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The US e-learning market size is forecast to increase by USD 56.44 billion at a CAGR of 16.48% between 2023 and 2028. The e-learning market in the US is experiencing significant growth, driven by the evolved learning and education landscape and the advent of advanced technologies. The traditional classroom model is being replaced with more flexible and accessible digital learning solutions. Technological advancements, such as artificial intelligence, virtual reality, and gamification, are transforming the way students learn and engage with educational content. Additionally, the competition from Massive Open Online Courses (MOOCs) and other e-learning platforms is intensifying, forcing educational institutions to adapt and innovate to remain competitive. These trends are expected to continue shaping the e-learning market in the US, providing opportunities for growth and innovation in the years to come.
The market is experiencing significant growth due to the increasing adoption of electronic learning solutions in various sectors, including childhood education and K-12 education. Public-private funding and partnerships are driving the digitalization of classrooms, with education institutes embracing e-learning as a cost-effective training method. Companies like Vipkid and Futurelearn are leading the charge in children's language learning and remote learning solutions. E-learning market statistics indicate a rise in student registrations, with electronic gadgets such as computers, PCBs, LEDs, and high-performance adhesives becoming essential tools for teaching. However, challenges persist, including inadequate internet access and slow loading times. Ongoing efforts to improve infrastructure and develop strong 5G networks aim to address these issues and further expand the reach of e-learning. The e-learning market companies continue to innovate, offering advanced e-learning solutions for higher education and training and development programs.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The On premise segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth, driven by the increasing adoption of digital tools and smart devices in childhood education and K-12 institutions. Public-private funding and collaboration between education institutes and technology firms are facilitating the digitalization of classrooms. VIPKID and other education firms are leading the charge in delivering course content through cloud-based solutions, IoT devices, and AI-based learning. Higher education and test preparation are also embracing e-learning, with academic institutions deploying cloud-based solutions for student registrations and course delivery. Digital learning solutions are increasingly popular among smartphone users, offering a virtual environment for teaching and learning.
Furthermore, vocational programs and e-learning are also gaining traction, providing flexible and accessible education for diverse student populations. The future of education is smart, with the integration of electronic gadgets, LED screens, and Blackboard Learn LMS in remote learning solutions. The deployment model for e-learning in the US remains diverse, with both large organizations and small and medium-sized businesses offering specialized solutions. The use of face-to-face interaction in e-learning is also evolving, with AI-based learning and remote learning solutions enhancing the educational experience.
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The On premise segment was valued at USD 14.84 billion in 2018 and showed a gradual increase during the forecast period.
Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The evolved learning and education landscape is the key driver of the market. The US education market is undergoing a significant transformation with the increasing adoption of e-learning solutions in childhood education, K-12 education, and higher education. Public-private funding and partnerships are driving the digitalization of classrooms in education institutes, enabling course delivery through smart education tools such as IoT devices, cloud-based solutions, and digital learning solutions. E-learning platforms like VIPKID and Futurelearn are gaining popularity for their virtual environment and digital tools, including smartphones and computers, which cater to student registrations and academic progress. The deployment model for these e-learning solutions is predominantly cloud-based, enabling access to a vast array of resources and academic materials.
Furthermore, test preparation, vocational programs, and academic courses are increasingly being delivered through AI-based learning and remote learning solutions, providing students with a more personalized and effective learning experience. The integration of electronic gadgets, such as PCBs, LEDs, and smart devices, into the learning process is enhancing the overall educational experience, offering a more interactive and engaging learning environment. Despite the growing popularity of e-learning, face-to-face interaction remains an essential component of education, and traditional learning methods will continue to coexist with digital learning solutions. Blackboard Learn LMS and other e-learning platforms are providing innovative solutions to meet the evolving needs of students and educational institutions.
The advent of advanced technologies is the upcoming trend in the market. The US e-learning market is witnessing significant growth due to the integration of advanced technologies in childhood education and K-12 education. Public-private funding and partnerships are driving the digitalization of classrooms in education institutes, with companies leading the way in course delivery through smart education solutions. Higher education and test preparation are also embracing e-learning, with academic institutions deploying cloud-based solutions for student registrations and course delivery. Digital learning solutions are increasingly popular among smart device users, with IoT devices and AI-based learning platforms enabling remote learning and virtual environment experiences. Vocational programs are also leveraging e-learning, with electronic gadgets such as computers, PCBs, and LEDs becoming essential tools for teaching.
Furthermore, the future of education lies in the integration of digital tools like Blackboard Learn LMS, IoT, and AI-based learning, providing a more interactive and personalized learning experience for students. E-learning solutions are revolutionizing the way education is delivered, offering flexible and efficient learning opportunities for students in a virtual environment.
The competition from MOOCs is a key challenge affecting the market growth. The market in the US is witnessing significant growth, particularly in areas such as childhood education, K-12 education, and higher education. Public-private funding and the digitalization of classrooms are driving the adoption of e-learning solutions in education institutes. companies like VIPKID are leading the charge in course delivery through smart education and IoT devices, while cloud-based solutions enable flexible deployment models. In higher education, test preparation, academic programs, and vocational courses are increasingly being delivered through digital learning solutions. E-learning solutions are also gaining popularity in schools and universities for their virtual environment and digital tools, which can be accessed via smartphones and computers.
Furthermore, the future of education lies in AI-based learning and remote learning solutions, with e-learning providers offering engaging course designs and verified certificates from academic and corporate partners. Despite the competition from Massive Open Online Courses (MOOCs), which offer free access, community support, and a vast array of content, e-learning solutions remain competitive with their advanced features and learner engagement capabilities.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc. - The company offers E-learning courses such as executive programs, master's programs, bachelor's programs, computer science, python, AI, and many more.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing significant growth due to the increasing adoption of digital tools in childhood education and K-12 education. Public-private funding and the digitalization of classrooms are key drivers of this trend. Education institutes are deploying cloud-based solutions, such as virtual environments and digital learning solutions, to deliver courses more effectively. IoT devices, smartphones, and computers are becoming essential components of smart education, enabling AI-based learning and remote learning solutions. Higher education and test preparation are also embracing e-learning, with academic institutions offering digital learning solutions to enhance student registrations. E-learning solutions are transforming schools and universities, providing a virtual environment for teaching and learning.
Furthermore, the future of education lies in the integration of electronic gadgets, such as LEDs and PCBs, to create interactive and engaging learning experiences. The deployment model for e-learning is shifting towards cloud-based solutions, providing access to educational content anytime, anywhere. Vocational programs are also leveraging e-learning to provide flexible and accessible learning opportunities. The use of digital learning solutions is revolutionizing the education landscape, offering a more personalized and effective way of teaching and learning.
Market Scope |
|
Report Coverage |
Details |
Page number |
144 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.48% |
Market growth 2024-2028 |
USD 56.44 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
15.54 |
Key companies profiled |
Adobe Inc., Cengage Learning Holdings II Inc., Coursera Inc., D2L Corp., Docebo Inc., Flatworld Solutions Pvt. Ltd., Houghton Mifflin Harcourt Co., Infopro Learning Inc., Udemy Inc., VitalSource Technologies LLC, 2U Inc., Anthology Inc., Articulate Global Inc., eLearning Co. Inc., iEnergizer, Instructure Holdings Inc., John Wiley and Sons Inc., McGraw Hill LLC, Microsoft Corp., and Stylus Solutions Pvt. Ltd. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles,market forecast , fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by End-user
8 Market Segmentation by Product
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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