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The Edtech Market is projected to reach a value of USD 231.08 billion in 2027 with a CAGR of 13.61% between 2022 and 2027. The market's trajectory is shaped by several key factors, notably the growing preference among learners for eBooks over traditional printed materials, marking a significant shift in educational consumption patterns. Concurrently, the emergence of virtual schools is revolutionizing the education landscape, offering flexible and accessible learning opportunities to students worldwide. Additionally, the rising number of enrollments in e-learning programs underscores the increasing acceptance and adoption of digital learning platforms. These trends reflect a broader societal shift towards technology-driven education, driven by the need for flexibility, convenience, and personalized experiences. As learners seek more dynamic and interactive educational solutions, the market responds with innovative approaches to meet evolving needs and preferences effectively.
Analysis Period | 2017-2027 |
Market Size (2017) Historic Year | USD 66.24 billion |
Market Size (2027) - Forecasted Year | USD 231.08 billion |
Historic Opportunity (2017-2021) | USD 41.57 billion |
Historic CAGR | 12.95 % |
Forecasted Opportunity (2023-2027) | USD 108.98 billion |
Market Opportunity Transformation Growth | 248.85 % |
Market Opportunity Capitalization | USD 150.55 billion |
The market analysis and report also extensively covers market segmentation by type (hardware, content, and software), sector (K-12, higher education, and others), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). This market's research report also includes an in-depth analysis of drivers, trends, and challenges.
Edtech marketplace companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
2U Inc. - The company's Professional Certificates, MicroBachelors, MicroMasters, and Boot Camps.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, the overall market, owing to the presence of well-established infrastructure and the ready adoption of advanced technologies among educational institutions and students. In this region, the US has been the major adopter of digitization, which makes the country a significant contributor to market revenue. In this region, the fast adoption of smart learning systems by educational institutions is facilitated by the presence of a high level of Internet infrastructure. In addition to hosting and cloud services, the software solutions introduced by companies are increasingly available.
In the market, software technology is at the forefront, revolutionizing education outcomes through virtual platforms and comprehensive digital content. EdTech platforms address hurdles in traditional education by offering diverse learning experiences, combining both digital and printed content while optimizing production costs. Student engagement is enhanced with AR/VR learning devices and app-based learning solutions, fostering lifelong learning. The integration of blockchain technology ensures secure transactions and data integrity, supported by initiatives from the Department of Education (DOE). While virtual learning offers flexibility, traditional classroom learning emphasizes social interaction and direct teacher guidance, complemented by hands-on activities. EdTech's future lies in AI-driven technology, shaping the landscape of education with innovative solutions on cloud-based platforms and massive open online courses (MOOCs).
The market share growth by the hardware segment will be significant during the forecast period. The hardware segment includes educational, personal computers (PCs), interactive displays, classroom wearables, sound systems, projectors, and lecture capture solutions. There is an immense large proportion of university students, there is a huge increase in the adoption of personal computer devices such as desktops and laptops.
The hardware segments showed a gradual increase in the market share of USD 27.14 billion in 2017 and continued to grow by 2021. Technology-enabled classrooms often require computing devices to facilitate information access and dissemination. Digital displays with touch screens in classrooms have also been adopted by a large number of higher education institutions. The market for educational technology products that are available in schools is gaining momentum, ranging from flatscreen TVs to interactive whiteboards and projectors. Document cameras have also gained traction, owing to their benefits. Such factors will increase segment growth during the forecast period.
In the dynamic landscape of the market, software technology emerges as a key driver, facilitating virtual learning experiences and enhancing education outcomes. EdTech platforms revolutionize traditional classroom learning by offering comprehensive digital content, overcoming hurdles associated with the production costs of printed materials. Student engagement is bolstered through immersive AR/VR learning devices and app-based learning. However, challenges persist, including the need for direct teacher guidance in virtual settings and ensuring social interaction. Embracing AI-driven technology, blockchain, and cloud-based platforms, EdTech trends focus on personalized learning and lifelong education, while navigating regulatory frameworks and ensuring equitable access remains a priority.
The learners shifting toward eBooks is driving growth in the market. Distributors, internet bookstores, and makers of tablets have elevated standards of the computerized fate of the book business. Amazon has secured itself as one of the central parts of the US by sending off a progressive electronic perusing gadget that simplifies it for clients to buy books at sensible costs. Individuals have been constrained into changing to electronic course books by the Coronavirus pandemic. In 2020, there was a lockdown, and it were closed down to distribute units.
Moreover, the reception of digital books expanded because of the adaptability and straightforwardness digital books offer, likewise, individuals were stuck at home during the lockdowns, and they read digital books during their extra time without different choices like those presented by open-air games. Such factors will increase the market growth during the forecast period.
The integration of AR and VR in modern classrooms revolutionizes education, creating immersive learning environments. Utilizing smart devices like tablets and laptops, schools enhance engagement with communication technologies. AI (artificial intelligence) further transforms education, reducing the workload on teachers with applications like handwriting recognition and grading systems. Customizable lesson plans cater to individual student needs, closing learning gaps.
Further, as e-learning embraces these trends, including Learning Management Systems (LMS) and innovative platforms, the global education technology market is poised for significant growth. Hands-on experiences in various disciplines through VR headsets and smart glasses underscore the potential of technology in shaping market trends and analysis of the future of education.
The availability of open-source learning content poses a challenge to the market. The COVID-19 pandemic shifted education online, impacting traditional learning methods. Economic downturns in nations like Brazil, Argentina, Chile, and South Africa hindered the reopening of educational institutions, exacerbating educational inequalities. To address inclusivity, there's a surge in open-source learning content, with universities offering free or low-cost courses.
Further, this has attracted students from economically challenged backgrounds, negatively impacting the market. Emphasizing skills, upskilling, and understanding industry trends becomes crucial for universities and institutes navigating the evolving landscape of online education.
The Market forecasting analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market is experiencing a transformative wave, leveraging virtual platforms to provide comprehensive education accessible across languages and catering to diverse needs, including physical disabilities. Educational content, available in audio format and digital copies, enhances vocabulary and interpretive reading, benefiting visually impaired students. Collaborative spaces facilitated by IoT offer interactive experiences, simplifying abstract concepts through AR/VR learning devices. Cloud-based platforms drive classroom engagement, offering EdTech solutions like educational apps, digital textbooks, and adaptive learning platforms. With a focus on skill-based education, smartphones become gateways to AI-powered chatbots and virtual assistants, supporting self-paced learning modules and project-based learning on cloud-based EdTech platforms. Machine learning augments personalized learning experiences, fostering the evolution of education in the digital age.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.61% |
Market growth 2023-2027 |
USD 108.98 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
13.37 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 41% |
Key countries |
US, Canada, China, Japan, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
2U Inc., Alphabet Inc., Anthology Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., D2L Corp., edX LLC, Ellucian Co. LP, Instructure Holdings Inc., Microsoft Corp., Oracle Corp., PleIQ Smart Toys Spa, Promethean World Ltd., Think and Learn Pvt. Ltd., Udacity Inc., UOL EdTech, upGrad Education Pvt. Ltd., Warner Bros Discovery Inc., and Workday Inc. |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Sector
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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