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The dog food market size is forecast to increase by USD 16.1 billion at a CAGR of 4.39% between 2023 and 2028. Heightened awareness regarding pet health, coupled with a growing emphasis on the overall wellness of pets, contributes to the expansion of the market. This growth is further propelled by strategic marketing initiatives and innovative packaging solutions. However, challenges arise from shifting lifestyle trends and hectic urban routines, which limit the time available for pet care. Additionally, concerns regarding product recalls and the rising incidence of pet allergies among owners pose significant obstacles to market advancement. Despite the positive trajectory driven by increased consumer consciousness and marketing efforts, addressing these challenges is crucial. Adapting to evolving lifestyle patterns, implementing stringent quality control measures, and innovating allergen-free formulations are essential strategies for sustaining market growth and meeting the diverse needs of pet owners.
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The market has experienced significant growth due to the increasing consumer inclination towards pet adoption. Pet health is a primary concern for pet owners, leading to the demand for nutritious food that enhances pet performance. Similarity bias plays a role in pet owners' preferences for prepared pet food, organic pet food, and specific flavors. Essential Ingredients such as probiotics and antioxidants are essential for maintaining a balanced diet. Raw materials like meat and meat byproducts, cereals, and other ingredients are used in manufacturing these pet foods. Obese pets pose a challenge, leading to the development of specialized food formulations. FSSAI and GFSI regulations ensure the safety and quality of these products. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Marketing campaigns and packaging innovations is a key factor driving the growth of the market. The consumer inclination towards providing a better lifestyle for their pets, driven by pet adoption and increased pet health awareness, fuels the demand. This trend is particularly evident in the preference for nutritious food free from grains, dyes, sugar, preservatives, and other additives. Innovative ingredients, such as probiotics and antioxidants, are increasingly sought after for their benefits to digestion and performance. Multi-functional and organic ingredients, as well as flavors and essential nutrients, are also important considerations.
Moreover, the use of raw materials, such as meat, meat byproducts, cereals, grains, and specialty proteins impacts both the nutritional value and the cost of prepared pet food. Economic factors, including household expenditure and pet ownership during economic crises, can influence pet food prices. Dog health, particularly for carnivorous species, necessitates a meat-rich diet with appropriate carbohydrate and starch content. Essential vitamins, minerals, enzymes, commodities like fruits, and animal protein meals are crucial components of a balanced dog food formula. Unique packaging techniques like spouted pouches and microwavable film are rising, distinguishing brands and driving the market during the forecast period.
Omnichannel retailing is a key trend influencing the growth of the market. In recent decades, consumer inclination toward treating pets as family members has led to an increase in pet adoption and a heightened focus on their health and well-being. This trend, known as the humanization of pets, has motivated pet care service providers to offer high-quality, nutritious food with multi-functional and innovative ingredients. The COVID-19 pandemic further boosted pet ownership levels, leading to a growing demand. Nutritious food for dogs includes essential ingredients such as meat, meat byproducts, cereals, grains, specialty proteins, and palatants. Flavors and sweeteners are added for palatability.
Moreover, probiotics, antioxidants, vitamins, minerals, enzymes, and commodities like fruits and animal protein meals are essential components. The carnivorous nature of dogs necessitates a high meat content in their diet, while the starch content should be limited. Economic conditions and household expenditure influence pet food prices. The use of organic and raw materials, as well as the inclusion of probiotics and other health-promoting ingredients, can impact the cost. Dog health is a primary concern, and the market offers a wide range of options, from prepared pet food to raw food diets. The trend towards the humanization of pets and the rising popularity of organic and natural food options are expected to continue shaping the market. The manufacturers are poised to capitalize on this trend to amplify product visibility. Hence, such factors are driving the market during the forecast period.
Increasing instances of pet allergies among pet owners is a major challenge hampering the growth of the market. The consumer inclination towards ensuring pet health and well-being, driven by pet adoption and the humanization of pets, has significantly impacted the market. Pet owners, particularly working women, who make up approximately 39% of the global labor force, seek nutritious food with multi-functional and innovative ingredients for their canine companions. These ingredients include essential amino acids, probiotics, antioxidants, and various raw materials such as meat, meat byproducts, cereals, grains, specialty proteins, and fruits.
Moreover, pet health concerns, including digestion and performance, necessitate strict adherence to dietary requirements. This has led to the popularity of prepared pet food, organic options, and flavors that cater to a dog's carnivorous nature. The economic crisis and household expenditure have influenced pet food prices, leading to a focus on essential ingredients like animal protein meals, vitamins, minerals, enzymes, and commodities. Dog health, particularly for carnivorous species, requires a meat-rich diet with a controlled carbohydrate and starch content. The market offers a wide range of products, from basic commodities to high-end options, catering to various budgets and preferences. Individuals with conditions like asthma are advised against pet ownership, constraining pet adoption and sales in the forecast period.
The market share growth by the dry dog food segment will be significant during the forecast period. The global market experienced significant growth in 2021, driven by consumer inclination towards pet health and nutrition. Dry dog food, rich in proteins, vitamins, and minerals, gained prominence. Vendors focus on attractive packaging and product innovations, such as Scout and Zoe's launch of Super Fly, boosted sales. Manufacturers employ strategies like mergers and acquisitions and product development to expand consumer bases. Pet adoption and humanization of pets fueled market growth. Dogs, as carnivorous species, require nutritious food with essential ingredients, including meat, meat byproducts, cereals, grains, specialty proteins, and palatants.
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The dry dog food segment showed a gradual increase in the market share of USD 36.10 billion in 2018. Innovative ingredients, such as probiotics, antioxidants, and enzymes, enhance digestion and performance. Consumer preferences lean towards organic pet food, flavors, and essential ingredients. Raw materials, like fruits and animal protein meals, impact pet food prices. Economic crises and household expenditure influence market trends. Dog health concerns, such as digestion and carnivorous diet requirements, drive demand for high-quality, nutrient-dense food. Market offerings include prepared pet food, commodities, and specialty products. Meat content, starch content, and carbohydrate content are essential considerations. The use of multi-functional and innovative ingredients, such as vitamins, minerals, and essential enzymes, adds value to the market. Hence, such factors are fuelling the growth of this segment during the forecast period.
Based on distribution channels, the retail stores segment holds the largest market share. The number of retail stores has witnessed consistent growth since 2010 globally. There are 43,267 retail store businesses in the US as of July 2022, an increase of 3% from 2021 during the same period. The increasing number of retail stores globally improves customers' access to dog foods, which is expected to drive the growth of the market during the forecast period.
The online retailers segment is considered one of the booming distribution channels globally. The market consists of dry and wet product offerings, catering to the specific dietary needs of canines. Shelf-life is a crucial factor, with some dry food requiring no refrigeration, while wet food may necessitate refrigeration or a special storage facility. Free feeding is a common practice among pet owners, ensuring their dogs maintain a balanced diet for optimal health. Cat food is a related market, sharing similarities in nutritional requirements, including protein intake and a balanced diet. Mars Incorporated and Pet Veterinary Diets are notable brands offering specialized formulas for health issues like CKD. Organic options and those catering to obese pets are also gaining popularity. Generation Z and millennial pet owners increasingly rely on e-commerce platforms like Chewy and Doggie Dailies for convenience. Regulatory bodies like FSSAI and GFSI ensure food safety and quality standards. Rabbit-derived protein and poultry are common protein sources, addressing various dietary preferences and needs. Overweight pets and those with joint disease require specific formulations to manage their health concerns.
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APAC is estimated to contribute 35% to the growth of the global market research and growth during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
Another region offering significant growth opportunities to vendors is North America. The North American market for dry and wet dog food is expanding due to the convenience of preparation. The US and Canada are key players, with Canada being the leading importer, followed by the Bahamas and Honduras. Manufacturers focus on producing clean-label pet food, addressing the growing awareness of pet owners regarding ingredients. Innovative packaging materials, such as those that are recyclable and reduce carbon footprint, are being adopted. Shelf-life considerations may require refrigeration or special storage facilities for some products. Balanced diets are essential for cat health, with protein intake from sources like poultry and rabbit-derived protein being crucial. Pet owners prioritize their pets' health, addressing issues like joint disease and obesity. Companies like Mars Incorporated, Pet Veterinary Diets, and Organic Dog Food cater to various needs. Generation Z and millennial pet owners increasingly use e-commerce platforms like Chewy for purchasing. Regulatory bodies like FSSAI and GFSI ensure food safety standards. Most direct-to-consumer (DTC) sales strategies are currently built around customized pet feeder; however, it is expected that manufacturers will also adopt the DTC model in traditional pet food products. In Europe, France is one of the leading markets for pet food. Hence, such factors are driving the market in North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, which are forecasts to enhance their presence in the market report.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Customer Landscape
The market research and growth report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is a significant sector within the pet care industry, with numerous players competing to meet the nutritional needs of various dog breeds and sizes. Pet owners prioritize high-quality ingredients and customized formulas to ensure their pets' health and well-being. The market is diverse, encompassing wet, dry, and raw food options, as well as specialized diets for dogs with specific health conditions. Manufacturers focus on producing pet food that caters to the unique dietary requirements of dogs, such as grain-free, gluten-free, and high-protein formulas. The market is also influenced by consumer trends, including the growing preference for organic and natural ingredients. Distribution channels for dog food include pet specialty stores, supermarkets, and e-commerce platforms. The convenience of online shopping and the ability to compare prices and read customer reviews have led to a surge in e-commerce sales in the market. Innovations in dog food packaging and delivery methods, such as subscription services and automated delivery systems, are also driving growth in the market. The pet food industry is expected to continue expanding, with increasing demand for premium and specialized products.
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Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.39% |
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Market growth 2024-2028 |
USD 16.1 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.17 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 35% |
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Key countries |
US, China, Japan, Brazil, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bravo LLC, Canature Processing Ltd., Carnivore Meat Co. LLC, Champion Petfoods Holding Inc., Fresh Is Best, Grandma Lucys LLC, Hills Pet Nutrition Inc., J RETTENMAIER and SOHNE GmbH and Co KG, Mars Inc., Miracle Pet, Natural Pet Food Group, Natures Diet, Nestle SA, NRG Plus Ltd., Primal Pet Foods Inc., SCHELL and KAMPETER Inc., Stella and Chewys LLC, Steves Real Food, The J.M Smucker Co., and Wellness Pet Co. Inc. |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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