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The dry shampoo market size is forecast to increase by USD 3.32 billion at a CAGR of 16.84% between 2023 and 2028. Innovative product offerings are driving premiumization in the market, particularly in the expanding salon and spa industry. This trend is influenced by evolving demographics and lifestyles, as consumers seek unique and high-quality experiences. As a result, there is a growing demand for new and innovative products that cater to these changing preferences. This shift is reshaping the market landscape, creating opportunities for brands to differentiate themselves and capture a larger share of the market. With consumers increasingly valuing quality and experience, product innovation has become a key strategy for businesses looking to stay competitive in this dynamic market.
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The market is witnessing growth due to its convenience and benefits for hair care. It offers solutions for anti-dandruff, color protection, and hair loss protection, catering to men, women, and children alike. Factors such as rapid product innovation in the fashion industry, especially for working women, are driving market expansion. Vertical specialists and niche brands are leveraging technology like virtual reality and the influence of digital beauty bloggers to reach consumers. Additionally, the rise of water shortages has boosted demand for waterless products in the cosmetics industry, including shampoos and natural dry shampoo.
In developed regions like North America and Europe, personalized home salon services have emerged as a new trend. Over the last decade, the number of players that offer mobile app-based home salon services has proliferated in the market. Using these mobile apps, customers can avail salon services at home.
In addition to beauty packages for skin and hair care, Housejoy offers a selection of beauty services, such as waxing, threading, massage, pedicure/manicure, haircutting, and hair washing. Low charges and easy access have led to an increase in demand for these services. This, in turn, drives the demand for instant hair care products and hair treatment solutions such as dry shampoos, which aids in the growth of the market.
Awareness is rising among consumers about the adverse harmful effects of chemicals and preservatives in cosmetic products, which is expected to affect the growth of the market during the forecast period. These harmful chemicals include formaldehyde, synthetic fragrance, and sodium lauryl sulfate.
However, the availability of reliable information about chemical ingredients used in various hair care products and an increase in consciousness among people about the side effects of these ingredients, such as allergies and changes in hair texture, by utilizing digital media and various other sources. are some of the factors that are likely to hamper the adoption of dry shampoo products. This has become a concern for consumers, who are increasingly interested in how the product is used. That has given rise to the introduction of dry shampoos containing natural ingredients by manufacturers.
The market share growth by the regular dry shampoo segment will be significant during the forecast period. They are a convenient product for individuals who are always on the go as they provide immediate results and are easy to use. A regular dry shampoo contains chemical ingredients to absorb excess oil from the scalp, which further increases the volume of hair and leaves it fresh.
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The regular dry shampoo segment was valued at USD 1.31 billion in 2018. Growing awareness among consumers about the instant results from the application of regular dry shampoos, characteristics such as the scent and the immediate styling effect on hair, is expected to increase the sales of these products during the forecast period. Furthermore, they are becoming more and more popular in salons and beauty parlors, which will drive the growth of this segment during the forecast period.
Moreover, during the projection period, the market will expand as a result of the rising demand for natural and organic dry shampoos. According to studies, several of the chemicals used in conventional dry shampoos may be harmful to the scalp. Many sellers omit from the ingredient lists of their products the entire list of individual compounds they employ for scent and coloring. One of the key concerns that consumers have relates to hair loss and this is regarded as an important factor when making a purchase decision. Natural or Organic ingredients can be found in dried shampoos as well. As this will help them win the confidence of consumers and improve brand loyalty, sellers are concentrating their efforts on creating natural and Organic Dry shampoos. Nowadays, consumers are becoming more health-conscious, and they are aware of the side effects of synthetic chemicals used in regular dry shampoos, which is fueling the demand for natural and organic dry shampoos. Therefore, the demand for naturally processed and organic personal care products, such as organic dry shampoos, is expected to grow during the forecast period.
Dry shampoos are predominantly sold offline through diverse retail formats like specialty stores, hypermarkets, drugstores, and salons. Specialty stores contribute significantly to global revenue, driven by their popularity in the beauty and personal care sector. Manufacturers allocate budgets for marketing in these stores to enhance brand visibility.
While online shopping is rising due to internet penetration and smartphone use, offline channels remain preferred by traditional consumers, especially in salons and cosmetic shops. Concerns about counterfeit products hinder online growth. Despite this, the online segment is expected to steadily grow during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, they have gained popularity among fashion-conscious consumers. Such consumers seek product advances in the hair care market. The largest market in this region includes the US, Canada, and Mexico. They have gained the attention of consumers due to their instant results and other benefits. Millennials are the main consumer segment for manufacturers as they are more fashion-conscious and updated about the growing trends in the beauty industry.
Moreover, the manufacturers will have high growth potential due to the evolving trends in hair care routines among consumers. They are increasingly becoming popular in North American countries due to their numerous benefits and functions, such as preventing dandruff and easy hair styling. Additionally, Other factors contributing to the region's market growth include increased online platform use for personal care product purchases and rising awareness and adoption of personal care products, such as dry shampoo which is used for preventing dandruff, and easy hair styling. Therefore, such activities are expected to fuel the demand for hair care products such as dry shampoos across the US, fostering the growth of the market with a focus on North America.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ambiance Cosmetics Inc. - The company offers dry shampoo products such as Ambiance dry shampoo, dry shampoo applicator brush, and dry shampoo powder refills.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Amika LLC, Better Planet Brands LLC, Church and Dwight Co. Inc., Edgewell Personal Care Co., Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., KOSE Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, My Skincare Manufacturer Pty Ltd., Natura and Co Holding SA, Onesta Hair Care LLC, Pierre Fabre SA, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Organic Shampoo Market: The organic shampoo market size is projected to increase by USD 1.13 billion, at a CAGR of 9.76% between 2022 and 2027.
Zero-waste Shampoo Market: The zero-waste shampoo market is estimated to increase by USD 67.96 million between 2022 and 2027. The market size is forecasted to grow at a CAGR of 6.15%.
Hair Styling Products Market: The hair styling products market is estimated to grow at a CAGR of 5.6% between 2022 and 2027. The size of the market is forecast to increase by USD 5,331.45 million.
The market has seen significant growth due to its multi-functionality and convenience. Brands like iMakr are innovating to meet unmet needs with waterless and anti-dandruff options. Regulatory frameworks and reimbursement scenarios, as monitored by organizations like MRFR, play a crucial role. Consumers seek daily care solutions in polluted cities, leading to a rise in demand for hair styling products that offer moisture balance and anti-hair fall properties. With a focus on sustainable development, the market emphasizes natural and herbal ingredients, appealing to an international consumer base through strategic expansions and celebrity endorsements.
Moreover, the market has evolved with spray polyurethane foam formulations offering multi-functionality and convenience. Brands focus on granular level information to drive innovation and cater to consumer needs. Start-ups play a role in disrupting the market, supported by a dynamic regulatory framework and evolving reimbursement scenarios. Physical presence is crucial, with an emerging trend in augmented reality for product experiences. Brands like Klorane offer waterless options and anti-dandruff solutions, available through both store-based and non-store-based channels. The market emphasizes natural, herbal, and Ayurveda ingredients, meeting international standards and focusing on high-quality products with effective branding and advertisement.
Dry Shampoo Market Scope |
|
Report Coverage |
Details |
Page number |
175 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.84% |
Market growth 2024-2028 |
USD 3.32 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
14.03 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 35% |
Key countries |
US, Canada, UK, Germany, and China |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ambiance Cosmetics Inc., Amika LLC, Better Planet Brands LLC, Church and Dwight Co. Inc., Edgewell Personal Care Co., Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., KOSE Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, My Skincare Manufacturer Pty Ltd., Natura and Co Holding SA, Onesta Hair Care LLC, Pierre Fabre SA, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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