E-commerce Packaging Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, UK, Japan, Germany - Size and Forecast 2024-2028

E-Commerce Packaging Market Size 2024-2028

The e-commerce packaging market size is forecast to increase by USD 93.52 billion at a CAGR of 27.11% between 2023 and 2028.

What will be the Size of the E-Commerce Packaging Market During the Forecast Period?

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How is this E-Commerce Packaging Industry segmented and which is the largest segment?

The e-commerce packaging industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type
  • Corrugated packaging
  • Protective packaging
  • Polybags
• Application
  • Food and beverage
  • Consumer electronics
  • Personal care and cosmetics
  • Fashion and apparel
• Geography
  • APAC
    • China
    • Japan
  • North America
    • US
  • Europe
    • Germany
    • UK
  • South America
  • Middle East and Africa

By Type Insights

The corrugated packaging segment is estimated to witness significant growth during the forecast period. Corrugated boxes, fabricated from corrugated paperboard, offer durability, lightweight, and crush-resistance, making them ideal for product transportation and shipping. Their ability to withstand external pressure ensures product safety and convenience during loading and unloading. The increasing awareness of environmental concerns has fueled the popularity of corrugated boxes, as they are eco-friendly and recyclable. Manufactured from sustainable materials, such as used cardboard cartons and old newspapers, corrugated board reduces carbon footprint and enhances recyclability. Additionally, corrugated boxes are produced without dyes or bleach, contributing to their environmental friendliness. The rise of e-commerce and at-home delivery services has further boosted the demand for corrugated boxes, particularly in sectors like consumer electronics, apparel, and personal care.

These industries require high-quality packaging solutions to ensure product protection and customer satisfaction. The packaging ecosystem continues to evolve, with innovations in paper-based packaging, frustration-free packaging, and sustainable packaging solutions gaining traction. Online spending and global expansion have driven the need for efficient and secure packaging solutions, including corrugated boxes, mailers, and tapes. The future of e-commerce packaging lies in biodegradable and recyclable materials, as consumers and businesses prioritize sustainability and reduce plastic waste.

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The Corrugated packaging segment was valued at USD 12.87 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is experiencing significant growth, driven by the expansion of online retail and increasing consumer demand for efficient and sustainable packaging solutions. End-user industries, including fast-moving consumer goods (FMCG), electronics, apparel, and personal care, are major contributors to this market's growth. Asian markets, such as China and India, are expected to lead the global e-commerce industry in FMCG sales. To cater to this demand, packaging providers are focusing on developing innovative and sustainable packaging solutions. For instance, Amcor recently established an innovation center in China to advance packaging technology and create material science solutions tailored for the APAC region.

The e-commerce industry's growth in APAC is fueled by factors such as internet penetration, cross-border shopping, and the convenience of at-home delivery. However, there is a growing emphasis on environmentally friendly packaging solutions, including recyclable and biodegradable products, due to concerns over plastic waste and the need for sustainable packaging solutions. Additionally, the rise of fast fashion and the influence of celebrities and social media on consumer behavior are also impacting the market. Overall, the market is expected to continue growing as e-commerce logistics become more efficient and consumers increasingly demand high-quality packaging for their online purchases.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise In the adoption of E-Commerce Packaging Industry?

• Growth of the e-commerce sector is the key driver of the market.The e-commerce industry is experiencing significant growth worldwide, including in countries like the US, China, India, and the UK. Factors contributing to this expansion include the increasing number of tech-savvy individuals, rising Internet penetration, and the widespread use of smartphones. The popularity of cross-border shopping is also driving market growth. E-commerce offers consumers the convenience of purchasing goods online without the limitations of physical stores. Additionally, consumers can access multiple product reviews, facilitating informed decisions. Packaging plays a crucial role In the e-commerce sector. Various packaging solutions, such as corrugated boxes, mailers, plastics, and woods, are used for different end-user verticals, including consumer electronics, apparel and accessories, personal care, household, food and beverages, pet food, and pharmaceuticals.

  Customization and protective packaging are essential for ensuring product safety during transit. Environmentally-friendly packaging, such as recyclable and biodegradable products, is gaining popularity due to growing concerns about plastic waste. Innovative approaches to packaging, such as frustration-free packaging and sustainable packaging solutions, are also emerging. The packaging ecosystem includes primary and secondary packaging, materials, shapes, and various sizes to accommodate the diverse range of e-commerce products. Companies are focusing on providing door-to-door delivery services, aftersales support, and product innovations to enhance customer satisfaction. The market is expected to continue growing as more consumers opt for online shopping, especially in underdeveloped countries, and global expansion continues.

What are the market trends shaping the E-Commerce Packaging market?

• Growing popularity of smart packaging is the upcoming market trend.The market is witnessing significant growth due to the increasing use of smart packaging. This technology integrates sensors into packaging systems, enabling real-time monitoring of product freshness, quality, and safety. Various industries, including food, pharmaceuticals, electronics, apparel, and others, are adopting smart packaging for enhanced product traceability and interactive consumer experiences. For instance, Amcor plc recently introduced AmFiberTM, a range of paper-based packaging with advanced features. The rise of smartphones, high internet penetration, and global expansion of internet enterprises have fueled the demand for at-home delivery and convenience, further boosting the market. However, concerns over plastic waste and the need for environmentally-friendly packaging solutions are driving the adoption of recyclable and biodegradable products.

  The packaging ecosystem is continuously evolving, with innovations in materials, shapes, and performance centers facilitating cross-border shopping and aftersales support.

What challenges does the E-Commerce Packaging Industry face during its growth?

• Complex supply chain In the e-commerce sector is a key challenge affecting the industry growth.E-commerce sales have resulted in unique packaging and supply chain challenges due to the increased touchpoints In the delivery process. These touchpoints include storage and warehouses, fulfillment centers, transport providers, and sorting centers. The packaging for e-commerce products must be durable to withstand various modes of transport and storage, as well as potential mishandling. Smartphone users, a significant demographic for e-commerce sales, often receive fragile items such as electronics and electrical products, apparel and accessories, personal care, household, food and beverages, pet food, and pharmaceutical products. Effective packaging solutions are essential to ensure the safe delivery of these items.

  Corrugated boxes, mailers, plastics, and woods are popular packaging materials for e-commerce products. Customization and innovative approaches, such as Frustration-Free Packaging and Performance Centers, are becoming increasingly important to meet the needs of consumers and retailers. Environmentally-friendly packaging solutions, including recyclable and biodegradable products, are gaining popularity due to concerns about plastic waste and the importance of sustainability. Recycling facilities and door-to-door delivery services are also crucial components of the e-commerce packaging ecosystem. The rise of cross-border shopping and global expansion has further complicated the e-commerce packaging landscape. Security, communications, entertainment, and aftersales support are also essential considerations for e-commerce packaging solutions.

  Product innovations, such as Paper-based packaging and Primary and Secondary packaging, continue to shape the market. Materials, shapes, and sizes are all important factors in creating effective and efficient packaging solutions for e-commerce products across various end-user verticals.

Exclusive Customer Landscape

The e-commerce packaging market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the e-commerce packaging market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, e-commerce packaging market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.

Amcor Plc - The market encompasses various certifications and solutions to optimize product delivery. Notably, Amazon APASS certification in Packaging Materials and Design, Frustration-Free Packaging (FFP), PrepFree Packaging (PFP), and Ships In Own Container (SIOC) are significant offerings. These solutions streamline the shipping process, ensuring product protection and customer satisfaction. Amazon APASS certification guarantees packaging compatibility with Amazon's fulfillment centers, while FFP and PFP simplify the unboxing experience for consumers. SIOC minimizes the need for secondary packaging, thereby reducing overall shipping costs. These e-commerce packaging solutions contribute to efficient and cost-effective product delivery.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Amcor Plc
• BillerudKorsnas AB
• Cascades Inc.
• DS Smith Plc
• International Paper Co.
• Klabin S.A.
• Koch Industries Inc.
• LivingPackets SA
• Mondi Plc
• Orora Ltd.
• Pregis LLC
• RAJA Group
• Rengo Co. Ltd.
• Sealed Air Corp.
• Smurfit Kappa Group
• Southgate Packaging Ltd.
• Stora Enso Oyj
• Tenneco Inc.
• Tetra Laval SA
• WestRock Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market is a critical component of the burgeoning e-commerce industry, playing a pivotal role in ensuring the safe and efficient delivery of goods to consumers. This market encompasses a diverse range of packaging solutions, including corrugated boxes, plastic mailers, tapes, and protective packaging, among others. The demand for e-commerce packaging is driven by several factors. The proliferation of internet penetration and the resulting increase in online spending have led to a surge in e-commerce shipments. Furthermore, the convenience of at-home delivery and the global expansion of internet enterprises have fueled the growth of this market. One of the key trends In the market is the increasing focus on high-quality and environmentally friendly packaging solutions.

Consumers are increasingly demanding sustainable and recyclable products, as concerns about plastic waste and the environmental impact of packaging grow. As a result, there is a shift towards the use of paper-based packaging, biodegradable products, and recyclable materials. Another trend In the market is the customization of packaging to meet the specific needs of different end-user verticals. For instance, the apparel and accessories industry requires protective packaging to prevent damage during transit, while the pharmaceutical industry demands secure and tamper-evident packaging for the safe delivery of medications. Moreover, innovative approaches to e-commerce packaging are gaining traction, such as frustration-free packaging and secondary packaging that allows for easy unboxing and assembly.

These packaging solutions not only enhance the consumer experience but also reduce the need for extensive aftersales support. The market is also witnessing significant changes In the materials used for packaging. Corrugated boards, plastics, and woods continue to be popular choices, but there is a growing trend towards the use of paper and paperboard due to their sustainability and recyclability. The market is dynamic and constantly evolving, with new product innovations and trends emerging regularly. The market is also influenced by various external factors, such as consumer preferences, regulatory requirements, and technological advancements. In conclusion, the market is a critical enabler of the e-commerce industry, providing essential packaging solutions to ensure the safe and efficient delivery of goods to consumers.

The market is characterized by a diverse range of packaging solutions, a focus on sustainability and customization, and constant innovation to meet the evolving needs of end-user verticals.

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What are the Key Data Covered in this E-Commerce Packaging Market Research and Growth Report?

• CAGR of the E-Commerce Packaging industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the e-commerce packaging market growth of industry companies

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