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The do-it-yourself home improvement retailing market size is estimated to grow at a CAGR of 4.41% between 2022 and 2027. The size of the market is forecast to increase by USD 186.33 million. The growth of the market depends on several factors, including the greater emphasis on DIY home improvement projects for personalized interior designing, the advent of e-commerce, free pickup, and delivery opportunities by key competitors, and the growth of the residential real estate industry
This market report extensively covers market segmentation by distribution channel (offline and online), product (lumber and landscape management, tools and hardware, decor and indoor garden, kitchen, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The greater emphasis on DIY home improvement projects for personalized interior designing is a key factor driving the global DIY home improvement retailing market growth. The changes in lifestyles have created an interest in DIY interior designing. Moreover, in developing regions, the growing population of working women and their participation in the decision-making process for home decoration are also pushing the sales of products required for such projects. Subsequently, there is growing adoption of DIY home improvement products.
DIY is a popular concept in developed and developing nations, especially in countries where labor costs are high. Consumers in these countries prefer to undertake DIY maintenance and repair of their machinery, vehicles, garden, and homes. Using DIY products reduces long-term costs than outsourcing the work to expensive labor. Therefore, the demand for DIY home improvement retailing products is a major factor influencing the market. The above factors will increase the market growth during the forecast period.
The uptake of AR applications for home improvement projects will fuel the global DIY home improvement retailing market growth. Advances in technology have extended to DIY home improvement projects as well. For instance, Europe's largest home improvement retailer Kingfisher upgraded its first mobile in-store technology in 2014. The new web-enabled handheld device allows mobile checkout and offers a service tool that locates products, checks inventory, and explains mobile features. Customers can also go online to check ratings and compare prices for various products.
The company also launched a new mobile application that offers an enhanced in-store map and gives access to the live chat feature. The catalogue uses AR to provide a virtual preview of the different DIY products, such as furniture in a room. This application, which is supported on the Android and iPhone Operating System (iOS) platforms, enables users to get precise furniture measurements. The application provides a virtual picture of the new furniture, including sofas, desks, or bookcases, with the room as the background. uDecor.com is a customizable 3D room planner that utilizes patent-pending AR technology for iOS devices. It visualizes multiple photorealistic 3D items to create a planned configuration of kitchens, bathrooms, and living rooms. Therefore, the advent of AR is expected to boost the growth of the market.
The shifting consumer preference for DIFM from DIY culture is a major challenge to the global DIY home improvement retailing market growth. Although the overall performance of the market is significantly high, DIFM (Do-it-for-me) is expected to be a possible disrupter in the market. Buyers of DIY products opt for DIFM, especially in more mature markets, and hire professionals to do the work rather than doing it themselves. Consequently, DIY retailers are experiencing stagnation in sales because DIFM professionals mostly opt for specialist business-to-business (B2B) suppliers instead of consumer-positioned DIY retail stores.
Some mature DIY retailers can also strengthen their foothold in the DIFM market if their product offerings attract professional customers and service offerings appeal to consumers. For example, Kingfisher's brand, B&Q, is targeting trade customers with their TradePoints in DIY stores. Similarly, Home Depot Product Authority is tapping into the market to optimize its sales through the DIFM segment.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Do-it-Yourself Home Improvement Retailing Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bauhaus.info - The company offers do-it-yourself home improvement retailing such as decorative stones, coloured sand, and self-adhesive mosaic. Also, under this segment, the company offers retail home improvement products such as wood, insulated walls, tiles, shower panels, metal fences, and garden fountains.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. DIY home improvement products are mainly offered through the offline distribution channel, which includes retail formats such as speciality stores, hypermarkets, department stores, and warehouse clubs. With the increase in the number of independent retailers worldwide, the sales of DIY home improvement products through this channel are expected to increase during the forecast period.
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The offline segment showed a gradual increase in market share from USD 357.21 million in 2017 and continued to grow by 2021. Independent retailers are privately held businesses; these retailers own or purchase independent stores and build their businesses from scratch by taking care of all the store's needs, from staffing, marketing, and merchandising to sales and aftersales. In addition, increasing demand for customized design in home improvement and interior design projects will be one of the drivers of the DIY home improvement retailing market growth during the forecast period. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027. The growth of this segment is primarily attributed to the increasing adoption of DIY home improvement retailing by residential consumers, which is driven by an increase in the global demand for the do-it-yourself home improvement retailing industry.
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North America is projected to contribute 43% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
In North America, the US and Canada are leading countries in the region for DIY home improvement projects, owing to the economic recovery in these countries post-recession. In 2020, the US accounted for the highest share due to social media promotions and DIY knowledge centers that promote DIY activities and make customers aware of the relative cost-saving benefits associated with these activities. Moreover, DIY home improvement tasks are popular among Millennials as these projects help them to de-stress.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 led to a decline in the demand for DIY home improvement retailing services in North America. The growth of the DIY home improvement retailing market was hindered in 2020 and the first half of 2021 due to the outbreak of COVID-19. The pandemic severely affected the global economy and impeded the growth of the DIY home improvement retailing market in 2020 and 2021. Subsequent business operations disrupted the supply or delivery of DIY home improvement retailing products and services in the region. However, in 2021, due to the initiation of large-scale vaccination drives and various government initiatives, retail and construction industry operations resumed. In 2021, the sales of DIY home improvement products increased due to the resumption of various activities, such as home projects, which include building maintenance. Such factors are expected to fuel the growth of the DIY home improvement retailing market in the US during the forecast period.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Do-it-Yourself Home Improvement Retailing Market Scope |
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Report Coverage |
Details |
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Page number |
163 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.41% |
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Market growth 2023-2027 |
USD 186.33 million |
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Market structure |
Fragmented |
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YoY growth (%) |
3.66 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 43% |
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Key countries |
US, China, Germany, France, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
BAUHAUS E Business Gesellschaft fur Bau und Hausbedarf mbH and Co. KG, BayWa Bau and Gartenmarkte GmbH and Co. KG, GLOBUS Markthallen Holding GmbH and Co. KG, Grafton Group plc, Groupe Adeo, hagebau connect GmbH and Co. KG, Hornbach Baumarkt AG, Improve Inc., Kingfisher Plc, Lowes Companies Inc., Menard Inc., Mr D.I.Y. Group M Berhad, OBI Group Holding SE and Co. KGaA, Otto GmbH and Co. KG, REWE Group, Stark Group AS, The Home Depot Inc., Travis Perkins Plc, Wesfarmers Ltd., and Wickes Group Plc |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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