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The US - E-Learning Market size is estimated to grow at a CAGR of 16.48% between 2023 and 2028. The market size is forecast to increase by USD 56.44 billion.
The report includes a comprehensive outlook on the US - E-Learning Market offering forecasts for the industry segmented by Deployment, which comprises on premise and cloud. Additionally, it categorizes End-user into higher education, corporate, and K12. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
The evolved learning and education landscape is notably driving the market growth. The learning and education landscape in the US has evolved rapidly in the past couple of years. Access to education has improved in the country due to the advent of e-learning courses and distance learning programs, which are inexpensive when compared with university courses. The demand for innovative courses such as AR-based e-learning and blended learning is also increasing in the country. The advent of such courses could eventually render traditional methods of education obsolete. However, the hectic lifestyle of people also increases the preference for E-learning. Dropouts who return to education find the e-learning ecosystem more comfortable than traditional education. Therefore, the evolved learning and education landscape is anticipated to drive the growth of the US E-Learning Market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc. - The company offers E-learning courses such as executive programs, master's programs, bachelor's programs, computer science, python, AI and many more.
The US E-learning market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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The market share growth by the on premise segment will be significant during the forecast period. The most prevalent method for delivering E-learning in the US is on-premises, and it significantly affects the overall US - E-learning market. This US - e-learning market is expected to expand steadily due to rising demand for secure and dependable learning solutions.
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The on premise segment was the largest and was valued at USD 14.84 billion in 2018. Large players dominate the United States E-learning market on-premises deployment type in terms of competition. However, there are also a lot of small and medium-sized businesses in the US that provide specialized E-learning solutions for target consumer groups. The United States E-learning market is dominated by corporations and educational institutions, which have a high demand for safe and dependable learning solutions. Thus, the on-premises deployment type segment is expected to maintain its steady growth during the forecast period, driven by the rising demand for dependable and secure learning solutions, particularly among businesses and educational institutions during the forecast period.
The advent of advanced technologies is an emerging trend shaping market growth. The US is an early adopter of advanced technologies. Advanced technologies such as virtual assistants, AR, and VR have been incorporated into e-learning products in the country. This implementation of such technological advances in education has caused the evolution of the e-learning landscape in the country. E-learning through smart wearables such as Google Glass and Oculus Rift, and even smartwatches like the Apple Watch, will enable dynamic and efficient learning. AR and VR systems and headsets offer novel ways to engage learners by simulating a virtual environment and placing learners in roleplay situations, which provide a hands-on and customized learning experience.
For instance, the VR application of UNIMERSIV is compatible with all major VR headsets. The technological maturity of the country and the evolution of learner demand have necessitated the need for convenience and innovations in the e-learning value chain. Learners can learn effectively and efficiently using advanced technologies such as AR and VR. Hence, the advent of advanced technologies drives the US - e-learning market during the forecast period.
Competition from MOOCs is a significant challenge hindering market growth. Several MOOCs are available in the US. MOOCs provide an open environment and free access. Hence, they are preferred over e-learning. MOOCs are also cost-effective when compared with e-learning. Vendors that offer e-learning in the US are expected to face intense competition from MOOCs. Free access, community support, and a wide variety of content will attract several learners toward MOOCs.
Moreover, the scope of MOOCs is growing due to their semi-synchronicity, the incorporation of analytics, engaging course design, and free access to verified certificates and diplomas from major educational institutions and businesses. In terms of functionality and learner engagement, modern MOOCs are comparable to e-learning which may restrict the United States e-learning market growth. Hence, the increasing demand for MOOCs will affect the growth market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global E-Learning Market in US Customer Landscape
The US E-Learning Market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018-2028
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E-Learning Market In US Scope |
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Report Coverage |
Details |
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Page number |
144 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 16.48% |
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Market growth 2024-2028 |
USD 56.44 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
15.54 |
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Regional analysis |
US |
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Performing market contribution |
North America at 100% |
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Key countries |
US and North America |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Cengage Learning Holdings II Inc., Coursera Inc., D2L Corp., Docebo Inc., Flatworld Solutions Pvt. Ltd., Houghton Mifflin Harcourt Co., Infopro Learning Inc., Udemy Inc., VitalSource Technologies LLC, 2U Inc., Anthology Inc., Articulate Global Inc., eLearning Co. Inc., iEnergizer, Instructure Holdings Inc., John Wiley and Sons Inc., McGraw Hill LLC, Microsoft Corp., and Stylus Solutions Pvt. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by End-user
8 Market Segmentation by Product
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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