready to be assembled.
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In 2018, the Lumber and Landscape Management segment generated an annual revenue of USD 149.83 billion. This category includes entry doors, front doors, interior and closet doors, exterior shutters, and awnings and skylights Bricklaying with a few basic bricklaying and plastering skills to build small walls, pools, and others Maintaining outdoor lawns and yards by learning basic techniques about soil types and plants, trimming extra leaves, using extra wood chips as mulch beds, creating outdoor living space by doing some seating and lighting arrangements, picking barbecue spots, and similar other tasks This segment is expected to grow significantly, owing to its diversified nature and associated landscaping use, consequently expanding the growth of the global do-it-yourself home improvement market during the forecast period.
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North America is estimated to contribute 41% to the growth of the global market during the forecast period.
In North America, the US and Canada lead in these projects, driven by economic recovery post-recession. In 2023, the US-dominated, attributed to social media promotions and DIY knowledge centers promoting cost-saving benefits. DIY tasks, particularly popular among millennials for stress relief, contribute to this trend. Key competitors, including Home Depot Inc., Lowes Companies Inc., and Walmart Inc., focus on both DIY and Do-It-For-Me (DIFM) segments, catering to customers seeking expert assistance.
The rise in dual-income households, especially in the US and Canada, aligns with economic recovery and urbanization, increasing purchasing power. This surge in interest in home improvement projects propels overall market growth.
The industry benefits from the increasing number of employed women in emerging nations, influencing interior design decision-making and boosting sales of DIY home improvement products. Both quantitative and qualitative data suggest a rising demand for DIY products at regional levels, leading to opportunities for future innovation and the adoption of sustainable technologies in the DIY retailing sector.
The global market is set to expand with the increasing adoption of augmented reality (AR) applications in home improvement projects.
Technological advancements, exemplified by Europe's major home improvement retailer Kingfisher, have incorporated AR into DIY projects. Kingfisher's upgraded mobile in-store technology enables mobile checkout, locates products, checks inventory, and offers an AR-based virtual preview of furniture in a room through its mobile application. This AR technology, available on Android and iOS platforms, allows users to obtain precise furniture measurements and visualize various items in a room. The integration of AR is anticipated to drive market growth by enhancing the DIY home improvement experience.
The global market is thriving due to a growing emphasis on personalized interior design through DIY projects.
Lifestyle changes and increased participation of working women in home decoration decisions, especially in developing regions, are driving the demand for DIY products. This trend is fueled by cost-conscious consumers in both developed and developing nations who prefer DIY maintenance over expensive labor, contributing to the widespread adoption of DIY home improvement products and influencing market growth.
The global market faces a significant challenge with the shifting consumer preference toward Do-It-For-Me (DIFM) over the traditional DIY culture. While the overall market performance remains high, the rise of DIFM poses a potential disruption. In mature markets, buyers of DIY products increasingly opt for DIFM, hiring professionals rather than undertaking projects themselves. This shift has led to stagnation in sales for DIY retailers, as DIFM professionals prefer business-to-business (B2B) suppliers over consumer-oriented DIY retail stores.
To navigate this trend, some established DIY retailers can fortify their presence in the DIFM market by offering products that appeal to professionals and services that attract consumers. For instance, Kingfisher's B&Q brand targets trade customers with TradePoints in DIY stores, while Home Depot Product Authority is strategically entering the DIFM segment to optimize sales.
The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. For details analysis BUY FULL REPORT.
Bauhaus.info - The company offers do-it-yourself home improvement retailing such as decorative stones, colored sand, and self-adhesive mosaics. Also, the company offers retail home improvement products such as wood, insulated walls, tiles, shower panels, metal fences, and garden fountains.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
The Global Market is experiencing significant growth driven by the adoption of cutting-edge technologies and the preference for DIY items among customers. Big-box retailers and small, local home improvement businesses play crucial roles in meeting customer demand for building materials and tools. Customer service and in-store displays enhance the store-consumer relationships while online DIY resources provide valuable assistance. Sustainability and zero-waste lifestyle trends influence product safety and environmental pollution concerns, leading to innovations in future products and services. Electrical work materials, plumbing equipment, and flooring repair materials contribute to the DIY market's efficiency alongside long-term cost considerations. With a rising number of employed women in emerging nations, the demand for DIY home improvement products is expected to continue growing, driving sales of paint, wallpaper, and décor supplies at both regional and global levels.
Moreover, the market is witnessing a surge in customer preference for DIY items, especially in décor and indoor garden segments. DIY manufacturers are innovating flooring repair and replacement materials, aiming for future innovation in hazardous chemicals reduction and plastic waste management. Interior design decision-making increasingly considers long-term costs and environmental impact, leading to a demand for eco-friendly options in painting, plumbing materials, and wallpaper supplies. Sales of materials and tools & hardware are growing, driven by product penetration at regional levels. Small and local home improvement businesses play a crucial role in providing both qualitative and quantitative data for market analysis. With a focus on sustainability, the market continues to evolve, offering opportunities for sustainable practices and product development.
Also, the market is thriving, encompassing a diverse range of industries such as décor & indoor garden, flooring repair & replacement materials, and plumbing materials & equipment. This market caters to individuals seeking to enhance their living spaces through do-it-yourself projects. With a wide array of plastic substances and product or services penetration, DIY enthusiasts have access to innovative solutions for home improvement. Qualitative data indicates a growing trend towards DIY culture, driven by a desire for customization and cost-effectiveness. As homeowners increasingly opt for DIY approaches, the demand for DIY home improvement products continues to rise. This presents significant opportunities for retailers in the global DIY home improvement market to meet the evolving needs of consumers.
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Do-it-Yourself (DIY) Home Improvement Retailing Market Scope |
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Report Coverage |
Details |
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Page number |
169 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.41% |
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Market growth 2024-2028 |
USD 196.61 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.29 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 41% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Ace Hardware Corp., BayWa Bau and Gartenmarkte GmbH and Co. KG, Grafton Group plc, Groupe Adeo, hagebau connect GmbH and Co. KG, HORNBACH Holding AG and Co. KGaA, Kesko Corp., Kingfisher Plc, Menard Inc., Mr D.I.Y. Group M Berhad, OBI Group Holding SE and Co. KGaA, REWE Group, Stark Group AS, The Home Depot Inc., Travis Perkins Plc, ubyld, Wesfarmers Ltd., Wickes Group Plc, and Lowes Co. Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for Market forecasting period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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