Enjoy complimentary customisation on priority with our Enterprise License!
The dry shampoo market size is estimated to grow at a CAGR of 12.03% between 2022 and 2027. The market size is forecast to increase by USD 1,908.09 million.
Dry shampoos are an emerging product innovation that eliminates the use of water. The product is available on the market for all hair types. It removes oils from the scalp and hair, providing a fresh look to the user. The use of regular shampoo to wash hair daily can cause damage as the natural oils are stripped from the hair cuticles. Such a concern makes dry shampoos a favorable option. The use of the product helps regain hair volume after the oils are absorbed. Both spray and powder forms of the shampoo are available. Organic dry shampoos are also available, that contain natural ingredients. In order to meet the needs of consumers, vendors are focusing on offering dry shampoos which provide multifunctional benefits as a value addition. Manufacturers have also started offering dry shampoos based on hair texture. Companies should highlight product innovation as per the consumer requirements to gain market share and differentiate themselves from others. The addition of extra benefits to the product leads to product premiumization.
To learn more about this report, Request Free Sample
In developed regions like North America and Europe, personalized home salon services have emerged as a new trend. Over the last decade, the number of players that offer mobile app-based home salon services has proliferated in the market. Using these mobile apps, customers can avail salon services at home.
In addition to beauty packages for skin and hair care, Housejoy offers a selection of beauty services, such as waxing, threading, massage, pedicure/manicure, haircutting, and hair washing. Low charges and easy access have led to an increase in demand for these services. This, in turn, drives the demand for instant hair care products and hair treatment solutions such as dry shampoos, which aids in the growth of the global dry shampoo market.
The awareness is rising among consumers about the adverse harmful effects of chemicals and preservatives in cosmetic products, which is expected to affect the growth of the global dry shampoo market during the forecast period. These harmful chemicals include formaldehyde, synthetic fragrance, and sodium lauryl sulfate.
However, the availability of reliable information about chemical ingredients used in various hair care products and an increase in consciousness among people about the side effects of these ingredients, such as allergies and changes in hair texture, by utilizing digital media and various other sources. are some of the factors that are likely to hamper the adoption of dry shampoo products. This has become a concern for consumers, who are increasingly interested in how the product is used. That has given rise to the introduction of dry shampoos containing natural ingredients by manufacturers.
The market share growth by the regular dry shampoo segment will be significant during the forecast period. Dry shampoos are a convenient product for individuals who are always on the go as they provide immediate results and are easy to use. A regular dry shampoo contains chemical ingredients to absorb excess oil from the scalp, which further increases the volume of hair and leaves it fresh.
Get a glance at the market contribution of various segments View the PDF Sample
The regular dry shampoo segment was valued at USD 1,149. 44 million in 2017 and continued to grow until 2021. Growing awareness among consumers about the instant results from the application of regular dry shampoos, characteristics such as the scent and the immediate styling effect on hair, is expected to increase the sales of these products during the forecast period. Furthermore, dry shampoos are becoming more and more popular in salons and beauty parlors, which will drive the growth of this segment during the forecast period.
During the projection period, the market will expand as a result of the rising demand for natural and organic dry shampoos. According to studies, several of the chemicals used in conventional dry shampoos may be harmful to the scalp. Many sellers omit from the ingredient lists of their products the entire list of individual compounds they employ for scent and coloring. One of the key concerns that consumers have relates to hair loss and this is regarded as an important factor when making a purchase decision. Natural or Organic ingredients can be found in dried shampoos as well. As this will help them win the confidence of consumers and improve brand loyalty, sellers are concentrating their efforts on creating natural and Organic Dry shampoos. Nowadays, consumers are becoming more health-conscious, and they are aware of the side effects of synthetic chemicals used in regular dry shampoos, which is fueling the demand for natural and organic dry shampoos. Therefore, the demand for naturally processed and organic personal care products, such as organic dry shampoos, is expected to grow during the forecast period.
Dry shampoos are predominantly sold offline through diverse retail formats like specialty stores, hypermarkets, drugstores, and salons. Specialty stores contribute significantly to global revenue, driven by their popularity in the beauty and personal care sector. Manufacturers allocate budgets for marketing in these stores to enhance brand visibility.
While online shopping is rising due to internet penetration and smartphone use, offline channels remain preferred by traditional consumers, especially in salons and cosmetic shops. Concerns about counterfeit products hinder online growth. Despite this, the online segment is expected to steadily grow during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, dry shampoo products have gained popularity among fashion-conscious consumers. Such consumers seek product advances in the hair care market. The largest market for dry shampoos in this region includes the US, Canada, and Mexico. Dry shampoo products have gained the attention of consumers due to their instant results and other benefits. Millennials are the main consumer segment for manufacturers as they are more fashion-conscious and updated about the growing trends in the beauty industry.
Moreover, the dry shampoo manufacturers will have high growth potential due to the evolving trends in hair care routines among consumers. Dry shampoos are increasingly becoming popular in North American countries due to their numerous benefits and functions, such as preventing dandruff and easy hair styling. Additionally, Other factors contributing to the region's market growth include increased online platform use for personal care product purchases and rising awareness and adoption of personal care products, such as dry shampoo which is used for preventing dandruff, and easy hair styling. Therefore, such activities are expected to fuel the demand for hair care products such as dry shampoos across the US, fostering the growth of the market with a focus on North America.
in 2020, due to the implementation of nationwide or partial lockdowns, which resulted in the closure of salons and spas in this region, the COVID-19 pandemic hampered the overall growth of the dry shampoo market in the region. However, with the implementation of mass COVID-19 vaccination programs and the subsequent slowdown of the pandemic in 2021, several vendors in the region changed their strategies to the promotion of hair care products like dry shampoos by shifting to online platforms, which helped the market focus deal with the pandemic negative impacts by observing growth in the online segment. The offline supply chain has resumed, allowing for the free movement of raw materials and finished products. Additionally, there has been an increase in the launch of spas and salons, as well as a growing interest in beauty, skincare, and healthcare products due to the rising standard of living in North America. will foster the expansion of the market in focus in this region.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dry Shampoo Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 12.03% |
Market growth 2023-2027 |
USD 1908.09 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
13.01 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ambiance Cosmetics Inc., Amika LLC, Better Planet Brands LLC, Church and Dwight Co. Inc., Edgewell Personal Care Co., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Kose Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, My Skincare Manufacturer Pty Ltd., Natura and Co Holding SA, Onesta Hair Care LLC, Pierre Fabre SA, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.