E-learning Market by End-users and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR40436

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The e-learning market share is expected to increase by USD 147.79 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 16%.

This e-learning market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers e-learning market segmentation by end-user (higher education, corporate, and K12) and geography (North America, Europe, APAC, South America, and MEA). The e-learning market report also offers information on several market vendors, including Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Cisco Systems Inc., City and Guilds Group, Instructure Inc., John Wiley and Sons Inc., Pearson Plc, Skillsoft Ltd., and Thomson Reuters Corp. among others.

What will the E-learning Market Size be During the Forecast Period?

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E-learning Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising adoption of gamification is notably driving the e-learning market growth, although factors such as the rise in in-house content development may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the e-learning industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key E-learning Market Driver


One of the key factors driving growth in the e-learning market is the learning process enhancements in the academic sector. The evolution of education technologies began with schools and colleges converting traditional classrooms to digital classrooms by investing in fundamental hardware and software solutions. Advances in information technology have revolutionized communication practices and aspects of education. Technology is transforming K-12 and higher education by empowering teachers as they can reject education technologies that divert student attention. Personalized learning and job-embedded professional learning are adopted by schools to meet the demand of teaching schedules and to support the learning styles of teachers. The adoption of content digitization led to an increase in demand for digital education publications.

Key E-learning Market Trend

The increase in the adoption of microlearning is another factor supporting the e-learning market share growth. Microlearning refers to learning using bite-sized content. In microlearning, all topics of the course are split into smaller pieces that consist of videos, audio, texts, or infographics. Microlearning offers concise and relevant content and helps address the knowledge gap of students. With the advent of microlearning, academic eLearning vendors are increasingly adopting microlearning course content. Students find precise content interesting and engaging, and the information is delivered within a short period. In the academic sector, the BYOD and corporate-owned personally-enabled (COPE) policies are adopted to allow learners to learn at their convenience using their preferred devices. Microlearning helps to learn specific information in short intervals through their device.

Key E-learning Market Challenge

The growing in-house content development will be a major challenge for the e-learning market during the forecast period. Blended eLearning requires online study materials and related services to support the online platforms. Schools and universities are continuously looking forward to creating powerful digital learning experiences for students, which help to evaluate student engagement, track results, and obtain feedback. In-house content developers create a few courses with instructors, add plenty of images and videos, and modify according to learner engagement and feedback. Third-party content providers are challenged because of the demand for courseware as content can be developed by in-house subject matter experts. The increase in the development of in-house content is expected to affect the global eLearning market adversely.

This e-learning market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global e-learning market as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the e-learning market during the forecast period.

Who are the Major E-learning Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Adobe Inc.
  • Articulate Global Inc.
  • Cengage Learning Holdings II Inc.
  • Cisco Systems Inc.
  • City and Guilds Group
  • Instructure Inc.
  • John Wiley and Sons Inc.
  • Pearson Plc
  • Skillsoft Ltd.
  • Thomson Reuters Corp.


This statistical study of the e-learning market encompasses successful business strategies deployed by the key vendors. The e-learning market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Adobe Inc. - The company offers eLearning through Virtual reality, video-based learning, screen capture, interactive eLearning, soft skills and compliance learning, mobile learning, and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The e-learning market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

E-learning Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the e-learning market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the education services market includes the following core components:

  • Inputs
  • Operations
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for E-learning Market?

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34% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for e-learning in North America. Market growth in this region will be faster than the growth of the market in the European, MEA, and South American regions.

The increasing internet connectivity and innovation will facilitate the e-learning market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 in 2020 significantly changed the fundamentals of the eLearning market in North America, including customer behavior, business revenues, and numerous aspects of corporate operations. A rise in the number of people working from home has increased their free time, which attracted them toward eLearning. Furthermore, some schools in the US are forming unique partnerships. For instance, The Los Angeles Unified School District and PBS SoCal/KCET are offering local educational broadcasts, with separate channels focused on different ages and a range of digital options. Therefore, market growth was moderate in 2020, and the market is expected to grow further during the forecast period

What are the Revenue-generating End-user Segments in the E-learning Market?

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The e-learning market share growth by the higher education segment will be significant during the forecast period. Education technology solutions are becoming popular in schools and in higher education institutions to provide a digital platform for documenting and tracking the delivery of online education and training. The academic eLearning segment witnessed high growth in 2020 due to the outbreak of COVID-19. Several learning institutes adopted online learning platforms to teach their students. Governments of almost all countries imposed a total lockdown, which led to the isolation of students at their homes in 2020. As a result of this, both curriculum-based learning and test preparation for students through eLearning are expected to witness high adoption among learning institutes and learners

This report provides an accurate prediction of the contribution of all the segments to the growth of the e-learning market size and actionable market insights on post COVID-19 impact on each segment.


E-learning Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 16%

Market growth 2021-2025

$ 147.79 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 34%

Key consumer countries

US, China, UK, Germany, and Canada

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Cisco Systems Inc., City and Guilds Group, Instructure Inc., John Wiley and Sons Inc., Pearson Plc, Skillsoft Ltd., and Thomson Reuters Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this E-learning Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive e-learning market growth during the next five years
  • Precise estimation of the e-learning market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the e-learning industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of e-learning market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by End-user

    • Market segments
    • Comparison by End-user
    • Higher education - Market size and forecast 2020-2025
    • Corporate - Market size and forecast 2020-2025
    • K12 - Market size and forecast 2020-2025
    • Market opportunity by End-user

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor Landscape
      • Landscape disruption
      • Competitive landscape

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Adobe Inc.
      • Articulate Global Inc.
      • Cengage Learning Holdings II Inc.
      • Cisco Systems Inc.
      • City and Guilds Group
      • Instructure Inc.
      • John Wiley and Sons Inc.
      • Pearson Plc
      • Skillsoft Ltd.
      • Thomson Reuters Corp.


      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts

      TechnavioREPORT WRITING


      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis


      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
      Get your FREE sample now!
      The e-learning market growth will increase by $147.79 billion during 2020-2025.
      The e-learning market is expected to grow at a CAGR of 16.35% during 2020-2025.
      Technavio has segmented the e-learning market by end user (Higher education, Corporate, and K12) and geographic (North America, Europe, APAC, South America, and MEA).
      Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Cisco Systems Inc., City and Guilds Group, Instructure Inc., John Wiley and Sons Inc., Pearson Plc, Skillsoft Ltd., Thomson Reuters Corp. are a few of the key vendors in the e-learning market.
      North America will register the highest growth rate of 33.95% among the other regions. Therefore, the e-learning market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      • US
      • China
      • UK
      • Germany
      • Canada
      The key factors driving the e-learning market growth are:
      • Learning process enhancements in academic sector
      The e-learning market vendors should focus on grabbing business opportunities from the higher education segment as it accounted for the largest market share in the base year.
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