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The dog food market is estimated to grow at a CAGR of 4.9% between 2022 and 2027 and the size of the market is forecast to increase by USD 17.53 billion. In 2017 the market size was at USD 58.7 billion.
This report extensively covers market segmentation by product (dry dog food, dog treats and snacks, and wet dog food), distribution channel (retail and online), and Geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.
The pet food market is experiencing significant growth due to the increasing focus on pet health and wellness. Pet owners are now more mindful of their pets' overall health and are spending more time with them. Consequently, many pet owners are taking their pets for regular health check-ups, and veterinarians are recommending nutritional supplements to maintain their health. Veterinary endorsements for dog foods are also on the rise, emphasizing the importance of dog food in maintaining pet health. Furthermore, retailers are collaborating with veterinary facilities to support product recommendations, providing clinics with detailed product information and samples. These factors are expected to drive market growth further.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Trend
Pet adoption and humanization have emerged as the dominant trends in the pet food market. With more pet owners considering their pets as family members, the focus on the health and well-being of animals has increased significantly. In response, pet care service providers are now offering services that match the elevated status of pets as valued family members. Pet ownership is also on the rise in emerging economies due to rising incomes, smaller families, and the humanization of pets. The COVID-19 pandemic in 2020 further boosted pet ownership levels globally, as people spent more time at home and cared for their pets better. This growth in the number of pets and pet owners is expanding the addressable market for dog food manufacturers worldwide.
Challenge
Changing lifestyle patterns and busy work lives of the urban populace is the major challenge impeding the pet food market growth. Most pet owners across the globe cannot afford to spend quality time with their pets owing to their busy work lives. The percentage of working women, too, has increased over the years. The advent of nuclear families and the evolution in lifestyle patterns of the global population imply that people have less time to spend at home. The dietary habits and medications of pets need to be followed religiously. This requires the pet owner to be home at specific times of the day, thus restricting him/her from venturing out for long periods of time.
Regular, reliable feeding of pets, including dogs, aids digestion and helps dogs stay healthy. Therefore, the busy work lives of pet owners across the globe are driving the demand for automatic and smart pet feeders. However, the high costs associated with automatic pet feeders hinder their adoption in emerging markets like India and Brazil. Such factors reduce the pet adoption rates across the globe, which, in turn, can hamper the growth of the market during the forecast period.
Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Dog Food Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market segment on the distribution channel is based on retail and online. Compared to supermarkets and hypermarkets, retail stores offer a limited range of products and are typically smaller in size. However, they have extended work hours and are conveniently located for customers, including pet owners, to make purchases. To ensure they offer the best dog foods, these stores require frequent restocking due to their limited inventory. The number of retail stores worldwide has been consistently increasing since 2010. In the US alone, there are 43,267 retail store businesses as of July 2022, marking a 3% increase from 2021 during the same period. This growing number of retail stores globally provides customers with better access to dog foods, which is expected to drive market growth in the forecast period. Popular retail store chains in the US, including 7-Eleven Inc. (7-Eleven), Speedway LLC. (Speedway), and Alimentation Couche-Tard Inc. (Alimentation Couche-Tard), contribute to this trend. Therefore, the increasing number of retail stores and other physical stores is expected to fuel the growth of the global dog food market through retail channels in the forecast period.
The market share growth by the dry dog food segment will be significant during the forecast period. In 2021, dry dog food was the leading category in the product segment. This category has attracted considerable attention as it is a good source of proteins, vitamins, and minerals for pet dogs.
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The dry dog food segment shows a gradual increase in the market share of USD 35.97 billion in 2017 and continued to grow until 2021. The increasing focus of vendors on offering dog food products in attractive packaging and other packaging innovations happening in the market can help in increasing the sales of dry dog food products during the forecast period. Manufacturers in the global pet food market are also adopting strategies such as mergers and acquisitions (M&A) and product innovations to expand their consumer base.
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North America is projected to hold a share of 32% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The pet food market in North America is growing due to the high demand as these products are convenient to prepare. The US and Canada are the major markets for dog food products owing to the industrial capabilities that these countries have in terms of processing and production when compared to other countries of the region. Moreover, the production of clean-label pet food products by manufacturers has increased, owing to the rise in awareness among customers about the ingredients used in dog food.
Dog food manufacturers are moving toward innovative and sustainable packaging materials that are safe to use, easy to transport, easily recyclable, and can reduce the carbon footprint within the supply chain. In addition, vendors in the region are increasingly selling their products directly to consumers through subscriptions and their own e-commerce portals. Most direct-to-consumer (DTC) sales strategies are currently built around customized pet feeder; however, it is expected that manufacturers will also adopt the DTC model in traditional pet food products.
In 2020, the outbreak of COVID-19 in North America disrupted the supply chains for pet food, including dog food. However, the demand for dog food witnessed steady growth in 2020, as pet adoption in the region grew considerably during the lockdowns. To meet this rise in demand, vendors in the regional dog food market focused on shifting from retail stores to e-retail platforms. Market vendors are also increasingly adopting e-commerce channels to increase their regional sales. Key vendors in the regional dog food market are focusing on alternative methods to introduce their products to potential customers through online branding. Therefore, all these factors will propel the growth of the dog food market in North America during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Dog Food Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.9% |
Market growth 2023-2027 |
USD 17.53 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.61 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 32% |
Key countries |
US, China, Japan, France, and Brazil |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bravo LLC, Canature Processing Ltd., Carnivore Meat Co. LLC, Champion Petfoods LP, Fresh Is Best, Hills Pet Nutrition Inc., J. Rettenmaier and Sohne GmbH Co. KG, Mars Inc., Miracle Pet, Natural Pet Food Group, Natures Diet, Nestle SA, NRG Plus Ltd., Primal Pet Foods Inc., SCHELL and KAMPETER Inc., Stella and Chewys LLC, Steves Real Food, The J.M Smucker Co., Wellness Pet Co. Inc., and Grandma Lucys LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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