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The UK - E-cigarette market size is estimated to grow at a CAGR of 13.3% between 2023 and 2028. The market size is forecast to increase by USD 1.61 billion.
The report offers extensive research analysis on the UK - E-cigarette Market, with a categorization based on Distribution Channel, including offline and online. It further segments the market by Product, encompassing the modular e-cigarette, next-generation products, rechargeable e-cigarette, and disposable e-cigarette. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
Several major retailers across the UK are introducing their own e-cigarette brands to capitalize on their growing demand. In addition, over the last decade, the private-label segment has grown in terms of scope and size. Moreover, unlike branded products, private-label products are priced low. For instance, Eco-Vape is one of the companies that offer products to resellers, who sell them under their own brands. Therefore, price-sensitive consumers are more likely to purchase private-label products. Hence, such factors are positively impacting the UK - electronic cigarettes market. Therefore, it is expected to drive the UK E-cigarette market growth during the forecast period.
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There is a significant availability of E-cigarettes at supermarkets and hypermarkets such as Sainsburys, ASDA, Tesco, and others. In addition, the increasing number of vape shops that offer e-cigarettes is also contributing to the growth of the market. Moreover, the concept of vape cafes is also on the rise in the UK. In 2021, many new vaping shops were opened in the UK, and the total number of vaping shops across the country crossed 2,000. These factors will also positively influence the growth of the market during the forecast period. Furthermore, the online sale of e-cigarettes is also increasing as most consumers prefer the convenience that the medium offers. Hence, such factors are positively impacting the UK - electronic cigarettes market. Therefore, it is expected to drive the UK E-cigarette market growth during the forecast period.
The presence of various substitutes including cigarettes, nicotine patches, nicotine snus, nasal sprays, inhalers, chewing tobacco, and lozenges is negatively impacting the market. In addition, the demand for tobacco products and nicotine patches is increasing in the UK. Moreover, this is expected to stimulate the availability of nicotine patches across the country and, in turn, will increase their sales. In addition, the sales of nicotine gums are also increasing in the UK. Furthermore, the number of people attempting to quit smoking by trying out other nicotine products is also growing. Hence, such factors are hindering the UK E-cigarette market growth during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. The offline segment comprises supermarkets and hypermarkets, retailers, and convenience stores. In addition, in the UK, the supermarkets and hypermarkets segment is the most preferred distribution format for e-cigarettes. Furthermore, the share of this segment is expected to increase owing to the growing penetration of hypermarkets and supermarkets and the convenience and wide variety of products that these outlets offer.
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The offline segment was the largest segment and was valued at USD 1.06 billion in 2018. Moreover, Tesco, Sainsburys, ASDA, and Morrisons are some of the largest supermarket chains in the UK. In addition, retailers such as Aldi, Lidl, and other vape shops are the second-most preferred distribution medium for e-cigarettes, after supermarkets and hypermarkets, owing to the increasing prominence of discount rates. Furthermore, with the concept of vape cafes becoming popular, the number of vape shops or vape cafes that offer drinks and e-cigarettes is increasing in the UK. Hence, such factors are fuelling the growth of this segment which in turn will drive the UK E-cigarette market growth during the forecast period.
The growing popularity of the online segment will increase the market growth during the forecast period. There is an increasing sales of e-cigarettes through the online channel due to the popularity of this channel and its various convenient factors, such as expansive product options, online payments, and doorstep delivery. In addition, some websites that offer e-cigarettes in the UK are VIP Electronic Cigarette and UK Ecig Store. Moreover, the presence of a strong infrastructure for the penetration of e-commerce services has also increased the preference for the online distribution channel. Furthermore, the increasing Internet penetration and the rising use of smartphones are expected to further drive the growth of this segment during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
British American Tobacco Plc: The company offers e cigarettes under its brand Vuse.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The UK E-cigarette market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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UK E-cigarette Market Scope |
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Report Coverage |
Details |
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Page number |
140 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 13.3% |
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Market Growth 2024-2028 |
USD 1.61 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
12.4 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
1111 EC Service Ltd., British American Tobacco Plc, Flavour Warehouse Ltd., Geekvape, Imperial Brands Plc, Innokin Technology Ltd., J WELL France Sarl, Japan Tobacco Inc., LOSTVAPE, Pax Labs Inc., Philip Morris International Inc., RELX International Enterprise HK Ltd., Shenzhen IVPS Technology Co. Ltd., SMOORE International Holdings Ltd., and VOOPOO |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Market Segmentation by Gender
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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