US E-Learning Market Size 2025-2029
The US e-learning market size is forecast to increase by USD 45.37 billion, at a CAGR of 14.1% between 2024 and 2029.
- The E-Learning market in the US is experiencing significant shifts in the educational landscape, driven by the adoption of advanced technologies. Companies are increasingly investing in personalized learning solutions, artificial intelligence, and machine learning to create more engaging and effective learning experiences. However, this evolution is not without challenges. The rise of Massive Open Online Courses (MOOCs) poses a formidable competition, offering affordable and flexible education options to learners. As technology continues to disrupt traditional education models, companies must navigate these challenges to capitalize on the market's potential. To succeed, they must focus on delivering high-quality, interactive, and adaptive learning experiences that cater to individual learners' needs and preferences.
- Additionally, collaboration and partnerships with educational institutions and industry experts can help establish credibility and trust in the market. Embracing these opportunities and addressing the competitive pressure from MOOCs will be crucial for companies seeking to thrive in the dynamic and evolving E-Learning market.
What will be the size of the US E-Learning Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US: Year-over-year growth 2024-2029 (%)
- Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 E-Learning Market in US 2019 - 2023
- Historic Market Size - Data Table on E-Learning Market in US 2019 - 2023 ($ million)
- 5.2 Deployment segment analysis 2019 - 2023
- Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
- 5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.4 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on the E-Learning Market in US
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Deployment
- 8.1 Market segments
- Chart on Deployment - Market share (2024-2029) (%)
- Data Table on Deployment - Market share (2024-2029) (%)
- 8.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
- 8.3 On premises - Market size and forecast (2024-2029)
- Chart on On premises - Market size and forecast (2024-2029) ($ million)
- Data Table on On premises - Market size and forecast (2024-2029) ($ million)
- Chart on On premises - Year-over-year growth (2024-2029) (%)
- Data Table on On premises - Year-over-year growth (2024-2029) (%)
- 8.4 Cloud - Market size and forecast (2024-2029)
- Chart on Cloud - Market size and forecast (2024-2029) ($ million)
- Data Table on Cloud - Market size and forecast (2024-2029) ($ million)
- Chart on Cloud - Year-over-year growth (2024-2029) (%)
- Data Table on Cloud - Year-over-year growth (2024-2029) (%)
- 8.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)
9 Market Segmentation by End-user
- 9.1 Market segments
- Chart on End-user - Market share (2024-2029) (%)
- Data Table on End-user - Market share (2024-2029) (%)
- 9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 9.3 Higher education - Market size and forecast (2024-2029)
- Chart on Higher education - Market size and forecast (2024-2029) ($ million)
- Data Table on Higher education - Market size and forecast (2024-2029) ($ million)
- Chart on Higher education - Year-over-year growth (2024-2029) (%)
- Data Table on Higher education - Year-over-year growth (2024-2029) (%)
- 9.4 Corporate - Market size and forecast (2024-2029)
- Chart on Corporate - Market size and forecast (2024-2029) ($ million)
- Data Table on Corporate - Market size and forecast (2024-2029) ($ million)
- Chart on Corporate - Year-over-year growth (2024-2029) (%)
- Data Table on Corporate - Year-over-year growth (2024-2029) (%)
- 9.5 K12 - Market size and forecast (2024-2029)
- Chart on K12 - Market size and forecast (2024-2029) ($ million)
- Data Table on K12 - Market size and forecast (2024-2029) ($ million)
- Chart on K12 - Year-over-year growth (2024-2029) (%)
- Data Table on K12 - Year-over-year growth (2024-2029) (%)
- 9.6 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
10 Market Segmentation by Product
- 10.1 Market segments
- Chart on Product - Market share (2024-2029) (%)
- Data Table on Product - Market share (2024-2029) (%)
- 10.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 10.3 Content - Market size and forecast (2024-2029)
- Chart on Content - Market size and forecast (2024-2029) ($ million)
- Data Table on Content - Market size and forecast (2024-2029) ($ million)
- Chart on Content - Year-over-year growth (2024-2029) (%)
- Data Table on Content - Year-over-year growth (2024-2029) (%)
- 10.4 Technology - Market size and forecast (2024-2029)
- Chart on Technology - Market size and forecast (2024-2029) ($ million)
- Data Table on Technology - Market size and forecast (2024-2029) ($ million)
- Chart on Technology - Year-over-year growth (2024-2029) (%)
- Data Table on Technology - Year-over-year growth (2024-2029) (%)
- 10.5 Services - Market size and forecast (2024-2029)
- Chart on Services - Market size and forecast (2024-2029) ($ million)
- Data Table on Services - Market size and forecast (2024-2029) ($ million)
- Chart on Services - Year-over-year growth (2024-2029) (%)
- Data Table on Services - Year-over-year growth (2024-2029) (%)
- 10.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
11 Market Segmentation by Learning Method
- 11.1 Market segments
- Chart on Learning Method - Market share (2024-2029) (%)
- Data Table on Learning Method - Market share (2024-2029) (%)
- 11.2 Comparison by Learning Method
- Chart on Comparison by Learning Method
- Data Table on Comparison by Learning Method
- 11.3 Blended Learning - Market size and forecast (2024-2029)
- Chart on Blended Learning - Market size and forecast (2024-2029) ($ million)
- Data Table on Blended Learning - Market size and forecast (2024-2029) ($ million)
- Chart on Blended Learning - Year-over-year growth (2024-2029) (%)
- Data Table on Blended Learning - Year-over-year growth (2024-2029) (%)
- 11.4 Mobile Learning - Market size and forecast (2024-2029)
- Chart on Mobile Learning - Market size and forecast (2024-2029) ($ million)
- Data Table on Mobile Learning - Market size and forecast (2024-2029) ($ million)
- Chart on Mobile Learning - Year-over-year growth (2024-2029) (%)
- Data Table on Mobile Learning - Year-over-year growth (2024-2029) (%)
- 11.5 Virtual Classrooms - Market size and forecast (2024-2029)
- Chart on Virtual Classrooms - Market size and forecast (2024-2029) ($ million)
- Data Table on Virtual Classrooms - Market size and forecast (2024-2029) ($ million)
- Chart on Virtual Classrooms - Year-over-year growth (2024-2029) (%)
- Data Table on Virtual Classrooms - Year-over-year growth (2024-2029) (%)
- 11.6 Simulation - Market size and forecast (2024-2029)
- Chart on Simulation - Market size and forecast (2024-2029) ($ million)
- Data Table on Simulation - Market size and forecast (2024-2029) ($ million)
- Chart on Simulation - Year-over-year growth (2024-2029) (%)
- Data Table on Simulation - Year-over-year growth (2024-2029) (%)
- 11.7 Market opportunity by Learning Method
- Market opportunity by Learning Method ($ million)
- Data Table on Market opportunity by Learning Method ($ million)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Market positioning of companies
- Matrix on companies position and classification
- 2U Inc.
- 2U Inc. - Overview
- 2U Inc. - Product / Service
- 2U Inc. - Key offerings
- 15.4 Blackboard Inc.
- Blackboard Inc. - Overview
- Blackboard Inc. - Product / Service
- Blackboard Inc. - Key offerings
- 15.5 Chegg Inc.
- Chegg Inc. - Overview
- Chegg Inc. - Product / Service
- Chegg Inc. - Key offerings
- 15.6 Cornerstone OnDemand Inc.
- Cornerstone OnDemand Inc. - Overview
- Cornerstone OnDemand Inc. - Product / Service
- Cornerstone OnDemand Inc. - Key offerings
- 15.7 Coursera Inc.
- Coursera Inc. - Overview
- Coursera Inc. - Product / Service
- Coursera Inc. - Key offerings
- 15.8 D2L Corporation
- D2L Corporation - Overview
- D2L Corporation - Product / Service
- D2L Corporation - Key offerings
- 15.9 edX Inc.
- edX Inc. - Overview
- edX Inc. - Product / Service
- edX Inc. - Key offerings
- 15.10 Google LLC (Google Classroom)
- Google LLC (Google Classroom) - Overview
- Google LLC (Google Classroom) - Product / Service
- Google LLC (Google Classroom) - Key offerings
- 15.11 Instructure Inc. (Canvas)
- Instructure Inc. (Canvas) - Overview
- Instructure Inc. (Canvas) - Product / Service
- Instructure Inc. (Canvas) - Key offerings
- 15.12 K12 Inc.
- K12 Inc. - Overview
- K12 Inc. - Product / Service
- K12 Inc. - Key offerings
- 15.13 Khan Academy
- Khan Academy - Overview
- Khan Academy - Product / Service
- Khan Academy - Key offerings
- 15.14 LinkedIn Learning
- LinkedIn Learning - Overview
- LinkedIn Learning - Product / Service
- LinkedIn Learning - Key offerings
- 15.15 McGraw Hill Education
- McGraw Hill Education - Overview
- McGraw Hill Education - Product / Service
- McGraw Hill Education - Key offerings
- 15.16 Pearson Education Inc.
- Pearson Education Inc. - Overview
- Pearson Education Inc. - Product / Service
- Pearson Education Inc. - Key offerings
- 15.17 Pluralsight Inc.
- Pluralsight Inc. - Overview
- Pluralsight Inc. - Product / Service
- Pluralsight Inc. - Key offerings
- 15.18 Skillsoft Corporation
- Skillsoft Corporation - Overview
- Skillsoft Corporation - Product / Service
- Skillsoft Corporation - Key offerings
- 15.19 Strayer Education Inc.
- Strayer Education Inc. - Overview
- Strayer Education Inc. - Product / Service
- Strayer Education Inc. - Key offerings
- 15.20 Think & Learn Pvt. Ltd. (BYJU’S)
- Think & Learn Pvt. Ltd. (BYJU’S) - Overview
- Think & Learn Pvt. Ltd. (BYJU’S) - Product / Service
- Think & Learn Pvt. Ltd. (BYJU’S) - Key offerings
- 15.21 Udemy Inc.
- Udemy Inc. - Overview
- Udemy Inc. - Product / Service
- Udemy Inc. - Key offerings
- 15.22 Wiley Education Services
- Wiley Education Services - Overview
- Wiley Education Services - Product / Service
- Wiley Education Services - Key offerings
- 15.23 Zoom Video Communications Inc.
- Zoom Video Communications Inc. - Overview
- Zoom Video Communications Inc. - Product / Service
- Zoom Video Communications Inc. - Key offerings
- 15.24 Coursera Inc. (United States)
- Coursera Inc. (United States) - Overview
- Coursera Inc. (United States) - Product / Service
- Coursera Inc. (United States) - Key offerings
- 15.25 Udemy Inc. (United States)
- Udemy Inc. (United States) - Overview
- Udemy Inc. (United States) - Product / Service
- Udemy Inc. (United States) - Key offerings
- 15.26 edX Inc. (United States)
- edX Inc. (United States) - Overview
- edX Inc. (United States) - Product / Service
- edX Inc. (United States) - Key offerings
- 15.27 Khan Academy (United States)
- Khan Academy (United States) - Overview
- Khan Academy (United States) - Product / Service
- Khan Academy (United States) - Key offerings
- 15.28 LinkedIn Learning (United States)
- LinkedIn Learning (United States) - Overview
- LinkedIn Learning (United States) - Product / Service
- LinkedIn Learning (United States) - Key offerings
- 15.29 Pluralsight Inc. (United States)
- Pluralsight Inc. (United States) - Overview
- Pluralsight Inc. (United States) - Product / Service
- Pluralsight Inc. (United States) - Key offerings
- 15.30 Skillsoft Corporation (United States)
- Skillsoft Corporation (United States) - Overview
- Skillsoft Corporation (United States) - Product / Service
- Skillsoft Corporation (United States) - Key offerings
- 15.31 Blackboard Inc. (United States)
- Blackboard Inc. (United States) - Overview
- Blackboard Inc. (United States) - Product / Service
- Blackboard Inc. (United States) - Key offerings
- 15.32 Instructure Inc. (United States)
- Instructure Inc. (United States) - Overview
- Instructure Inc. (United States) - Product / Service
- Instructure Inc. (United States) - Key offerings
- 15.33 Cornerstone OnDemand Inc. (United States)
- Cornerstone OnDemand Inc. (United States) - Overview
- Cornerstone OnDemand Inc. (United States) - Product / Service
- Cornerstone OnDemand Inc. (United States) - Key offerings
- 15.34 SAP Litmos (United States)
- SAP Litmos (United States) - Overview
- SAP Litmos (United States) - Product / Service
- SAP Litmos (United States) - Key offerings
- 15.35 Degreed Inc. (United States)
- Degreed Inc. (United States) - Overview
- Degreed Inc. (United States) - Product / Service
- Degreed Inc. (United States) - Key offerings
- 15.36 Kajabi (United States)
- Kajabi (United States) - Overview
- Kajabi (United States) - Product / Service
- Kajabi (United States) - Key offerings
- 15.37 Teachable Inc. (United States)
- Teachable Inc. (United States) - Overview
- Teachable Inc. (United States) - Product / Service
- Teachable Inc. (United States) - Key offerings
- 15.38 Guild Education Inc. (United States)
- Guild Education Inc. (United States) - Overview
- Guild Education Inc. (United States) - Product / Service
- Guild Education Inc. (United States) - Key offerings
- 15.39 Pathstream (United States)
- Pathstream (United States) - Overview
- Pathstream (United States) - Product / Service
- Pathstream (United States) - Key offerings
- 15.40 FutureLearn US (United States)
- FutureLearn US (United States) - Overview
- FutureLearn US (United States) - Product / Service
- FutureLearn US (United States) - Key offerings
- 2U Inc. (United States)
- 2U Inc. (United States) - Overview
- 2U Inc. (United States) - Product / Service
- 2U Inc. (United States) - Key offerings
- 15.42 StraighterLine (United States)
- StraighterLine (United States) - Overview
- StraighterLine (United States) - Product / Service
- StraighterLine (United States) - Key offerings
- 15.43 Learning Technologies Group Inc. (United States, operations)
- Learning Technologies Group Inc. (United States, operations) - Overview
- Learning Technologies Group Inc. (United States, operations) - Product / Service
- Learning Technologies Group Inc. (United States, operations) - Key offerings
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape