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Dry Shampoo Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Oct 2021
  • Pages: 120
  • SKU: IRTNTR41493
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The dry shampoo market share is expected to increase by USD 1.21 billion from 2020 to 2025, at a CAGR of 11.48%.

This dry shampoo market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers dry shampoo market segmentation by product (regular dry shampoo and natural and organic dry shampoo), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and MEA). The dry shampoo market report also offers information on several market vendors, including Henkel AG and Co. KGaA, Kao Corp., Kose Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and Co., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group among others.

What will the Dry Shampoo Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Dry Shampoo Market Size for the Forecast Period and Other Important Statistics

 

Dry Shampoo Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The product innovation leading to product premiumization is notably driving the dry shampoo market growth, although factors such as allergic reactions and other harmful effects of dry shampoo may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the dry shampoo industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Dry Shampoo Market Driver

One of the key factors driving growth in the dry shampoo market is product innovation leading to product premiumization. Dry shampoos are an emerging product innovation that eliminates the use of water and are available for all hair types in the market. The use of regular shampoo to wash hair daily can cause damage as the natural oils are stripped from the hair cuticles. Vendors are focusing on launching dry shampoos with multifunctional benefits as value additions to meet consumer needs. The addition of extra benefits to the product leads to product premiumization.

Key Dry Shampoo Market Trend

The growing adoption of personalized home salon services is another factor supporting the dry shampoo market share growth. Personalized home salon service is an emerging trend in developed regions such as North America and Europe. Over the last decade, the number of players that offer mobile app-based home salon services has proliferated in the market. Using these mobile apps, customers can avail salon services at home. Such service providers prefer to offer hair treatment solutions with minimal usage of water and use products such as dry shampoos. These services have witnessed high demand, owing to low charges and easy access. This, in turn, drives the demand for instant hair care products and hair treatment solutions such as dry shampoos, which aids in the growth of the global dry shampoo market.

Key Dry Shampoo Market Challenge

The allergic reactions and other harmful effects of dry shampoo will be a major challenge for the dry shampoo market during the forecast period. The awareness among consumers about the harmful effects of chemical ingredients and preservatives present in cosmetics is increasing, which is expected to affect the growth of the global dry shampoo market during the forecast period. These harmful chemicals include formaldehyde, synthetic fragrance, and sodium lauryl sulfate. The availability of reliable information about chemical ingredients used in various hair care products and an increase in awareness among people about the side effects of these ingredients, such as allergies and change in hair texture, through digital media and other sources, are some of the factors that are likely to hinder the adoption of dry shampoo products.

This dry shampoo market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global dry shampoo market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the dry shampoo market during the forecast period.

Who are the Major Dry Shampoo Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Kose Corp.
  • LOreal SA
  • LVMH Moet Hennessy Louis Vuitton SE
  • Natura and Co.
  • Shiseido Co. Ltd.
  • The Estee Lauder Co. Inc.
  • The Procter and Gamble Co.
  • Unilever Group

 

This statistical study of the dry shampoo market encompasses successful business strategies deployed by the key vendors. The dry shampoo market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Kao Corp - The company offers dry shampoo through its brand Essential.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The dry shampoo market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Dry Shampoo Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the dry shampoo market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the dry shampoo market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Dry Shampoo Market?

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33% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for dry shampoo in North America. Market growth in this region will be faster than the growth of the market in the South American and MEA regions.

Dry shampoo products have gained the attention of consumers due to their instant results and other benefits. This will facilitate the dry shampoo market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 pandemic in 2020 impacted millions of individuals in the region and also enforced restrictions on most manufacturing activities. As of 21st September 2021, the US recorded more than 43.11 million COVID-19 cases in the country, with 694,795 deaths. With the exception of medical supplies and life support products, the dry shampoo industry, like most others, was severely impacted. However, the number of active COVID-19 cases has been reducing in 2021, as the COVID-19 vaccines were rolled out, and therefore, there was a decline in the number of COVID-19 infected population. This contributed to the re-opening of markets and the market in focus and is expected to result in the growth of the regional dry shampoo market during the forecast period.

What are the Revenue-generating Product Segments in the Dry Shampoo Market?

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The dry shampoo market share growth by the regular dry shampoo segment will be significant during the forecast period. The low price of regular dry shampoos, when compared with organic dry shampoos, is one of the major factors that will support the growth of the segment. The growing awareness among consumers about the instant results from the application of regular dry shampoos, such as instant styling of the hair and fragrance, is expected to increase the sales of these products 

This report provides an accurate prediction of the contribution of all the segments to the growth of the dry shampoo market size and actionable market insights on post COVID-19 impact on each segment.

 

Dry Shampoo Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Decelerate at a CAGR of 11.48%

Market growth 2021-2025

$ 1.21 billion

Market structure

Fragmented

YoY growth (%)

13.97

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 33%

Key consumer countries

US, Canada, UK, Germany, and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Henkel AG and Co. KGaA, Kao Corp., Kose Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and Co., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Dry Shampoo Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive dry shampoo market growth during the next five years
  • Precise estimation of the dry shampoo market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the dry shampoo industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of dry shampoo market vendors

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Executive Summary

  • Market Overview
  • Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Regular dry shampoo - Market size and forecast 2020-2025
  • Natural and organic dry shampoo - Market size and forecast 2020-2025
  • Market opportunity by Product

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel
  • Offline - Market size and forecast 2020-2025
  • Online - Market size and forecast 2020-2025
  • Market opportunity by Distribution channel

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • APAC - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Kose Corp.
  • LOreal SA
  • LVMH Moet Hennessy Louis Vuitton SE
  • Natura and Co.
  • Shiseido Co. Ltd.
  • The Estee Lauder Co. Inc.
  • The Procter and Gamble Co.
  • Unilever Group

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The dry shampoo market growth will increase by $1482.08 million during 2019-2024.
The dry shampoo market is expected to grow at a CAGR of 8.64% during 2019-2024.
Technavio has segmented the dry shampoo market by product (Regular dry shampoo and Natural and organic dry shampoo) and geographic (North America, Europe, APAC, and South America).
Henkel AG & Co. KGaA, Kao Corp., KOSÉ Corp., LVMH Moët Hennessy - Louis Vuitton, Natura & Co., Shiseido Co. Ltd., The Estée Lauder Companies Inc., The Procter & Gamble Co., Unilever Group are a few of the key vendors in the dry shampoo market.
North America will register the highest growth rate of 35.33% among the other regions. Therefore, the dry shampoo market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the dry shampoo market growth are:
  • Product innovation leading to product premiumization
  • Growing acceptance of the sensor technology
The dry shampoo market vendors should focus on grabbing business opportunities from the regular dry shampoo segment as it accounted for the largest market share in the base year.
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