Dry Shampoo Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

  • Published: Apr 2020
  • Pages: 120
  • SKU: IRTNTR41493

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The dry shampoo market size has the potential to grow by USD 1.48 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by product (regular dry shampoo and natural and organic dry shampoo), distribution channel (offline and online), and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Henkel AG & Co. KGaA, Kao Corp., KOSÉ Corp., L'Oréal SA, LVMH Moët Hennessy - Louis Vuitton, Natura & Co., Shiseido Co. Ltd., The Estée Lauder Companies Inc., The Procter & Gamble Co., and Unilever Group.

Market Overview


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Market Competitive Analysis

The market is fragmented because of the presence of established international, regional, and local players offering products as per customer requirements. Vendors compete intensely based on factors such as advertising, promotion, social media activities, merchandising, R&D, product line extensions, and product demonstrations. Natura & Co., Shiseido Co. Ltd., The Estée Lauder Companies Inc., The Procter & Gamble Co., and Unilever Group are some of the major market participants. Although the product innovation leading to product premiumization will offer immense growth opportunities, growing penetration of DIY haircare solutions will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this dry shampoo market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this dry shampoo market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of their future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Henkel AG & Co. KGaA
  • Kao Corp.
  • KOSÉ Corp.
  • L'Oréal SA
  • LVMH Moët Hennessy - Louis Vuitton
  • Natura & Co.
  • Shiseido Co. Ltd.
  • The Estée Lauder Companies Inc.
  • The Procter & Gamble Co.
  • Unilever Group

Dry Shampoo Market: Segmentation by Region


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North America accounted for the largest dry shampoo market share in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The growing fashion consciousness and changing consumption patterns among consumers will significantly influence dry shampoo market growth in this region.

34% of the market’s growth will originate from North America during the forecast period. The US is one of the key markets for dry shampoo in North America. Market growth in this region will be slower than the growth of the market in APAC, MEA, and South America.

Dry Shampoo Market: Segmentation by Product


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Individuals having a hectic lifestyle prefer to use regular dry shampoo as it provides immediate results and is easy to use. Additionally, regular dry shampoos enhance the volume of hair and provide a refreshed look. Regular dry shampoo manufacturers have the need to ensure that their product offerings adhere to the government regulations in terms of ingredients, product labeling, and packaging.

Market growth in this segment will be slower than the growth of the market in the natural and organic dry shampoo segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the dry shampoo market size.

Dry Shampoo Market: Key Drivers and Trends

The market expansion for salon and spa services and the growing hair treatment market is one of the factors driving dry shampoo market growth. Salons and spas provide a wide range of hairstyling and hair treatment services. Hairstyling is primarily done using dry shampoo. Consumers and stylists prefer dry shampoo as it conserves the customer's hair color, eliminates hair odor, adds volume, and saves time for both stylists and customers. The rising trend of personal grooming and growing fashion consciousness contribute to the growing preference for dry shampoo.

Haircare vendors implement celebrity endorsements as one of the popular marketing strategies to attract a wider consumer base. Customers are attracted to products that are endorsed by celebrities and through advertisements on social media platforms. For instance, Batiste signed up music artiste Ella Henderson to endorse its dry shampoo products. Such strategies encourage consumers to try the product. As a result of such factors, the dry shampoo market will register a CAGR of almost 9% during the forecast period.


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Dry Shampoo Market: Key Highlights of the Report for the Forecast Period 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive dry shampoo market growth during the next five years
  • Precise estimation of the dry shampoo market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the dry shampoo industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of dry shampoo market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The dry shampoo market growth will increase by $1482.08 million during 2019-2024.
The dry shampoo market is expected to grow at a CAGR of 8.64% during 2019-2024.
Technavio has segmented the dry shampoo market by product (Regular dry shampoo and Natural and organic dry shampoo) and geographic (North America, Europe, APAC, and South America).
Henkel AG & Co. KGaA, Kao Corp., KOSÉ Corp., LVMH Moët Hennessy - Louis Vuitton, Natura & Co., Shiseido Co. Ltd., The Estée Lauder Companies Inc., The Procter & Gamble Co., Unilever Group are a few of the key vendors in the dry shampoo market.
North America will register the highest growth rate of 35.33% among the other regions. Therefore, the dry shampoo market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the dry shampoo market growth are:
  • Product innovation leading to product premiumization
  • Growing acceptance of the sensor technology
The dry shampoo market vendors should focus on grabbing business opportunities from the regular dry shampoo segment as it accounted for the largest market share in the base year.
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