Education Apps Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026
- Published: Mar 2022
- Pages: 120
- SKU: IRTNTR41164
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The education apps market share is expected to increase to USD 70.55 billion from 2021 to 2026, and the market's growth momentum will decelerate at a CAGR of 27.49%.
This education apps market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers education apps market segmentation by end-user (higher education and pre K-12) and geography (APAC, Europe, North America, South America, and MEA).
What will the Education Apps Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Education Apps Market Size for the Forecast Period and Other Important Statistics
The education apps market report also offers information on several market vendors, including Age of Learning Inc., Alphabet Inc., Duolingo Inc., Edmodo, edX Inc., Lumos Labs Inc., MyScript, Quizlet Inc., Rosetta Stone Ltd., and WizIQ Inc. among others.
Education Apps Market: Key Drivers, Trends, and Challenges
The growing demand for stem-based apps is notably driving the education apps market growth, although factors such as data security may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the education apps industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Education Apps Market Driver
One of the key factors driving the global education apps market growth is the growing demand for STEM-based apps. In the US, there is an increasing demand for STEM jobs, majorly in Colombia, Virginia, Washington, and Massachusetts, areas filled with bachelor's degree holders, post-secondary graduates, and Ph.D. holders. Emerging app developers are investing in creating numerous apps for the STEM segment. For instance, apps such as Hopscotch and Lightbot help students understand coding technology better. For astronomy and space science, apps such as Pocket Universe and Stephen Hawking Snapshots of the Universe can be installed by users. In the US, there is a shortage of STEM workers compared with the demand. However, in 2019, there were 9.9 million STEM workers in the US, and STEM occupations are projected to grow by 8.0% between 2019 and 2029 compared with 3.7% growth of non-STEM occupations, according to the US Bureau of Labor Statistics. Such factors will drive the market growth during the forecast period.
Key Education Apps Market Trend
Rising focus on wearable technology is one of the key education apps market trends that is expected to impact the industry positively in the forecast period. The option of storing data in the cloud has encouraged users to adopt wearable devices that facilitate learning through apps. The ability of wearable devices to integrate with smartphones and other electronic gadgets has increased their penetration in the global education apps market. In addition, these devices help to monitor learning and the results of the same. For instance, Google Glass is a wearable technology that helps students to take notes, get VR experience, bookmark important messages, and view extra classroom content provided by the professor. The AR feedback system helps to identify students with poor performance. Furthermore, gadgets such as iPods facilitate the development of collaborative learning. Such technological developments are expected to further support the market growth in the coming years.
Key Education Apps Market Challenge
One of the key challenges to the global education apps market growth is data security concerns. The increase in the adoption of educational tools such as apps has increased security threats with respect to the information of students and other administrative data. In the corporate sector, as more businesses rely on BYOD policies, the connection of devices increases the exposure to security threats due to the lack of security system installations. This risk of potential breaches in corporate networks is reducing the rate of adoption of mobile learning through apps. The increasing use of mobile apps for education in institutions and organizations is creating avenues for hacking confidential information and making it harder for the IT department to regulate the access to data on its backend systems. Hence, the threat to data security can offset market growth during the forecast period.
This education apps market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global education apps market as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the education apps market during the forecast period.
Who are the Major Education Apps Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Age of Learning Inc.
- Alphabet Inc.
- Duolingo Inc.
- edX Inc.
- Lumos Labs Inc.
- Quizlet Inc.
- Rosetta Stone Ltd.
- WizIQ Inc.
This statistical study of the education apps market encompasses successful business strategies deployed by the key vendors. The education apps market is fragmented and the vendors are deploying growth strategies such as product innovation to compete in the market.
Product Insights and News
- Age of Learning Inc. - The company offers education apps for different academies such as ABCmouse early learning academy, adventure academy, math academy, and others.
- Age of Learning Inc. - Under the unified segment, the company offers educational services such as Adventure Academy, My Math Academy, and ReadingIQ.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The education apps market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Education Apps Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the education apps market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Education Apps Market?
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41% of the market's growth will originate from APAC during the forecast period. China and Australia are the key markets for education apps in APAC. However, market growth in this region will be slower than the growth of the market in other regions.
The increasing awareness about education apps, growing internet penetration, the adoption of smartphones, the increasing emphasis on technology by educational institutions, and favorable government initiatives will facilitate the education apps market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What are the Revenue-generating End-user Segments in the Education Apps Market?
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The education apps market share growth in the higher education segment will be significant during the forecast period. The surge in demand for higher education applications owing to the temporary closure of colleges and universities in response to the restrictions imposed by the governments of different countries to contain the spread of COVID-19, will drive the segment growth in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the education apps market size and actionable market insights on post COVID-19 impact on each segment.
Education Apps Market Scope
Growth momentum & CAGR
Decelerate at a CAGR of 27.49%
Market growth 2022-2026
$ 70.55 billion
YoY growth (%)
APAC, Europe, North America, South America, and MEA
Performing market contribution
APAC at 41%
Key consumer countries
US, UK, China, Germany, and Australia
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
Age of Learning Inc., Alphabet Inc., Duolingo Inc., Edmodo, edX Inc., Lumos Labs Inc., MyScript, Quizlet Inc., Rosetta Stone Ltd., and WizIQ Inc.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
What are the Key Data Covered in this Education Apps Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive education apps market growth during the next five years
- Precise estimation of the education apps market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the education apps industry across APAC, Europe, North America, South America, and MEA
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of education apps market vendors
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1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
Exhibit 02: Market Characteristics
2.2 Value chain analysis
Exhibit 03: Value chain analysis: Education services
2.2.3 Connecting and innovating
2.2.4 Marketing and sales
2.2.5 Support activities
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
Exhibit 09: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2020
5. Market Segmentation by End-user
5.1 Market segments
The segments covered in this chapter are:
- Higher education
- Pre K-12
Exhibit 15: End-user - Market share 2020-2025 (%)
5.2 Comparison by End-user
Exhibit 16: Comparison by End-user
5.3 Higher education - Market size and forecast 2020-2025
Exhibit 17: Higher education - Market size and forecast 2020-2025 ($ billion)
Exhibit 18: Higher education - Year-over-year growth 2020-2025 (%)
5.4 Pre K-12 - Market size and forecast 2020-2025
Exhibit 19: Pre K-12 - Market size and forecast 2020-2025 ($ billion)
Exhibit 20: Pre K-12 - Year-over-year growth 2020-2025 (%)
5.5 Market opportunity by End-user
Exhibit 21: Market opportunity by End-user
6. Customer landscape
Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
Exhibit 22: Customer landscape
7. Geographic Landscape
7.1 Geographic segmentation
The regions covered in the report are:
- North America
- South America
Exhibit 23: Market share by geography 2020-2025 (%)
7.2 Geographic comparison
Exhibit 24: Geographic comparison
7.3 APAC - Market size and forecast 2020-2025
Exhibit 25: APAC - Market size and forecast 2020-2025 ($ billion)
Exhibit 26: APAC - Year-over-year growth 2020-2025 (%)
7.4 Europe - Market size and forecast 2020-2025
Exhibit 27: Europe - Market size and forecast 2020-2025 ($ billion)
Exhibit 28: Europe - Year-over-year growth 2020-2025 (%)
7.5 North America - Market size and forecast 2020-2025
Exhibit 29: North America - Market size and forecast 2020-2025 ($ billion)
Exhibit 30: North America - Year-over-year growth 2020-2025 (%)
7.6 South America - Market size and forecast 2020-2025
Exhibit 31: South America - Market size and forecast 2020-2025 ($ billion)
Exhibit 32: South America - Year-over-year growth 2020-2025 (%)
7.7 MEA - Market size and forecast 2020-2025
Exhibit 33: MEA - Market size and forecast 2020-2025 ($ billion)
Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)
7.8 Key leading countries
Exhibit 35: Key leading countries
7.9 Market opportunity by geography
Exhibit 36: Market opportunity by geography ($ billion)
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Growing demand for STEM-based apps
8.1.2 Growing government initiatives
8.1.3 Increase in penetration of phone Internet
8.2 Market challenges
8.2.1 Data security
8.2.2 High cost of interoperability and OS fragmentation
8.2.3 High competition from MOOCs
Exhibit 37: Impact of drivers and challenges
8.3 Market trends
8.3.1 Growing focus on wearable technology
8.3.2 Rising demand for game-based learning
8.3.3 Increase in the integration of apps
8.3.4 Growing emphasis on technology-based course delivery
8.3.5 Blended learning through AR
9. Vendor Landscape
Exhibit 38: Vendor landscape
9.2 Landscape disruption
Exhibit 39: Landscape disruption
Exhibit 40: Industry risks
10. Vendor Analysis
10.1 Vendors covered
Exhibit 41: Vendors covered
10.2 Market positioning of vendors
Exhibit 42: Market positioning of vendors
10.3 Age of Learning Inc.
Exhibit 43: Age of Learning Inc. - Overview
Exhibit 44: Age of Learning Inc. - Product and service
Exhibit 45: Alphabet Inc. - Key news
Exhibit 46: Age of Learning Inc. - Key offerings
10.4 Alphabet Inc.
Exhibit 47: Alphabet Inc. - Overview
Exhibit 48: Alphabet Inc. - Business segments
Exhibit 49: Alphabet Inc. - Key offerings
Exhibit 50: Alphabet Inc. - Segment focus
10.5 Duolingo Inc.
Exhibit 51: Duolingo Inc. - Overview
Exhibit 52: Duolingo Inc. - Product and service
Exhibit 53: Duolingo Inc. - Key offerings
Exhibit 54: Edmodo - Overview
Exhibit 55: Edmodo - Product and service
Exhibit 56: Edmodo - Key offerings
10.7 edX Inc.
Exhibit 57: edX Inc. - Overview
Exhibit 58: edX Inc. - Product and service
Exhibit 59: edX Inc. - Key news
Exhibit 60: edX Inc. - Key offerings
10.8 Lumos Labs Inc.
Exhibit 61: Lumos Labs Inc. - Overview
Exhibit 62: Lumos Labs Inc. - Key offerings
Exhibit 63: MyScript - Overview
Exhibit 64: MyScript - Product and service
Exhibit 65: MyScript - Key offerings
10.10 Quizlet Inc.
Exhibit 66: Quizlet Inc. - Overview
Exhibit 67: Quizlet Inc. - Product and service
Exhibit 68: Quizlet Inc. - Key news
Exhibit 69: Quizlet Inc. - Key offerings
10.11 Rosetta Stone Ltd.
Exhibit 70: Rosetta Stone Ltd. - Overview
Exhibit 71: Rosetta Stone Ltd. - Business segments
Exhibit 72: Rosetta Stone Ltd. - Key news
Exhibit 73: Rosetta Stone Ltd. - Key offerings
Exhibit 74: Rosetta Stone Ltd. - Segment focus
10.12 WizIQ Inc.
Exhibit 75: WizIQ Inc. - Overview
Exhibit 76: WizIQ Inc. - Product and service
Exhibit 77: WizIQ Inc. - Key offerings
11.1 Scope of the report
11.1.1 Market definition
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 78: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 79: Research Methodology
Exhibit 80: Validation techniques employed for market sizing
Exhibit 81: Information sources
11.4 List of abbreviations
Exhibit 82: List of abbreviations
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Frequently Asked Questions?
- growing demand for STEM-based apps
- rising focus on wearable technology
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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